Brasserie Chez Clément

What Brasserie Chez Clément does

Brasserie Chez Clément is a family-owned Belgian brasserie located at Rue de la Bruyère 230, Genval, in Walloon Brabant, Belgium. The property has been held by the Clément family since 1858 across six generations, evolving from a farmstead to a brewery, wine bar, and ultimately the current brasserie established by France Clément in 1996. It operates today through the holding company J and JJ Brasserie, owned by Marie Clément (operations) and Gilles Verleyen (management/finance), who took over in 2021. The restaurant serves a traditional Belgian cuisine menu with seasonal rotation, anchored by Chef Vincent-Frédéric de Laloy (in position since 1996) and a 32-person kitchen brigade with staff tenure of up to 20 years.

The core product is a 230-seat full-service dining room with a long bar à tabourets continuous from 12:00 to 01:00, a 150-seat glass verrière for private events, and a terrace. The site serves 200-300 covers per lunch and dinner service, totaling 2,800-4,200 covers per week, and is open seven days a week including public holidays. Supplementary revenue streams include business lunch menus (€30–€68 per person), group/banquet packages for 10+ guests (€30–€68 food, €15–€30 drinks), a €19.50 kids' menu, specialty coffee (Masalto 100% Arabica, 7 origins), craft beer (Bertinchamps), and signature recurring events including Thursday DJ disco nights and an annual September pétanque tournament hosting ~50 teams on 10 courts. Underlying technology is standard hospitality infrastructure: Zenchef for online reservations, Cloudflare for hosting and privacy-first analytics, optional Google Analytics GA4, Pixieset for photo galleries, and Google Maps for directions. The business is private, family-controlled, with no external institutional investors, and has been executing a documented multi-phase renovation (Phase 1 in 2021: insulation, electrics, underfloor heating; Phase 2 in 2023: kitchen expansion from 34 m² to 100 m²; Phase 3 planned October 2026: new central bar with cocktail/mocktail program, glazed cellar, expanded terrace).

Name

Brasserie Chez Clément

Legal name

Brasserie Chez Clément

Website

https://brasseriechezclement.be

Company type

Private

Founded year

1858

Operating status

Operating

Short description

Brasserie Chez Clément is a family-owned Belgian brasserie in Genval, Walloon Brabant, serving 2,800-4,200 covers weekly across lunch, dinner, bar, business lunches, group events, and signature recurring events, with 230 seats and a 32-person kitchen under a 30-year-tenured chef.

Ownership category

akta.pro rank

Product category

Belgian Brasserie / Full-Service Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Belgian brasserie dining
• Traditional Belgian cuisine
• Group banquet events
• Business lunch menus
• Family restaurant service

Headquarters

HQ city

Genval

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Restaurant Dining Service: Table service for lunch (12:00-14:30) and dinner (19:00-22:30), 7 days a week. Covers 200-300 per service, 2800-4200 weekly.
2. Business Lunch Packages: Pre-fixed menu packages at €30-€68 per person for business professionals and corporate groups
3. Group/Banquet Events: Group reservations from 10+ guests with fixed food (€30-€68) and drinks (€15-€30) menu options. Private dining and events.
4. Bar Sales: Continuous bar service from 12:00 to 1:00 AM. Includes cocktails, mocktails, wines, beers (including Bertinchamps craft beer), and specialty coffee. Snack menu during sports broadcasts.
5. Pétanque Tournament Registration: Annual pétanque tournament at €85 per person for teams of 3, including breakfast, BBQ, snack, dinner and gift

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brasserie Chez Clément is a family-owned Belgian brasserie offering traditional cuisine with seasonal menus, full table service for lunch (12:00-14:30) and dinner (19:00-22:30), a continuous bar/aperitif service from 12:00 to 1:00 AM, tiered business lunch menus (€30-€68), and customizable group/banquet menus (food €30-€68, drinks €15-€30) for parties of 10+. The 230-seat venue (expandable to 500 for bar events) accommodates families, couples, corporate clients and private celebrations across a main dining room, a 150-seat glass-enclosed verrière, a bar area and a terrace.

Product overview

Brasserie Chez Clément is a family-run Belgian brasserie offering a unified hospitality experience centered on traditional dining. The core offering combines restaurant dining (230 seats, 200-300 covers per service) with an aperitif bar service. Additional revenue streams include Business Lunch menus (€30-€68), Group/Banquet reservations for 10+ guests, and Events (themed nights, pétanque tournament). The verrière glassroom serves as a premium private dining space for up to 150 guests. A children's menu (€19.50) extends the offering to families. All services share the same kitchen team, wine cellar, and seasonal Belgian menu.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 200-300 covers served per lunch and dinner service
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZenchefcoreTechnology or IntegrationOnline reservation platform provider for managing individual and group bookings. Their booking widget is integrated into the Brasserie Chez Clément website. Reservations processed on Zenchef's platform under their privacy policy.
• CloudflarecoreTechnology or IntegrationProvides website delivery, security (bot management via __cf_bm cookie), and analytics (Cloudflare Web Analytics - privacy-first, cookie-free tracking). Also provides image hosting via Cloudflare R2.
• RailwaycoreTechnology or IntegrationWeb hosting provider for the restaurant's content management system and booking data storage.
• MasaltocoreOthersBelgian specialty coffee roaster supplying 100% Arabica beans from 7 origins (Ethiopia, Guatemala, Burundi, Nicaragua, Salvador, Peru, Cerrado Brazil). Certified Specialty Coffee (>80/100 score), Fair Trade, Rainforest Alliance.
• TripAdvisorminorOthersReview widget embedded on website showing 3.8/5 rating from 469 reviews.
• Chaumont-Gistoux BakercoreOthersLocal artisan supplier of goat cheese (for the menu) and bakery/pastry products including tartes (complementing in-house desserts).
• BertinchampsminorOthersCraft beer brand featured on the bar menu as part of the extended beer selection.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Belga Queen: Upscale Belgian brasserie in Brussels offering traditional Belgian fare, seafood, and a bar/lounge program. Directly comparable as a Belgian full-service brasserie with table service, bar revenue, and corporate/private event hosting in the same regional market.
• Chez Léon: Iconic Brussels brasserie specializing in traditional Belgian classics including mussels and Belgian beer. Comparable to Chez Clément as a heritage-driven Belgian brasserie with table service, group menus, and tourist/local crossover clientele.
• Le Cirio: Historic Brussels brasserie dating to 1886, serving Belgian classics alongside an oyster and shellfish bar. Closely comparable to Chez Clément as a heritage Belgian brasserie with bar service, traditional cuisine, and a long-running local institution status.
• Auberge des 3 Brasseurs: Belgian brewery-brasserie chain with locations across France and Belgium, offering house-brewed beer alongside traditional Belgian fare. Comparable as a Belgian brasserie format with craft beer, full table service, and a regional dining hall positioning.
• Café Luxembourg: Upscale Brussels brasserie on the Place du Nouveau Marché aux Grains. Directly comparable to Chez Clément as a contemporary Belgian brasserie with seasonal menus, bar service, and a corporate/family dining mix.
• Wolf (Brussels): Trendy Brussels kitchen-bar serving modern Belgian-European fare with a strong cocktail program. Comparable to Chez Clément's planned Phase 3 cocktail/bar expansion as a Belgian brasserie evolving toward a hybrid restaurant-bar format with extended evening hours.
• La Maison du Cygne: Historic 17th-century Brussels brasserie on the Grand Place, serving Belgian cuisine in a heritage setting. Comparable to Chez Clément as a multi-generational heritage Belgian dining institution with bar service and traditional menu positioning.

Regional players

• Le Zinneke: Brussels brasserie specializing in Belgian classics and Zinneke-inspired cuisine in a casual atmosphere. Comparable as a Belgian full-service brasserie in the broader Brussels/Wallonia dining market, though positioned in Brussels rather than Walloon Brabant.
• Brasserie de la Mère Folie: Belgian brasserie and event venue operating a full-service restaurant alongside a concert/event hall in Ghent. Comparable as a Belgian brasserie combining traditional dining with live entertainment/events, similar to Chez Clément's disco nights and pétanque tournament programming.

Broad incumbents

• Le Pain Quotidien: Belgian-origin bakery-restaurant chain with locations across Europe and globally. Comparable to Chez Clément as a Belgian food-service brand operating bakery-cafe/brasserie formats with table service, though scaled internationally rather than as a single heritage site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brasseriechezclement

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Chez Clément