Brasserie La Villa

What Brasserie La Villa does

Brasserie La Villa is a single-location French brasserie restaurant operating in La Baule-Escoublac, on the Atlantic coast of France in the Pays de la Loire region. The restaurant is housed in a former traditional Bauloise villa near the ocean and is operated under the legal entity Mastance (SAS, share capital €8,000). It was acquired and relaunched in 2023 by Caroline and Thierry Guerrault, who previously ran restaurants in Cancale and Saint-Malo, and currently employs 10 staff including a head chef and deputy chef.

The business operates three in-house dining venues — a full-service Restaurant (à la carte plus lunch and full-day menus), a Bar (cocktails, wines, spirits), and a Salon de Thé (Maison laGrange teas, infusions, coffees) — plus a gift voucher program and a group/private event hosting service. Service runs 7 days per week from 10h00 to 23h00, with takeaway and local delivery (within ~10 km radius) handled through a WooCommerce-based online ordering system, and reservations facilitated through the LaFourchette module. Pricing is transactional and pay-as-you-go across tiers ranging from a €13 children's menu to à la carte mains at €20–€46.

The customer base is horizontal and consumer-focused: local residents, vacationers, and tourists visiting La Baule, families with children, couples, and groups seeking private events or business lunches. Group and event bookings are handled via direct phone and email. Geographically, the business is restricted to French territory, with no expansion beyond the single La Baule location. Customer acquisition relies on direct word-of-mouth, the branded website, social media (Facebook, Instagram, LinkedIn), a content blog, and the LaFourchette reservation platform. No external funding, institutional investors, or parent company is indicated.

Name

Brasserie La Villa

Legal name

Mastance

Website

https://brasserie-lavilla.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie La Villa is a single-location French brasserie in La Baule-Escoublac, operated under the legal entity Mastance since 2023 by Caroline and Thierry Guerrault. It serves individual diners, families, tourists, and private groups across a restaurant, bar, and tea salon, with takeaway and delivery.

Ownership category

akta.pro rank

Product category

Restaurant / Hospitality Services

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• French brasserie restaurant
• Seafood and grill dining
• Private event catering
• Tea salon and bar service
• Restaurant gift vouchers

Headquarters

HQ city

La Baule-Escoublac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in restaurant service: Revenue from lunch and dinner service at the restaurant, including à la carte ordering and prix-fixe menus. The restaurant serves a full menu including shellfish (oysters, shrimp, winkles, clams), fish, meat, tartare, carpaccio, pasta, salads, and desserts. Gift voucher sales (20, 40, 60, 80, or 100 euros) also generate revenue.
2. Takeaway / click-and-collect: Online ordering system for takeaway and food delivery, with a minimum order of 15 euros TTC for delivery. The restaurant uses its own e-commerce platform (WooCommerce) for order management. Payment accepted in-store upon collection or to the delivery driver.
3. Gift vouchers (chèques cadeau): Gift vouchers sold in denominations of 20, 40, 60, 80, or 100 euros, valid for 6 months from date of purchase. Available for in-store pickup or shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brasserie La Villa is a single-location French brasserie restaurant located steps from the ocean in La Baule-Escoublac, operating across three dining venues: a main Restaurant serving a refined à la carte menu (shellfish, fish, meat, tartare, carpaccio, pasta, salads, desserts) and prix-fixe menus; a Bar offering cocktails, wines, spirits, and digestifs; and a Salon de Thé featuring teas, infusions, coffees, and light fare. The restaurant is open 7 days a week from 10h00 to 23h00 and additionally provides takeaway/click-and-collect via its own WooCommerce site, gift vouchers (€20–€100), and partial or full restaurant privatization for private and corporate group events.

Product overview

Brasserie La Villa is a single-location restaurant and hospitality business in La Baule, France, offering three distinct dining venues: the main Restaurant, a Bar, and a Tea Salon (Salon de Thé). The Restaurant serves a refined menu featuring seafood, meats, pasta, salads, and desserts with seasonal variations. The Bar provides cocktails, wines, spirits, and digestifs. The Tea Salon offers teas, infusions, coffees, and light fare. Additional offerings include gift cards (Chèques Cadeaux) and private event catering services. The business operates lunch and dinner services seven days a week from 10h00 to 23h00, with specialized menus for children and group dining events.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant La Villa (full-service brasserie dining) Full-service brasserie restaurant offering à la carte and prix-fixe menus featuring seafood (oysters, shrimp, mussels, fish), meats, tartare, carpaccio, pasta, salads, and desserts. Located steps from the ocean in a renovated historic Bauloise villa in La Baule-Escoublac, France, serving lunch and dinner 7 days a week from 10h00 to 23h00. The menu blends local Breton and international flavors with seasonal adjustments based on product availability.
• Le Bar (cocktail and wine bar) On-site bar service at Brasserie La Villa offering classic cocktails, contemporary cocktails, mocktails, wines, spirits, champagne, beers, aperitifs, and digestifs. Includes a curated wine cellar with white, rosé, and red selections for dine-in and beverage-only guests.
• Salon de Thé (Tea Salon) Dedicated tea salon at Brasserie La Villa offering a selection of premium teas, infusions, specialty coffees, hot and cold beverages, mocktails, ice creams, sharing plates, and artisanal ciders. Features products from Maison laGrange, a family-run specialist in high-quality bulk teas, infusions, and specialty coffees.
• Chèque Cadeau (Gift Voucher) Gift voucher service offered in fixed denominations of €20, €40, €60, €80, or €100. Vouchers are valid for 6 months from the date of purchase and can either be picked up in-store at the restaurant or shipped to the buyer. Redeemable across the restaurant, bar, and tea salon offerings.
• Group Dining & Private Events Event and catering service for group meals and private or corporate celebrations. Offers the option to privatize part or all of the restaurant in the historic Bauloise villa in La Baule-Escoublac, with personalized menus and dedicated service. Bookings are handled directly via phone (02 40 23 06 00) or email ([email protected]).
• Takeaway / Click-and-Collect and Local Delivery Online takeaway ordering service run on the restaurant's own WooCommerce-powered e-commerce site, enabling click-and-collect from the restaurant and local delivery within an approximately 10 km radius. A minimum order of €15 TTC applies for delivery, with payment made in-store upon collection or to the delivery driver upon receipt.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Huîtres de Mesquer Pen-Bé (Les Huîtres Creuses Pleine Mer)minorOthers · 2 November 2024Brasserie La Villa sources and features Mesquer oysters (Huîtres de Mesquer Pen-Bé), raised in open sea using the pleine mer (full sea) method on the Breton coast. The partnership is highlighted in a blog article and on the restaurant menu, promoting local aquaculture producers.
• Maison laGrangeminorGTM or Marketing Partner · 6 December 2023Maison laGrange, a family-run specialist in premium bulk teas, infusions, and specialty coffees (roasted by Vincent Ballot, Meilleur Ouvrier de France), supplies La Villa's tea salon menu. Their gourmet recipes are featured at the restaurant, with promotional blog coverage on La Villa's website and a link to maison-lagrange.com.
• La Loge – Salon de coiffure et beautéminorGTM or Marketing Partner · 23 November 2023La Loge salon partnered with Brasserie La Villa for the Aeronautica Militare private evening event on 23 November 2023 at Blue Sky La Baule. The event featured a cocktail reception, canapés, and a fashion runway show, co-organized and promoted by both businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• La Coupole: Famous Montparnasse brasserie renowned for its Art Deco interior and traditional French brasserie menu including seafood and shellfish. Directly comparable to Brasserie La Villa as a historic, full-service French brasserie with strong location-driven identity.
• Bistrot Paul Bert: Classic Parisian bistro serving traditional French cuisine with a focus on seasonal ingredients and a tightly curated wine list. Comparable to Brasserie La Villa as an independent, full-service French bistro/brasserie emphasizing seasonality and authentic regional dishes.
• Bouillon Chartier: Iconic Parisian bouillon serving traditional French brasserie fare at accessible prix-fixe prices. Highly comparable to Brasserie La Villa in its full-service model, traditional French menu, and emphasis on high-volume, high-turnover casual dining.
• Le Train Bleu: Iconic brasserie inside the Gare de Lyon in Paris, offering classic French cuisine in a historic, elaborately decorated setting. Comparable to Brasserie La Villa in its full-service French brasserie format and reliance on a distinctive historic venue for differentiation.
• Café de Flore: Historic Parisian brasserie/café on the Left Bank, famous for its traditional French menu and iconic atmosphere. Comparable to Brasserie La Villa as a historic, full-service French brasserie with strong brand recognition and a tourist-heavy customer base.
• Brasserie Lipp: Legendary Parisian brasserie offering classic French brasserie cuisine and seafood specialties in a historic setting. Comparable as a full-service brasserie with refined carte, premium pricing, and an emphasis on tradition and atmosphere.
• Benoît: Alain Ducasse's classic Parisian bistro serving traditional French cuisine with refined execution. Comparable to Brasserie La Villa as an upscale, full-service French bistro with a curated carte and emphasis on quality sourcing.

Broad incumbents

• Hippopotamus: Largest French steakhouse chain with locations across France, offering grilled meats and traditional brasserie sides. Comparable to Brasserie La Villa as a French full-service casual dining operator, though operating at significantly larger scale and with a more standardized, value-oriented menu.

Emerging players

• Bouillon République: Newer Parisian bouillon concept offering traditional French brasserie fare at accessible prices in a contemporary setting. Comparable to Brasserie La Villa in its full-service French brasserie format and accessible pricing tiers.
• Bouillon Pigalle: Newer Parisian bouillon reviving the traditional bouillon format with a modern twist and accessible prix-fixe pricing. Comparable to Brasserie La Villa in its full-service French brasserie format and pricing structure, though targeting a younger, urban demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lavillabrasserie
• LinkedInlinkedin.com/company/brasserie-la-villa
• Instagraminstagram.com/lavilla_labaule

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie La Villa