The Brennity at Tradition Senior Living
The Brennity at Tradition Senior Living is a 34-acre Sagora Senior Living community in Port St. Lucie, Florida offering a full continuum of care — cottages, independent living, assisted living, and memory care — to seniors through a consumer-direct, monthly subscription rental model.
- Company typePrivate
- Founded-
- HeadquartersPort St. Lucie, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Brennity at Tradition Senior Living does
The Brennity at Tradition Senior Living is a single-site, full-continuum senior living community operated by Sagora Senior Living (a TCG Holdings, LP company headquartered in Fort Worth, Texas) on a 34-acre campus at 10685 SW Stony Creek Way, Port St. Lucie, Florida. The community serves active seniors through four distinct living programs: independent living cottages (2–3 bedrooms, 2,389–2,716 sq ft, from $5,495/month), independent living apartments (683–1,410 sq ft, from $3,795/month), assisted living studios (296–586 sq ft, from $4,061/month), and an all-inclusive memory care program (289–309 sq ft, from $6,629/month) built around the proprietary Sagora Pathways methodology and its Dining with G.R.A.C.E. protocol.
Core offerings are housing and hospitality rather than technology products. Underlying systems comprise a marketing website with online tour scheduling, a third-party resident portal (Secure Cafe), Google Business Profile management, segmented monthly newsletters, and standard social media channels. The community is staffed around the clock with full-time nursing, medication management, daily living assistance, chef-prepared dining across multiple venues, scheduled transportation, housekeeping, linen service, and more than 300 monthly planned activities.
The business model is a consumer-direct, subscription-based monthly rental across care tiers, with pricing publicly disclosed on the website and conversion driven by in-person tours, phone inquiries, online tour requests, and referral networks. Target segments include active seniors seeking maintenance-free living, seniors requiring daily support, individuals with Alzheimer's or other dementias, and the adult children and family caregivers involved in placement decisions. Marketing reaches the Southeast Florida region through digital content, organic social, referral partners, and community events open to the public.
The Brennity at Tradition Senior Living firmographics
Firmographics- Name
- The Brennity at Tradition Senior Living
- Legal name
- Sagora Senior Living Inc.
- Website
- https://brennitytradition.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Brennity at Tradition Senior Living is a 34-acre Sagora Senior Living community in Port St. Lucie, Florida offering a full continuum of care — cottages, independent living, assisted living, and memory care — to seniors through a consumer-direct, monthly subscription rental model.
- Ownership category
- akta.pro rank
The Brennity at Tradition Senior Living industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industries
- Luxury / High-End Assisted Living Communities (HLADABAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where The Brennity at Tradition Senior Living is headquartered
LocationHeadquarters
- HQ city
- Port St. Lucie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Brennity at Tradition Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Monthly Senior Living Rent: The primary revenue model is a monthly rental structure where residents pay a monthly fee for their chosen living option (cottages, independent living, assisted living, or memory care). The fee covers accommodation, meals, housekeeping, and varying levels of care services depending on the program selected. Pricing varies by care level with Memory Care commanding the highest rates due to comprehensive all-inclusive services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living Cottages - Starting price for 2-3 bedroom cottage homes |
| Subscription | Monthly | Independent Living Apartments - Starting price for apartment living |
| Subscription | Monthly | Assisted Living Studio Apartments - Starting price for assisted living care |
| Subscription | Monthly | Memory Care All-Inclusive Program - Comprehensive dementia care |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
The Brennity at Tradition Senior Living product offering
Product offeringCore offering
The Brennity at Tradition Senior Living provides residential senior living services across four care levels — Cottages, Independent Living, Assisted Living, and Memory Care — on a 34-acre campus in Port St. Lucie, Florida. Residents pay a monthly fee that bundles accommodation, chef-prepared meals, housekeeping, scheduled transportation, activities (300+ monthly), and varying levels of personal and nursing care. The Memory Care program features the proprietary Sagora Pathways Dining with G.R.A.C.E. approach designed for seniors with Alzheimer's and dementia.
Product overview
The Brennity at Tradition Senior Living is a senior living community offering a continuum of care across four distinct living programs: Cottages and Independent Living (for active seniors seeking maintenance-free living), Assisted Living (for residents needing daily support), and Memory Care (specialized dementia care). The community is set on 34 acres in Port St. Lucie, Florida, and provides comprehensive services including chef-prepared dining, housekeeping, scheduled transportation, and over 300 monthly activities. The Memory Care program features the proprietary Sagora Pathways Dining with G.R.A.C.E. program. Residents can transition between care levels as their needs change, all within the same community.
Differentiator
Problem solved
Functional benefit
Products and services
- Cottages Two- and three-bedroom independent living cottages ranging from 2,389 to 2,716 square feet with single-vehicle garaging, safety-equipped bathrooms, family rooms, and kitchens. Cottages are available for Independent Living residents and start at $5,495/month.
- Independent Living Apartments Apartment-based independent living with one- and two-bedroom options ranging from 683 to 1,410 square feet, offering chef-prepared meals, housekeeping, linen services, maintenance, and scheduled transportation. Starting at $3,795/month.
- Assisted Living Studio apartment living (296-586 sq ft) with support services including medication management, daily living assistance, weekly housekeeping, apartment maintenance, scheduled transport, chef-prepared meals, and full-time nursing care. Starting at $4,061/month.
- Memory Care All-inclusive support program for seniors with Alzheimer's disease and other dementia types, featuring the Sagora Pathways Dining with G.R.A.C.E program, secure living environment, full-time nursing, personalized care plans, medication management, and daily activities focused on stimulation and positive recognition. Studio apartments range from 289 to 309 square feet. All-inclusive pricing starts at $6,629/month.
- Culinary Services Chef-prepared meals served daily across all living programs, featuring locally sourced ingredients, with multiple dining spaces including a main dining room, café, pub lounge/bar, and private dining room for intimate functions.
- Dining with G.R.A.C.E. Sagora Pathways specialized memory care dining program (Great food, Respect, Atmosphere, Chef-prepared, Every meal every day) featuring calmly lit dining spaces, visual menus, soothing background music, and helpful care associates to create stress-free meal experiences for residents with dementia.
- Community Events & Activities Over 300 monthly planned activities including board games, card games, knitting, puzzles, trivia, walking club, scheduled outings, movies, music, Happy Hour, billiards, cooking and baking programs, and various therapies, delivered across all living programs.
- Resident Amenities On-site amenities including fitness center, spa/salon/barber shop, computer lounge, library, billiards room, café, pub lounge/bar, indoor and outdoor swimming pools, walking paths, fishing pond, and 34-acre grounds available to all residents.
- Scheduled Transportation Regularly scheduled transport for shopping trips, grocery runs, local attractions, and restaurant outings to locations including Dollar Tree, Bealls, Sprouts, Walmart, Cracker Barrel, and various local eateries.
Quantifiable outcome
- 4.2 rating from 45 Google reviews indicating high resident and family satisfaction
- +2 more outcomes
Companies that use The Brennity at Tradition Senior Living
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Brennity at Tradition Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Brennity at Tradition Senior Living partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Alzheimer's AssociationminorThe community displays the Alzheimer's Association logo on its website footer, indicating membership or association with the leading organization for Alzheimer's care, research, and support. This membership signals the community's commitment to memory care excellence and access to Alzheimer's resources.
- American Senior Housing Association (ASHA)minorThe community displays the ASHA (American Senior Housing Association) logo, indicating membership in the national trade association representing senior housing providers. ASHA membership demonstrates adherence to industry standards and professional practices.
- ArgentumminorThe community displays the Argentum logo, indicating membership in the leading national association dedicated to supporting senior living professionals. Argentum provides resources, education, and advocacy for senior living communities.
- Sagora Senior Living (Parent Company)coreThe Brennity at Tradition is operated by Sagora Senior Living, a TCG Holdings LP company headquartered in Fort Worth, Texas. Sagora Senior Living operates multiple senior living communities across the United States. The parent company provides operational support, brand standards, dining programs (Sagora Pathways), and corporate policies including the privacy policy framework. Sagora Senior Living careers page at jobs.sagora.com lists openings for the community.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Brennity at Tradition Senior Living competitors and assessment
Company assessmentDirect peers
- Discovery Senior Living: Operates multiple upscale senior living communities in Florida and other Sunbelt states with independent living, assisted living, and memory care — a closely comparable operator in similar geographies.
- The Arbor Company: Operates senior living communities in the Southeast and beyond offering independent living, assisted living, and memory care with similar continuum-of-care models and resort-style amenities.
- Watermark Retirement Communities: Operates upscale senior living communities with independent living, assisted living, memory care, and skilled nursing — directly comparable continuum offering with similar amenity and programming depth.
- Five Star Senior Living: Operates senior living communities across the US offering independent living, assisted living, and memory care with comparable amenity-driven, hospitality-focused positioning.
- Allegro Senior Living: Operates senior living communities offering independent living, assisted living, and memory care with comparable resort-style amenity positioning and similar target customer profile.
- Sunrise Senior Living: Large US senior living operator offering independent living, assisted living, memory care and short-term stays with proprietary Reminiscence memory care programming — directly comparable continuum and program structure.
- Atria Senior Living: Operates a national network of senior living communities offering independent living, assisted living, and memory care with a similar continuum-of-care model and amenity-rich positioning targeting active seniors and their families.
- Sonata Senior Living: Florida-based senior living operator with communities offering assisted living and memory care programming — directly comparable regional peer serving similar Florida resident segments.
Broad incumbents
- Brookdale Senior Living: Largest US senior living operator with hundreds of communities across independent living, assisted living, and memory care — broader portfolio but directly comparable service lines and resident segments.
- Life Care Services (LCS): Large third-party manager of senior living communities including continuing care retirement communities — comparable operating model at broader scale across the same resident segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Brennity at Tradition Senior Living social profiles
Digital presenceThe Brennity at Tradition Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brennity at Tradition Senior Living leadership team
Management profileNumber of profiles
Profiles3 records
The Brennity at Tradition Senior Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brennity at Tradition Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brennity at Tradition Senior Living
What does The Brennity at Tradition Senior Living do?
The Brennity at Tradition Senior Living provides residential senior living services across four care levels — Cottages, Independent Living, Assisted Living, and Memory Care — on a 34-acre campus in Port St. Lucie, Florida. Residents pay a monthly fee that bundles accommodation, chef-prepared meals, housekeeping, scheduled transportation, activities (300+ monthly), and varying levels of personal and nursing care. The Memory Care program features the proprietary Sagora Pathways Dining with G.R.A.C.E. approach designed for seniors with Alzheimer's and dementia.
Is The Brennity at Tradition Senior Living a public or private company?
The Brennity at Tradition Senior Living is a private company. It is classified as corporate owned and is currently operating.
When was The Brennity at Tradition Senior Living founded?
The Brennity at Tradition Senior Living was founded in -1. It employs 1 to 10 people.
Where is The Brennity at Tradition Senior Living based?
The Brennity at Tradition Senior Living is headquartered in Port St. Lucie, United States, in the North America region.
How does The Brennity at Tradition Senior Living make money?
One revenue line is on record: monthly Senior Living Rent.
Who are The Brennity at Tradition Senior Living's main competitors?
Direct peers on record are Discovery Senior Living, The Arbor Company, Watermark Retirement Communities, Five Star Senior Living, Allegro Senior Living, Sunrise Senior Living, Atria Senior Living and Sonata Senior Living. Broad incumbents are Brookdale Senior Living and Life Care Services (LCS).
Does The Brennity at Tradition Senior Living have an API?
No public API is recorded for The Brennity at Tradition Senior Living.
What industry is The Brennity at Tradition Senior Living in?
The Brennity at Tradition Senior Living's product category is Senior Living Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADABAD, Luxury / High-End Assisted Living Communities. Its NAICS code is 6233 and its SIC code is 8050.