Braun Maschinenbau GmbH

What Braun Maschinenbau GmbH does

Braun Maschinenbau GmbH is a family-owned German agricultural-machinery manufacturer founded in 1958 in Burrweiler and headquartered in Landau in der Pfalz, Rhineland-Palatinate. The company designs and builds a modular system of mechanical implements for chemical-free soil cultivation in vineyards and fruit orchards — under-row cleaners (LUV Perfekt/Modular), the Rollhacke rotary star tiller, disk ploughs, vine trunk cleaners, the Vario pre-cultivator, the UKR universal cultivator frame, ActiRoll rollers, Alpha/Sensotronic mowers, and a power-harrow/seeder combination. Since 2019 it has also offered the Vineyard Pilot Assistant (VPA), an automated guidance system co-developed with Fendt/AGCO for precision weeding. Production is concentrated in Landau, with 45 employees and a 12,500 m² campus that was further expanded by an additional ~3,000 m² hall starting in 2019.

The company sells through a quote-based, hardware-only revenue model: there is no public price list and customers are routed to the dealer network for quotes. Distribution runs through more than 200 dealers in 28 countries (90 in Germany, 80 elsewhere in Europe), supplemented by a wholly-owned Italian subsidiary, Braun Macchine Agricole, established in Trento in summer 2019 to serve the Italian market directly. Marketing is anchored in European agricultural trade shows (Agritechnica, Sitevi, Vinitech, Fieragricola, Enovitis, FIMA, Interpoma) and a small social-media presence (YouTube, Facebook, Instagram). The firm is privately held by the Braun family in its second generation, with Stefan Braun Junior as Managing Director/CEO and Relamil Braun in commercial leadership; no external investors or parent company are disclosed.

Name

Braun Maschinenbau GmbH

Legal name

Braun Maschinenbau GmbH

Website

https://braun-maschinenbau.info

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Braun Maschinenbau GmbH manufactures modular agricultural machinery for chemical-free soil cultivation in vineyards and fruit orchards. The family-owned German firm sells 10 core implements plus the VPA automated guidance system through 200+ dealers across 28 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Landau in der Pfalz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Braun Maschinenbau generates revenue through the sale of specialized agricultural equipment for ecological soil cultivation in viticulture and fruit-growing. Products include inter-row cultivators, rotary tillers, disk ploughs, vine trunk cleaners, cultivators, mowers, and seeding equipment. The company sells directly through its dealer network and subsidiary.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Braun Maschinenbau GmbH designs, manufactures, and sells specialized agricultural machinery for chemical-free soil cultivation in viticulture and fruit-growing. The product portfolio is built around a modular system of mechanical implements — including inter-row cultivators, rotary star tillers, disk ploughs, vine trunk cleaners, cultivator frames, rollers, mowers, power harrows with seeders — and the co-developed Vineyard Pilot Assistant (VPA) automated guidance system. Products are sold worldwide through a network of 200+ dealers spanning 28 countries, with a wholly-owned subsidiary in Italy.

Product overview

Braun Maschinenbau GmbH offers a modular system of agricultural machinery specifically designed for ecological soil cultivation in viticulture and fruit-growing. The product portfolio consists of 10 core mechanical implements (under-row cleaners, rotary tillers, disk ploughs, vine trunk cleaners, cultivators, rollers, and mowers) plus the VPA (Vineyard Pilot Assistant) guidance system addon. All products share the Braun Modular System architecture, allowing customers to configure individual solutions by combining base machines with extensions and attachments. The company emphasizes chemical-free weed control through mechanical alternatives, with products manufactured in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• BRAUN Vitisol: Brand for Vitisol vineyard products.

Products and services

• Löffelschar-Unterstockräumer LUV Perfekt | LUV Modular (Shovel-share Under-row Cleaner) Shovel-share under-row cleaner for chemical-free weed control around vine stocks, available in Perfekt (fixed) and Modular (adjustable) variants. Targeted at winegrowers seeking herbicide-free inter-vine weeding.
• Rollhacke (Rotary Star Tiller) Rotary star tiller for mechanical soil cultivation in viticulture, providing chemical-free weed control between vine rows. Targets winegrowers seeking efficient mechanical alternatives to herbicides.
• Scheibenpflug (Disk Plough) Disk plough for soil cultivation in vineyards and orchards, used for inter-row work and soil aeration. Targeted at viticulture and fruit-growing operations.
• Rebstammputzer W1 | W2 (Vine Trunk Cleaner) Vine trunk cleaner for removing shoots, leaves, and weeds from vine trunks, available in W1 and W2 models. Targeted at winegrowers needing clean vine trunks without manual labor.
• Vorgrubber Vario (Pre-cultivator) Versatile pre-cultivator with adjustable working width for soil preparation before planting or between vine rows. Targeted at vineyards and orchards requiring flexible soil preparation.
• Universal-Kultivator-Rahmen UKR (Universal Cultivator Frame) Universal cultivator frame that serves as a base system for attaching various Braun implements, enabling modular configuration of cultivation equipment. Targeted at winegrowers and orchard operators using the Braun modular system.
• ActiRoll Uno | Duo (Active Roller) Active roller system for mechanical weed control and soil consolidation, available in single (Uno) and double (Duo) configurations. Targeted at vineyards needing soil firming and weed control in one pass.
• Mulcher Alpha 2000 | Sensotronic (Mower) Mower for cutting vegetation in vineyards and orchards, with the Sensotronic variant featuring sensor-controlled height adjustment for automated vegetation control. Targeted at winegrowers and fruit producers managing cover crops and ground vegetation.
• Kreiselegge / Sämaschine (Power Harrow and Seeder) Power harrow and seeding attachment combination for soil preparation and sowing cover crops between vine rows. Targeted at viticulture operations practicing cover cropping and soil regeneration.
• VPA | Vineyard Pilot Assistant (Automated Guidance System) Automated guidance system for vineyard vehicles and implements, developed in cooperation with Fendt/AGCO, enabling autonomous navigation and precision weed control without chemicals. Targeted at winegrowers adopting precision viticulture and autonomous mechanization.

Quantifiable outcome

• Chemical-free under-row cultivation without herbicides
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fendt/AGCOcoreStrategic or Co-development Partner · 1 November 2019Co-development partnership with Fendt (AGCO) for the Vineyard Pilot Assistant automated guidance system. Awarded joint silver medal at Agritechnica 2019 Innovation Award for automated vehicle and tool guidance in viticulture. Combined Fendt and Braun equipment creates a complete weed control solution for viticulture.
• Braun Macchine AgricolecoreOthers · 1 August 2019100% owned subsidiary established in Trento, Italy in summer 2019. Serves the important Italian market directly.
• TU Kaiserslautern (Technical University)coreStrategic or Co-development Partner10-year collaboration producing 23 theses and research papers, and 3 research projects: KoPiKomp (anti-counterfeiting), ServKon (product-service systems evaluation), and InnoProm (productivity and quality assessment for product services). Stefan Braun Junior is involved in these projects.
• Viticulture Research InstitutionsminorStrategic or Co-development PartnerCollaborations with Geisenheim University, Weinbauschule Weinsberg, Weincampus Neustadt, LWG (Bavarian State Research Center), and DEULA (German Agricultural Technology Training Institute). These partnerships involve demonstrations, exhibitions, and 'technology days' to share soil work expertise.
• Byrnebuilt Engineering LtdminorChannel Partner/ Reseller/ DistributorAustralian/New Zealand sales representative for Braun products since February 2021. Adrian Byrne handles maintenance, repair, installation and sales of Braun equipment.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• LIPCO GmbH: German manufacturer of specialty agricultural equipment including vineyard and orchard machinery with overlap in under-vine and inter-row cultivation. Smaller-scale competitor with comparable niche focus on European viticulture customers.

Direct peers

• Binger Seilzug GmbH: German manufacturer of viticulture machinery including soil cultivation, seeding, and inter-row equipment. Direct competitor with a comparable German niche manufacturing profile and product overlap in ecological soil cultivation.
• CLEMENS GmbH & Co. KG: German manufacturer of specialized viticulture and fruit-growing equipment, including inter-row cultivators, leaf removers, and under-vine weed control machinery. Direct competitor to Braun's LUV Perfekt, Rollhacke, and vine trunk cleaners with a similar German Mittelstand profile and overlapping European customer base.
• Idéco S.r.l. Italian specialist in inter-row and under-vine vineyard equipment, including rotary tillers and cultivators. Closely comparable to Braun's Rollhacke and LUV product families and competing in the same Italian and Southern European wine region markets.
• Falc S.r.l. Italian manufacturer of inter-row and under-vine cultivation equipment for vineyards and orchards. Direct competitor in the Italian market where Braun just established its subsidiary, with comparable product lines in mechanical weed control and soil cultivation.
• ERO GmbH: German manufacturer of vineyard machinery including trimmers, defoliators, and pre-pruners serving the global viticulture market. Comparable to Braun in target customer (winegrowers), German manufacturing heritage, and product portfolio focused on canopy and soil management.

Broad incumbents

• Kverneland Group: International agricultural machinery manufacturer (part of Kubota) with strength in tillage, seeding, and crop care. Competes in the broader soil-cultivation space but does not specialize in viticulture-specific equipment the way Braun does.
• Pöttinger Landtechnik GmbH: Austrian agricultural machinery manufacturer with a diversified portfolio in tillage, seeding, and grassland equipment. Broader incumbent that overlaps with Braun's soil-preparation product lines but is not focused on viticulture/orchards as a core vertical.
• Maschio Gaspardo S.p.A. Italian manufacturer of agricultural machinery with strong presence in tillage, seeding, and crop care, including rotary tillers and power harrows that overlap with Braun's Rollhacke and Kreiselegge offerings. Much broader product portfolio and global reach than Braun's viticulture niche.
• Kuhn Group: Large global agricultural machinery manufacturer (part of Bucher Industries) with a broad portfolio including tillage, seeding, and crop care equipment. Overlaps with Braun in soil-cultivation and vineyard/orchard segments but as part of a much wider portfolio serving mainstream broad-acre agriculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/braunmaschinen
• Facebookfacebook.com/BraunMaschinenbau
• Instagraminstagram.com/braun_maschinenbau
• LinkedInlinkedin.com/company/braun-maschinenbau-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Braun Maschinenbau GmbH