Bregenzerwald Tourismus GmbH

What Bregenzerwald Tourismus GmbH does

Bregenzerwald Tourismus GmbH is the official destination marketing organization (DMO) for the Bregenzerwald region in Vorarlberg, Austria, operating as a private limited company (GmbH) headquartered in Egg. The organization promotes tourism across 23 villages in the region — which has a population of approximately 32,000 residents — coordinating destination branding, visitor information, and the distribution of regional tourism services.

The company operates a multi-channel destination platform built around its flagship website (bregenzerwald.at), which offers vacation planning, accommodation search and booking, an event calendar, webcams, weather data, and a newsletter signup. It supports a portfolio of themed experience products: the Gäste-Card guest loyalty program (free access to mountain railways, public transport, and outdoor pools), culinary hiking and cycling tours, guided village and architectural walks ("Umgang" tours), an all-weather activity program, an interactive summer tour map, and the Bregenzerwald podcast. Distribution is via the direct website, regional tourism offices, partner accommodations, and a network of local cable car operators.

The business model is that of a regional tourism marketing body rather than a commercial software company: revenue mechanics are not publicly disclosed but are typically funded through member municipality contributions, regional tourism tax allocations, and cooperative partnerships with regional attractions (Schubertiade Schwarzenberg, Bregenzer Festspiele, Werkraum Bregenzerwald, Käsestraße Bregenzerwald) and cable car operators (Seilbahn Bezau, Bergbahnen Diedamskopf, Damülser Seilbahnen, Doppelmayr). Customer segments served are leisure tourists, wellness and health seekers, culinary enthusiasts, and cultural visitors; the site operates in German, English, and French to capture international demand.

Name

Bregenzerwald Tourismus GmbH

Legal name

Bregenzerwald Tourismus GmbH

Website

https://bregenzerwald.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bregenzerwald Tourismus GmbH is the regional destination marketing organization for the 23-village Bregenzerwald region in Vorarlberg, Austria. It operates the bregenzerwald.at website, booking platform, and Gäste-Card program, coordinating visitor services and partnerships for leisure, wellness, culinary, and cultural tourists.

Ownership category

akta.pro rank

Product category

Regional Destination Marketing and Tourism Services

NAICS

Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH), Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

Keywords

• Destination marketing organization
• Regional tourism services
• Alpine vacation booking
• Guest card program
• Cultural tourism promotion

Headquarters

HQ city

Egg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Distribution channels4 records

Marketing channels6 records

Core offering

Bregenzerwald Tourismus GmbH is the official destination marketing organization for the Bregenzerwald region in Vorarlberg, Austria, covering 23 villages. It markets the region as an Alpine vacation destination and operates the central bregenzerwald.at website with accommodation booking, an event calendar, webcams, weather information, and an experience shop. Its flagship product is the Gäste-Card Bregenzerwald & Großes Walsertal, a free guest card giving visitors free access to mountain railways, public transport, and outdoor pools when staying at partner accommodations.

Product overview

Bregenzerwald Tourismus GmbH operates as a regional tourism marketing organization rather than a traditional software company. The organization offers a unified destination marketing platform comprising the main website (bregenzerwald.at) with integrated booking capabilities, the Gäste-Card guest loyalty program providing free access to mountain railways and public transport, and various themed experience products including culinary tours (Kulinarisch Wandern, Kulinarisch Radfahren), cultural tours (Rundgänge zur Dorf- und Baukultur), and the Bregenzerwald Podcast. Additional offerings include the Allwetterprogramm for all-weather activities, the cultural center Unser KleinWien, and an interactive summer tour map. The organization also promotes major cultural events like the Schubertiade Schwarzenberg and Bregenzer Festspiele, coordinates regional partnerships with local businesses, and provides booking services for accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gäste-Card Bregenzerwald & Großes Walsertal A free guest loyalty card distributed by partner accommodations across the Bregenzerwald and Großes Walsertal regions. It grants visitors free unlimited access to mountain railways, public transportation, and outdoor swimming pools during their stay, functioning as the core visitor benefit program of the destination.
• Kulinarisch Wandern A bookable culinary hiking experience combining nature walks through the Bregenzerwald with regional food tastings and visits to local producers. Targeted at food tourism visitors and culinary enthusiasts.
• Kulinarisch Radfahren A bookable culinary cycling tour product that takes visitors on bike rides through the Bregenzerwald with stops at local culinary highlights and producers. Targeted at culinary and active tourism visitors.
• Rundgänge zur Dorf- und Baukultur Guided village and architectural walking tours that showcase the distinctive Vorarlberger wooden building culture and design heritage of the Bregenzerwald, including the 'Umgang' village culture walks.
• Allwetterprogramm An all-weather activity program providing indoor and sheltered activity options for visitors regardless of weather conditions, ensuring year-round and weather-resilient tourism offerings.
• Der Bregenzerwald Podcast (Wald und Welt) An audio podcast produced by the tourism organization featuring stories, interviews, and discussions about the people, creative work, culture, and in-depth exploration of the Bregenzerwald region. Functions as a destination branding and content marketing asset.
• Accommodation Booking Service (Unterkünfte suchen & buchen) An online booking platform integrated into bregenzerwald.at that lets visitors search and book hotels, guesthouses, pensions, and farm stays across the 23 villages, complemented by the Gastgeberverzeichnis (host directory).
• Sommertouren Interaktive Karte An interactive map product showing selected hiking and cycling tours for the summer season in the Bregenzerwald, helping visitors plan summer outdoor activities.
• Unser KleinWien A community cultural center located in the village of Doren, featuring a library, community space, and children's area created and operated by volunteers. Listed as a point of interest promoted by the tourism organization.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Regio BregenzerwaldcoreStrategic or Co-development PartnerRegional partner organization representing the Bregenzerwald region, contributing to coordinated regional development and tourism promotion
• Werkraum BregenzerwaldcoreStrategic or Co-development PartnerDesign and craft showcase center in Andelsbuch, displaying the region's craftsmanship and architectural culture - a key attraction and cultural partner for the tourism region
• KäseStraße BregenzerwaldcoreStrategic or Co-development PartnerCheese culture initiative promoting regional cheese production, Alpine cheese experiences, and culinary tourism throughout the Bregenzerwald
• 3-Täler (Großes Walsertal)coreStrategic or Co-development PartnerJoint guest card partnership with the neighboring Großes Walsertal biosphere park region, allowing shared access to mountain railways and public transport
• Schubertiade SchwarzenbergcoreGTM or Marketing PartnerThe world's most significant Schubert music festival held in Schwarzenberg, partnered with shuttle bus service for visitors staying in Bregenzerwald
• Bregenzer FestspielecoreGTM or Marketing PartnerWorld-renowned opera festival on Lake Bregenz's floating stage, partnered with Festspielbus service for Bregenzerwald visitors
• Seilbahn BezaucoreChannel Partner/ Reseller/ DistributorLocal cable car operator providing access to the Baumgarten mountain station with panoramic restaurant, featured in summer and winter tourism offerings
• Bergbahnen Diedamskopf Au-SchoppernaucoreChannel Partner/ Reseller/ DistributorLocal cable car company offering 8-seater gondola access to one of the most beautiful viewpoint mountains in the Bregenzerwald
• Damülser SeilbahnencoreChannel Partner/ Reseller/ DistributorLocal cable car operator bringing visitors to the Damüls hiking area at 1,800 meters elevation via 4-seater chairlift 'Uga Express'

Scale indicators2 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Zermatt Tourism: Municipal destination marketing organization for Zermatt, Switzerland. Analogous DMO model promoting year-round Alpine tourism, cable-car access, and village-level events in a compact Alpine destination.
• Vorarlberg Tourismus: State-level destination marketing organization for Vorarlberg, the same Austrian federal state where Bregenzerwald Tourismus operates. Directly comparable as a public tourism body promoting regional visitation, accommodations, and events within overlapping geography.
• Tourismusverband Mayrhofen-Hippach: Regional tourism organization for Mayrhofen in the Zillertal valley, Tirol. Directly comparable as an Alpine valley-level DMO offering guest cards, event coordination, cable car partnerships, and accommodation booking for a multi-village catchment.
• Engadin St. Moritz Tourismus AG: Destination marketing organization for the Engadin valley in Switzerland. Closely comparable Alpine destination DMO promoting hiking, skiing, cultural events, and a guest card across multiple villages with shared Swiss-Austrian Alpine positioning.

Emerging players

• Bergfex GmbH: Austrian outdoor and ski tourism platform offering weather, webcams, lift status, and accommodation search widely used across Alpine destinations. Comparable as a digital channel partner/distribution platform for the same hiking, skiing, and visitor information services Bregenzerwald Tourismus provides.

Regional players

• Interlaken Tourismus: Tourism organization for the Interlaken region in the Bernese Oberland, Switzerland. Comparable Alpine destination DMO promoting outdoor activities, guest cards, and event-driven travel but operating across the Swiss border in a different primary catchment.
• Tourismusverband Südtirol / IDM Südtirol: Destination marketing organization for South Tyrol in northern Italy. Closely comparable Alpine DMO model promoting hiking, skiing, culinary experiences, and cultural heritage — though operating in a different national market just across the Brenner Pass from Austria.

Broad incumbents

• Tirol Werbung GmbH: State tourism board for Tirol, Austria's largest Alpine tourism market. Operates the same DMO function (regional marketing, accommodation directory, booking) at materially larger scale and budget across neighboring Alpine territory.
• Outdooractive GmbH: Leading European outdoor tourism platform providing route planning, trail content, and booking infrastructure adopted by many Alpine DMOs including Austrian regions. Comparable as the digital infrastructure layer that regional tourism bodies like Bregenzerwald either use or compete against.
• SalzburgerLand Tourismus GmbH: Regional DMO for Salzburg state, offering a destination website, guest card programs, and coordinated marketing of accommodations, activities, and cultural events — structurally analogous to Bregenzerwald Tourismus but at much larger geographic and budgetary scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• Instagraminstagram.com/?url=https://www.bregenzerwald.at
• Pinterestpinterest.com/pin/create/button/?url=https://www.bregenzerwald.at
• LinkedInlinkedin.com/company/bregenzerwald-tourismus-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bregenzerwald Tourismus GmbH