brenners
Brenner's Furniture & Mattress is an independently owned, single-location brick-and-mortar furniture and mattress retailer in Eugene, Oregon, selling living room, bedroom, dining room, mattress, and home entertainment furniture from 20+ brands directly to local consumers, with Synchrony financing and local delivery.
- Company typePrivate
- Founded2009
- HeadquartersEugene, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What brenners does
Brenner's Furniture & Mattress is an independently owned, single-location brick-and-mortar furniture and mattress retailer headquartered at 151 W 8th Avenue in Eugene, Oregon. Founded in 2009 and operating with 17 employees, the business sells living room, bedroom, dining room, mattress, and home entertainment furniture directly to individual consumers and homeowners in the Eugene metro area through its physical showroom and a companion e-commerce website (brennersfurniture.com). The product assortment spans five core categories (living room, bedroom, dining room, mattresses, and home entertainment furniture) and carries more than twenty third-party brands including Ashley Furniture, Tempur-Pedic, Sealy, Stearns & Foster, Beautyrest, Brooklyn Bedding, Flexsteel, and others, giving customers access to a wide range of price points and styles within a single local storefront.
The company's revenue model is built on one-time retail sales of furniture and mattresses (hardware sales), supplemented by a transaction-fee revenue stream from Synchrony Financial promotional financing offered at the point of sale. Pricing is quote-based rather than publicly listed, and the business supports customers with local delivery services in the Eugene area and complimentary personal shopping assistance for customers with disabilities. There is no proprietary technology stack; the e-commerce storefront is operated on the Nationwide Marketing Group platform (cdn.nmg-platform.com), which the retailer accesses through its membership in the Nationwide Marketing Group buying cooperative. The business has no disclosed funding, no parent company, no subsidiaries, and no institutional investors — it appears to be founder or family-owned. Notable external validations include the 2024 ENERGY STAR Partner of the Year for Sustained Excellence award and the 2024 Nationwide Marketing Group Partner of the Year for Sustained Excellence recognition, alongside a charitable partnership with Every Child Lane County supporting children in foster care.
brenners firmographics
Firmographics- Name
- brenners
- Legal name
- Brenner's Furniture
- Website
- https://brennersfurniture.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brenner's Furniture & Mattress is an independently owned, single-location brick-and-mortar furniture and mattress retailer in Eugene, Oregon, selling living room, bedroom, dining room, mattress, and home entertainment furniture from 20+ brands directly to local consumers, with Synchrony financing and local delivery.
- Ownership category
- akta.pro rank
brenners industry classification
Industry- Product category
- Furniture & Mattress Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industry
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
Keywords
Where brenners is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
brenners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture Sales: One-time sales of furniture products including living room, bedroom, dining room, and home entertainment furniture sold directly to consumers through retail and e-commerce channels.
- Mattress Sales: One-time sales of mattresses including various types such as tight top, pillow top, euro top, foundations, and adjustable bed frames from major brands like Tempur-Pedic, Stearns & Foster, Sealy, and Beautyrest.
- Financing Services: The company offers Synchrony financing options allowing customers to pay for purchases over time, generating revenue through customer financing arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for furniture and mattresses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
brenners product offering
Product offeringCore offering
Brenner's Furniture & Mattress is a single-location brick-and-mortar and online retailer in Eugene, Oregon that sells home furniture (living room, bedroom, dining, and home entertainment) and mattresses from approximately two dozen major brands. The company also offers Synchrony promotional financing, a warranty service program, free personal-shopper assistance for customers with disabilities, and local delivery in the Eugene area.
Product overview
Brenner's Furniture & Mattress is a retail furniture and mattress store in Eugene, Oregon, operating as a single physical location offering both furniture and mattress products. The product portfolio centers on five core categories: Living Room Furniture (sofas, sectionals, recliners, loveseats, chairs, tables, sleepers, ottomans, chests, cabinets, TV stands, bookcases, benches, and wedges), Bedroom Furniture (beds, headboards, armoires, dressers, nightstands, vanity tables, chests, and bedroom groupsets), Dining Room Furniture (tables, chairs, cabinets, hutches, bar stools, benches, servers/buffets, and dining groupsets), Mattresses (Tight Top, Pillow Top, Euro Top, Foundations, and Adjustable bed frames), and Home Entertainment Furniture (media consoles and wall units). The store carries numerous third-party furniture and mattress brands including Ashley Furniture, Sealy, Tempur-Pedic, Stearns & Foster, Beautyrest, Brooklyn Bedding, Flexsteel, Stanton Furniture, Night and Day Furniture, Parker House, and others. Supporting services include Synchrony Financing for promotional payment plans and Warranty Service for product support.
Differentiator
Problem solved
Functional benefit
Products and services
- Living Room Furniture Complete range of living room furnishings including sofas, sectionals, recliners, loveseats, chairs, tables, sleepers, ottomans, chests, cabinets/consoles, TV stands, bookcases, benches, and wedges, sold to consumers in-store and online.
- Bedroom Furniture Full bedroom collection comprising bedroom groupsets, beds, headboards, footboards, canopy frames, rails, armoires, dressers, cabinets, nightstands, vanity tables, mirrors, bedroom chairs, chests, bookcases, benches, and extensions.
- Dining Room Furniture Comprehensive dining furnishings including dining room groupsets, tables, chairs, cabinets, hutches, bar stools, benches, servers, buffets, sideboards, and mirrors.
- Mattresses Wide selection of mattress types including tight top, pillow top, euro top, foundations, adjustable bed frames, and other mattress varieties from brands such as Tempur-Pedic, Stearns & Foster, Sealy, Beautyrest, Brooklyn Bedding, and Bedtech.
- Home Entertainment Furniture Home entertainment furnishings including media consoles, wall units, and related entertainment furniture for consumer home media setups.
- Bedroom Accessories Bedding accessories including pillows, bed linens, mattress protectors, toppers and pads, and miscellaneous bedding items sold to consumers.
- Synchrony Financing Promotional financing options offered through a Synchrony bank partnership, enabling qualifying customers to pay for furniture and mattress purchases over time via promotional financing programs.
- Warranty Service Warranty service program for furniture and mattress purchases, providing product support and service handling for buyers.
- Local Delivery Service Local delivery of purchased furniture and mattresses to customers within the Eugene, OR service area.
Companies that use brenners
Customer profileSegments1 record
Ideal customer profiles1 record
brenners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
brenners partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Nationwide Marketing GroupcoreProud member of Nationwide Marketing Group. Brenner's Furniture is part of this marketing and buying group for independent furniture retailers, providing access to collective buying power and marketing resources.
- Synchrony FinancialcoreProvides Synchrony financing options for customers, enabling them to pay for furniture and mattress purchases over time through promotional financing programs.
- Every Child Lane CountyminorCharity partnership supporting children in foster care in Lane County. Brenner's partners with this organization to help ensure every child has a safe, comfortable place to sleep.
- Ashley FurniturecoreMajor furniture brand partner with dedicated brand page and Ashley 360 program featured on website.
- Tempur-PediccorePremium mattress brand partner with dedicated brand page on the website featuring Tempur-Pedic mattresses.
- Stearns & FostercorePremium mattress brand partner with dedicated brand page offering Stearns & Foster mattresses.
- SealycoreMajor mattress brand partner with dedicated brand page featuring Sealy mattresses.
- BeautyrestcoreMattress brand partner with dedicated brand page featuring Beautyrest Black mattresses.
- Night and Day FurnitureminorFeatured collection partner with dedicated brand page and promotional visibility on homepage.
- Stanton FurnitureminorFurniture brand partner with dedicated brand page.
- Parker HouseminorFurniture brand partner with dedicated brand page.
- Brooklyn BeddingminorMattress brand partner with dedicated brand page.
- FlexsteelminorFurniture brand partner with dedicated brand page featuring Flexsteel furniture.
- Best Home FurnishingsminorFurniture brand partner with dedicated brand page.
- Mega MotionminorMotion furniture brand partner with dedicated brand page.
- Leather Italia USAminorLeather furniture brand partner with dedicated brand page.
- Porter International DesignsminorFurniture brand partner with dedicated brand page.
- A AmericaminorFurniture brand partner with dedicated brand page.
- Archbold FurnitureminorFurniture brand partner featured on homepage with promotional banner.
- AspenhomeminorFurniture brand partner with dedicated brand page.
- BaselogicminorFurniture brand partner with dedicated brand page.
- BedtechminorMattress and bedding accessories brand partner with dedicated brand page.
- GF FurnitureminorFurniture brand partner with dedicated brand page.
- SimmonsminorMattress brand partner with dedicated brand page (Beautyrest brand).
- Winners OnlyminorFurniture brand partner with dedicated brand page.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
brenners competitors and assessment
Company assessmentDirect peers
- Living Spaces: Large-format furniture retailer combining showroom experience with direct delivery. Overlaps with Brenner's in upholstery, bedroom, dining, and mattress categories at comparable price points.
- American Furniture Warehouse: Large-format, high-volume furniture and mattress retailer in the western U.S. Operates a similar broad assortment, in-store display, and promotional pricing model that directly competes with Brenner's.
- Mor Furniture for Less: West-coast focused independent furniture chain offering living, bedroom, dining, and mattresses with value-oriented pricing. Closely comparable store format, assortment mix, and customer demographic to Brenner's.
- Raymour & Flanigan: Northeast U.S. furniture chain carrying comparable upholstery, bedroom, dining, and mattress assortments. Highly comparable showroom-based, multi-category furniture retail model.
- Rooms To Go: Large multi-category furniture retailer offering room-package solutions across living, bedroom, and dining. Competes directly with Brenner's for move-in furniture buyers in a similar value-to-mid price band.
- Havertys: Multi-store furniture retailer offering mid-to-upper price point upholstery, bedroom, dining, and mattress lines. Similar in-store merchandising approach and brand-driven assortment strategy.
- Ashley HomeStore: National chain of company-owned and independently owned Ashley-branded furniture stores. Ashley is also one of Brenner's core brand partners, making Ashley HomeStore the most directly comparable competitor in assortment and customer segment.
- Mattress Firm: Largest specialty mattress retailer in the U.S. with deep relationships with Tempur-Pedic, Sealy, Stearns & Foster, and Beautyrest — all of which are also core Brenner's brand partners, making it a direct mattress-side competitor.
Broad incumbents
- Macy's Home Store: Department store home-furnishings department offering furniture, mattresses, and home decor. Competes in adjacent fashion-and-home rather than as a furniture specialist, but overlaps on bedroom sets and mattresses for similar general-consumer buyers.
Emerging players
- Wayfair: Pure-play online home goods and furniture retailer. Captures the online research stage for many furniture and mattress buyers that Brenner's also serves, exerting competitive pressure on Brenner's e-commerce storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
brenners social profiles
Digital presencebrenners compliance and trust
Trust signalCompliance1 record
brenners financial estimates
Financial estimateRevenue estimate
Valuation estimate
brenners leadership team
Management profileNumber of profiles
brenners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
brenners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about brenners
What does brenners do?
Brenner's Furniture & Mattress is a single-location brick-and-mortar and online retailer in Eugene, Oregon that sells home furniture (living room, bedroom, dining, and home entertainment) and mattresses from approximately two dozen major brands. The company also offers Synchrony promotional financing, a warranty service program, free personal-shopper assistance for customers with disabilities, and local delivery in the Eugene area.
Is brenners a public or private company?
brenners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was brenners founded?
brenners was founded in 2009. It employs 11 to 50 people.
Where is brenners based?
brenners is headquartered in Eugene, United States, in the North America region.
How does brenners make money?
Three revenue lines are on record. Furniture Sales are the primary driver. The others are mattress Sales and financing Services.
Who are brenners's main competitors?
Direct peers on record are Living Spaces, American Furniture Warehouse, Mor Furniture for Less, Raymour & Flanigan, Rooms To Go, Havertys, Ashley HomeStore and Mattress Firm. Macy's Home Store is listed as a broad incumbent. Wayfair is listed as an emerging player.
Does brenners have an API?
No public API is recorded for brenners.
What industry is brenners in?
brenners's product category is Furniture & Mattress Retail. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 449110 and its SIC code is 5712.