Fromagerie Boursin SAS
Fromagerie Boursin SAS produces the Boursin® brand of flavored fresh cheeses (Garlic & Fine Herbs, Truffle, Cuisine) at its Normandy facility, serving general consumers through global retail grocery channels under parent Groupe Bel.
- Company typePrivate
- Founded1957
- HeadquartersSuresnes, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fromagerie Boursin SAS does
Fromagerie Boursin SAS is the French operating entity behind the Boursin® brand of flavored, fresh-portion cheeses, established in 1957 by François Boursin in a small Normandy village and currently owned and managed by Groupe Bel (BEL SA), a private French dairy company headquartered in Suresnes. The company produces a focused product line of three core SKUs — Boursin® Ail & Fines Herbes (available in 80g, 150g, and 250g formats), Boursin® Aromatisé saveur Truffe (truffle-flavored for festive occasions), and Boursin® Cuisine Ail & Fines Herbes (cooking-specific format) — all manufactured at the Pacy-sur-Eure production facility in Normandy, which has operated for more than 60 years and now serves as a pilot site within Groupe Bel for environmental commitment near a Natura 2000 classified area.
The core technology is a cold-molding production process applied to pasteurized milk combined with cream, lactic ferments, salt, and herbs/aromatics depending on variety; cold molding is cited as the proprietary method that preserves ingredient flavor and strength. Manufacturing is consolidated at the Normandy site, while sales and distribution are executed through Groupe Bel's global retail-grocery network (supermarkets and food stores across multiple countries), reaching general consumers for home cooking and entertaining as the primary segment, with a secondary marketing-driven segment of professional chefs used for recipe co-development and brand-authenticity content.
The business model is single-stream branded consumer-goods revenue: cheese product sales through retail grocery channels, with pricing determined by retailers rather than the company, supplemented by owned digital consumer engagement via the Ribambel platform (recipe content, newsletter, social media) and chef-influencer partnerships. The legal entity Fromagerie Boursin SAS is small (28 employees) because manufacturing, sales, logistics, and brand management are largely consolidated within parent BEL SA, which also operates La Vache qui rit®, Kiri®, Babybel®, Apéricube®, and Mont Blanc®.
Fromagerie Boursin SAS firmographics
Firmographics- Name
- Fromagerie Boursin SAS
- Legal name
- BEL SA
- Website
- https://boursin.fr
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fromagerie Boursin SAS produces the Boursin® brand of flavored fresh cheeses (Garlic & Fine Herbs, Truffle, Cuisine) at its Normandy facility, serving general consumers through global retail grocery channels under parent Groupe Bel.
- Ownership category
- akta.pro rank
Fromagerie Boursin SAS industry classification
Industry- Product category
- Branded Flavored Cheese (Specialty Dairy)
- NAICS
- Cheese Manufacturing (311513)
- SIC
- Dairy Products (2020)
- akta.pro primary industry
- Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable) (AFAHABAD)
- akta.pro secondary industries
- Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)
Keywords
Where Fromagerie Boursin SAS is headquartered
LocationHeadquarters
- HQ city
- Suresnes
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Fromagerie Boursin SAS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Cheese Product Sales: Fromagerie Boursin SAS generates revenue through the manufacture and sale of branded cheese products including Boursin® Ail & Fines Herbes, Boursin® Truffle flavor, and Boursin® Cuisine line. Products are sold in various sizes (80g, 150g, 250g) through retail grocery channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fromagerie Boursin SAS product offering
Product offeringCore offering
Fromagerie Boursin SAS manufactures and sells the Boursin® branded flavored soft cheese range, including the original Garlic & Fine Herbs, Truffle flavor, and Cuisine formats in 80g, 150g, and 250g sizes. The cheese is produced in Normandy using a cold-molding process from pasteurized milk with cream, lactic ferments, and quality herbs/aromatics, and is sold through retail grocery channels worldwide.
Product overview
Fromagerie Boursin SAS, part of the Bel Group, produces the renowned Boursin cheese brand. Founded in 1957 in Normandy by François Boursin, the company manufactures its products at the Pacy-sur-Eure facility. The Boursin product line consists of three main offerings: Boursin® Ail & Fines Herbes (available in 80g, 150g, 250g), Boursin® Aromatisé saveur Truffe (truffle-flavored variant), and Boursin® Cuisine Ail & Fines Herbes (cooking-specific format). The company operates the Ribambel consumer website (ribambel.com) as part of the Bel Group's brand portfolio, which also includes La Vache qui rit, Kiri, Babybel, Apéricube, and Mont Blanc.
Differentiator
Problem solved
Functional benefit
Brands
- Boursin® Ail & Fines Herbes: The famous Boursin cheese, creamy and essential. Available in 80g, 150g, 250g sizes.
- Boursin® Aromatisé saveur Truffe
- Boursin® Cuisine Ail & Fines Herbes
Products and services
- Boursin® Ail & Fines Herbes The famous original Boursin cheese, creamy and essential, made with garlic and fine herbs. Available in 80g, 150g, and 250g sizes for consumers and home cooks.
- Boursin® Aromatisé saveur Truffe Boursin® flavored with truffle, combining the festive and delicate flavor of truffle with the iconic Boursin cheese for entertaining and special occasions.
- Boursin® Cuisine Ail & Fines Herbes A smooth and savory cooking version of the iconic Garlic & Fine Herbs cheese, designed for everyday meals and elaborate recipes, usable as a daily cooking ingredient or incorporated into refined dishes.
Companies that use Fromagerie Boursin SAS
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Fromagerie Boursin SAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fromagerie Boursin SAS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Groupe BelcoreBoursin® is owned and operated by Groupe Bel (BEL SA), a major French dairy company. BEL SA, headquartered in Suresnes, France, manages the Boursin® brand along with other cheese brands including La Vache qui rit®, Kiri®, Babybel®, Apéricube®, and Mont Blanc®. Groupe Bel provides the infrastructure, distribution network, and operational support for the Boursin® brand.
- Julien Duboué (Chef, B.O.U.L.O.M Paris)minorChef Julien Duboué was invited to visit the Boursin production facility at Pacy-sur-Eure to discover the production process and share his authentic experience with his community. He verified the authenticity of Boursin® production and shared his experience through social media.
- WWF FrancecoreWhile primarily associated with the Kiri® brand within Groupe Bel, this partnership demonstrates Groupe Bel's environmental commitment that extends across all its brands including Boursin®.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fromagerie Boursin SAS competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fromagerie Boursin SAS social profiles
Digital presenceFromagerie Boursin SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fromagerie Boursin SAS leadership team
Management profileNumber of profiles
Fromagerie Boursin SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fromagerie Boursin SAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fromagerie Boursin SAS
What does Fromagerie Boursin SAS do?
Fromagerie Boursin SAS manufactures and sells the Boursin® branded flavored soft cheese range, including the original Garlic & Fine Herbs, Truffle flavor, and Cuisine formats in 80g, 150g, and 250g sizes. The cheese is produced in Normandy using a cold-molding process from pasteurized milk with cream, lactic ferments, and quality herbs/aromatics, and is sold through retail grocery channels worldwide.
Is Fromagerie Boursin SAS a public or private company?
Fromagerie Boursin SAS is a private company. It is classified as corporate owned and is currently operating.
When was Fromagerie Boursin SAS founded?
Fromagerie Boursin SAS was founded in 1957. It employs 11 to 50 people.
Where is Fromagerie Boursin SAS based?
Fromagerie Boursin SAS is headquartered in Suresnes, France, in the Europe region.
How does Fromagerie Boursin SAS make money?
One revenue line is on record: cheese Product Sales.
Does Fromagerie Boursin SAS have an API?
No public API is recorded for Fromagerie Boursin SAS.
What industry is Fromagerie Boursin SAS in?
Fromagerie Boursin SAS's product category is Branded Flavored Cheese (Specialty Dairy). Its primary akta.pro industry code is AFAHABAD, Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable), with a secondary code of AFAHABAA, Fresh/Natural Cheese Manufacturing (Unripened & Soft). Its NAICS code is 311513 and its SIC code is 2020.