Brauchli AG Luzern

What Brauchli AG Luzern does

Brauchli AG Luzern is a fifth-generation family-owned carpentry and timber construction company headquartered at Mühlemattstrasse 2 in Lucerne, Switzerland, operating continuously since its 1898 founding by Jakob Brauchli. The business runs three integrated service lines — Schreinerei (cabinetmaking/carpentry), Holzbau (timber construction), and in-house Brandschutz (fire protection) — supported by a modern five-axis Homag CNC machine installed in April 2019, alongside traditional woodworking tools. Its product set spans custom kitchens, bathrooms, cabinets, furniture, doors, parquet flooring, stairs, roof structures, prefabricated timber elements, energy-efficient renovations, heritage restorations, and VKF-certified EI30 fire doors and shaft claddings.

The company serves four overlapping customer segments: private homeowners (primary), commercial and hospitality clients including heritage-listed Lucerne hotels, government and public institutions (notably the Kapellbrücke restoration after the 1993 fire and the Konzerthaus Schür project in 2022 at CHF 290K), and architects/general contractors requiring certified fire-protection components. Revenue is generated through project-based quoting with 90-day validity, work confirmed within three business days, and pricing aligned to SIA 118 standards for structural work — there are no public fixed-price tiers.

The business employs approximately 45 staff including 11-12 apprentices training as Schreiner EFZ or Zimmermann EFZ. Distribution is purely direct, with services delivered on customer sites across Lucerne and its agglomeration. Ownership remains concentrated in the Brauchli family; Chantal Brauchli has served as owner and managing director since January 2021, and in April 2026 was elected President of the Luzerner Gewerbeverband (KGL).

Name

Brauchli AG Luzern

Legal name

Brauchli AG Luzern

Website

https://brauchliag.ch

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1–10 employees

Short description

Brauchli AG Luzern is a fifth-generation family-owned carpentry, timber construction, and fire-protection company serving private homeowners, hospitality, and public institutions in the Lucerne region of Switzerland since 1898.

Ownership category

akta.pro rank

Product category

Carpentry and Joinery Services

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Wood Window and Door Manufacturing (321911)

SIC

Lumber & Wood Products (No Furniture) (2400), Miscellaneous Furniture & Fixtures (2590)

akta.pro industry

PRIMARYHSAPAKAH

Soffit, Fascia & Eaves Repair/Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPALAG

Porch & Veranda Construction

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

Keywords

• Custom carpentry services
• Timber construction
• Fire protection doors
• Heritage restoration
• Custom cabinetmaking

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Carpentry and Joinery Services: Project-based carpentry and joinery services including custom furniture, doors, built-in cabinets, interior fit-outs, roof constructions, renovations, and historic restoration. Revenue is generated through quotes, project contracts, and work orders.
2. Fire Protection Solutions: Production and installation of fire protection enclosures (EI30/RF1), fire doors, escape route doors, and electrical fronts. VKF-certified solutions for new builds and renovations.
3. Energy Renovation Services: Energy-efficient renovations including roof replacement, facade modernization, window installation, and solar panel installation consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brauchli AG Luzern provides custom carpentry and joinery, timber construction, and VKF-certified fire protection solutions to private homeowners, commercial businesses, hotels, and public institutions in the Lucerne area. Services span custom kitchens, bathrooms, cabinets, furniture, doors, roof structures, heritage restoration, energy-efficient renovations, and in-house-produced EI30 fire-resistant claddings and doors. The firm combines traditional craftsmanship with modern CNC machining to deliver project-based, individually tailored wood solutions.

Product overview

Brauchli AG Luzern is a traditional woodworking company offering three integrated core service lines: Schreinerei (carpentry/cabinetmaking), Holzbau (timber construction), and Brandschutz (fire protection). The carpentry division produces custom kitchens, bathrooms, cabinets, furniture, doors, and space dividers. The timber construction division handles roof structures, renovations, heritage preservation, floors, stairs, roof extensions, and prefabricated element construction. The fire protection division manufactures certified EI30 fire-resistant claddings and doors in-house. Supporting services include surface finishing, burglary protection, and comprehensive maintenance and repair. The company operates modern CNC equipment (Homag five-axis machine since 2019) alongside traditional craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Schreinerei (Carpentry/Cabinetmaking) Full-service carpentry workshop offering custom-built kitchens, bathrooms, cabinets, furniture, doors, and space dividers for residential and commercial clients.
• Holzbau (Timber Construction) Complete timber construction services including roof structures, renovations, heritage restoration, floor and stair installation, roof extensions, and prefabricated element construction.
• Brandschutz (Fire Protection)

Quantifiable outcome

• Energy-efficient renovations can reduce energy bills by 20% or more

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• VSSM (Verband Schweizerischer Schreinermeister und Möbelfabrikanten)minorOthersCollaboration with VSSM in producing a company video providing personal insight into the business operations. VSSM is the Swiss association for carpenters and furniture manufacturers.
• KREATEminorOthersVideo production partner for company video created in collaboration with VSSM and KREATE in the heart of their operations.
• mesch web consulting & design gmbhminorImplementation/ SI/ Consulting PartnerWeb design and programming partner responsible for the company's website (brauchliag.ch), located at Pilatusstrasse 35, 6003 Luzern.
• LIGNUM Holzwirtschaft ZentralschweizminorOthersMentioned in LIGNUM blog post celebrating the company's 125th anniversary. LIGNUM is the wood economy association for Central Switzerland.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Blumer Lehmann AG: Major Swiss timber construction and wood module manufacturer with deep expertise in heritage, free-form, and large-scale timber projects; comparable to Brauchli in craft heritage but operates at significantly broader scale.
• Hector Egger Holzbau AG: Larger, established Swiss timber construction group with broader geographic reach and industrial-scale prefabrication; overlaps with Brauchli in timber structures, elements, and renovation services but at much larger scale.

Direct peers

• Renggli AG: Swiss timber construction and prefabricated element builder active across carpentry, joinery, and energy-efficient renovations; highly comparable to Brauchli's integrated Schreinerei, Zimmerei, and energy renovation services.
• Jucker Holzbau AG: Swiss carpentry, timber construction, and renovation provider operating in a comparable regional craft model; competes with Brauchli for similar residential, commercial, and renovation mandates.
• Pirmin Jung Holzbau AG: Swiss timber construction company focused on energy-efficient buildings, heritage-sensitive timber work, and roof/element construction; directly comparable to Brauchli's Holzbau division service mix.
• Stuber Holzbau AG: Long-established Swiss carpentry and timber construction company serving residential, commercial, and public clients; comparable multi-generational local craft operating model to Brauchli.
• Lenzlinger Söhne AG: Swiss carpentry and timber construction firm with roots in carpentry, interior fit-out, and timber engineering; comparable regional player with similar mix of joinery and structural timber services.
• Strüby Holzbau AG: Central Swiss timber construction firm combining traditional carpentry with modern prefab and CNC production, serving residential, commercial, and heritage clients across the region; directly comparable operating model.

Regional players

• Sutter Holzbau AG: Regional Swiss timber and carpentry firm with comparable service lines in roof structures, element construction, and renovations; positioned as a regional competitor in Central Switzerland.

Others

• VSSM (Verband Schweizerischer Schreinermeister und Möbelfabrikanten): Swiss trade association for carpenters and furniture manufacturers that Brauchli actively partners with for industry promotion and apprenticeship training; an ecosystem/peer enabler rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brauchli-ag-luzern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brauchli AG Luzern