Breday

What Breday does

Breday is the youth services center operated by the Municipality of Breda (Gemeente Breda) in the Netherlands, providing free, in-person and online support to young residents of Breda on four interconnected life domains: work (werk), study (studie), healthcare/care (zorg), and money/finances (geld). Founded in 2021, Breday functions as a centralized, accessible front door for youth who need help navigating employment, education, healthcare systems, and personal financial matters, with services delivered through walk-in consultations at its Breda headquarters and an online inquiry form hosted at formulier.breda.nl.

The platform is structured as a municipal web portal (breda.nl/breday) organized into four dedicated service modules — Work Questions Service, Study Questions Service, Money Questions Service, and Care Questions Service — each reachable through its own topic page. Breday does not operate proprietary technology; it is a non-technological public service initiative that relies on the existing municipal website infrastructure, social media presence (Facebook, Instagram, LinkedIn, YouTube), and physical visits. The organization has a small team of approximately 5 employees and operates with no commercial technology stack, no mobile application, and no disclosed AI/ML components.

Breday is funded entirely by the Municipality of Breda as a public service and does not generate commercial revenue. All services are provided free of charge to youth, with no pricing tiers, no paid customers, and no fundraising activity. The entity has no investors, no parent company beyond the municipality itself, no subsidiaries, no M&A history, and no partnerships beyond its integration into the municipal government's existing service network. The center's reach is geographically constrained to the municipality of Breda in the Netherlands, with all marketing, distribution, and engagement occurring through Gemeente Breda's official channels.

Name

Breday

Legal name

Gemeente Breda (Breday Youth Center)

Website

https://breday.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Breday is the municipal youth support center of the Municipality of Breda, Netherlands, providing free in-person and online guidance to local young people on work, study, healthcare, and financial matters.

Ownership category

akta.pro rank

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Municipal Government Funding: Breday is funded by the municipality of Breda as a public service for youth. Services are provided free of charge to young people seeking assistance with work, study, healthcare, and financial matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Breday is the youth services point of the Municipality of Breda (Gemeente Breda), Netherlands, providing free in-person and online guidance to young people on four life areas: work (werk), study (studie), care/zorg, and money/geld. Young residents of Breda can visit the physical center or submit questions through an online inquiry form to receive non-commercial support with employment, education, healthcare navigation, and personal finances.

Product overview

Breday is a single unified product — a youth services portal operated by the Municipality of Breda that provides free assistance to young people. The portal is organized into four interconnected service modules addressing work (Werk), study (Studie), money (Geld), and care (Zorg), each accessible through dedicated topic pages. Users can submit questions via an integrated contact form (formulier.breda.nl) and visit the physical location for in-person assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Breday Youth Services Portal

Quantifiable outcome

• Youth report increased self-confidence and clarity about their future after using Breday services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Others

• Kwink Groep: Dutch youth welfare organization providing youth care, prevention, and support services across municipalities. Complementary rather than competitive, supplying services that Breday can refer youth into.
• Youké: Dutch youth care organization delivering specialized support and treatment to young people and families. Adjacent enabler in the Dutch youth services ecosystem that complements Breday's front-door guidance function.
• Nederlands Jeugdinstituut (NJI): The Dutch national knowledge institute for youth that develops evidence-based practices, policy, and tooling for youth services professionals. Functions as an enabler to municipal youth services like Breday rather than a direct service provider.

Broad incumbents

• UWV: Dutch national employee insurance agency that handles employment, benefits, and reintegration services at scale. Broader incumbent covering similar employment-related youth guidance as a wider portfolio of national services.
• Rijksoverheid: The Dutch central government's information portal offering national-level guidance on education, work, healthcare, and benefits. Broader incumbent providing some overlapping youth-facing information but as part of a much larger government communications portfolio.

Emerging players

• JINC: Dutch non-profit that helps young people from disadvantaged backgrounds with education and employment pathways through partnerships with businesses and schools. Comparable mission around youth work-readiness but uses a partnership model rather than walk-in municipal services.

Direct peers

• Gemeente Den Haag - Jongerenloket: The Hague's municipal youth point of contact providing similar free advice and guidance on life domains relevant to youth. Directly comparable in structure and mandate.
• Gemeente Utrecht - Jongerenloket: Utrecht's municipal youth information point offering integrated guidance across education, employment, finances, and wellbeing. Directly comparable as another Dutch city offering the same single-front-door youth support model.
• Gemeente Rotterdam - Jongerenloket: Rotterdam's municipal youth services hub addressing work, study, money, and care needs of young residents in the city. Operates the same multi-domain municipal youth support model as Breday.
• Gemeente Amsterdam - Jongerenloket: Amsterdam's municipal youth information point providing free guidance on work, study, money, and care. Same model as Breday but scaled to a much larger municipality, making it the most direct functional peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gemeentebreda8788
• Facebookfacebook.com/Gemeente-Breda-1018434581555107
• LinkedInlinkedin.com/company/breday
• Instagraminstagram.com/gemeente_breda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breday