What Brandtech Media Group does

The Brandtech Group operates a portfolio of digital marketing, technology, and consulting companies serving global brands across more than 35 countries. Founded in June 2015 as You & Mr Jones and rebranded to The Brandtech Group in January 2022, the New York-headquartered holding company has assembled integrated subsidiaries spanning creative content production (Oliver), performance media (Jellyfish), generative AI marketing (Pencil), influencer marketing, e-commerce (Acorn-i, DP6), and brand consulting.

The group's core technology platform, Pencil, is positioned as a leading generative AI marketing platform. Pencil processes over 1 million ads and more than $1 billion in media spend across approximately 5,000 brand customers, supporting multi-modal generation across text, image, and video formats. The broader portfolio also includes Collectively (creator network), Mofilm (10,000+ filmmakers), and the "Share of Model" measurement framework. In September 2025, Brandtech launched an "AI Beauty Marketing Machine" with Unilever, indicating vertical-specific AI productization.

The business model combines traditional agency services — media planning and buying, creative production, and consulting — with proprietary technology licensing and AI platform fees. Revenue is generated through retainer-based agency engagements, performance media spend pass-throughs, technology subscriptions to Pencil, and consulting projects executed with strategic partners. The company has raised more than $575 million cumulatively across rounds in December 2019 ($200M), January 2021 ($260M), and March 2024 ($115M), reaching a $4 billion valuation at the most recent round. Brandtech has been recognized by Adweek as the World's Fastest Growing Large Agency in 2020 and 2021 and by Fast Company as one of the Most Innovative Companies in 2024 and 2025.

Name

Brandtech Media Group

Legal name

The Brandtech Group LLC

Website

https://brandtechmediagroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Brandtech Group is a New York-headquartered digital marketing holding company operating subsidiaries across performance media, creative production, generative AI marketing, and brand consulting, serving 5,000+ global brands across 35+ countries.

Ownership category

akta.pro rank

Product category

Marketing Technology Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Software Publishers (51321), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (MPAAADAC)

Keywords

• Generative AI marketing
• Digital marketing services
• Marketing technology platform
• Performance marketing solutions
• AI advertising technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Services Revenue: The group generates revenue through multiple operating companies providing digital marketing, performance marketing, influencer marketing, e-commerce, and strategic consulting services to global brands.
2. SaaS Platform Subscriptions: Pencil operates as a SaaS platform generating subscription revenue from brands using the generative AI marketing platform for ad creation and performance prediction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Brandtech Group is a marketing technology holding company that helps global brands execute marketing "better, faster, and cheaper" through a portfolio of wholly-owned operating companies spanning generative AI (Pencil), digital and performance marketing (Jellyfish), in-house marketing implementation (Oliver), data analytics (55, DP6), influencer marketing (Collectively), content creation (Gravity Road, Mofilm), mobile marketing (Mobkoi), e-commerce technology (Acorn-i), and strategic innovation consulting (Brandtech Consulting). The group delivers B2B marketing services and AI-powered platforms to enterprise clients across 35+ countries, with a focus on the Gen AI era.

Product overview

Brandtech (formerly You & Mr Jones) is a marketing technology holding company and the world's leading generative AI marketing group. The company operates a multi-brand portfolio architecture consisting of core operating companies and venture investments. Core products include Pencil (generative AI ad creation platform), Jellyfish (digital/performance marketing), Oliver (in-house marketing capabilities), and 55 (data analytics). These are complemented by specialized brands: Acorn-i (e-commerce tech), Collectively (influencer marketing), Gravity Road (content creation), Mobkoi (mobile marketing), Brandtech Consulting (strategic innovation), DP6 (LatAm data analytics), and Mofilm (filmmaker community). The group also maintains venture investments in AI-native companies including VidMob, Pixlee-Turnto, Zappar, Good-Loop, CreativeX, Traackr, and Jivox. The portfolio helps global brands do their marketing 'better, faster, and cheaper' using technology, with a focus on serving both human audiences and AI platforms in the Gen AI era.

Differentiator

Problem solved

Functional benefit

Brands

• Pencil: World's #1 generative AI marketing platform that has made more than 1 million ads across 5,000 brands
• Jellyfish
• Oliver
• Mobkoi
• Acorn-i
• 55
• Gravity Road
• Collectively
• Brandtech Consulting
• DP6

Products and services

• Pencil Generative AI marketing SaaS platform that has made more than 1 million ads across 5,000 brands, with more than $1 billion in media spend flowing through it enabling AI-powered performance predictions. Sold as a subscription platform to brands and through enterprise contracts.
• Jellyfish One of the world's leading digital and performance marketing companies with expertise across all major technology platforms; created the Share of Model platform to help brands understand and track how they are perceived by Gen AI platforms.
• Oliver (Inside Ideas Group) Pioneer and global leader in building in-house digital marketing capabilities for global brands, repeatedly recognized by Adweek as the world's fastest growing large agency; implements generative AI through in-house studios.
• 55 Global data company created by the former senior management team of Google Southern Europe, applying advanced data analytics and AI technology to maximize marketing and commercial outcomes.
• Acorn-i AI-driven e-commerce technology company that helps brands and sellers grow their business across all sales channels, integrating comprehensive metrics on both direct-to-consumer and all major marketplaces.
• Collectively Full-service influencer marketing firm at the forefront of the Creator Economy revolution, powered by proprietary technology, data analytics, and management tools, collaborating with Gen AI artists and creators.
• Gravity Road Marketing, media, entertainment and technology company that creates compelling content to build brands; expert in Gen AI innovation with a platform-first approach, named Campaign's Global Social Media Agency of the Year 2023 and Digital Innovation Agency of the Year multiple times.
• Mobkoi Leading premium mobile marketing specialist that buys directly from publishers to deliver brand-safe messages via tailor-made creative with transparent performance analytics across 60 markets.
• Brandtech Consulting Strategic innovation company that works in partnership with clients to turn strategy into action at speed, creating lasting impact for brands; co-founded as the group's strategic practice by Drew Burdon.
• DP6 LatAm-based data analytics and marketing science specialist that leverages technology with a human/artificial intelligence hybrid approach to enhance brand performance.
• Mofilm Tech-enabled, dispersed global community of more than 10,000 filmmakers, including Web3 creators and generative AI artists - described as the world's most diverse creative department for brands.
• Carbon Calculator for Gen AI Tool to measure the environmental impact of generative AI usage, supporting brands' sustainability reporting for Gen AI initiatives.
• Ethical Gen AI Package Responsible AI package for marketing, including guidelines and governance frameworks for AI-generated content.

Quantifiable outcome

• 1 million+ ads created across 5,000 brands
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• World Federation of Advertisers (WFA)coreGTM or Marketing Partner · 1 January 2026Brandtech named WFA AI & Technology Strategic Partner 2026.
• Association of National Advertisers (ANA)coreGTM or Marketing Partner · 1 January 2026Brandtech named ANA AI & Data Partner 2026.
• C4 (Channel 4)minorStrategic or Co-development Partner · 1 July 2025C4's Alex Mahon chairs creative AI lab with Brandtech, UCL and RCA launched July 2025.
• BCG (Boston Consulting Group)coreStrategic or Co-development Partner · 1 May 2025BCG and Pencil joined forces in May 2025 to scale AI adoption in marketing. The partnership combines BCG's consulting expertise with Pencil's generative AI marketing platform.
• AdobecoreTechnology or Integration · 1 December 2024Brandtech and Adobe announced a partnership with broader integrations to revolutionize Gen AI for global brands in December 2024.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with Leo Burnett, Saatchi, Starcom and Publicis Sapient. Direct competitor in performance marketing, data, and digital transformation services; has aggressively built AI capabilities and competes for the same enterprise Gen AI engagements.
• WPP: World's largest advertising holding company with Ogilvy, GroupM, VMLY&R and others. Competes with Brandtech for global CMO mandates across creative, media, data, and increasingly Gen AI marketing services, though at a much larger scale and broader portfolio.
• Omnicom Group: Major advertising holding company behind BBDO, DDB, TBWA and Omnicom Media Group. Competes directly for global brand AOR and performance marketing budgets, with overlapping capabilities in data analytics, content, and commerce.
• Accenture Song: Accenture's creative, commerce, and tech-services arm that has aggressively acquired agencies (Droga5, IMJ, Fifty5) to compete for CMO transformation mandates; Brandtech UK CEO Lisa De Bonis came from this network.
• Havas: Global advertising holding company founded in Paris with creative, media, and health communications networks. Multiple Brandtech executives (Antoni, Stover, Floyed) came from Havas, signaling close talent and capability overlap across creative and integrated marketing services.
• Dentsu: Tokyo-headquartered global advertising group with Dentsu Creative, Merkle and Carat. Competes in performance, creative, and CX; Brandtech's incoming Chief Strategy Officer (Angela Tangas) and consultant Drew Burdon both bring Dentsu/R/GA pedigree.
• IPG (Interpublic Group): Holding company behind McCann, MullenLowe, Mediabrands and R/GA. Direct competitor across creative, media, and digital performance, with comparable geographic reach and similar Gen AI investment programs.

Direct peers

• S4 Capital / MediaMonks: Sir Martin Sorrell's digitally-native, tech-first advertising holding company competing head-to-head with Brandtech's value proposition of 'better, faster, cheaper' marketing using technology; closest comparable in structure, philosophy, and client overlap.
• Stagwell: Publicly traded challenger marketing-services holding company built through M&A (Assembly, Anomaly, Gensler). Most directly comparable to Brandtech in business model — acquisitive, tech-forward, and targeting incumbent share — making it the closest structural peer in the public markets.

Others

• Adobe: Strategic partner rather than a pure competitor, but Adobe's GenStudio, Firefly, and enterprise creative stack increasingly overlap with Pencil's generative ad-creation use case — making it both a distribution channel and a competitive threat as it bundles AI creative tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brandtechgroup
• LinkedInlinkedin.com/company/brandtech-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandtech Media Group