Boulder Valley Vision Therapy, P.C.

What Boulder Valley Vision Therapy, P.C. does

Boulder Valley Vision Therapy, P.C. is a privately held optometric vision therapy referral center operating from a single clinic at 2800 Valmont Road in Boulder, Colorado. Founded in 2008 under the current structure and tracing its lineage to the Boulder Vision Center established in 1976, the practice is led by clinical director Dr. Jennifer Simonson, OD, FCOVD, FAAO. The practice delivers individualized vision therapy treatment for functional vision disorders — including amblyopia, strabismus, convergence insufficiency, post-concussion vision dysfunction, and learning-related visual processing problems — primarily serving children and adults in the Colorado Front Range. Core services comprise a 1.5–2 hour Functional Vision Evaluation, an extended Visual Information Processing Evaluation (up to 4 hours), weekly 45-minute vision therapy sessions, progress evaluations every 10 sessions, and adjunct treatments including Syntonics color light therapy, the Visagraph eye-movement test, and Sports Vision Training. Treatment programs typically run 9 months for mild conditions and 12–18 months for severe cases such as amblyopia or strabismus.

The practice monetizes almost exclusively through fee-for-service professional services billed at the time of visit, with no direct insurance billing (it assists patients with reimbursement submissions). A secondary revenue stream is an educational product line consisting of four children's picture books ("My Perfect Vision," "My Double Vision," "My Jumbled Vision," "My Mismatched Vision," with Spanish translations) sold via the practice's website at $5–$8 per copy depending on volume, and an iPad-based Opto App with stereoscope co-developed through Gerull Labs in 2014. Patient acquisition is driven by referrals from pediatricians, schools, optometrists, and educators, supplemented by Dr. Simonson's active conference speaking (COVD, OVDRA, ICBO, AOA, CCIRA, ACBO), podcast appearances, blog content, free consultations, and community presentations. The practice is HIPAA-compliant (Notice of Privacy Practices effective October 2020) and operates with approximately 10 staff including two COVT-certified therapists and patient services coordinators.

Name

Boulder Valley Vision Therapy, P.C.

Legal name

Boulder Valley Vision Therapy, P.C.

Website

https://bouldervt.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Boulder Valley Vision Therapy, P.C. is a single-clinic optometric vision therapy practice in Boulder, Colorado, founded in 2008, that delivers individualized vision therapy evaluations and treatment for children and adults with functional vision disorders, amblyopia, strabismus, and post-concussion vision dysfunction on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Optometric Vision Therapy Services

NAICS

Offices of Optometrists (62132)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKAKAM

Vision Therapy & Orthoptics

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

SECONDARYHLAKAKAB

Optometry Clinics (Primary Eye Care)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Vision therapy services
• Optometric rehabilitation
• Functional vision evaluation
• Binocular vision treatment
• Pediatric optometry care

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vision Therapy Services: Individual therapy sessions typically 45 minutes once per week, with progress evaluations after every 10 sessions. Payment collected at time of service; does not bill insurance directly but assists with reimbursement process.
2. Functional Vision Evaluation: Comprehensive evaluation lasting 1.5-2 hours to assess visual skills including focusing, alignment, and tracking
3. Visual Information Processing Evaluation: Extended testing up to 4 hours to identify difficulties in processing visual information, often administered across multiple visits
4. Children's Vision Therapy Books: Sale of educational picture books about vision therapy for children. Pricing: $8.00 per book for 1-19 copies, $6.50 for 20-49 copies, $5.00 for 50+ copies. Spanish translations also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Boulder Valley Vision Therapy, P.C. is a vision therapy-only referral center in Boulder, Colorado that provides individualized optometric vision therapy services. The practice offers functional vision evaluations, visual information processing evaluations, weekly vision therapy sessions (typically 45 minutes), specialized treatments like Syntonics color light therapy, sports vision training, and the InfantSEE infant vision assessment program. They also sell educational children's picture books about vision therapy and co-developed the OPTO App for iPad vision therapy.

Product overview

Boulder Valley Vision Therapy, P.C. is a vision therapy-only referral center that offers a comprehensive suite of evaluation and treatment services for functional vision problems. The core offerings include Functional Vision Evaluation, Visual Information Processing Evaluation, Vision Therapy sessions, and Vision Therapy Progress Evaluations. These are supplemented by specialized treatments such as Syntonics (color light therapy) and Sports Vision Training. The practice also offers educational products including the Opto App and Stereoscope for iPad (developed by co-founder Dr. Simonson in 2014) and a series of children's picture books about vision therapy ('My Perfect Vision', 'My Double Vision', 'My Jumbled Vision', 'My Mismatched Vision') with Spanish translations available. The practice provides care for conditions including eye focusing, tracking, eye-hand coordination, amblyopia, strabismus, depth perception issues, visual sensory integration, reading/learning problems, and computer-related vision problems.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Vision Evaluation Comprehensive evaluation lasting 1.5-2 hours that tests eye focusing, alignment, and tracking abilities, including visagraph eye movement accuracy testing while reading. Used to determine if visual information is being acquired comfortably, clearly, accurately, and efficiently.
• Visual Information Processing Evaluation Extended testing up to 4 hours (often administered across multiple visits) to identify difficulties in processing visual information. Evaluates visual perceptual abilities including identification, discrimination, spatial awareness, directionality, visualization, visual-sensory integration, visual-gross and fine motor coordination, and visual memory.
• Vision Therapy Treatment Sessions Individualized treatment sessions typically 45 minutes once per week using special lenses, computer programs, exercises, and equipment (including stereoscopes and the OPTO App). Therapy typically takes 9 months for mild vision problems and 12-18 months for severe conditions. Includes home practice exercises (20 minutes/day, 5 days/week).
• Vision Therapy Progress Evaluations

Quantifiable outcome

• Mild vision problems typically resolved in approximately 9 months with therapy
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gerull Labs (g-Labs)coreStrategic or Co-development PartnerDr. Simonson is a co-founder of Gerull Labs (g-Labs) that developed the OPTO App and Stereoscope for iPad in 2014. This partnership created a modern vision therapy tool combining an iPad app with specialized stereoscope hardware, using anaglyphic (red/cyan) glasses to create 3D vision training exercises. The app was nominated as Top 10 Finalist in The Mobileys.
• Optometric Vision Development & Rehabilitation Association (OVDRA)coreStrategic or Co-development PartnerPractice is actively involved with OVDRA, with Dr. Simonson maintaining fellowship status and presenting courses on vision therapy techniques. Organization provides continuing education and resources for vision development and rehabilitation.
• College of Optometrists in Vision Development (COVD)coreStrategic or Co-development PartnerDr. Simonson is a Fellow of COVD since 2006, serves on the International Examination and Certification Board (IECB), and presents at annual meetings. COVD is the international organization for optometric vision development.
• American Academy of Optometry (AAO)coreStrategic or Co-development PartnerDr. Simonson earned Fellowship in the American Academy of Optometry in 2023, demonstrating commitment to evidence-based optometric care and professional excellence.
• InfantSEE ProgramminorStrategic or Co-development PartnerDr. Simonson is a provider for the InfantSEE program, offering no-cost vision assessments for infants as part of a public health initiative by the American Optometric Association.
• Optometric Extension Program Foundation (OEPF)minorStrategic or Co-development PartnerDr. Simonson is a member of the Optometric Extension Program Foundation, an organization supporting optometric research and education in functional vision care.
• Colorado Optometric AssociationminorStrategic or Co-development PartnerDr. Simonson is a member of the Colorado Optometric Association. Practice staff attend the Colorado Vision Training Conference and Colorado Vision Summit organized by this association.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wow Vision Therapy: Vision therapy specialty practice in Michigan offering functional vision evaluations and individualized therapy for children and adults with learning-related vision problems, strabismus, amblyopia, and post-concussion vision issues. Highly comparable specialty-only model with similar service offerings.
• Vision Therapy Associates: Specialty optometric vision therapy practice providing functional vision evaluations, vision therapy sessions, and treatment for conditions including amblyopia, strabismus, and visual processing disorders. Directly comparable service portfolio and target patient segments.

Regional players

• Vision Therapy at Specialeyes: Vision therapy practice based in Newcastle, Australia, referenced in Boulder Valley Vision Therapy's published patient testimonial from Lead Vision Therapist Hannah Morris. Comparable specialty vision therapy methodology and patient focus in a different geographic market.

Others

• College of Optometrists in Vision Development (COVD): International professional organization for optometric vision development of which Dr. Simonson is a Fellow and active participant. Provides certification, continuing education, and professional standards that govern Boulder Valley Vision Therapy's clinical practice.
• American Academy of Optometry (AAO): Professional optometric organization awarding Fellowship credentials (FAAO) to Dr. Simonson in 2023. Sets evidence-based clinical standards relevant to the practice's optometric services and continuing education pathway.
• Optometric Extension Program Foundation (OEPF): Research and education foundation supporting functional vision care of which Dr. Simonson is a member. Provides clinical resources, curriculum, and research grounding for vision therapy practices like Boulder Valley Vision Therapy.
• InfantSEE: Public health program of the American Optometric Association providing no-cost infant vision assessments, of which Dr. Simonson is a provider. Serves as a referral funnel and ecosystem participant connecting the practice to early childhood vision screening.

Broad incumbents

• Pearle Vision: National retail optometry chain offering general eye exams, prescription eyewear, and contact lenses. While not specializing in vision therapy, Pearle Vision represents the broad incumbent optometry market that includes some vision therapy-adjacent services.
• LensCrafters: Large retail optical chain providing eye exams and corrective eyewear through employed and affiliated optometrists. Functions as a broad incumbent in primary eye care that may compete for general optometry patient flow, though it does not specialize in functional vision therapy.

Emerging players

• Gerull Labs (g-Labs): Technology company co-founded by Dr. Simonson in 2014 that developed the OPTO App and Stereoscope for iPad vision therapy tool. Affiliated entity sharing founder and IP that bridges clinical vision therapy with digital health productization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulder Valley Vision Therapy, P.C.