Bradley House

What Bradley House does

Bradley House is a family-run residential care home located on Bradley Road in Grimsby, North East Lincolnshire, United Kingdom, operating as part of a six-home group with four homes in North East Lincolnshire and two in North Lincolnshire. Founded around 1990, the Grimsby facility has been recently refurbished to dementia-friendly standards and delivers 24-hour residential care primarily to elderly residents, with a particular specialization in dementia care and palliative/end-of-life care. The home's core technology is its physical environment design — contrasting handrails, boldly colored bedroom doors with resident-specific images, specialist signage, a reminiscence/activity room, and small dining tables with adaptive utensils — combined with a "life story work" care methodology that uses personal photos and interests to personalize resident care and ease transitions.

The business operates on a direct-to-consumer model, serving private-pay individuals and families on a recurring monthly subscription basis for full-time residential stays, with the majority of rooms single en-suite. Beyond long-term residence, the portfolio extends to day care (flexible timing with meals included), short-term respite care (pre-booked or short-notice), bath/shower and overnight services, home care, companionship-to-hospice support, and medical escort transportation for appointments. Pricing is not publicly disclosed and is set per enquiry, with all-inclusive services (accommodation, meals, activities, personal care, housekeeping) covered by the monthly fee.

Marketing is conducted through the company website, phone/email enquiry channels, on-site trial visits, and a recommended listing on carehome.co.uk, the UK's leading care home directory. The home maintains CQC registration and a 5-star food hygiene rating. Headcount is reported at 8, which likely reflects administrative/head office data only and understates the caregiver base required for 24/7 residential operations. No revenue figures, funding history, or external investment are disclosed, consistent with a privately held family operator.

Name

Bradley House

Legal name

Bradley House Care Home

Website

https://bradleyhousecarehome.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Bradley House is a family-run residential care home in Grimsby, UK, part of a six-home group, providing 24-hour elderly care with a specialization in dementia-friendly environments, palliative care, and respite stays on a monthly subscription basis to private-pay residents and families.

Ownership category

akta.pro rank

Product category

Residential Elderly Care

NAICS

Assisted Living Facilities for the Elderly (623312), Home Health Care Services (6216)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

Keywords

• Residential elderly care
• Dementia care services
• Palliative end-of-life care
• Respite short-term care
• Day care services

Headquarters

HQ city

Grimsby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Care Services: Long-term residential care in single rooms (majority en-suite), with all meals, activities, and personal care included. Also offers day care services with meals included, overnight stays (24 hours) with bath/shower facilities and meals, and accompaniment to hospital or other appointments for a fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bradley House is a family-run residential care home in Grimsby providing 24-hour long-term residential care, including accommodation in single en-suite rooms, home-cooked meals, personal care, and a programme of activities. The home specialises in dementia-friendly accommodation, palliative and end-of-life care, respite and short-term stays, day care, additional personal support services, home care, and medical escort transportation for residents.

Product overview

Bradley House is a family-run care home in Grimsby offering a unified portfolio of residential care services for elderly residents. The core offerings include Living Well With Dementia (specialized dementia-friendly accommodation and care), Palliative & End of Life Care, Respite Care/Short Term Care, Additional Support Services (Day Care, overnight stays, bath services), Home Care, Care Services (companionship to hospice support), and Medical Escort transportation. The home features single en-suite rooms, communal dining, activity rooms, and has been recently refurbished to dementia-friendly standards. As part of a group of six homes across North East and North Lincolnshire, the services are designed for elderly care with a focus on individual dignity, privacy, and independence.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Well With Dementia Specialized dementia care service for elderly residents, featuring a specialist-designed living space with bold signage, strong colours, brightly coloured contrasting bedroom doors with unique resident images, contrasting handrails to prevent falls, special eating utensils to encourage independence at meals, and a reminiscence/activity room to promote discussion, social interaction, and long-term memory stimulation.
• Palliative & End of Life Care Palliative and end-of-life care service for residents approaching the end of their life, providing high quality care that respects their wishes, preferences, comfort, and dignity. Staff plan care with the resident and support family, carers, and other people who are important to them.
• Additional Support Services Additional support services including day care at flexible times with meals included, bath/shower services, overnight stays (24 hours) with bath/shower facilities and meals, and accompaniment to hospital or other appointments for a fee.
• Respite Care / Short Term Care Short-term residential care service using life story work with photos and interests to get to know residents, offering personalised room setup and smooth transitions into care. Respite care tailored to specific needs is available pre-booked or at short notice, for family caregivers needing a break or elderly individuals wanting a change of routine.
• Home Care Solution for families that need an extra level of care, extending Bradley House's support beyond the residential setting into the home environment.
• Care Services Care services ranging from companionship through to hospice care support, offering a broad spectrum of personal and medical care for residents.
• Medical Escort Transportation and accompaniment services to hospital or other important appointments for a small fee, providing reliable medical escort support for residents.
• Long-Term Residential Care Full-time residential care delivered at the Bradley House facility in Grimsby, including single en-suite rooms (majority en-suite), all meals, activities, personal care, and 24-hour trained staff support. The home features all resident areas on one floor with no ramps or stair lifts and hand rails throughout.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Care Quality Commission (CQC)coreOthersBradley House is registered with and regulated by the Care Quality Commission (CQC). The homes are regularly inspected by CQC and Local councils to ensure compliance with care standards and regulations.
• Local CouncilscoreOthersThe homes within the group are regularly inspected by Local councils alongside CQC to maintain care standards through continual staff training, cleanliness and upkeep of the homes.
• Food Standards Agency / Environmental HealthminorOthersThe home maintains a 5-star food hygiene rating verified by the Food Standards Agency or local environmental health officers.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Runwood Homes: Established family-run UK care home group with multiple residential, nursing, and dementia homes. Strong demographic and service model overlap with Bradley House's regional family operator profile.
• Avery Healthcare: Mid-sized UK care home operator with a focus on quality residential, dementia, and nursing care. Comparable service positioning with a regional/multi-site model.
• HC-One: Largest individual UK care home operator with ~300+ homes, primarily residential and dementia care. Operates a similar service model across a national footprint, providing a benchmark for what scale could look like for a small regional group.
• Barchester Healthcare: One of the UK's largest independent care home operators with around 250 homes offering residential, nursing, and dementia care. Highly comparable service mix to Bradley House but at vastly greater scale across the UK.
• Country Court Care: Mid-sized UK family-run care home operator providing residential, dementia, and respite care across multiple regions. Closest analog to Bradley House at a slightly larger regional scale.
• Orchard Care Homes: UK regional care home operator running homes across northern England with residential, dementia, and respite services. Geographic and demographic alignment with Bradley House's northern UK footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bradley-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradley House