METZGER

What METZGER does

METZGER (legal entity: SARL METZGER FRÈRES) is a third-generation family-owned French premium butcher founded in 1930, headquartered in Rungis with a flagship boutique on Île de la Jatte in Neuilly-sur-Seine. The company sources, matures, and distributes a curated portfolio of premium meats across rare global breeds — Wagyu (Japan/Australia), Buey El Capricho (Spain), Black Angus (USA), Charolais and Normand (France), Scottish IGP, Porc Noir de Bigorre, milk-fed veal, free-range lamb, farm poultry, and artisanal charcuterie. Its core technical asset is an in-house dry-aging maturation chamber developed over years of research, enabling controlled temperature, humidity, and airflow distinct from standard cold storage; this is paired with a full birth-to-plate traceability system supporting food-safety compliance.

The business operates two complementary channels. The professional B2B channel serves approximately 600 fine-dining restaurant accounts (starred chefs and restaurateurs) through a territory-based named account manager team offering 24/6 availability, advisory services, and custom cuts. The B2C channel comprises a physical boutique in Neuilly-sur-Seine and a nationwide e-commerce platform (boutique.boucherie-metzger.com) with cold-chain delivery via Chronofresh across France. Pricing is per-kilogram unit pricing at the premium end of the market (e.g., Japanese Wagyu A3 €279/kg, Cecina Wagyu €699/kg, Black Angus €99.80/kg), with fixed €150 gift cards and tiered delivery thresholds.

The firm is privately held as a SARL with no institutional or external investors disclosed. Next-generation family members (Max Metzger, Paul Dubost) are active in commercial roles, indicating continuity. The GTM motion is hybrid: enterprise field sales for professionals and DTC for consumers, with content marketing (Instagram, Facebook, blog, newsletter) positioning Metzger as a culinary authority.

Name

METZGER

Legal name

SARL METZGER FRÈRES

Website

https://boucherie-metzger.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Third-generation French family butcher (SARL Metzger Frères, est. 1930) sourcing and dry-aging premium global meat breeds via in-house maturation chambers, serving ~600 starred-chef and fine-dining accounts through a territory-based B2B team and French consumers via e-commerce and a Neuilly-sur-Seine boutique.

Ownership category

akta.pro rank

Product category

Specialty Meat Retail

NAICS

Meat Retailers (445240), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

Keywords

• Premium meat supply
• Specialty butcher
• Dry-aged beef
• Fine dining procurement
• Heritage breed sourcing

Headquarters

HQ city

Rungis

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Meat Sales to Professionals: Direct sales of premium meats and charcuterie to starred chefs and restaurateurs. Professional clients receive dedicated account management and 24/6 availability. Orders processed through commercial team.
2. B2C E-commerce Sales: Online boutique sales of premium meats, charcuterie, and gift cards to individual consumers. Home delivery across France with cold chain protection via Chronofresh.
3. Retail Boutique Sales: In-store sales at the physical boutique on Île de la Jatte, Neuilly-sur-Seine. Customers can purchase directly or seek expert advice from butchers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

METZGER is a family-owned premium butcher sourcing and supplying exceptional meats from rare and prestigious international breeds (Wagyu Japan/Australia, Buey El Capricho Spain, Black Angus USA, Charolais France, Normand, Scotland IGP, Porc Noir de Bigorre) to starred chefs, restaurateurs, and individual consumers. The company operates proprietary in-house maturation chambers for controlled dry-aging, maintains complete traceability from birth tagging through delivery, and distributes through a professional sales team, an online boutique with cold-chain home delivery across France, and a physical retail boutique in Neuilly-sur-Seine.

Product overview

METZGER is a family-run premium butcher established in 1930 (SARL METZGER FRÈRES), operating from Rungis (headquarters) and Neuilly-sur-Seine (boutique on Île de la Jatte). The company offers a curated portfolio of 66+ premium meat products centered on exceptional beef cuts from prestigious international breeds and origins (Black Angus USA, Charolais France, Wagyu Japan/Australia, Normand, Noire de Baltique, Scotland IGP, Blonde de Galice, Angus Argentina), complemented by French lamb (Agneau), heritage Porc Noir de Bigorre, Veau de Lait, farm poultry, and artisanal charcuterie including Pâté en croûte and saucissons. Services include a direct-to-consumer e-commerce platform (boutique.boucherie-metzger.com), professional 24/7 service for starred chefs and restaurateurs (~600 professional accounts), an on-site maturation chamber for dry-aging, and temperature-controlled delivery via Chronofresh throughout France. The product portfolio spans raw meats, dry-aged specialties, and prepared charcuterie, serving both B2B (restaurants) and B2C (retail and online shoppers) segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Boeuf Metzger (Beef Selection)

Quantifiable outcome

• Serving approximately 600 professional restaurant accounts as of 2025

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bodega El Capricho (José Gordon)coreStrategic or Co-development PartnerExclusive partnership for Buey (Spanish fighting cattle) breed. José Gordon's operation in Spain raises only 10-15 Buey at a time, with cattle fed six to seven times more than other breeds, creating exceptional quality. Metzger works exclusively with this single producer for this rare breed.
• Creekstone FarmsminorStrategic or Co-development PartnerAmerican supplier of Black Angus beef, providing premium USDA Prime Angus from cattle raised in open pastures of the US Great Plains with controlled diet of grasses, cereals, and corn finishing.
• French Veal Farmers (Small-scale exploitations)minorStrategic or Co-development PartnerPartnership with small French farms raising veal calves aged 3-5 months fed primarily on maternal milk directly from the cow, minimum 85% dairy diet requirement.
• Scottish Sheep Farmers (Scotland Beef)coreStrategic or Co-development PartnerIGP-certified Scottish cattle raised in free-range conditions without stress. 14-day rotation between pastures for pure grass, then fed fermented cut grass mixed with barley in pens. Completely local feed in short circuit.
• Noir de Bigorre Pig FarmersminorStrategic or Co-development PartnerFranck Metzger supported one of the main French Noir de Bigorre pig farmers in his efforts, helping make the breed known to consumers and revitalizing appreciation for this heritage pork.

Scale indicators4 records

Recent moves3 records

Broad incumbents

• Snake River Farms: American premium beef producer with American Wagyu and dry-aged products sold direct-to-consumer and through foodservice. Comparable on premium beef sourcing, dry-aging capability, and dual B2B/B2C channels.
• D'Artagnan: US-based specialty meat and game distributor serving professional chefs and home consumers with heritage and rare-breed products. Comparable on chef-driven sales model, premium positioning, and traceable sourcing, though operating at significantly larger scale.
• Pat LaFrieda Meat Purveyors: Premier US custom meat purveyor serving high-end restaurants and retailers with dry-aged and specialty cuts. Comparable on dry-aging expertise, chef relationships, and premium craft positioning, though at much larger national scale.

Regional players

• The Ginger Pig: UK-based heritage butcher with multiple retail locations and chef supply business. Comparable on family heritage story, rare-breed sourcing, and dual B2B/B2C model, but primarily serves the British market rather than competing directly in France.
• Lobel's: Six-generation New York butcher serving elite restaurants and home consumers with dry-aged prime meats. Comparable on multi-generational family heritage, dry-aging expertise, and restaurant+consumer dual channels, though US-focused.

Emerging players

• ButcherBox: US DTC subscription meat company delivering grass-fed beef, heritage pork, and organic chicken directly to consumers. Comparable on DTC channel and curated premium positioning, but operates via subscription model rather than transactional e-commerce and serves a broader mass-premium consumer.

Others

• Bodega El Capricho (José Gordon): Spanish producer and restaurant of Buey beef — Metzger's exclusive supplier. Relevant as upstream partner and category-defining reference point for the rare-breed hero SKUs that differentiate Metzger's premium offering.

Direct peers

• Hugo Desnoyer: Paris-based premium butcher serving starred chefs and discerning consumers with high-end meats. Operates with similar boutique + professional B2B model, making it the closest direct competitor to Metzger in the French capital's premium meat segment.
• Maison Polmard: French family butcher renowned for pioneering dry-aging techniques and serving luxury hotels and Michelin-starred restaurants. Directly comparable on maturation technology, heritage positioning, and chef customer base.
• Bec et Ongles (Maison Alexian): French specialist meat supplier focused on premium grades and restaurant supply in Paris. Comparable on B2B model targeting fine-dining establishments with curated premium protein offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boucheriemetzger.fr
• Instagraminstagram.com/metzgerfreres
• LinkedInlinkedin.com/company/metzger-freres

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about METZGER