BPW Hofstad AS
BPW Hofstad AS is a Norwegian distributor and total supplier of commercial vehicle components — axles, brakes, suspension, telematics, wheels, lighting, and aftermarket parts — serving trailer builders, transport operators, and agricultural customers across Norway through six branches as the Norwegian arm of Germany's BPW Group.
- Company typePrivate
- Founded1918
- HeadquartersOslo, Oslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BPW Hofstad AS does
BPW Hofstad AS is a Norwegian distributor and 'total supplier' (totalleverandør) of commercial vehicle components, founded in 1918 and headquartered in Oslo. The company serves trailer builders, truck workshops, transport companies, fleet operators, and agricultural vehicle customers across Norway through six physical branches — Oslo (HQ), Tromsø, Trondheim, Kongsvinger, Borgeskogen/Stokke, and Sandnes — with a seventh Bergen location announced for 2025. As the Norwegian subsidiary of German manufacturer BPW Group, BPW Hofstad sells BPW axles, brake systems, suspension, telematics, and support legs, alongside distributed brands including ERMAX (electrical/lighting), Alcoa Wheels, HBN-Teknik mudguards, Trako trailer hitches, JOST fifth-wheel couplings, Knorr-Bremse and WABCO braking, Haldex air systems, and Goodyear complete wheels. The company also distributes aftermarket truck parts under the AMG brand following its January 2022 acquisition of NDS AS.
The business model is hardware sales-led through a direct branch network with field sales teams. Revenue is generated from commercial vehicle component sales, aftermarket parts and service, and personal trailer parts — all on a unit-pricing basis. Pricing is product-specific: BPW support legs range from 5,690 to 6,600 NOK net, and WABCO training courses run at 6,900 NOK per participant. The marketing motion is primarily digital (bpw.no website with product catalogues, news/blog content, and online technical documentation) supported by physical branch presence. Exclusive Norwegian agency rights for multiple premium European brands function as the core distribution asset.
Technology differentiation comes almost entirely from BPW Group's product development, not in-house R&D. Notable innovations distributed by BPW Hofstad include the BPW iC Plus smart axle (with integrated sensors and Brake Performance Monitoring for predictive maintenance via the Cargofleet 3 telematics platform), BPW ePower regenerative electric axle for refrigerated transport (a Thermo King co-development that won the 2023 Trailer Innovation Award in the Environment category), BPW ARC electro-hydraulic active steering system, BPW AirSave tire pressure regulation (compliant with UN ECE R141), and the iGurt Bluetooth load-securing system. BPW Hofstad functions as the Norwegian commercialization and service channel for these parent-group innovations rather than developing them itself.
BPW Hofstad AS firmographics
Firmographics- Name
- BPW Hofstad AS
- Legal name
- BPW Hofstad AS
- Website
- https://bpw.no
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BPW Hofstad AS is a Norwegian distributor and total supplier of commercial vehicle components — axles, brakes, suspension, telematics, wheels, lighting, and aftermarket parts — serving trailer builders, transport operators, and agricultural customers across Norway through six branches as the Norwegian arm of Germany's BPW Group.
- Ownership category
- akta.pro rank
Where BPW Hofstad AS is headquartered
LocationHeadquarters
- HQ city
- Oslo, Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
BPW Hofstad AS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales - Commercial Vehicle Components: BPW Hofstad generates revenue through the sale of commercial vehicle components including axles, braking systems, suspension systems, lighting, wheels, fenders, telematics, and related parts for trailers, trucks, and agricultural vehicles. They serve as a total supplier to the Norwegian transport industry.
- Aftermarket Parts and Service: Revenue is generated from spare parts sales for trailers and trucks, including brake parts, suspension components, electrical systems, wheels and rims, tools and diagnostics, and agricultural equipment parts.
- Personal Trailer Parts: Sales of parts for personal trailers including axles, brake and overrun systems, wheels and fenders, electrical and lighting, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BPW Support Legs Generation 2 for Semitrailer |
| Unit Pricing | Pay-as-you-go | WABCO Course TEBS E |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BPW Hofstad AS product offering
Product offeringCore offering
BPW Hofstad AS is a Norwegian wholesale distributor (totalleverandør) selling commercial vehicle components for trailers, trucks, and agricultural vehicles to the Norwegian transport industry. Its portfolio spans BPW axles, braking and air systems, suspension, telematics, lighting, wheels, fenders, support legs, trailer hitches, and aftermarket spare parts. Products are sourced from BPW Group and other European manufacturers and sold through six regional branches across Norway.
Product overview
BPW Hofstad AS is a total supplier for the transport industry in Norway, offering a comprehensive portfolio of commercial vehicle components. The core offering centers on BPW axles and suspension systems (including the intelligent iC Plus generation with predictive maintenance capabilities), brake systems, and support legs. The product line extends through BPW-developed telematics solutions (Idem Telematics platform with Cargofleet 3 portal for fleet management), tire pressure monitoring systems (AirSave compliant with UN ECE R141), and load securing technology (iGurt with Bluetooth connectivity). Supporting this core are branded products including ERMAX electrical/lighting systems, Alcoa Wheels forged aluminum wheels, HBN mudguards (ISTOFLEX/GREENFLEX), and Trako trailer hitches. The company also distributes aftermarket truck parts under the AMG brand. BPW ePower represents the latest innovation for electric axle regeneration in refrigerated transport. The portfolio serves trailer builders, truck operators, and agricultural customers across Norway through multiple regional branches.
Differentiator
Problem solved
Functional benefit
Products and services
- BPW Axles (BPW Aksler) BPW axles for trailers, trucks, and agricultural vehicles in disc brake and drum brake variants with multiple load capacities. Sold to Norwegian trailer builders, truck operators, and agricultural customers through BPW Hofstad's branch network.
- BPW Active Reverse Control (ARC) Electro-hydraulic steering assistance that automatically controls self-steering axles when reversing (and optionally forwards) at low speeds, using sensor inputs on direction and rotation. Plugged into existing EBS system; ECE R10 and ECE R79 certified.
- BPW Support Legs (Støttebein) Generation 2 for Semitrailers Support legs for semitrailers and trailers with robust design, low cranking force, and maintenance-free ECO-Li 91 lubrication for up to 3 years. Standard heights 750–900 mm; lifting capacity 24T, static load 50T.
- BPW ePower Electric Axle Module Electric axle module with dual generators and intelligent energy management that recovers kinetic energy during travel to charge a battery (up to 38 kWh) capable of running a refrigeration unit for up to 8 hours without the vehicle's combustion engine.
- BPW iC Plus Smart Axle Aggregate Intelligent axle generation with integrated sensors and AI-driven predictive maintenance. Level 1 includes 9-tonne disc brake axles with brake pad wear sensors and Idem Telematics Gateway Basic. Combines with Cargofleet 3 portal for fleet-wide predictive maintenance alerts.
- BPW AirSave Automatic Tire Pressure System Automatic tire pressure monitoring and filling system that continuously monitors tire calibration pressure, alerts the driver via LED indicator when pressure drops, and automatically refills from the trailer's air tank. UN ECE R141 compliant.
- BPW iGurt Intelligent Load Securing Bluetooth-enabled load securing system that sends secure/not-secure status directly to Android devices, alerting users immediately if load securing is not properly fastened.
- Idem Telematics (TC Truck 4G, TC Trailer Gateway Basic/PRO) Plug & Play 4G telematics hardware for trucks and trailers providing GPS tracking, EBS data, tire pressure monitoring, door locking, and temperature monitoring. Integrates with Cargofleet 3 portal for fleet management.
- ERMAX Electrical and Lighting Systems Electrical and lighting products for commercial vehicles including LED work lights, backup lights, beacons, and Park Light Systems with modern LED technology. Premium LED beacons are ECE-R65 approved and ADR-certified for hazardous goods vehicles.
- Alcoa Wheels Forged Aluminum Wheels Forged aluminum wheels for trucks, trailers, and buses, including Dura-Bright surface treatment, LvL ONE and Ultra ONE finishes, and Dura-Flange rim edge protection. Up to 50% lighter than steel wheels.
- HBN ISTOFLEX and GREENFLEX Mudguards Thermoplastic mudguards for trucks and trailers, developed for Nordic conditions. ISTOFLEX operates from -40°C to +120°C; GREENFLEX is eco-friendly, manufactured from recycled rubber, rated -30°C to +80°C.
- Trako Trailer Hitches and Fifth-Wheel Couplers Type-approved trailer hitches and fifth-wheel couplers for commercial vehicles. Includes fixed, adjustable, and air-driven models for heavy transport. Distributed exclusively in Norway by BPW Hofstad.
- AMG Truck Parts (Aftermarket) Aftermarket truck parts range covering brake components, suspension parts, electrical systems, wheel bearings, and wear parts sourced from brands including Textar, Meritor, WABCO, Knorr-Bremse, and Monroe.
- WABCO TEBS E Training Course Two-day instructor-led training course on the WABCO TEBS E electronic braking system, delivered in collaboration with WABCO for workshop technicians and engineers.
Quantifiable outcome
- BPW ePower can save up to 10 tonnes of CO2 per year per trailer depending on usage
- +2 more outcomes
Companies that use BPW Hofstad AS
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles3 records
BPW Hofstad AS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
BPW Hofstad AS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Gylle Mec ABminorBPW Hofstad has an exclusive agency for Gylle Mec AB products in the Norwegian market. Gylle Mec AB produces slurry/manure equipment.
- Lilleseth KjettingminorBPW Hofstad entered into a partnership with Lilleseth Kjetting to distribute their chain products in the Norwegian market. Lilleseth Kjetting has Norway's largest selection of chains for utility vehicles. This is part of BPW Hofstad's focus on road safety and complements their existing supplier portfolio.
- ZeprominorBPW Hofstad expanded their product range to include parts for Zepro rear lifts. Zepro is a manufacturer of tail lifts for commercial vehicles.
- TrakocoreBPW Hofstad became the exclusive distributor of Trako products in Norway from January 1, 2024. Trako (Trailerkomponenter AB) develops type-approved and customer-specific solutions for heavy transport with trailer hitches and fifth-wheel couplers for all trailer brands in the European market.
- Thermo KingcoreBPW and Thermo King have created a groundbreaking solution for climate-smart refrigerated transport. BPW ePower serves as the foundation for Thermo King's latest generation of refrigeration units. The partnership enables carbon-neutral and silent power supply for temperature-controlled transport, with the combined system helping avoid vehicle bans and delivery restrictions while preserving resources and improving sustainability in the transport chain.
- WABCOminorBPW Hofstad collaborated with WABCO to offer a two-day TEBS E course in their facilities at Bil Kurs Rogaland. WABCO representatives participated as instructors.
- NDS AScoreBPW Hofstad acquired all shares in NDS AS. NDS AS has since 2011 built a strong position in the truck parts and diagnostic tools segment. The acquisition aligns with BPW Hofstad and BPW After Market Group's growth strategy to become a significant player in the truck parts segment. NDS AS's product range was integrated into BPW Hofstad's branch structure.
- BPW GroupcoreBPW Hofstad is part of the BPW Group, a leading manufacturer of running gears, braking systems, and suspension systems for commercial trailers. They serve as the Norwegian subsidiary/distributor for BPW products.
Scale indicators3 records
Recent moves8 records
Expansion highlights6 records
BPW Hofstad AS competitors and assessment
Company assessmentBroad incumbents
- Thermo King (Trane Technologies): Global leader in transport refrigeration, strategic partner to BPW Hofstad for the ePower refrigerated-transport solution. A broad incumbent in temperature-controlled transport rather than a direct competitor in axles/brakes, but adjacent via the BPW ePower partnership.
- Continental AG: Large incumbent automotive and commercial vehicle supplier with broad product coverage including tires, electronics, sensors, and ADAS components. Overlaps with several Hofstad-represented categories but at much larger scale and as a broad portfolio player rather than a specialist distributor.
Direct peers
- SAF-Holland SE: Leading European manufacturer of trailer axles, suspensions, and fifth-wheel couplings. Directly competes with BPW Group (Hofstad's parent) for the same trailer builder and fleet customers, and overlaps with Hofstad's core axle/suspension product category.
- JOST Werke AG: Manufacturer of fifth-wheel couplings, landing gears, and container components for commercial vehicles. JOST is both a competitor in trailer components and a brand Hofstad distributes under its 'Påbygg' line, making it the closest like-for-like peer.
- Alcoa Wheels (Howmet Aerospace): Manufacturer of forged aluminum wheels for commercial vehicles — a flagship brand Hofstad distributes in Norway. Directly comparable in target customer (fleets seeking weight savings) and overlapping go-to-market motion through transport-industry distributors.
- KGK Group B.V. Netherlands-based distributor of commercial vehicle parts and truck-trailer components with multi-country branch operations across Benelux. Same horizontal 'total supplier' distributor business model serving the same European commercial vehicle aftermarket.
- WABCO (ZF Friedrichshafen AG): Global leader in commercial vehicle braking systems, EBS, and air management — products Hofstad distributes and trains on (WABCO TEBS E course). Competes for the same brake-related revenue at trailer builders and fleet operators across Europe.
- BPW Sverige AB: Swedish sister company of BPW Hofstad within the BPW Group distribution network, selling the same BPW product portfolio to Nordic trailer builders and fleet operators. Closest direct peer in business model and customer base.
- Knorr-Bremse AG: World's largest manufacturer of braking systems for rail and commercial vehicles. Knorr-Bremse products are part of Hofstad's AMG aftermarket truck parts portfolio while also competing directly via OEM channels for the same brake spend.
- Haldex AB: Swedish manufacturer of brake and air management systems for heavy vehicles. Haldex is both a competitor in commercial vehicle braking and a distributed brand within Hofstad's Norwegian portfolio — a peer in product and channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BPW Hofstad AS social profiles
Digital presenceBPW Hofstad AS compliance and trust
Trust signalCompliance6 records
BPW Hofstad AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BPW Hofstad AS leadership team
Management profileNumber of profiles
Profiles1 record
BPW Hofstad AS subsidiaries and ownership
Company hierarchySubsidiaries1 record
BPW Hofstad AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BPW Hofstad AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BPW Hofstad AS
What does BPW Hofstad AS do?
BPW Hofstad AS is a Norwegian wholesale distributor (totalleverandør) selling commercial vehicle components for trailers, trucks, and agricultural vehicles to the Norwegian transport industry. Its portfolio spans BPW axles, braking and air systems, suspension, telematics, lighting, wheels, fenders, support legs, trailer hitches, and aftermarket spare parts. Products are sourced from BPW Group and other European manufacturers and sold through six regional branches across Norway.
Is BPW Hofstad AS a public or private company?
BPW Hofstad AS is a private company. It is classified as corporate owned and is currently operating.
When was BPW Hofstad AS founded?
BPW Hofstad AS was founded in 1918. It employs 11 to 50 people.
Where is BPW Hofstad AS based?
BPW Hofstad AS is headquartered in Oslo, Oslo, Norway, in the Europe region.
How does BPW Hofstad AS make money?
Three revenue lines are on record. Product Sales - Commercial Vehicle Components are the primary driver. The others are aftermarket Parts and Service and personal Trailer Parts.
Who are BPW Hofstad AS's main competitors?
Broad incumbents on record are Thermo King (Trane Technologies) and Continental AG. Direct peers are SAF-Holland SE, JOST Werke AG, Alcoa Wheels (Howmet Aerospace), KGK Group B.V., WABCO (ZF Friedrichshafen AG), BPW Sverige AB, Knorr-Bremse AG and Haldex AB.
Does BPW Hofstad AS have an API?
No public API is recorded for BPW Hofstad AS.