LE BOUCHON DE BORDEAUX

What LE BOUCHON DE BORDEAUX does

LE BOUCHON DE BORDEAUX is a French artisanal chocolate and confectionery producer founded in 1965 by maître artisan pâtissier-chocolatier Jacques Pouquet as Maison Pouquet in Bordeaux, France. Its signature product, the Bouchon de Bordeaux, is an almond pastry biscuit filled with almond paste scented with raisins macerated in Fine de Bordeaux liqueur, created in 1976 and protected by a trademark registered in 1977. The product range has expanded to include chocolate Bouchons (Ganache, Liqueur, Praliné, Craque Noisette), signature chocolates such as Guinettes (cherries macerated in Armagnac) and the Canelou family, assorted chocolate boxes, natural cork gift packaging, and seasonal offerings for Christmas, Easter, and weddings. Manufacturing is anchored in a 1989 patent for automated bouchon production combined with maintained handcraft quality.

The company is now operated by the third generation of the Pouquet family, with Véronique Pouquet Ribeiro as Directrice (daughter of the founder) and Julia Ribeiro as Responsable (granddaughter, joined 2020). It is organized as a SARL (Société à Responsabilité Limitée) with approximately 5 employees, headquartered at 12 Chemin de Bacchus, 33520 Bruges, France. Revenue is generated through three primary streams: direct sales at the workshop-boutique in Bruges, an e-commerce online shop shipping domestically and to 13+ countries, and bulk/wholesale distribution through a network of 60+ resellers across the Nouvelle-Aquitaine region plus supermarket chains (Leclerc, Intermarché, Carrefour) and specialty retailers (Jeff de Bruges, Office du Tourisme de Bordeaux). Pricing spans entry-level items (€4.50 for Guimauves 6-pack) to premium gift boxes and vouchers (up to €150), with bulk vrac at €75/kg and free domestic shipping for orders over €80. The company also serves a B2B corporate gifting segment with customized cork boxes (minimum 50 units) bearing client logos. Marketing relies primarily on organic channels: seasonal events (Salon du Chocolat, Marché de Noël, Foire Internationale de Bordeaux), social media (Facebook, Instagram), and reseller distribution, with no identified paid advertising spend.

Name

LE BOUCHON DE BORDEAUX

Legal name

SARL Le Bouchon de Bordeaux

Website

https://bouchondebordeaux.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

LE BOUCHON DE BORDEAUX is a French artisan chocolatier (SARL, ~5 employees, Bruges) producing the signature Bouchon de Bordeaux almond pastry and assorted chocolates, selling DTC through its workshop-boutique and e-commerce shop plus 60+ resellers across Nouvelle-Aquitaine, with corporate gifting services.

Ownership category

akta.pro rank

Product category

Artisanal Chocolates and Confectionery

NAICS

Chocolate and Confectionery Manufacturing (31135), Confectionery Manufacturing from Purchased Chocolate (311352)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050)

akta.pro primary industry

Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

akta.pro secondary industry

Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisanal chocolates
• Confectionery specialties
• Regional French sweets
• Corporate gift boxes
• Petit fours biscuits

Headquarters

HQ city

Bruges

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retail: Direct sales of artisanal chocolates, bouchons, and confectionery products through the workshop-boutique and online shop to individual consumers and businesses
2. Corporate Gift Packages: Customized corporate gift solutions including personalized cork boxes with company branding, gift boxes, and assorted collections for business relationships
3. Bulk/Wholesale: Vrac (bulk) sales of bouchons to resellers and retailers across the Nouvelle-Aquitaine region and beyond

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Le Bouchon de Bordeaux is an artisanal chocolatier and confectioner (Maison Pouquet, founded 1965) that manufactures and sells traditional French petit fours, chocolates, canelous, and specialty confections. Its flagship product, the Bouchon de Bordeaux, is an almond pastry biscuit filled with almond paste and raisins macerated in Fine de Bordeaux liqueur, created by founder Jacques Pouquet in 1976. The company produces a broad line of bouchon variants, assorted chocolate boxes, gift packs, and corporate gift solutions at its atelier-boutique in Bruges.

Product overview

LE BOUCHON DE BORDEAUX is an artisan chocolatier and confectioner founded in 1965 by Maison Pouquet, specializing in the iconic Bouchon de Bordeaux - a traditional almond pastry biscuit created in 1976 by Jacques Pouquet, filled with almond paste scented with raisins macerated in Fine de Bordeaux liqueur. The company operates as a family business (now in its 3rd generation with Véronique and Julia) and offers a diverse portfolio of products including: traditional and chocolate Bouchons in multiple varieties (Ganache, Liqueur, Praliné, Craque Noisette), signature chocolate creations (Guinettes, Canelou and its variants, Dames du Pyla), assorted chocolate boxes, gift boxes (La Bordelaise, La Box Découverte, La Box Gourmande), natural cork packaging solutions, and seasonal offerings for Christmas and Easter. The company also provides corporate gifting services with customized packaging. Products are crafted in their Bruges workshop and sold through their atelier-boutique, an online shop with international shipping, and a network of resellers across the Bordeaux region.

Differentiator

Problem solved

Functional benefit

Brands

• Le Bouchon de Bordeaux: The signature almond petit four product flavored with raisins macerated in Fine de Bordeaux, created in 1976
• Canelou
• Guinettes
• Dames du Pyla

Products and services

• Le Bouchon de Bordeaux (Traditionnel) Signature almond pastry biscuit filled with almond paste scented with raisins macerated in Fine de Bordeaux liqueur, created in 1976 by Jacques Pouquet. The flagship regional specialty of the company.
• Bouchons de Spécialités (Cognac, France, Gascogne, Craque Noisette, Praliné) Regional and alcohol-free variants of the bouchon almond pastry: Bouchon de Cognac (raisins macerated in Cognac), Bouchon de France (Grand-Marnier and orange), Bouchon de Gascogne (Armagnac), Craque Noisette (almond-hazelnut praline, alcohol-free), and Bouchon Praliné (milk chocolate with melting praline).
• Bouchon de Bordeaux 3 Chocolat Assortment of three chocolate Bouchons: Ganache scented with Fine de Bordeaux, Liqueur with liquid Fine de Bordeaux, and Praliné with milk chocolate and melting praline filling.
• Bouchon de Bordeaux Chocolat Ganache Dark chocolate 64% shell filled with ganache scented with Fine de Bordeaux.
• Bouchon de Bordeaux Chocolat Liqueur Dark chocolate shell containing liquid Fine de Bordeaux liqueur.
• Guinettes Whole cherries macerated in Armagnac, coated with Armagnac fondant and dark chocolate. Signature artisanal process requiring three weeks.
• Dames du Pyla Guinettes with Pyla Vodka, coated with white chocolate. Best served frozen.
• Canelou Collection (Canelou, Can'lait, Can'fruit, Can'dulcey, Can'cerise, Can'thé, Can'orange) Small chocolates shaped like Bordeaux canelés, available in multiple ganache flavors: Fine de Bordeaux (70% dark chocolate), Can'lait (almond-hazelnut praline in milk chocolate), Can'fruit (blackcurrant pulp in white chocolate), Can'dulcey (rum-vanilla caramel in Dulcey chocolate), Can'cerise (morello cherry ganache in 70% dark), Can'thé (black tea ganache in 70% dark), and Can'orange (Grand-Marnier ganache in orange chocolate).
• Boites de Chocolats Assortis Assorted chocolate boxes in four sizes (16, 25, 42 and 72/75 units), filled with a mix of praline, caramel, coconut, coffee, pecan, raspberry, lemon, marshmallow, licorice, and almond paste chocolates.
• Boites Canelous Assorted boxes of Canelou chocolates in multiple flavors (Fine de Bordeaux, milk, dulcey, white, cassis, tea, cherry, orange), in réglette 7, box of 16, and box of 25 unit formats.
• La Bordelaise (gift box) Purple square gift box containing an assortment of Fine de Bordeaux specialties including traditional Bouchon de Bordeaux, chocolate Bouchons with ganache and liqueur, and Canelou.
• La Box Découverte Gourmet discovery box (best seller) containing 2 traditional Bouchons, 2 Craque Noisette, 2 Bouchon de France, 2 chocolate Bouchons of each type, and 1 réglette of 7 canelous.
• La Box Gourmande Expanded gourmet box at €33 with 4 traditional Bouchons, 4 Bouchon de France, 4 Craque Noisette, and 4 chocolate Bouchons of each type, available with/without alcohol or craft-only.
• Coffret Liège (cork packaging) and Pochette Liège Natural cork packaging in Bouchon shape, available in sizes from 120g to 1kg for traditional, 3 chocolate, and mixed Bouchons. Includes the Pochette Liège (100% natural cork pouch that can be kept as decoration or returned for refilling).
• Coffret en Fer Cap-Ferret Iron box with small window containing 250g of traditional Bouchon de Bordeaux, featuring a lighthouse drawing.
• Tablette Garnie Heart-shaped chocolate tablet in dark 66% Ecuador origin or milk 35% Papua origin, filled with crunchy almond-hazelnut praline.
• Les Marguerites Dark or milk chocolate flowers filled with passion fruit caramel, sold in sets of 5.
• Les Fritures Small chocolates shaped like fish and shells, available in dark 66%, milk 35%, white 31%, or Dulcey 35% chocolate.
• Orangettes, Citronettes et Gingembrettes Candied orange, lemon, and ginger strips coated in 66% dark chocolate.
• Mendiants Dark, milk, white, or Dulcey chocolate discs decorated with roasted almond, raisin, cranberry, and orange slice.
• L'Instant Gourmand (cones) 150g cones of single-origin chocolate in varieties including Venezuela 72% with roasted cocoa nibs, 66% with roasted hazelnuts, milk with hazelnuts, Dulcey, white with cranberry, and raspberry.
• Barre Chocolatée Chocolate bars with various fillings including praline rice crispies, praline crunch, grilled corn praline, and marshmallow.
• La Pâte à DEVORER Hazelnut spread with fleur de sel, sold in a 200g jar.
• Les Guimauves Artisanal marshmallows in coffee, vanilla, orange blossom, and mango flavors, sold in a discovery pack of 6 units.
• Les Pâtes de Fruit Artisanal fruit pastes in raspberry, blackcurrant, apricot, passion fruit, and lemon flavors.
• Bon Cadeau (Gift Vouchers) Gift certificates available in denominations from €15 to €150 for redemption in store or online.
• Coffrets Personnalisés (Corporate Customized Cork Boxes) Customized cork gift boxes engraved with the customer's company logo. Minimum order of 50 units. Designed for corporate gifting to clients, employees, and business partners.
• Coffret Bacchus (Corporate Gift Set) Corporate gift set pairing a wine bottle with Bouchons and Chocolats, intended for client and partner gifting.

Quantifiable outcome

• Multiple prestigious awards including Premier Prix Tour de France des Spécialités 1980, Premier Prix du Meilleur Petit Four de France 1988, Cordon Bleu awards, and Laurier d'Or Européen 1994

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Echoppe de la LuneminorChannel Partner/ Reseller/ DistributorSpecialty food shop located at Quai des Marques and Rue Saint Rémi in Bordeaux, reselling Le Bouchon de Bordeaux products.
• Jeff de BrugesminorChannel Partner/ Reseller/ DistributorSpecialty chocolate retailer with locations in Bègles (Centre Co. Rives d'Arcins) and La Couronne (Route de Bordeaux), reselling Bouchon de Bordeaux products.
• Le Comptoir BordelaisminorChannel Partner/ Reseller/ DistributorSpecialty shop located at Rue Pilliers de Tutelle in Bordeaux, reselling Le Bouchon de Bordeaux products.
• Office du Tourisme de BordeauxminorChannel Partner/ Reseller/ DistributorTourist information office at Cours du 30 Juillet in Bordeaux, selling Bouchon de Bordeaux as regional souvenirs.
• Supermarché Partners (Leclerc, Intermarché, Carrefour)minorChannel Partner/ Reseller/ DistributorVarious supermarket chains across Nouvelle-Aquitaine region stocking seasonal and regular Bouchon de Bordeaux products.
• Various Corporate ClientscoreChannel Partner/ Reseller/ DistributorCorporate customers who purchase customized gift solutions for business relationships. The company offers personalized cork boxes with company logos (minimum 50 units) and customized gift boxes.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bouchondebordeaux
• Instagraminstagram.com/bouchondebordeaux
• LinkedInlinkedin.com/company/le-bouchon-de-bordeaux

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LE BOUCHON DE BORDEAUX