What Bounty Fresh Group Holdings, Inc. does

Bounty Fresh Group Holdings, Inc. is a privately held, family-controlled Philippine poultry conglomerate founded by the Chen/Cheng family in 1986 in Sta. Maria, Bulacan, originating from a 5,000-head layer farm and now recognized as the Philippines' second-largest poultry integrator. It is the only fully-integrated poultry company in the country that continuously invests in company-owned facilities across the entire value chain, including grandparent farms, parent stock farms, hatcheries, dressing plants, feed mills, and cool-cell broiler complexes with tunnel ventilation and insulated housing. The company is the exclusive Philippines distributor of Cobb and Indian River chicken breeds and operates an advanced deboning line, the first of its kind in the country. In 2023, it became the first Philippine poultry producer to earn LRQA 'Reared Without Antibiotics' (RWA) certification for its NAE line.

The company generates revenue across multiple streams: fresh poultry products (live and dressed chicken, cuts) sold through supermarkets and its own stores; value-added processed foods (nuggets, fillets, Toriburger patties, wings) sold through retail and takeout channels; commercial feeds manufactured by Inoza Feeds across 18 feed mills; contract growing and breeding fees from a network of independent farmers; and gamefowl feeds under the recently acquired Warhawk brand. Its go-to-market combines over 1,800 Chooks to Go and Uling Roasters takeout stores, direct-to-consumer e-commerce (The Meat Market), supermarket placement, and tiered reseller programs (Bounty Fresh Reseller in Luzon; BAVI in Visayas and Mindanao). Bounty also operates internationally in Indonesia and New Zealand, and runs the Bounty Cares Foundation for CSR activities.

Name

Bounty Fresh Group Holdings, Inc.

Legal name

Bounty Fresh Food Inc.

Website

https://bounty.com.ph

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bounty Fresh Group Holdings is the Philippines' second-largest, only fully-integrated poultry producer, operating grandparent farms through retail. It sells fresh and value-added chicken, commercial feeds, and runs 1,800+ Chooks to Go and Uling Roasters takeout stores.

Ownership category

akta.pro rank

Product category

Poultry Production and Processing

NAICS

Poultry Processing (311615), Broilers and Other Meat Type Chicken Production (112320), Animal Food Manufacturing (3111)

SIC

Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)

akta.pro primary industry

Poultry Processing & Packing (AFAKALAC)

Keywords

• Poultry products
• Fresh chicken meat
• Animal feed production
• Ready-to-cook poultry
• Poultry retail stores

Headquarters

HQ city

Sta. Maria

HQ country

Philippines

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fresh Poultry Products: Sale of live chickens, dressed chickens, and fresh chicken cuts through retail stores, supermarkets, and the company's own takeout stores network.
2. Value-Added Processed Foods: Production and sale of processed chicken products including nuggets, fillets, and other prepared chicken products through retail channels and takeout stores.
3. Commercial Feeds (Inoza Feeds): Manufacturing and distribution of poultry feeds including booster, starter, and finisher feeds through 18 feed mills across the Philippines to both internal farms and external customers.
4. Contract Growing Program: Partnership model where farmers rear chickens provided by Bounty; company provides inputs and pays growers per bird or per pound based on pre-agreed pricing.
5. Contract Breeding Program: Business partnership where private entities provide infrastructure and labor while Bounty supplies broiler breeder chicks, feeds, medicines, vaccines, and technical guidance.
6. Gamefowl Feeds (Warhawk): Following the acquisition of Warhawk brand, Bounty now offers specialized gamefowl feeds as part of its expanded agribusiness portfolio through Inoza Feeds.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Bounty Fresh Group is a fully integrated poultry company operating in the Philippines, producing and selling fresh chicken, processed and ready-to-cook chicken products, animal feeds, table eggs, and organic fertilizer. It is the second-largest poultry integrator in the Philippines and operates a branded chain of roasted-chicken takeout outlets and supermarket supply operations.

Product overview

Bounty Fresh Group Holdings, Inc. is a fully-integrated poultry company operating as a platform-plus-modules architecture. The core operations span from grandparent farms, parent stock farms, hatcheries, dressing plants, feed mills, and cool-cell broiler complexes - all company-owned and operated. The product portfolio includes: the Chooks to Go and Uling Roasters takeout brands (over 1,800 stores nationwide); Bounty Fresh Chicken products including fresh whole birds, cuts, and value-added products like nuggets, fillets, Toriburger patties, and chicken wings; specialty lines such as Free Range Chicken, Cage-Free Eggs, and No Antibiotics Ever (NAE) certified products; Inoza Feeds serving as the feed manufacturing division with 18 mills; and the recently acquired Warhawk gamefowl feeds brand. Services include Contract Growing and Contract Breeding programs with farmers, plus Reseller programs for distribution. The company also operates the Bounty Cares Foundation for CSR initiatives. Bounty is the second-largest poultry integrator in the Philippines and the only fully-integrated poultry company with continuous company-owned facility investments.

Differentiator

Problem solved

Functional benefit

Brands

• Chooks to Go: Leading takeaway brand with over 1,800 stores nationwide offering roasted chicken products
• Uling Roasters
• Inoza Feeds
• Warhawk
• Bounty Cares Foundation

Products and services

• Fresh dressed chicken
• Chooks to Go roasted chicken
• Uling Roasters
• Processed chicken products
• Inoza Feeds
• Table eggs
• Organic fertilizer
• Warhawk chicken products

Quantifiable outcome

• Up to 9 growing cycles per year
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WarhawkcoreStrategic or Co-development Partner · 4 May 2026Warhawk, a leading brand for gamefowl feeds, was acquired and added to Bounty's agribusiness portfolio through Inoza Feeds. This acquisition strengthens Bounty's position in the poultry feed market and reflects the company's strategy to expand its footprint and impact through integrated operations.
• MomzillaminorGTM or Marketing Partner · 22 December 2022Partnership with leading online parenting community for feeding program distribution. 100 packs of Bounty Fresh Mixed Shape Nuggets and 4,320 pieces of chicken fillet were distributed to families in Dagat-dagatan, Caloocan and Payatas, Quezon City.
• CobbcoreTechnology or IntegrationGlobal breeding partner providing Cobb chicken breed genetics. Bounty is an exclusive distributor of Cobb breed in the Philippines, known for exceptional growth rates and productivity in broiler operations.
• AviagencoreTechnology or IntegrationWorld leader in poultry breeding providing Ross chicken breed genetics. Bounty's Production Manager attended Aviagen EMEAA School training in Budapest, Hungary for hatchery and incubation management.
• GMA Kapuso FoundationminorGTM or Marketing PartnerCollaboration for feeding programs targeting undernourished students in Camarines Sur and other areas, supporting Bounty Cares Foundation's nutrition and health initiatives.
• Red Cross PhilippinesminorGTM or Marketing PartnerPartnership for blood donation drives in various Bounty farms and operations nationwide, promoting employee volunteerism while contributing to life-saving causes.
• Holcim PhilippinesminorOthersPartnership for collection and co-processing of flexible and rigid plastics as part of Bounty's Extended Producer Responsibility (EPR) programs and plastic recovery initiatives.
• Local Government Units (LGUs)minorOthersPartnership with LGUs and Municipal Environment and Natural Resources Office (MENRO) for waste collection and disposal in sanitary landfills with proper documentation.
• Indian RivercoreTechnology or IntegrationBounty is exclusive distributor of Indian River breed in the Philippines. Known for excellent total number of eggs produced per cycle compared to other integrators when paired with proper management.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Pilgrim's Pride: US-based major poultry processor and value-added chicken products manufacturer, owned by JBS. Comparable as a vertically-integrated poultry producer focused on processing, prepared foods, and foodservice distribution.
• Cargill Animal Nutrition: Global agribusiness giant with major animal nutrition and protein operations. Comparable through its feed manufacturing scale and protein processing capabilities that compete with Inoza Feeds and Bounty's processed chicken lines.
• Tyson Foods: Largest US-based vertically-integrated poultry processor with operations across the value chain from breeding to processing and value-added prepared foods. Comparable business model and product mix as a global benchmark for integrated poultry economics.
• Charoen Pokphand Foods (CPF): Thailand-based global agri-food conglomerate and one of the world's largest integrated poultry producers. Comparable as a fully-integrated poultry and feed operator with multi-country Asian operations that could pressure Bounty in Indonesia and export markets.
• JBS S.A. Brazil-based global meat and poultry conglomerate with integrated poultry operations. Comparable as a multi-protein, vertically-integrated producer with scale advantages in feed milling and processing.

Others

• Aviagen: Global poultry breeding company supplying Ross and Indian River genetics — a strategic supplier and training partner to Bounty rather than a direct competitor. Included because it represents the upstream genetic supply chain critical to integrated poultry operations.

Emerging players

• New Hope Liuhe: China's largest animal feed manufacturer with significant integrated poultry operations. Comparable as a feed-and-poultry integrator leveraging scale in feed milling to support downstream poultry production across Asia.
• Sunner Development: China-based vertically-integrated poultry producer with operations across breeding, feed, grow-out, processing, and prepared foods. Comparable integrated model with focus on value-added chicken products for retail and foodservice.

Direct peers

• San Miguel Foods: The largest food conglomerate in the Philippines and the leading poultry integrator that competes head-to-head with Bounty across fresh chicken, processed poultry, and feeds. Directly comparable as a Philippines-based vertically-integrated poultry and feed producer with extensive retail distribution.
• Vitarich Corporation: Philippines-based poultry and feed producer with integrated operations. Direct competitor in the same Philippines market across broiler production, feeds, and processed chicken products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BountyFreshGroupPH
• LinkedInlinkedin.com/company/bountyfreshgroup
• Instagraminstagram.com/bountyfreshgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bounty Fresh Group Holdings, Inc.