Børge Pedersen Automobiler A/S

What Børge Pedersen Automobiler A/S does

Børge Pedersen Automobiler A/S, doing business as Carto, is an authorized Toyota and Lexus automotive retailer operating across the Zealand (Sjælland) region of Denmark. Founded in 1976 and headquartered in Ringsted, the company operates five physical branches in Slagelse (primary), Kalundborg, Næstved, Ringsted, and Holbæk, supplemented by a dedicated accident and damage repair center (Carto Skadecenter). The core offering is the sale of new Toyota passenger vehicles (including the bZ4X and C-HR+ battery-electric models, hybrid and plug-in hybrid variants, and conventional ICE models) and a used-vehicle inventory of 107 cars spanning Toyota, Lexus, Mercedes-Benz, and Nissan. Revenue is generated across seven streams: new vehicle sales, used vehicle sales, workshop/service, financing (loans and leasing), insurance products, parts/accessories, and roadside assistance. The dealer also operates a dedicated Toyota Professional channel for commercial fleets, offering the Proace, Proace City, Proace Max and their electric variants. Service agreements and the Toyota Relax extended warranty (up to 10 years / 1 million km on EV batteries) anchor aftersales retention.

The business model is built on a Toyota channel-partner/franchise relationship layered with a multi-branch physical distribution network and a broad set of in-house financial and insurance products. Distribution combines walk-in retail at five showrooms with a digital self-service layer — online inventory search, trade-in valuation calculator, test drive booking, and financing applications — designed to drive online-to-offline conversion. Marketing is campaign-driven, with recurring promotional financing offers on electric and other Toyota models, supported by a buyer-guides/news content section and email newsletter. Customer segmentation is horizontal: private individual buyers (primary) and corporate/fleet buyers (primary), each with distinct pain points around financing, total cost of ownership, and EV transition.

Operationally, Carto runs a one-roof model — sales, financing, insurance, workshop, damage repair, parts, and roadside assistance are all integrated within the same provider — generating both transactional (vehicle sales) and recurring (service agreements, insurance, financing fees) revenue. Pricing is generally not publicly disclosed; vehicle pricing is quote-based, service agreements follow annual subscriptions, and financing campaigns use monthly billing cadences tied to specific promotions. The five-branch regional footprint and brand-aligned aftersales offering are the principal structural assets; the firmographic record lists 5 employees, which is internally inconsistent with multi-branch operation and should be treated as data-quality-limited evidence.

Name

Børge Pedersen Automobiler A/S

Legal name

Carto A/S

Website

https://bpabiler.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Børge Pedersen Automobiler A/S (Carto) is an authorized Toyota and Lexus dealer in Denmark's Zealand region, operating five retail/service branches plus an accident repair center. It sells new and used vehicles, and offers integrated financing, leasing, insurance, workshop, and fleet solutions through the Toyota Professional channel to private and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Slagelse

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Toyota passenger vehicles including electric vehicles (bZ4X, C-HR+), hybrids, and conventional models. Revenue generated through outright purchase transactions.
2. Used Vehicle Sales: Sales of pre-owned Toyota and Lexus vehicles from an inventory of 107 cars. Diverse selection across fuel types including petrol, diesel, electric, hybrid, mild hybrid, and plug-in hybrid.
3. Workshop/Service: Maintenance, repair, wheel changes, and glass repair services. Includes service agreements and scheduled maintenance programs for ongoing customer retention.
4. Financing Services: Vehicle financing including car loans and leasing options for both private individuals and business customers. Includes guaranteed repurchase prices and financing guarantees.
5. Insurance Products: Vehicle insurance offerings for both private and business customers including specialized business insurance for commercial fleets.
6. Parts and Accessories: Sale of spare parts and vehicle accessories through the workshop and service operations.
7. Roadside Assistance: Roadside assistance services providing emergency support for stranded vehicle owners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Carto is an authorized Toyota dealership selling new Toyota passenger vehicles (including electric, hybrid, plug-in hybrid, and conventional models) and a used-vehicle inventory of 107 cars, complemented by financing, leasing, insurance, workshop servicing, accident damage repair, roadside assistance, and parts sales across five Zealand locations in Denmark. The company operates both a retail consumer business and a commercial fleet business through its Toyota Professional program.

Product overview

Carto (Børge Pedersen Automobiler A/S) is a multi-location Toyota dealership network operating across Denmark with locations in Slagelse, Kalundborg, Næstved, Ringsted, and Holbæk. The core offering centers on new Toyota passenger vehicles (including electric models like bZ4X, bZ4X Touring, and C-HR+) and used vehicles from multiple brands. The product portfolio is structured around the vehicle sales core supported by integrated add-on services including financing and leasing products (billån, privatleasing), extended warranty programs (Toyota Relax up to 10 years/1M km), business fleet solutions (Toyota Professional), insurance, comprehensive workshop/maintenance services, damage repair center, roadside assistance, and EV advisory services. The offering operates as a unified dealer ecosystem where customers can purchase/lease vehicles and access all related automotive services through the same provider.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Vehicles (Nye biler) Sale of new Toyota passenger cars spanning battery-electric (bZ4X, bZ4X Touring, C-HR+), hybrid, plug-in hybrid, mild hybrid, and conventional ICE powertrains, offered to private and business customers through five branches in Denmark.
• Used Vehicles (Brugte biler) Sale of pre-owned vehicles from a stock of 107 cars, predominantly Toyota with select Lexus, Mercedes-Benz, and Nissan units, available across multiple fuel types and transmissions for private and business buyers.
• Toyota Professional (Commercial Fleet) Commercial fleet and light commercial vehicle offering for business customers, including the Proace, Proace City, and Proace Max line-up in petrol, diesel, and electric variants, supported by business financing and business insurance products.
• Workshop and Service (Værksted) Multi-branch workshop providing scheduled maintenance, general repairs, wheel changes with tyre storage, electric vehicle servicing, and spare parts for private and commercial customers.
• Carto Skadecenter (Damage Center) Specialist damage repair centre handling stone chips, paintless dent repair, and other minor and larger vehicle damage claims, delivering accident repair services to vehicle owners.
• Vehicle Financing and Leasing (Billån and Privatleasing) Car loan and private leasing solutions for private customers, including attractive campaign financing for Toyota electric vehicles and a guaranteed buyback price option tied to the financing arrangement.
• Vehicle Insurance (Forsikring) Distribution of vehicle insurance products for private customers and a separate business insurance product for commercial fleet operators, arranged through the dealership.
• Roadside Assistance (Vejhjælp) Emergency roadside assistance service for vehicle owners, providing support in the event of breakdowns or stranded-vehicle incidents.

Quantifiable outcome

• 10 year / 1 million km battery warranty coverage on electric vehicles
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ToyotacoreChannel Partner/ Reseller/ DistributorAuthorized Toyota dealership representing the Toyota brand in the Zealand region of Denmark. Exclusive sales of new Toyota vehicles including electric (bZ4X, C-HR+), hybrid, and conventional models. Full service operations, warranty support, and Toyota Relax extended warranty program administrator.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hedin Mobility Group: Large European multi-brand automotive retailer operating across several countries. Comparable as a regional-scale dealer group with integrated sales, service, and financing across multiple OEM brands.
• Sonic Automotive: US franchised automotive retailer with EchoPark used-vehicle standalone stores. Comparable as a traditional dealer group that has invested in standalone used-car and digital channels.
• Group 1 Automotive: US and UK franchised auto retailer operating new and used vehicle sales, service, and parts. Comparable as a multi-OEM franchised retailer with a similar revenue mix (sales, service, F&I).
• Lithia Motors: One of the largest US franchised auto retailers with OEM partnerships and a comprehensive digital and physical retail model. Comparable as a multi-brand/multi-franchise retailer with F&I and service integration.
• Asbury Automotive Group: US franchised automotive retailer with Clicklane digital retail and traditional dealership operations. Comparable as a multi-franchise group combining physical retail with integrated F&I and service.
• AutoNation: Largest US automotive retailer with a broad OEM franchise base and integrated used-car, F&I, and service operations. Comparable as a large-scale franchised dealer group with omnichannel retail.
• Inchcape plc: Global automotive distributor and retailer with a presence across multiple markets. Comparable as a larger, publicly-traded operator running franchised sales, service, and parts at scale across geographies.

Regional players

• Vertu Motors: UK-based franchised automotive retailer with sales, service, and aftersales. Comparable as a mid-sized regional dealer group focused on franchised retail rather than global scale.
• Pendragon plc: UK franchised automotive retailer (formerly traded publicly) with multi-brand dealer operations. Comparable as a national-scale franchised dealer group with similar full-service retail model.

Others

• Toyota Danmark: National Toyota distributor for Denmark overseeing the franchise dealer network. Directly comparable as the OEM and contractual counterparty that defines Carto's product, pricing, and warranty economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/b%C3%B8rge-pedersen-automobiler-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Børge Pedersen Automobiler A/S