Brauereigasthof Hotel Aying

What Brauereigasthof Hotel Aying does

Brauereigasthof Hotel Aying Franz Inselkammer KG is a family-owned Bavarian hospitality and event estate located in Aying, roughly 30 minutes from Munich, and operating continuously since 1385. The company runs a multi-building campus that combines overnight accommodation in the Gasthof and Herrenhaus, a traditional restaurant, conference and meeting rooms, and dedicated event spaces for weddings, private celebrations, and corporate functions. Managing director Angela Inselkammer and the broader Inselkammer family oversee the operation alongside the adjacent Ayinger Privatbrauerei, which is referenced as a co-located business.

The business model is a diversified hospitality stack with several revenue streams. Room revenue comes from overnight guests in the two guesthouse buildings; F&B revenue comes from the on-site restaurant, beer sales tied to the brewery, and gift vouchers; event revenue is generated from weddings, conferences, and seasonal programming; and online channels extend reach through TheFork and dailypoint integrations. Distribution is hybrid: direct bookings via the company's Typo3 website and HotelNetSolutions booking engine, supplemented by third-party restaurant and review platforms, and physical access supported by the on-site Aying S-Bahn station.

The technology stack is conventional hospitality infrastructure with no proprietary components: Typo3 CMS, HotelNetSolutions for reservations, TheFork for restaurant bookings, dailypoint for guest data management, and Google Analytics for traffic measurement. Accessibility was upgraded in 2025 with Eye-Able to meet Germany's BFSG requirements. Recent strategic activity has focused on launching the Ayinger Miniköche (Mini Chef) program in partnership with Europa Miniköche, expanding apprenticeship pipelines for 2026/2027, and deepening the year-round event calendar across the estate.

Name

Brauereigasthof Hotel Aying

Legal name

Brauereigasthof Hotel Aying Franz Inselkammer KG

Website

https://brauereigasthof-aying.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brauereigasthof Hotel Aying is a family-owned Bavarian hospitality estate, operating since 1385 near Munich, offering rooms, a restaurant, event and conference venues, and gift voucher sales across a multi-building campus.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Resort Convention Hotels (THAGALAC), Boutique Inns (THAGAHAB)

Keywords

• Hotel accommodation
• Restaurant dining
• Event venues
• Conference facilities
• Brewery experiences

Headquarters

HQ city

Aying

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: Rooms in Gasthof (inn) and Herrenhaus (manor house) offered with various packages including breakfast, half-board, and full-board options.
2. Restaurant & Catering: On-site dining with regional Bavarian cuisine, seasonal specialties, and event catering services.
3. Event Hosting: Venue rental for weddings, corporate events, Christmas parties, conferences, seminars, and private celebrations across multiple unique venues.
4. Gift Vouchers: Gift cards for dining and accommodation available for purchase online and at hotel foyer gift shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Brauereigasthof Hotel Aying runs a historic Bavarian brewery inn offering hotel accommodation in the Gasthof and Herrenhaus, a regional Bavarian restaurant with seasonal cuisine, on-site event hosting for weddings, private and corporate celebrations, conference and meeting facilities, and brewery-related experiences at the connected Ayinger Privatbrauerei. All offerings are delivered from a single integrated ensemble of interconnected historic buildings, supplemented by seasonal culinary events, gift vouchers, and experiential activities for guests.

Product overview

Brauereigasthof Hotel Aying is a historic hospitality establishment dating to 1385, operated by the Franz Inselkammer family. The company offers an integrated portfolio of hotel accommodation (rooms in Gasthof and Herrenhaus buildings), restaurant and dining services, event hosting (weddings, celebrations, corporate events), conference and meeting facilities, and experiential activities centered around its unique ensemble of historic buildings including a private brewery. The core offering is a unified hospitality experience combining lodging, gastronomy, celebrations, and meetings, supplemented by experiential activities like brewery tours, culinary events, and outdoor activities in the Upper Bavarian alpine foothills.

Differentiator

Problem solved

Functional benefit

Brands

• Ayinger Mini Köche: A children's cooking program for children aged 9-11 teaching healthy nutrition, sustainability, and regional ingredient preparation.
• Ayinger Bräukirta

Products and services

• Zimmer & Angebote (Rooms & Offers) Hotel accommodation services in the Gasthof (inn) and Herrenhaus (manor house), offered with various packages including breakfast, half-board and full-board options, plus gift vouchers and special offers for leisure and business guests.
• Gastronomie (Restaurant & Catering) On-site restaurant dining offering regional Bavarian cuisine with seasonal specialties, table reservations, menus and event catering, served alongside Ayinger brewery beers.
• Feiern (Event Hosting & Celebrations) Venue rental and event hosting services for weddings, private celebrations, corporate events and Christmas parties, using multiple unique venues on the property including the Herrenhaus, Troadkasten and Festsaal.
• Tagen (Conferences & Meetings) Conference and meeting facilities including multiple meeting rooms, conference packages and social programs for business events such as conferences, seminars, coaching sessions and team building events.
• Das Ensemble (Property Ensemble) The interconnected property ensemble of Gasthof (inn), Herrenhaus (manor house), Restaurant, Troadkasten (granary), Kegelbahn (bowling alley), Sixthof, Bräustüberl (brewery pub) and Privatbrauerei (private brewery), marketed and operated as a unified historic hospitality complex.
• Ayinger Privatbrauerei (Brewery Tours & Experiences) Historic private brewery producing award-winning beers exclusively served at the hotel, with brewery tours and brewing workshops available to guests and visitors.
• Erlebnis Aying (Experience Aying Activities) Activity offerings for hotel guests and visitors including brewery tours, brewing workshops, the historic 1886 skittle alley, horse-drawn carriage rides, forest bathing, cycling, golfing, hiking and winter sports, leveraging the Upper Bavarian alpine foothills location.

Quantifiable outcome

• Accessible via S-Bahn in 40 minutes from Munich city center
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Europa Miniköche (Europa Minikoche)minorStrategic or Co-development Partner · 1 January 2025European initiative for cooking classes for children. The Brauereigasthof runs a two-year Mini Chefs program ('Ayinger Miniköche') starting January 2025, teaching children aged 9-11 about healthy nutrition, sustainability, and regional ingredients. Supported by the initiative's logo and framework.
• TheFork.comminorChannel Partner/ Reseller/ DistributorOnline table reservation platform provider. The accessibility of their software is currently being evaluated and implemented per BFSG requirements.
• Ayinger PrivatbrauereicoreStrategic or Co-development PartnerThe private brewery connected to the hotel estate, producing award-winning beers served exclusively at the hotel. Part of the unique 'ensemble' of buildings operated by the family. Newsletter consent includes offers from both Brauereigasthof and Ayinger Privatbrauerei.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hofbräuhaus München: Iconic Munich brewery-restaurant combining on-site brewing with full-service dining and event hosting. Comparable business model in the same regional market, drawing similar leisure and tourist customers seeking authentic Bavarian brewery experiences.
• Augustiner-Keller: Historic Munich beer garden and restaurant operated in partnership with Augustiner-Bräu. Direct comparable as a brewery + dining venue in the Bavarian tradition, though without lodging.
• Schloss Elmau: Bavarian luxury cultural retreat offering accommodation, fine dining, concerts, and conferences in a remote Alpine setting. Comparable as a self-contained Bavarian hospitality destination combining lodging, dining, events, and curated experiences.
• Klostergasthof Andechs: Bavarian monastery combining an on-site brewery with a traditional inn/restaurant. Direct structural analog to Brauereigasthof Hotel Aying: brewery + dining + Bavarian hospitality tourism, serving similar customer segments in the greater Munich area.
• Schneider Bräuhaus: Munich brewery-restaurant combining Schneider Weisse brewing operations with traditional Bavarian dining. Highly comparable as a brewery + restaurant operator attracting both tourists and locals in the Munich/Bavaria market.
• Hacker-Pschorr Bräuhaus: Traditional Munich brewery-restaurant combining on-site brewing with traditional Bavarian dining. Comparable business model and customer mix in the same metropolitan region, sharing the brewery + restaurant heritage model.

Regional players

• Seehotel Überfahrt: Five-star Bavarian lakeside hotel with multi-restaurant F&B, event venues, and spa. Comparable premium positioning and integrated F&B/events model, though not brewery-connected and targeting a slightly different luxury segment.

Broad incumbents

• Hotel Bayerischer Hof: Munich luxury hotel with substantial F&B, meeting, and event operations. Comparable as a full-service Bavarian hospitality venue targeting both leisure and corporate demand, though at a much larger scale and broader brand portfolio.
• Althoff Hotels: German collection of luxury and lifestyle hotels, several in Bavaria. Comparable in offering full-service accommodation with strong F&B and event components, though operating at a larger scale and broader geographic footprint.
• Romantik Hotels & Restaurants: Cooperative of heritage European hotels and restaurants. Highly comparable positioning as historic, family-run properties emphasizing regional cuisine and tradition; many member properties match the Brauereigasthof's boutique heritage character.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrauereigasthofHotelAying
• Instagraminstagram.com/brauereigasthof_hotel_aying
• LinkedInlinkedin.com/company/brauereigasthof-hotel-aying

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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