BP Seguradora

What BP Seguradora does

BP Seguradora is a privately held Brazilian insurance company domiciled in Brazil that sells auto insurance products to vehicle owners across the country. Its commercial portfolio is narrow and focused on two core products: Seguro Auto Anual, an annual auto insurance policy (version 1.1 effective December 4, 2024), and Seguro Auto Mensal, a subscription-style monthly auto insurance product that has been iteratively revised through five versions between December 2024 and July 2025.

The company distributes primarily through an independent broker network accessed via the Portal do Corretor broker portal, which lets insurance brokers manage policies, access client information, and process transactions. Distribution is supplemented by direct digital self-service surfaces: a 2ª Via Boleto service for duplicate premium payment slips, an Aviso Digital de Sinistro platform at sinistro.bemprotege.com.br for online claim registration and tracking, WhatsApp customer service, and a 24-hour roadside assistance hotline (Assistência 24h, 0800 042 1022).

BP Seguradora generates revenue through recurring insurance premiums collected from policyholders on annual and monthly billing cycles, with pricing determined by individual policyholder risk assessment rather than publicly disclosed rates. The company operates a small organization of approximately 43 employees and complies with Brazil's LGPD data protection regime, maintains a publicly available Sustainability Policy, and publishes annual Sustainability Reports. Governance disclosures identify Fabio Soares Vasconcelos as Director (Diretoria).

Name

BP Seguradora

Legal name

BP Seguradora

Website

https://bpseguradora.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BP Seguradora is a privately held Brazilian auto insurance company selling annual and monthly policies to vehicle owners, distributed through an independent broker network (Portal do Corretor) and supported by digital claims, WhatsApp, and 24-hour assistance services.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premiums: BP Seguradora generates revenue through collected insurance premiums from policyholders. The company offers auto insurance products including annual and monthly policies, with premiums collected through recurring billing cycles.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

BP Seguradora is a Brazilian insurance company that sells auto insurance products to vehicle owners. Its core portfolio consists of two auto insurance variants—Seguro Auto Anual (annual) and Seguro Auto Mensal (monthly, subscription-style billing)—distributed primarily through a network of independent insurance brokers via the Portal do Corretor. The company supports policyholders with digital self-service tools for claims reporting, duplicate payment slips, and round-the-clock emergency assistance.

Product overview

BP Seguradora is a Brazilian insurance company offering auto insurance products. The core product portfolio consists of two auto insurance variants: Seguro Auto Anual (annual auto insurance) and Seguro Auto Mensal (monthly auto insurance). These products are supported by a broker portal (Portal do Corretor) for distribution partners, digital self-service tools including 2ª Via Boleto for payment slip retrieval and Aviso Digital for online claim reporting, and 24-hour emergency assistance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro Auto Anual Annual auto insurance policy providing comprehensive vehicle coverage for individual vehicle owners, distributed through the broker network, with terms version 1.1 effective from December 4, 2024.
• Seguro Auto Mensal Monthly auto insurance product offering flexible vehicle coverage with subscription-style recurring billing for individual vehicle owners, distributed through the broker network.
• Assistência 24h Round-the-clock emergency assistance service for auto insurance policyholders, available via a 0800 hotline or through an online assistance portal, providing roadside and emergency support.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• HDI Seguros: German-backed Brazilian insurer with meaningful auto insurance franchise. Comparable broker-distributed auto model with broader P&C product mix and international ownership.
• Tokio Marine Seguradora: Japanese-owned Brazilian insurer with substantial auto insurance book distributed through brokers. Comparable product/customer profile but backed by global parent with materially larger capital base.
• SulAmérica Seguros: Major Brazilian multi-line carrier with significant auto insurance operations alongside health and life. Comparable in product overlap but operates at much larger scale with diversified revenue streams.
• Liberty Seguros: Brazilian subsidiary of Liberty Mutual offering auto and other P&C insurance through broker networks. Comparable in auto broker-distributed model but with international parent and multi-line product scope.
• Porto Seguro: Brazil's largest multi-line insurance carrier with dominant auto insurance market share. Directly comparable as a personal auto insurer distributed through brokers, but materially larger in scale, capital base, and product breadth (life, health, residential).
• Allianz Seguros: Global insurance group with Brazilian operations covering auto and other P&C lines. Comparable auto product offering but operates with international capital backing and broader portfolio diversification.
• Zurich Seguros: Global insurer with Brazilian auto insurance operations through broker distribution. Comparable auto product/customer base but with materially larger capital base and multi-line diversification.
• Bradesco Seguros: Insurance arm of Bradesco bank with diversified insurance portfolio including substantial auto insurance. Comparable in auto product offering but with embedded banking distribution and significantly larger scale.
• Mapfre Seguros: Global insurance group with strong Brazilian auto insurance presence. Comparable in auto product offering and broker distribution but with international capital backing and broader P&C portfolio.

Direct peers

• Azul Seguros: Brazilian auto insurance specialist focused exclusively on personal auto coverage, distributed through brokers. Most direct comparable to BP Seguradora in product scope and broker-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bp-seguradora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BP Seguradora