SPX Flow Technology Norderstedt GmbH

What SPX Flow Technology Norderstedt GmbH does

SPX Flow Technology Norderstedt GmbH is the German operating entity for SPX FLOW's Bran+Luebbe brand, headquartered at Werkstraße 4 in Norderstedt, Germany. The company operates as a wholly-owned subsidiary of SPX FLOW, Inc., which is in turn a subsidiary of ITT Corporation (NYSE: ITT). The entity employs 31 people and serves as the regional sales, engineering, and manufacturing hub for EMEA operations of the Bran+Luebbe product line. Its corporate parent is a diversified industrial conglomerate with entities operating across North America, Europe, Middle East, Africa, and Asia Pacific.

The company designs and manufactures precision liquid metering and processing solutions for industrial customers. Its core product portfolio comprises three solution families: (1) Metering Pumps spanning the NOVADOS series (standard, DADD, Express, B variants), ProCam series (Hygienic, Plunger, Smart, Diaphragm), and CEREX series (D, K, P models); (2) Process Analyzers including the PowerMon platform (Ionometer, Compact, Kolorimeter, Natriometer, Silikometer, S, Titrometer) and CeraClean Sample Analyzer; and (3) AutoBlend automated blending systems for pipeline proportional injection, chemical dilution, polymer injection, and continuous production of liquid detergent, fabric softener, and body lotion. Additional offerings include PENTAX multi-frequency fluid mixers and complete chemical injection systems for oil and gas applications. The underlying technology is rooted in precision mechanical engineering, diaphragm pump mechanics, and online analytical instrumentation rather than software or AI.

The business model is primarily hardware sales of industrial equipment with project-specific, quote-based pricing and multi-year contract structures. Revenue is generated through direct enterprise field sales supported by regional customer service centers worldwide, complemented by a partner portal for channel partners. The end-customer base spans pharmaceutical, oil & gas, petrochemical, water treatment, chemical, paper manufacture, food & beverage, and utilities sectors. An aftermarket spare parts and service division sustains recurring revenue tied to the installed base of SPX FLOW brands. Revenue figures are not publicly disclosed for the Norderstedt entity.

Name

SPX Flow Technology Norderstedt GmbH

Legal name

SPX Flow Technology Norderstedt GmbH

Website

https://bran-luebbe.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

SPX Flow Technology Norderstedt GmbH operates as the German entity for SPX FLOW's Bran+Luebbe brand, manufacturing precision liquid metering pumps, process analyzers, and automated blending systems for pharmaceutical, oil & gas, petrochemical, water treatment, chemical, and food & beverage customers globally.

Ownership category

akta.pro rank

Product category

Industrial process equipment and metering pumps

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Totalizing Fluid Meter and Counting Device Manufacturing (334514)

SIC

Pumps & Pumping Equipment (3561), Totalizing Fluid Meters & Counting Devices (3824), Oil & Gas Field Machinery & Equipment (3533), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF), Chemical Processing Equipment (Reactors, Mixers, Agitators) (IMAHAEAA), Filtration, Condition Monitoring & Fluid Management (Filters, Breathers, Oil Analysis, Cooling) (IMAHAGAL)

Keywords

• Precision metering pumps
• Process diaphragm pumps
• Chemical injection systems
• Process analytical equipment
• Automated blending systems

Headquarters

HQ city

Norderstedt

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Pump Sales: Sale of standardized and customized diaphragm pumps, metering pumps, process pumps, and chemical injection apparatus for industrial applications. Products are sold directly to enterprise customers across multiple industry sectors.
2. Processing Systems and Equipment: Sale of processing systems including multi-stream analyzing equipment, static and dynamic mixers, and complete pump packages for specialized industrial processes.
3. Spare Parts and Service: Aftermarket service and spare parts supply through dedicated support centers and the Parts & Service division covering all major product brands including Anhydro, APV, Bran+Luebbe, Gerstenberg Schröder, Johnson Pump, Lightnin, Philadelphia, Plenty, Seital Separation, Stelzer, Tigerholm, Uutechnic, and Waukesha Cherry-Burrell.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bran+Luebbe designs, manufactures, and sells precision metering pumps, process diaphragm pumps, chemical injection apparatus, online process analyzers, static and dynamic fluid mixers, and automated proportional blending systems for industrial liquid handling. The portfolio is engineered to deliver accurate dosing, repeatability, and robustness in pharmaceutical, oil & gas, petrochemical, water treatment, chemical, paper, food & beverage, and utility applications.

Product overview

Bran+Luebbe, an integral part of SPX FLOW, provides precision liquid metering and processing solutions for pharmaceutical, oil & gas, petrochemical, water treatment, chemical, paper manufacture, food/beverage production, and utilities sectors. The product portfolio centers on three core solution families: (1) Metering Pumps including the NOVADOS series (standard, DADD, Express, B variants), ProCam series (Hygienic, Plunger, Smart, Diaphragm), and CEREX series (D, K, P models) plus pump packages for turnkey installation; (2) Process Analyzers featuring the PowerMon platform (Ionometer, Compact, Kolorimeter, Natriometer, Silikometer, S, Titrometer variants) and CeraClean Sample Analyzer for multi-stream continuous process monitoring; and (3) AutoBlend Automated Blending Systems serving diverse applications from pipeline proportional injection and chemical dilution to specialized production lines for liquid detergent, fabric softener, body lotion, and water/wastewater treatment. The portfolio also includes PENTAX Multi-Frequency Fluid Mixers (static and dynamic) and complete Chemical Injection Systems for oil and gas applications. These products share a design philosophy emphasizing robustness, reliability, modularity, and adaptability to specific customer needs, with cutting-edge designs that improve accuracy, throughput, and responsiveness while reducing power consumption.

Differentiator

Problem solved

Functional benefit

Brands

• NOVADOS: Metering pump product line including NOVADOS H6, NOVADOS DADD (Double-Acting Double-Diaphragm), NOVADOS Express, and NOVADOS B pumps.
• NOVAPLEX
• ProCam
• CEREX
• PowerMon
• AutoBlend System
• CeraClean
• PENTAX

Products and services

• NOVADOS Metering Pumps Precision metering pump family for accurate liquid dosing across pharmaceutical, chemical, water treatment, and food & beverage applications, including double-acting double-diaphragm variants for harsh environments and an express variant for quick delivery of standardized configurations.
• NOVAPLEX Integral Process Diaphragm Pumps Integral process diaphragm pumps engineered for demanding industrial fluid handling, designed to boost throughput and improve accuracy in continuous process applications.
• ProCam Metering Pumps Configurable metering pump family covering hygienic, plunger, smart, and diaphragm variants for sanitary applications, high-pressure dosing, automated precision dosing, and reliable diaphragm liquid handling in industrial environments.
• CEREX Metering Pumps Precision metering pump series for accurate chemical dosing and chemical injection in industrial process applications, available in D, K, and P model variants.
• Metering Pumps - Pump Packages Turnkey metering pump packages combining pumps with associated hardware and controls for ready-to-install deployment in industrial dosing systems.
• Chemical Injection System for Oil and Gas Complete packaged chemical injection system tailored for oil and gas upstream applications, including offshore platform deployment.
• CeraClean Sample Analyzer Sample analyzer for continuous process monitoring and quality control in industrial liquid processing applications.
• PowerMon Online Analyzers Multi-parameter online analyzer platform for continuous process monitoring, including ionic content, color, sodium, silica, and titration measurements for water treatment and industrial process streams.
• PENTAX Multi-Frequency Fluid Mixers Multi-frequency fluid mixers in static and dynamic configurations for thorough liquid blending in industrial processes, with variable frequency operation for performance optimization.
• AutoBlend Automated Blending Systems Modular automated blending and chemical metering systems for pipeline proportional injection, pulp and paper hydrosulfite dilution, continuous production of liquid detergent, fabric softener, body lotion, surfactant ether sulphate dilution, offshore chemical metering, water treatment chemical dosing, polymer injection for wastewater treatment, and general chemical dilution.

Quantifiable outcome

• Reduced power consumption and overall running costs
• +3 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cat Pumps: Specialist manufacturer of high-pressure plunger and metering pumps serving oil & gas chemical injection, water treatment, and industrial cleaning applications directly comparable to ProCam Plunger and CEREX lines.
• Lewa GmbH: German-headquartered manufacturer of precision metering and process diaphragm pumps serving the same oil & gas, chemical, pharmaceutical, and water treatment verticals with comparable dosing accuracy technology.
• Milton Roy (Ingersoll Rand): Specialist in metering pumps, chemical injection systems, and process pumps for water treatment, oil & gas, and chemical applications; competes head-to-head with NOVADOS and ProCam product lines.
• Verder Group: European industrial pump specialist with metering and peristaltic pump lines serving chemical, water, pharmaceutical, and food/beverage customers similar to Bran+Luebbe's vertical focus.
• Watson-Marlow (Spirax Group): Precision fluid handling (peristaltic and sinusoidal pumps) plus related process equipment, with strong presence in pharmaceutical, food & beverage, and chemical dosing applications comparable to Bran+Luebbe verticals.
• SEKO Industries (IDEX Corporation): Designs and manufactures precision dosing pumps and chemical injection systems for water treatment, industrial, and hygiene applications, overlapping directly with NOVADOS and AutoBlend offerings.

Broad incumbents

• Flowserve Corporation: Large-scale diversified pump and flow control OEM with chemical injection and process pumping systems overlapping Bran+Luebbe products in oil & gas and chemical markets.
• IDEX Corporation: Diversified industrial conglomerate with multiple precision pump and dosing businesses (including SEKO, Knight, and Pulsafeeder) directly competing across chemical injection and metering pump markets.
• Sulzer Ltd: Global pump manufacturer with chemical, oil & gas, and water industry exposure; offers metering and process pumps that overlap with Bran+Luebbe's portfolio across multiple verticals.
• Grundfos Holding AG: Global pump major with dosing and disinfection subsystems (Grundfos Alldos) targeting water treatment, chemical, and industrial metering applications where Bran+Luebbe's specialty pumps also compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPX Flow Technology Norderstedt GmbH