BG Electrical

What BG Electrical does

BG Electrical & Air Con is a family-owned air conditioning and electrical services company headquartered at 17/500 Seventeen Mile Rocks Road in Brisbane, Queensland, operating under QBCC Contractor Licence 15233160 and ARCtick refrigerant licence AU39204. Founded around 2010 by Brad Gall — a licensed electrician and refrigeration mechanic with 23 years in the trade — the company delivers split system and ducted air conditioning installation, repair, servicing and maintenance, alongside residential electrical work including switchboard upgrades and lighting installation. Its service offering is built around a dual-trade workforce that can complete both the refrigeration and electrical components of an AC job in-house, without subcontractors.

The company runs a direct-to-consumer field service model: seven trucks operate Monday to Friday across Brisbane, Ipswich, Logan, Redland Bay and the Gold Coast, dispatched from the Seventeen Mile Rocks commercial base. Pricing is quote-based per job rather than subscription or retainer, with split system installs ranging from $600 to $1,500 in labour and ducted systems priced from $9,000 for small homes to $20,000+ for larger multi-zone homes. The customer base is predominantly residential homeowners, with a small overlay of small business work; no enterprise contracts or anchor clients are disclosed. Brand partners include Mitsubishi Electric, Daikin, Samsung and Fujitsu.

Revenue is generated under a professional services model, with no external funding, no parent company, and no subsidiaries; the business is fully owned and operated by the Gall family. The firm carries Master Electricians Australia membership, has accumulated 200+ Google reviews at a 4.9/5 average verified by Trustindex, and markets via a website with quote-request forms, an active Instagram account, and suburb-targeted SEO pages. The business is not a technology or platform company — its core asset is the licensed trade workforce and local reputation.

Name

BG Electrical

Legal name

BG Electrical & Air Con

Website

https://bradgallelectrical.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

BG Electrical & Air Con is a family-owned Brisbane-based air conditioning and electrical services company founded in 2010, serving residential homeowners across SE Queensland with licensed dual-trade professionals operating seven service trucks.

Ownership category

akta.pro rank

Product category

Residential HVAC and Electrical Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Electrical Work (1731), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)

akta.pro secondary industries

Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH), Circuit Breaker, Fuse & Tripped Breaker Repair (HSAOAEAB), Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF)

Keywords

• Air conditioning installation
• Ducted air conditioning
• Split system installation
• Residential electrical services
• Switchboard upgrades

Headquarters

HQ city

Seventeen Mile Rocks

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Air Conditioning Services: Revenue from split system and ducted air conditioning installation, repairs, servicing, and maintenance for residential customers. Includes electrical work associated with AC installations such as switchboard upgrades.
2. Electrical Services: Licensed electrical services including switchboard upgrades, lighting installation, and general electrical work for residential properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BG Electrical & Air Con installs, repairs, and maintains residential split system and ducted air conditioning, and delivers licensed residential electrical work including switchboard upgrades and lighting installation across Brisbane, Ipswich, Logan, Redland Bay, and the Gold Coast. All work is performed by in-house dual-trade licensed tradesmen (electrician and refrigeration mechanic) dispatched via seven service trucks, with no subcontractors.

Product overview

BG Electrical & Air Con is a family-owned air conditioning and electrical services company operating as a single unified service offering rather than a platform-plus-modules architecture. The core portfolio consists of split system air conditioning installation, ducted air conditioning installation, air conditioning repairs, and electrician services (including switchboard upgrades and lighting installation). The company also offers air conditioning maintenance services. All services are delivered by licensed dual-trade professionals who combine electrical and refrigeration expertise. The business works with major air conditioning brands including Mitsubishi Electric, Daikin, Fujitsu, Samsung, and Mitsubishi Heavy Industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Split System Air Conditioning Installation Installation, repair, and replacement of residential split system air conditioning for single rooms or small spaces; licensed installation across all major brands with energy-efficient, quiet operation suited to Brisbane homes. Installation costs typically $600-$1,500 excluding the AC unit.
• Ducted Air Conditioning Installation Whole-home ducted air conditioning installation with invisible, zoned cooling custom-designed to the home's floor plan. Capacity ranges typically 7-20kW; pricing tiers run $10,000-$15,000 for small homes, $9,000-$15,000 for medium homes, and $15,000-$20,000+ for large homes with optional smart zoning and Wi-Fi control add-ons.
• Air Conditioning Repairs Diagnosis, service, and repair for residential split system, multi-head, and ducted air conditioning systems across all major brands. Handles breakdowns, leaks, loss of cooling, burnt-out motors, compressor replacement, and brand-specific error code diagnostics (Samsung, Daikin, Mitsubishi Electric, etc.).
• Electrician Services Master Electrician residential electrical services covering switchboard upgrades, modern lighting installation, meter box updates, ceiling fan installation, and general residential power needs performed by in-house licensed electricians.
• Switchboard Upgrades Electrical switchboard replacement and upgrade services for residential properties, including asbestos switchboard removal and safety switch installation. Backed by 25-year warranty on safety switches and circuit breakers and 7-year warranty on switches and power points.
• Lighting Installation Modern lighting installation services for residential properties, performed by Master Electricians as part of BG Electrical's broader residential electrical offering.
• Air Conditioning Maintenance Yearly servicing to inspect, clean, and test residential air conditioning systems, including filter cleaning and coil maintenance to maintain efficiency and prevent breakdowns.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Mitsubishi ElectriccoreTechnology or IntegrationTrusted brand partner for air conditioning systems. BG Electrical installs Mitsubishi Electric units including ducted systems with DC 3 phase compressor motors. Units known for efficiency and reliability.
• DaikincoreTechnology or IntegrationPremium brand partner for ducted air conditioning installations. Known for high efficiency ratings and smart features.
• SamsungcoreTechnology or IntegrationTrusted brand for ducted air conditioning systems including smart zoning options. BG provides Samsung ducted error code diagnostic support.
• FujitsucoreTechnology or IntegrationTrusted brand partner for split system air conditioning installations. Known for reliability and energy efficiency.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Service Today: Australian on-demand residential services company providing HVAC, plumbing, and electrical work. Comparable to BG in customer-facing field service model, branded marketing approach, and residential homeowner target segment across major Australian metros including Brisbane.
• Jim's Group: Large Australian franchise network offering residential air conditioning, electrical, and plumbing services. Directly comparable to BG in business model (local dispatch, qualified tradesmen, residential focus) and operates in the same Brisbane/South-East Queensland market.

Broad incumbents

• Daikin Industries: Global HVAC manufacturer with significant Australian subsidiary and dealer/installer network. Daikin is one of BG's named brand partners; the broader Daikin Australia operation competes for the same residential install jobs through its authorised dealer network across Brisbane and Gold Coast.
• Trane Technologies: Global HVAC manufacturer and service provider operating in Australia. Comparable as a broad incumbent in the residential and light-commercial climate-control space, though its direct residential service offering in Australia is narrower than BG's.
• Carrier Global: Global HVAC manufacturer with Australian operations and an authorised dealer/installer network. Comparable as a broad incumbent supplying residential AC equipment that competes for the same Brisbane install jobs via its channel.
• Lennox International: US-listed global HVAC manufacturer with Australian distribution. Comparable as a broad incumbent in residential heating and cooling, with overlapping product categories though limited direct local service footprint.
• Mitsubishi Electric Australia: Australian arm of Japanese HVAC manufacturer. Listed as a BG brand partner for ducted systems; its authorised dealer network competes in the same Brisbane residential install market. Comparable as a broader incumbent with overlapping service capability via its dealer base.

Others

• Reece Group: ASX-listed Australian distributor of plumbing, HVAC, and waterware products. Not a direct service competitor, but a key supply-chain participant whose product range (Daikin, Mitsubishi Electric, etc.) overlaps with what BG installs. Ecosystem/adjacent comparison rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bgelectricalaircon
• LinkedInlinkedin.com/company/bg-electrical

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BG Electrical