Brasserie Madeleine

What Brasserie Madeleine does

Brasserie Madeleine is a single-location French brasserie operating at 7 Place des Jacobins in central Le Mans, France, owned and operated by the French SAS legal entity SAS DEBOU (RCS 882760754, share capital €100,000). The restaurant serves traditional French cuisine continuously from 11:45 to 22:00, seven days a week, with the venue open from 09:00 to 22:30. The business traces its heritage to 1985, when the eponymous Madeleine opened her first restaurant in Orléans with her husband Aimé; the expertise was passed to her two sons and now operates under the younger generation. The restaurant employs approximately 10 people and functions as a walk-in venue for local residents, city-centre workers, visitors, and groups, with terrace seating, elevator access, air conditioning, and wheelchair accessibility.

The restaurant's digital infrastructure is built entirely on the Zenchef restaurant management platform, which powers the website at brasseriemadeleine-lemans.fr, online table reservations, table payment, click-and-collect takeaway ordering, gift voucher (bons cadeaux) sales, and review collection. Supplementary integrations include Google Analytics, Maps, Recaptcha, and Tag Manager; Meta (Facebook and Instagram) social integrations; Tarteaucitron for GDPR-compliant cookie consent; Waze for navigation; and AWS Europe for hosting. The website is available in 11 languages and is WCAG 2.1 Level AA and European Accessibility Act (EAA) compliant as of January 2026.

The revenue model is direct-to-consumer and physical-retail-led: primary revenue comes from dine-in food and beverage sales, supplemented by click-and-collect takeaway orders, digital gift voucher sales, and group reservations/event privatization. Menu pricing is not publicly disclosed on the website and is hosted externally via Google Drive. No delivery platform integration (e.g., Uber Eats, Deliveroo), no mobile application, no funding rounds, no acquisitions, and no expansion beyond the single Le Mans location are indicated in the available data.

Name

Brasserie Madeleine

Legal name

SAS DEBOU

Website

https://brasseriemadeleine-lemans.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Brasserie Madeleine is a single-location French brasserie at Place des Jacobins in central Le Mans, serving traditional French cuisine daily to walk-in diners, locals, and visitors, with online reservations, click-and-collect, and gift vouchers powered by the Zenchef platform.

Ownership category

akta.pro rank

Product category

Restaurant Dining (French Brasserie)

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAI

Brasseries, Bistros & Trattorias

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• French brasserie dining
• Traditional restaurant service
• Click and collect takeaway
• Gift voucher sales
• Group event privatization

Headquarters

HQ city

Le Mans

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food & Beverage Sales: The restaurant generates primary revenue through the sale of French cuisine meals and beverages to dine-in customers. Service is available continuously from 11:45 to 22:00, Monday through Sunday, with the restaurant open from 09:00 to 22:30.
2. Click-and-Collect Takeaway: Customers can place takeaway orders via the restaurant website for collection, providing an additional revenue stream beyond dine-in service.
3. Gift Vouchers: The restaurant sells digital gift vouchers (bons cadeaux/chèques cadeaux) through its website, enabling customers to purchase gift cards for use at the restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Brasserie Madeleine is a traditional French brasserie located on Place des Jacobins in central Le Mans, serving French cuisine for breakfast, lunch, and dinner with continuous food service from 11:45 to 22:00 seven days a week. The restaurant supplements its on-site dining with online reservation, click-and-collect takeaway ordering, and digital gift voucher (bons cadeaux) sales through its website powered by the Zenchef restaurant platform.

Product overview

Brasserie Madeleine is a traditional French restaurant (brasserie) located at Place des Jacobins in Le Mans, offering dining services from breakfast through dinner with continuous service. The restaurant operates as a single product (dining services) enhanced with several digital modules provided by Zenchef platform: online reservation system, table payment service, click and collect takeaway ordering, and gift voucher sales. The restaurant's website serves as the primary interface for these digital services, with no separate modular software products beyond the core dining offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Services (French Brasserie) Traditional French brasserie dining experience serving French cuisine for breakfast, lunch, and dinner with continuous service from 11:45 to 22:00, seven days a week, at 7 Place des Jacobins in central Le Mans. Serves individual diners, groups, and private events.
• Click and Collect Service Takeaway ordering service allowing customers to place orders online for collection at the restaurant, powered by the Zenchef platform on the restaurant website.
• Gift Vouchers (Bons Cadeaux) Digital gift voucher (bons cadeaux / chèques cadeaux / carte cadeau) purchase and redemption system sold through the restaurant's website for gifting meals at the brasserie.
• Group Reservation and Privatization Bookable group dining and full venue privatization service for corporate, professional, and private events, arranged by contacting the restaurant via phone (02 38 62 91 06) or email ([email protected]).

Quantifiable outcome

• Open daily 09:00–22:30 with continuous food service 11:45–22:00, seven days a week

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ZenchefcoreTechnology or IntegrationZenchef provides the restaurant's website software platform, powering online reservation management, gift voucher sales, payment at table, and online review collection and management. The restaurant and Zenchef are joint data controllers for certain customer data processing activities related to these services. Zenchef's platform is described as essential to the restaurant's digital operations.
• Meta (Facebook, Instagram)minorGTM or Marketing PartnerMeta provides Facebook and Instagram cookie integration and social sharing buttons on the restaurant website, enabling targeted advertising and social media engagement. The restaurant maintains active Facebook and Instagram pages.
• Twitter (X)minorGTM or Marketing PartnerTwitter/X provides cookie integration for tracking interactions with Twitter content and buttons on the restaurant website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Buffalo Grill: France's largest casual dining chain (American steakhouse theme); comparable as a French full-service casual restaurant operator with broad geographic reach and standardized operations, though positioned in a different cuisine niche than a traditional French brasserie.
• Hippopotamus Steakhouse: French casual full-service dining chain focused on steakhouse/grill offerings with digital booking and a national footprint; comparable as a French casual full-service restaurant operator competing for similar mid-market family/group diner occasions, though specializing in grilled meats rather than traditional French cuisine.

Direct peers

• Big Mamma: Paris-founded group operating a portfolio of upscale Italian-inspired bistros/trattorias across France and Europe; comparable as a multi-location brasserie/bistro operator serving dine-in guests with high-volume table-service and digital booking, directly competing for the same casual full-service diner occasion.
• Brasserie Lipp: Historic Parisian brasserie on Boulevard Saint-Germain serving traditional French cuisine with full table service all day — directly comparable in category, cuisine style and traditional brasserie positioning to Brasserie Madeleine's family-run French brasserie concept.
• Brasserie Georges: Historic full-service French brasserie in Lyon operating since 1836, serving traditional Lyonnaise/French cuisine with table service; directly comparable as a long-established independent brasserie competing on heritage, location and traditional French cuisine.
• Le Train Bleu: Iconic historic French brasserie/restaurant inside the Gare de Lyon in Paris, operating as a full-service French dining venue and institution in a high-traffic location; a strong peer for heritage-led brasserie positioning, full-service French cuisine and institutional tourist/local appeal.
• Bouillon Chartier: Historic Parisian bouillon serving traditional French cuisine at affordable prices, operating on the classic brasserie model of continuous service and high-cover turnover; directly comparable as a heritage-driven, traditional French full-service restaurant brand.
• Bistrot Benoit: Historic Parisian bistro serving traditional French cuisine with full table service in an intimate setting; directly comparable as an institution-style, family/heritage-rooted French bistro competing on cuisine authenticity and core brasserie product.

Broad incumbents

• Groupe de Gennes: Referenced via the restaurant's reservation email domain ([email protected]), suggesting an affiliated restaurant group/operator behind the venue; comparable as a multi-site French restaurant operator with overlapping brasserie/bistro assets and direct operational/governance ties to the subject company.
• Bertrand Restauration: Large French restaurant group operating a portfolio of well-known brasseries and bistros (e.g., Brasserie Lipp, Au Pied de Cochon); broadly comparable incumbent in the same traditional brasserie category, with greater scale, multi-site footprint and corporate operational depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brasseriemadeleinelemans
• Instagraminstagram.com/brasseriemadeleine_lemans
• LinkedInlinkedin.com/company/brasserie-madeleine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Madeleine