BOULANGERIE LOUIS

What BOULANGERIE LOUIS does

Boulangerie Louise is a French artisan bakery franchise operating under parent company Holding Louise SAS (RCS 524 324 829), headquartered at 60 rue de la République, 59750 Feignies. Founded in 2010 in the Nord/Hauts-de-France region with a single bakery, the company shifted to a franchise-led growth model in 2018 and now operates 119 to 122 locations across metropolitan France, ranging from northern cities such as Lille, Lens, and Amiens down to Alès, Brest, and Quimper.

The core offering is built around 100% on-site production: all breads are kneaded, shaped, and baked at each store throughout the day using French wheat and homemade levain (sourdough). The product portfolio spans traditional and specialty breads (including multicereal, sesame, and the award-winning Louiz'Antique baguette made from seven ancient grains), viennoiseries, individual and whole pastries, sandwiches and wraps, salads, pizzas, burgers, and sweet snacks. A loyalty card (1 euro = 25 points, 2% cashback) with a "Loyalty Thursday" 10% accumulation bonus and an always-on 3+1 free promotion drive repeat traffic, while partnerships with Too Good To Go (anti-food-waste) and Lyf Pay (mobile payment) augment the retail proposition. A Click & Collect ordering system is in development as a new digital sales channel.

The business model is asset-light B2C: the franchisor (a 12-person corporate team) supplies brand standards, product specifications, and franchisee support, while franchisees invest in and operate individual retail locations selling freshly baked goods directly to consumers at point of sale. There is no e-commerce or delivery channel today. Revenue is not publicly disclosed; capital social is reported as €1,500,000 in mentions légales and €5,400,561 in CGU, with no institutional investor or parent company referenced. The company operates exclusively in France with no international footprint and has been awarded the Produit de l'Année 2020 for the Louiz'Antique baguette.

Name

BOULANGERIE LOUIS

Legal name

Holding Louise SAS

Website

https://boulangerielouise.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Boulangerie Louise is a French artisan bakery franchise founded in 2010, operating 119–122 on-site baking locations across metropolitan France under Holding Louise SAS. It sells freshly kneaded and baked breads, viennoiseries, pastries, and savory items directly to everyday consumers, supported by a loyalty card and Too Good To Go partnership.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

Keywords

• Artisan bakery
• Fresh bread
• French pastries
• Bakery franchise
• On-site baking

Headquarters

HQ city

Feignies

HQ country

France

HQ region

Europe

Offices118 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail bakery sales: Direct retail sales of freshly baked bread, pastries, sandwiches, pizzas, and other bakery products to consumers at physical store locations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Boulangerie Louise is a French artisan bakery franchise that operates approximately 119-122 retail locations across metropolitan France. The company produces and sells freshly baked bread, pastries, viennoiseries, sandwiches, pizzas, burgers, and sweet snacks, with all products kneaded, shaped, and baked on-site throughout the day using French wheat and homemade levain (sourdough). It generates revenue through direct retail sales at franchise stores and complements its offering with a loyalty program and promotions.

Product overview

Boulangerie Louise operates as a traditional artisan bakery franchise with over 119 locations across France. The core offering consists of freshly baked goods produced on-site daily, including breads (Boulangerie), pastries (Pâtisserie), viennoiseries, sandwiches and wraps, pizzas and burgers, and sweet snacks. The business complements its product portfolio with loyalty programs (Ma Carte de Fidélité offering 2% cashback and Thursday loyalty bonuses) and the 3+1 free promotion on selected items. An in-development Click & Collect service indicates digital expansion plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Boulangerie (Bread) Traditional and specialty breads, including multicereal, sesame, and baguette varieties, all kneaded, shaped, and baked on-site throughout the day using French wheat and homemade levain. Sold to individual consumers at franchise retail locations.
• Pâtisserie (Pastry) Assorted pastries including tartelettes (framboise, citron meringuée, multifruits) and seasonal fruit tarts, produced on-site at franchise locations for individual consumers.
• Viennoiseries Sweet baked goods such as croissants and pain au chocolat, produced fresh on-site daily for individual consumers.
• Sandwichs, Wraps & Salades Ready-to-eat sandwiches and salads including Focaccia varieties, Croque en Stick, and Nordic salmon sandwich, produced on-site for individual consumers seeking meal options.
• Pizzas & Burgers Savory items including pizzas made by bakers and specialty burgers, produced on-site for individual consumers.
• Snackings sucrés (Sweet Snacks) Sweet snack items including mini beignets in various flavors (cacao noisette, framboise, citron-framboise, pomme), produced on-site for individual consumers.
• Click & Collect Online ordering service allowing customers to place orders for in-store pickup at franchise bakery locations. Currently under development.
• Ma Carte de Fidélité (Loyalty Card) Fidelity program where customers earn points on purchases (1 euro = 25 points, equivalent to 2% cashback) and receive 10% back on Thursdays (Jeudi Fidélité). Available to individual consumers at all franchise locations.

Quantifiable outcome

• Louiz'Antique baguette was elected product of the year 2020

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Too Good To GocoreStrategic or Co-development Partner · 1 January 2019Partnership to combat food waste through the Too Good To Go app, allowing customers to purchase unsold products at reduced prices. Initially tested in 10 stores in late 2018 before rolling out to all locations nationwide.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boulangerielouiseartisan
• Instagraminstagram.com/boulangerie.louise
• LinkedInlinkedin.com/company/boulangerie-louis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOULANGERIE LOUIS