Breda Jazz Festival

Name

Breda Jazz Festival

Legal name

Stichting Breda Jazz Festival

Website

https://bredajazzfestival.nl

Company type

Private

Founded year

1971

Operating status

Operating

Ownership category

akta.pro rank

Product category

Live Music Festival

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Jazz music festival
• Live music events
• Cultural event organization
• Community arts festival
• Music festival management

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Horeca Contributions: Local hospitality businesses contribute financially to the festival and provide food and beverage service during the four festival days, generating revenue and enhancing visitor experience.
2. Corporate Sponsorship: Main sponsors (Van Dijnsen, Hertog Jan, Gemeente Breda), podium sponsors, program sponsors, clothing sponsors, and media partners provide financial support in exchange for visibility and brand association with Europe's largest free-access jazz festival.
3. Municipal Subsidies: The municipality of Breda provides subsidies as one of the main sponsors, supporting the festival's free-access outdoor programming.
4. Ticket Sales: Indoor concerts require purchased tickets. Ticket prices vary per concert. Outdoor concerts are free and accessible to all visitors.
5. Merchandise Sales: T-shirts, caps, flags, sunglasses, linen bags, posters and other festival merchandise are sold via Explore Breda Store and during the festival at the Infopunt and Haven stand.
6. Public Donations (Piek voor de Muziek): Volunteer collectors (Piekers) circulate with donation buckets during the festival, raising funds from the public. In 2026, €38,907.92 was collected; in 2025 a record €41,404.36 was raised.
7. Friend Memberships: Vriend (Friend) membership from €15/year, Vriend-Ondernemer (Friend-Entrepreneur) from €100/year, and Vriend-Student (Student Friend) provide annual contributions. Members receive a private indoor concert on Saturday afternoon during the festival.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Breda Jazz Festival organizes and produces an annual four-day jazz music festival held each Ascension Day weekend (Hemelvaartweekend) across 20+ outdoor stages in Breda's historic city center, offering free public concerts complemented by ticketed indoor concerts at partner venues. The festival is supported by ancillary offerings including official merchandise, a Friends membership program, public donation collection (Piek voor de Muziek), a Rhythm Club business sponsor network, and an educational Jazz Project for primary schools.

Product overview

Breda Jazz Festival operates as a single primary product (the annual four-day jazz music festival) supported by several complementary modules and services. The core offering is the festival itself, which features over 20 outdoor stages with free concerts and multiple indoor venues with ticketed performances. Supporting modules include official merchandise (T-shirts, flags, accessories), the Festivalkrant festival newspaper, a weekly newsletter for updates, the 'Piek voor de Muziek' donation program, Vrienden (Friends) membership for supporters, the Rhythm Club business network, the Jazz Project educational program for schools, and the annual Breda Jazz Festival Award recognizing musicians who pass on jazz tradition.

Differentiator

Problem solved

Functional benefit

Products and services

• Breda Jazz Festival (Annual Four-Day Festival) The main four-day jazz music festival held annually during the Ascension Day weekend (Hemelvaartweekend) in Breda's historic city center. The oldest and largest four-day jazz festival in the Netherlands and Europe, featuring approximately 20 outdoor stages with free concerts and ticketed indoor concerts at cultural venues, drawing 250,000 visitors annually.
• Ticketed Indoor Concerts Paid indoor concert programming at partner venues including Chassé Theater, Hotel Nassau (inside stage), De Nieuwe Veste, Stedelijk Museum Breda, De Beyerd, and Grote Kerk. Tickets sold online via the festival website (e-tickets scanable from smartphone) with variable pricing per concert; ticket sales open annually on Easter Monday.
• Breda Jazz Festival Merchandise Official festival merchandise including adult T-shirts (€20.00), kids' T-shirts (€12.50), flags (€22.50), sunglasses (€7.00), linen bags (€10.00), caps/pets (€3.00), and posters (€4.00-€5.00). Sold via Explore Breda Store (Stadserf 2, Breda, mid-April to early June) and at the festival Infopunt and Haven stand during the event.
• Vrienden van Breda Jazz Festival (Friends Membership) Annual supporter membership program of Stichting Vrienden van Breda Jazz Festival. Vriend tier starts at €15/year, Vriend-Ondernemer at €100/year, and a Vriend-Student tier is available. Members receive a private indoor concert on Saturday afternoon during the festival and recognition for their contribution to the festival's continuation.
• Piek voor de Muziek (Donation Collection Program) Public donation fundraising program where volunteer collectors (Piekers) circulate with donation buckets (and digital iDEAL QR options) during the festival. Donors receive daily colored stickers as collectibles. The 2026 collection reached €38,907.92 and the 2025 collection set a record at €41,404.36.
• Rhythm Club (Business Network Membership) Annual business club membership providing companies with sponsorship benefits, four annual networking meetings, and two relationship borrels. Members include Claassen Moolenbeek & Partners, Allure Outdoor, Bakker Accountants, Blue Lobster Consultancy, DEX, House of Pertijs, JM Corporate Finance, Mayet Mediators, Optimum Group, PECO verkeersbegeleiding, Q Promotions, Sligro, Spinola, Studio Pepijn Zwart, Think Online, Trichis, Van Iersel Luchtman Advocaten, and vdS Creatie.
• Jazz Project (Educational Program) Educational program organized with Stichting Beaux Jazz for primary school students (group 8) in Breda that introduces jazz music, including its origins and cultural and social value, culminating in a joint end-of-project presentation performance. A separate History of Jazz program is offered for secondary schools.
• Breda Jazz Festival Award Annual recognition presented by Stichting Breda Jazz Festival to musicians who pass on the 'jazz fire' to new generations. 2025 winner: Chris Strik (drummer); 2026 winner: Frits Landesbergen (drummer and vibraphonist).

Quantifiable outcome

• 250,000 visitors annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Visker KeukenscoreGTM or Marketing PartnerPodium sponsor for the Spanjaardsgat stage, co-sponsoring with Visker Interieurbouw.
• Van Dijnsen Installatietechniek en BeveiligingcoreGTM or Marketing PartnerMain sponsor (Hoofdsponsor) of the Breda Jazz Festival, contributing to the free-access outdoor programming and festival continuity.
• Hertog JancoreGTM or Marketing PartnerMain sponsor (Hoofdsponsor) of the Breda Jazz Festival, providing financial support for festival operations.
• Gemeente BredacoreGTM or Marketing PartnerMain sponsor (Hoofdsponsor) and municipal authority supporting the festival, contributing to the free-access programming and providing event permits.
• Visker InterieurbouwcoreGTM or Marketing PartnerPodium sponsor for the Spanjaardsgat stage, providing financial support for a specific festival stage.
• KPNcoreGTM or Marketing PartnerPodium sponsor providing telecommunications infrastructure and sponsorship for festival stages.
• BakertillycoreGTM or Marketing PartnerPodium sponsor for the Kasteelplein Noord stage, providing financial support for festival programming.
• Urban BozzcoreGTM or Marketing PartnerPodium sponsor for the Kasteelplein Zuid stage.
• TraheconcoreGTM or Marketing PartnerPodium sponsor for the Kerkplein stage.
• RB MediacoreGTM or Marketing PartnerPodium sponsor for the Haven stage, also providing website development services.
• Nassau SneltransportcoreGTM or Marketing PartnerPodium sponsor for the BAAI stage and operates the BAAI shuttle boat service during the festival.
• Hotel NassaucoreGTM or Marketing PartnerPodium sponsor for both an outdoor stage (Golfpark De Haenen podium) and an indoor stage (Hotel Nassau inside), and hosts off-season jazz concerts.
• Storimans en PartnersminorGTM or Marketing PartnerProgram sponsor supporting the festival's programming activities.
• Monné Zorg en BewegingminorGTM or Marketing PartnerClothing sponsor providing volunteer uniforms and festival apparel.
• Breda MarketingcoreGTM or Marketing PartnerMedia partner collaborating to showcase the Breda story locally and internationally, both online and physically in the city center.
• Sound of EuropecoreStrategic or Co-development PartnerFoundation creating stages for innovative and boundary-crossing cross-over music from Europe. Festival Sound of Europe is based at pop venue Mezz, cultural center De Nieuwe Veste, and Chassé Theater in Breda. The partnership brings cross-over jazz programming to Brandpunt stage (19) during the festival.
• Jazz Project / Stichting Beaux JazzcoreStrategic or Co-development PartnerInitiative for primary schools (group 8) in Breda allowing students to learn about jazz through interactive participation and end-of-project presentations. Builds on the successful jazz project organized by Jazz Ten Toon.
• Chassé TheatercoreStrategic or Co-development PartnerPartnership bringing indoor concerts to the festival and hosting the Sonic Bridges jazz concert by Marmoucha Orchestra & Mehdi Nassouli during the festival. Also hosts a photography exhibition by Willem Paterik.
• Rhythm Club (Business Network)coreChannel Partner/ Reseller/ DistributorBusiness club of companies supporting festival continuity through sponsor contributions. Annual membership includes four networking meetings and two relationship borrels. Members include Claassen Moolenbeek & Partners, Allure Outdoor, Bakker Accountants, Blue Lobster Consultancy, DEX, House of Pertijs, JM Corporate Finance, Mayet Mediators, Optimum Group, PECO verkeersbegeleiding, Q Promotions, Sligro, Spinola, Studio Pepijn Zwart, Think Online, Trichis, Van Iersel Luchtman Advocaten, vdS Creatie.
• Stichting Vrienden van Breda Jazz FestivalcoreGTM or Marketing PartnerSupporting foundation that has been providing financial support to the festival since 1988. Offers Friend membership programs starting at €15/year.
• GJD Events (Geert Blenckers)coreChannel Partner/ Reseller/ DistributorExternal programming partner responsible for curating the festival program since 2023, working closely with the festival organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• North Sea Jazz Festival: The Netherlands' largest indoor jazz festival, held annually in Rotterdam since 1976. Directly comparable as a major Dutch jazz festival with similar scale, multi-day programming, and reliance on sponsorships and ticketed indoor performances.
• Montreux Jazz Festival: Switzerland's iconic two-week jazz festival founded in 1967, widely regarded as the world's most prestigious jazz event. Comparable as a multi-day European jazz festival with ticketed and free programming, large corporate sponsorships, and a strong international brand.
• Jazz in Marciac: A legendary French jazz festival held annually since 1978 in Marciac's town center, drawing 250,000+ visitors over 2-3 weeks. Directly comparable to Breda as a free-access outdoor European jazz festival in a historic town setting, with similar scale and heritage.
• Umbria Jazz: Italy's premier jazz festival held annually in Perugia since 1973, with a multi-week format combining free outdoor concerts and ticketed indoor performances. Comparable as a major European jazz festival with a similar free/ticketed hybrid model and strong institutional/civic backing.
• Copenhagen Jazz Festival: Denmark's largest jazz festival, held over 10 days across Copenhagen with 100,000+ visitors since 1979. Comparable as a major European jazz festival with broad genre programming, multiple venues, free outdoor concerts, and significant corporate sponsorship.
• Antibes Juan-les-Pins Jazz Festival: One of Europe's oldest jazz festivals, held annually since 1960 on the French Riviera. Comparable as a heritage European jazz festival with outdoor stages, ticketed headline concerts, and established international brand recognition similar to Breda's 1971 heritage.
• Nice Jazz Festival: Major French Riviera jazz festival with both free outdoor and ticketed indoor programming. Comparable as a multi-day European jazz festival combining free public access with premium ticketed experiences and municipal tourism partnerships.
• Sziget Festival: Hungary's flagship multi-genre summer festival held annually on an island in the Danube. Comparable as a major European multi-day festival with 500,000+ visitors, free/paid hybrid programming, and significant corporate sponsorship — though broader in genre than Breda.
• Jazz à Vienne: A leading French jazz festival held annually since 1981 in the Roman Theatre of Vienne. Comparable as a heritage European jazz festival with ticketed main-stage performances, free outdoor access, and a strong mix of traditional and contemporary jazz programming.

Regional players

• Dranouter Festival: Belgian multi-day roots and world music festival held since 1973 in Dranouter. Comparable as a heritage Benelux multi-stage music festival with free and ticketed programming, volunteer-driven operations, and similar small-town European festival format to Breda.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breda Jazz Festival