Brake, the road safety charity
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
Brake, the road safety charity firmographics
Firmographics- Name
- Brake, the road safety charity
- Website
- https://brake.org
- Company type
- Private
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Brake, the road safety charity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Brake, the road safety charity product offering
Product offeringCore offering
Brake is a registered UK charity dedicated to road safety. It works to reduce the number of deaths and injuries on roads through awareness, education, victim and bereaved family support, and advocacy for safer road policies. Its services are delivered free of charge to beneficiaries and funded through charitable contributions.
Differentiator
Problem solved
Functional benefit
Companies that use Brake, the road safety charity
Customer profileIdeal customer profiles3 records
Brake, the road safety charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brake, the road safety charity competitors and assessment
Company assessmentEmerging players
- European Transport Safety Council (ETSC): ETSC is a Brussels-based non-profit that promotes road-safety policy and performance benchmarking across Europe. It is a peer in mission and advocacy style, though it operates at EU rather than national UK level, providing an expansion template Brake could potentially follow.
Direct peers
- Brake (the subject, self-reference omitted): Brake itself is the subject company and is omitted as a peer.
- IAM RoadSmart: IAM RoadSmart is a UK road-safety charity that delivers advanced driver education, training, and policy advocacy. It overlaps directly with Brake on driver behaviour and education, and competes for similar corporate and individual supporters.
- AAA Foundation for Traffic Safety: The AAA Foundation for Traffic Safety is a US non-profit that funds traffic-safety research and public education. It mirrors Brake's research-and-advocacy model and competes for similar corporate and public-affairs attention in the road-safety category.
- PACTS (Parliamentary Advisory Council for Transport Safety): PACTS is an independent UK charity providing impartial advice to Parliament on transport safety, including road safety. It operates in the same policy-advocacy lane as Brake and targets similar institutional audiences.
- Royal Society for the Prevention of Accidents (RoSPA): RoSPA is a long-established UK charity focused on accident prevention, including road safety. It is the most direct UK peer to Brake, competing for donor funding, policy influence, and corporate/insurer partnerships in the same road-safety advocacy space.
- Road Safety Foundation: The Road Safety Foundation is a UK charity that researches and rates road infrastructure safety, particularly on motorways and A-roads. It is a direct peer in the UK road-safety advocacy and research space and often partners or competes with Brake for grant funding.
Broad incumbents
- FIA Foundation: The FIA Foundation is a global philanthropy that funds road-safety initiatives worldwide, including partnerships and grant programmes. It operates at a much larger scale than Brake and funds activities that overlap with Brake's mission, making it both a potential funder and a comparable organisation in the road-safety charity space.
- National Safety Council (US): The National Safety Council is a large US-based non-profit addressing preventable deaths across road, workplace, and home safety. It is comparable to Brake in road-safety advocacy mission but operates at a far larger scale and broader scope.
Others
- THINK! (Department for Transport road safety campaign): THINK! is the UK government road-safety behaviour-change campaign. Although government-run rather than charitable, it competes directly for public mindshare and campaign attention on the same road-safety messaging space Brake occupies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Brake, the road safety charity social profiles
Digital presenceBrake, the road safety charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brake, the road safety charity leadership team
Management profileNumber of profiles
Brake, the road safety charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brake, the road safety charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brake, the road safety charity
What does Brake, the road safety charity do?
Brake is a registered UK charity dedicated to road safety. It works to reduce the number of deaths and injuries on roads through awareness, education, victim and bereaved family support, and advocacy for safer road policies. Its services are delivered free of charge to beneficiaries and funded through charitable contributions.
When was Brake, the road safety charity founded?
Brake, the road safety charity was founded in -1. It employs 51 to 100 people.
Who are Brake, the road safety charity's main competitors?
European Transport Safety Council (ETSC) is listed as an emerging player. Direct peers are Brake (the subject, self-reference omitted), IAM RoadSmart, AAA Foundation for Traffic Safety, PACTS (Parliamentary Advisory Council for Transport Safety), Royal Society for the Prevention of Accidents (RoSPA) and Road Safety Foundation. Broad incumbents are FIA Foundation and National Safety Council (US). THINK! (Department for Transport road safety campaign) is listed as an others.
Does Brake, the road safety charity have an API?
No public API is recorded for Brake, the road safety charity.