Branksome Hall Asia

What Branksome Hall Asia does

Branksome Hall Asia (BHA) is a private international day and boarding school located within Jeju Global Education City in Seogwipo City, Jeju Special Self-Governing Province, Republic of Korea. Founded in 2012 as the sister school of Branksome Hall Canada (established 1903), BHA operates as Jeju Island's only authorized International Baccalaureate (IB) World School, delivering the full IB continuum—Primary Years Programme (PYP), Middle Years Programme (MYP), and Diploma Programme (DP)—from Junior Kindergarten Prep through Grade 12. The school reports 228 employees, a 1:8 student-teacher ratio, faculty from 15 countries with 65% holding advanced degrees, and 2024 outcomes including a 100% IB Diploma pass rate, an average IB score of 35, and a 97% Bilingual Diploma achievement rate across the 70-member graduating cohort.

The school's product surface comprises core academic programs (PYP, MYP, DP) complemented by signature programs—Bears Athletics featuring an on-campus ice rink and Olympic-sized swimming pool, Design Technology with maker spaces and 3D printing, Experiential Learning, Performing Arts, Visual Arts, and IBDP Film—and support services including University Counseling, Student Support Services (Multilingual Learning, Learning Support, Social Counseling), and a Merit Scholarship Program (USD 5,000-10,000 annual reductions). A boarding program is available for girls in Grades 6-12 and boys in Grades 6-10. Underlying technology consists of Orah boarding management software, MAP assessments, and Duolingo English Test for admissions, alongside partnerships with Search Associates, ISS, and Schrole for international teacher recruitment.

BHA generates revenue through recurring annual tuition (KRW 21.7M-26.6M / USD 14K-17K depending on grade level), separate boarding fees (KRW 17.2M-21.5M), a non-refundable application fee (KRW 400,000), and an enrollment deposit (KRW 3,000,000). Distribution is via a direct admissions model with an online enrollment portal, Seoul-based information sessions at COEX, on-campus Jeju tours, and international student recruitment. The institution holds triple accreditation (IBO, WASC, Korean Ministry of Education) and is governed by a Board of Governors under Head of School Claire Berger; no venture capital or private equity ownership is indicated in the available data.

Name

Branksome Hall Asia

Legal name

Branksome Hall Asia

Website

https://branksome.asia

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Branksome Hall Asia is Jeju Island's only IB World School, delivering the full PYP-MYP-DP continuum from JK Prep through Grade 12 with boarding and university counseling for Korean and international families.

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

Overseas Secondary Student Housing, Homestay & Boarding Services (EDAIAHAH)

Keywords

• International school
• IB education
• Boarding school
• University counseling
• K-12 education

Headquarters

HQ city

Seogwipo City

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition Revenue: Annual tuition fees paid by families for day and boarding students. Tuition varies by grade level from Junior Kindergarten Prep through Grade 12. Two payment options available: one-payment (with 2% discount) or two-payment plan.
2. Boarding Fees: Full-time and weekday-only boarding programs for Grades 6-12. Boarding fees paid separately from tuition in Korean won only.
3. Application and Enrollment Fees: Non-refundable application fee of KRW 400,000 and enrollment deposit of KRW 3,000,000 required upon acceptance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Branksome Hall Asia is a private international day and boarding school on Jeju Island, South Korea, delivering the full International Baccalaureate (IB) continuum—Primary Years, Middle Years, and Diploma Programmes—from Junior Kindergarten Prep through Grade 12. The school offers tuition-based enrollment with separate boarding options, signature programs in athletics, design technology, performing arts, and visual arts, plus university counseling and merit scholarships.

Product overview

Branksome Hall Asia is an IB World International School offering a unified educational experience from Junior Kindergarten Prep through Grade 12 on Jeju Island, Korea. The institution provides the full IB continuum—Primary Years Program (PYP), Middle Years Program (MYP), and Diploma Program (DP)—as its core academic framework, complemented by signature programs including Bears Athletics, Design Technology, Experiential Learning, Performing Arts, Visual Arts, and IBDP Film. The school operates a comprehensive boarding program for students in Grades 6-12 (girls) and Grades 6-10 (boys), alongside support services such as University Counseling, Student Support Services (Multilingual Learning, Learning Support, Social Counseling), Merit Scholarship Program, and the C.A.S.E. after-school program. Founded in 2012 as the sister school of Branksome Hall Canada, the institution serves as Jeju's only IB World School.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Years Program (PYP) IB program for students aged 3 to 11 (JK Prep to Grade 5) using transdisciplinary themes and units of inquiry to nurture curiosity and holistic child development.
• Middle Years Program (MYP) IB program for students aged 11 to 16 (Grades 6-10) with eight subject groups including Language and Literature, Sciences, Mathematics, and Design, promoting critical and reflective thinking.
• Diploma Program (DP) IB program for students aged 16 to 19 (Grades 11-12) culminating in externally assessed final examinations that prepare students for university and lifelong success.
• Boarding Program

Quantifiable outcome

• 100% IB Diploma Pass Rate achieved by Class of 2024
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Branksome Hall CanadacoreStrategic or Co-development PartnerSister school relationship established in 2012. Both schools share IB philosophy, curriculum alignment, and 120-year Canadian educational heritage dating back to 1903. Students benefit from exchange programs and shared educational methodology.
• Search AssociatescoreChannel Partner/ Reseller/ DistributorPartnership with Search Associates APL platform for international teacher and staff recruitment. Also accepts applications directly through Search Associates.
• ISS (International School Services)coreChannel Partner/ Reseller/ DistributorPartnership with ISS for international educator recruitment services, allowing candidates to apply through their platform.
• SchroleminorChannel Partner/ Reseller/ DistributorPartnership with Schrole for teacher recruitment prioritization, attracting outstanding educators who share commitment to educational excellence.
• OrahcoreTechnology or IntegrationOrah is the dedicated boarding software management system used to monitor student whereabouts, manage leave requests, and maintain communication between students, staff, and families for student safety and accountability.
• Global Universities (2,200+ in 100+ countries)coreStrategic or Co-development PartnerMore than 2,200 universities in over 100 countries recognize the IB Diploma Program as a valued credential. Top universities seek and reward IB graduates with university-level credits equivalent to one full year of study.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• North London Collegiate School Jeju: Premium IB international boarding school located on the same Jeju Global Education City campus as BHA. Directly competes for the same pool of affluent international and Korean families seeking Western-style boarding and IB curriculum.
• Branksome Hall Canada: Sister school in Toronto and the originating institution of the Branksome Hall brand (est. 1903). Operates the same IB continuum and Diamond Model pedagogy, sharing curriculum, governance philosophy, and exchange programs.
• Seoul International School: Long-established IB World School in Seoul serving expat and Korean families from K-12. Comparable full IB continuum offering and a similar premium tuition profile, but anchored on the mainland.
• Dwight School Seoul: Seoul-based IB international school offering the IB continuum with an emphasis on personalized learning and global network affiliation (Dwight Schools global). Comparable premium pricing and target demographic.
• Dulwich College Seoul: Premium IB international school in Seoul affiliated with the Dulwich College network. Targets affluent Korean and expatriate families with a comparable tuition tier and boarding-adjacent programming.
• Korea Kent Foreign School: Long-running IB international school in Seoul with a strong university placement record. Targets a similar demographic of Korean returnees and international students.
• Concordia International School Shanghai: Premium IB international school in Shanghai serving expat and Korean/Chinese families. Directly comparable in curriculum (IB continuum), tuition tier, and college placement focus.

Broad incumbents

• Singapore American School: One of Asia's largest and most established international schools, serving a similarly affluent Asian and expat demographic with a comprehensive K-12 program. Represents the upper bound of what a premium Asian international school can achieve in scale and reputation.
• United World College of South East Asia (UWCSEA): Top-tier IB international school in Singapore with deep global university placement record. Comparable mission and premium positioning, but with a longer operating history and larger student body.
• Hong Kong International School: Premier American-style international school in Hong Kong serving a similar affluent demographic. Overlaps with BHA on K-12 college-prep curriculum and university placement outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BranksomeHallAsia
• Facebookfacebook.com/branksomehallasia
• LinkedInlinkedin.com/school/branksome-hall-asia/posts
• Instagraminstagram.com/branksome_hall_asia

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branksome Hall Asia