NORALARM

What NORALARM does

NORALARM (bransjeforening) is a Norwegian private industry association founded on 26 August 1970, headquartered in Asker, Norway, that represents member companies operating across the fire safety and security sector. Its member firms collectively offer production, distribution, installation, inspection, and service across fire alarm systems (brannalarm), intruder alarms (innbruddsalarm), access control (adgangskontroll), camera surveillance (kameraovervåking), voice evacuation (talevarsling), elevator alarms (heisalarm), emergency lighting (nødbelysning), and alarm transmission (alarmoverføring). The association does not manufacture or sell products directly; instead, it administers standards guidance (NS3960, NS3961, NS-EN 1838), the FG 750 certification scheme for automatic fire alarm installers, and the issuance of official control labels (kontrollmerker) used by member companies to verify installation compliance.

NORALARM's revenue model is association-based rather than commercial: it collects membership dues from member companies, generates fee income from certification and re-certification activity (delivered through authorized training partners such as COMCON), and sells control labels to authorized installers for use on completed fire alarm and emergency lighting installations. The go-to-market is membership-driven and domestically focused, with all activity concentrated in Norway. The association maintains a public member directory on its website that functions as a referral channel connecting Norwegian end-customers to vetted installer firms.

The association collaborates strategically with Standard Norge on Norwegian fire alarm and voice evacuation standards, with FG Skadeteknikk and the insurance industry on recommended safety regulations for automatic fire alarm systems, with Lighting Europe on emergency lighting standard translation, and with COMCON on FG 750 training delivery. Operating with 7 staff, NORALARM functions primarily as a standards-setting, certification-administering, and industry-advocacy body whose competitive position rests on regulatory authority, member network effects, and five decades of accumulated trust within the Norwegian fire safety market.

Name

NORALARM

Legal name

Noralarm

Website

https://brannalarm.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

NORALARM is a Norwegian industry association founded in 1970 representing member companies that install and service fire alarms, intrusion systems, access control, surveillance, voice evacuation, and emergency lighting across Norway, administering standards, certifications, and control labels.

Ownership category

akta.pro rank

Product category

Fire Safety Industry Association

NAICS

Security Systems Services (56162)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYIMAIAJAC

Fire Alarm Systems (Inspection/Testing/Monitoring/Service)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Fire Protection & Life Safety Services (Inspection/Testing/Sprinklers)

SECONDARYHSAHAFAG

Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code)

Home & Personal Services/Home Security, Alarm & Smart Home Services/Fire, Smoke & Carbon Monoxide Detection Systems

SECONDARYBPABAHAJ

Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support)

Business & Public Services/Facilities Management & Building Services/Fire, Life Safety & Building Compliance Services

Keywords

• Fire safety association
• Fire alarm standards
• Security systems industry
• Emergency lighting standards
• Alarm certification schemes

Headquarters

HQ city

Asker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

NORALARM is a Norwegian trade association (bransjeforening) for the fire safety and security industry, established in 1970. It represents member companies engaged in the production, distribution, installation, inspection, and servicing of fire alarms, intruder alarms, access control, camera surveillance, voice evacuation, elevator alarms, emergency lighting, and alarm transmission. The association itself delivers industry standards guidance (NS3960, NS3961, NS-EN 1838), the FG 750 certification scheme for fire alarm installers, official control labels for inspection verification, training resources, and a public member directory.

Product overview

NORALARM is a Norwegian industry association for the fire and security sector, established in 1970. It does not manufacture or sell products directly; rather, it serves as a professional body representing member companies that collectively offer a comprehensive portfolio of safety and security solutions. Member companies provide fire alarm systems (brannalarm), intruder alarms (innbruddsalarm), access control (adgangskontroll), camera surveillance (kameraovervåking), voice evacuation systems (talevarsling), elevator alarms (heisalarm), emergency lighting (nødbelysning), and alarm transmission services (alarmoverføring). NORALARM itself supports the industry through standards guidance (NS3960, NS3961, NS-EN 1838), the FG 750 certification scheme for fire alarm installers, control labels for inspection verification, training resources, and a member directory for connecting customers with authorized providers.

Differentiator

Problem solved

Functional benefit

Products and services

• FG 750 Training and Certification Norwegian certification scheme for automatic fire alarm systems, including approved courses and competency testing offered through partner organizations such as COMCON, available to fire alarm installers seeking certification or re-certification.
• Control Labels (Kontrollmerker) Official control labels for fire alarm and emergency lighting systems distributed to authorized member companies for installation and inspection verification; redesigned in 2018 to also cover emergency lighting installations.
• Standards Guidance and Documentation Technical guidance documents, interpretation guides, and downloadable resources covering NS3960 (fire alarm standards), NS3961 (voice evacuation systems), NS-EN 1838 (emergency lighting), and other relevant Norwegian and European standards, provided to industry members and the public.
• Member Directory (Medlemsbedrifter) Public directory listing all member companies of the association that provide fire safety and security products and services across Norway, enabling customers to locate authorized providers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Standard NorgecoreStrategic or Co-development Partner · 26 April 2022Collaboration on fire safety standards including NS3961 for voice evacuation systems and NS3960 for fire alarm standards. Standard Norge publishes updated standards that NORALARM members must comply with.
• FG SkadeteknikkcoreStrategic or Co-development PartnerDeveloped recommended safety regulations for automatic fire alarm systems in collaboration with the insurance industry. Provides competence and certification framework for fire alarm installations.
• Lighting EuropeminorStrategic or Co-development PartnerEuropean collaboration on emergency lighting standards including translation of NS-EN 1838. NORALARM has engaged in promoting emergency lighting use in buildings.
• COMCONminorImplementation/ SI/ Consulting PartnerAuthorized training provider offering FG-approved courses for automatic fire alarm systems (FG 750), including certification and re-certification for NORALARM member companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fire Industry Association (FIA): UK trade association for the fire protection industry, representing manufacturers, installers, and maintainers of fire safety equipment. Comparable to NORALARM as a national fire-safety trade body offering member services, training, and standards advocacy in a different geographic market.
• AFSA (Automatic Fire Alarm Association - UK): UK association focused specifically on automatic fire alarm systems and installer certification. Directly comparable to NORALARM's specialist focus on fire alarm systems and certification frameworks (FG 750 equivalent).
• FG Skadeteknikk: Norwegian insurance-led competence and certification body for fire alarm and security installations. Already a partner of NORALARM, this is the most directly comparable peer in terms of certification, regulatory authority, and Norwegian fire-safety industry influence.
• Brannvernforeningen (Norwegian Fire Safety Association): Norwegian fire safety association focused on prevention, public education, and risk reduction. Comparable to NORALARM as a domestic Norwegian fire-safety organization, but with a prevention/public-education mandate rather than industry/member-services focus.

Regional players

• Brandskyddsföreningen (Swedish Fire Protection Association): Swedish fire protection association providing training, certification, and advisory services across the Nordic region. Comparable to NORALARM's certification, training, and member-services model but operating in the Swedish market with broader fire-protection scope.
• DBI (Danish Institute of Fire and Security Technology): Danish fire and security technology body offering testing, certification, and standards guidance for the Nordic fire safety industry. Comparable to NORALARM's standards-setting and certification role, but with broader testing laboratory capabilities and Danish geographic focus.
• Finlands Brandkårsförbund (Finnish Fire Officers' Federation): Finnish fire protection organization covering prevention, training, and industry standards. Comparable to NORALARM's role in Nordic fire safety but with a stronger public-sector orientation in Finland.
• SECURITY ASSOCIATION (SBA - Swedish Security Association): Swedish trade association for the security industry covering intrusion alarms, access control, and surveillance — categories overlapping with NORALARM's member offerings beyond fire alarms. Comparable as a Nordic security trade body.

Broad incumbents

• NFPA (National Fire Protection Association): US-based global authority on fire, electrical, and life safety codes and standards. Comparable to NORALARM in its standards-setting role (NFPA codes parallel NS standards) but operates at a much larger global scale with a broader mandate.
• Euralarm: European trade association for the fire safety and security industry, representing manufacturers, installers, and service providers across Europe. Directly comparable to NORALARM as a higher-level industry body that influences EU-wide standards and policy, with NORALARM operating at the national level within this broader ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/noralarm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NORALARM