Fromagerie Boursin SAS

What Fromagerie Boursin SAS does

Fromagerie Boursin SAS is the French operating entity behind the Boursin® brand of flavored, fresh-portion cheeses, established in 1957 by François Boursin in a small Normandy village and currently owned and managed by Groupe Bel (BEL SA), a private French dairy company headquartered in Suresnes. The company produces a focused product line of three core SKUs — Boursin® Ail & Fines Herbes (available in 80g, 150g, and 250g formats), Boursin® Aromatisé saveur Truffe (truffle-flavored for festive occasions), and Boursin® Cuisine Ail & Fines Herbes (cooking-specific format) — all manufactured at the Pacy-sur-Eure production facility in Normandy, which has operated for more than 60 years and now serves as a pilot site within Groupe Bel for environmental commitment near a Natura 2000 classified area.

The core technology is a cold-molding production process applied to pasteurized milk combined with cream, lactic ferments, salt, and herbs/aromatics depending on variety; cold molding is cited as the proprietary method that preserves ingredient flavor and strength. Manufacturing is consolidated at the Normandy site, while sales and distribution are executed through Groupe Bel's global retail-grocery network (supermarkets and food stores across multiple countries), reaching general consumers for home cooking and entertaining as the primary segment, with a secondary marketing-driven segment of professional chefs used for recipe co-development and brand-authenticity content.

The business model is single-stream branded consumer-goods revenue: cheese product sales through retail grocery channels, with pricing determined by retailers rather than the company, supplemented by owned digital consumer engagement via the Ribambel platform (recipe content, newsletter, social media) and chef-influencer partnerships. The legal entity Fromagerie Boursin SAS is small (28 employees) because manufacturing, sales, logistics, and brand management are largely consolidated within parent BEL SA, which also operates La Vache qui rit®, Kiri®, Babybel®, Apéricube®, and Mont Blanc®.

Name

Fromagerie Boursin SAS

Legal name

BEL SA

Website

https://boursin.fr

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Fromagerie Boursin SAS produces the Boursin® brand of flavored fresh cheeses (Garlic & Fine Herbs, Truffle, Cuisine) at its Normandy facility, serving general consumers through global retail grocery channels under parent Groupe Bel.

Ownership category

akta.pro rank

Product category

Branded Flavored Cheese (Specialty Dairy)

NAICS

Cheese Manufacturing (311513)

SIC

Dairy Products (2020)

akta.pro primary industry

Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable) (AFAHABAD)

akta.pro secondary industries

Fresh/Natural Cheese Manufacturing (Unripened & Soft) (AFAHABAA), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

Keywords

• Flavored soft cheese
• Branded dairy products
• Cheese manufacturing
• French cheese brand
• Gourmet cooking cheese

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Cheese Product Sales: Fromagerie Boursin SAS generates revenue through the manufacture and sale of branded cheese products including Boursin® Ail & Fines Herbes, Boursin® Truffle flavor, and Boursin® Cuisine line. Products are sold in various sizes (80g, 150g, 250g) through retail grocery channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fromagerie Boursin SAS manufactures and sells the Boursin® branded flavored soft cheese range, including the original Garlic & Fine Herbs, Truffle flavor, and Cuisine formats in 80g, 150g, and 250g sizes. The cheese is produced in Normandy using a cold-molding process from pasteurized milk with cream, lactic ferments, and quality herbs/aromatics, and is sold through retail grocery channels worldwide.

Product overview

Fromagerie Boursin SAS, part of the Bel Group, produces the renowned Boursin cheese brand. Founded in 1957 in Normandy by François Boursin, the company manufactures its products at the Pacy-sur-Eure facility. The Boursin product line consists of three main offerings: Boursin® Ail & Fines Herbes (available in 80g, 150g, 250g), Boursin® Aromatisé saveur Truffe (truffle-flavored variant), and Boursin® Cuisine Ail & Fines Herbes (cooking-specific format). The company operates the Ribambel consumer website (ribambel.com) as part of the Bel Group's brand portfolio, which also includes La Vache qui rit, Kiri, Babybel, Apéricube, and Mont Blanc.

Differentiator

Problem solved

Functional benefit

Brands

• Boursin® Ail & Fines Herbes: The famous Boursin cheese, creamy and essential. Available in 80g, 150g, 250g sizes.
• Boursin® Aromatisé saveur Truffe
• Boursin® Cuisine Ail & Fines Herbes

Products and services

• Boursin® Ail & Fines Herbes The famous original Boursin cheese, creamy and essential, made with garlic and fine herbs. Available in 80g, 150g, and 250g sizes for consumers and home cooks.
• Boursin® Aromatisé saveur Truffe Boursin® flavored with truffle, combining the festive and delicate flavor of truffle with the iconic Boursin cheese for entertaining and special occasions.
• Boursin® Cuisine Ail & Fines Herbes A smooth and savory cooking version of the iconic Garlic & Fine Herbs cheese, designed for everyday meals and elaborate recipes, usable as a daily cooking ingredient or incorporated into refined dishes.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Groupe BelcoreOthersBoursin® is owned and operated by Groupe Bel (BEL SA), a major French dairy company. BEL SA, headquartered in Suresnes, France, manages the Boursin® brand along with other cheese brands including La Vache qui rit®, Kiri®, Babybel®, Apéricube®, and Mont Blanc®. Groupe Bel provides the infrastructure, distribution network, and operational support for the Boursin® brand.
• Julien Duboué (Chef, B.O.U.L.O.M Paris)minorStrategic or Co-development PartnerChef Julien Duboué was invited to visit the Boursin production facility at Pacy-sur-Eure to discover the production process and share his authentic experience with his community. He verified the authenticity of Boursin® production and shared his experience through social media.
• WWF FrancecoreStrategic or Co-development PartnerWhile primarily associated with the Kiri® brand within Groupe Bel, this partnership demonstrates Groupe Bel's environmental commitment that extends across all its brands including Boursin®.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=iVPbTI_t0Ks
• LinkedInlinkedin.com/company/fromagerie-boursin-sas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fromagerie Boursin SAS