UPVC Windows and Doors

What UPVC Windows and Doors does

Brent Home Improvements (legally Brent Builders trading as Brent Home Improvements, company number 2449342) is a family-owned home improvement installation business founded in 1989 and headquartered at 4 Church Walk, Areley Kings, Stourport-on-Severn, Worcestershire, United Kingdom. The company specialises in the sale and installation of uPVC double-glazed windows, composite doors, conservatories, lightweight conservatory roofs, and roofline products (fascias, soffits, and guttering) for residential homeowners in the Wyre Forest and Worcestershire region. Firmographic data indicates approximately 99 employees, and the company emphasises that it does not employ salespeople or subcontractors, with all installation work delivered by in-house professional fitters.

The company does not manufacture products in-house but installs certified products sourced from third-party suppliers. Core technical features include uPVC windows with double and triple glazing achieving u-values as low as 1.2W/m²K and Window Energy Ratings up to A+, Avantis high-security locking mechanisms with patented Mushroom technology (PAS24 compliant and Secured by Design accredited), and Hurst Doors composite doorsets that carry BM TRADA enhanced security certification, CE marking to BS EN 14351-1:2006, Master Locksmiths Association endorsement, and BS476: Part 22: 1987 fire-door compliance. Lightweight conservatory roof systems provide over 150mm of insulation with a waterproof membrane, and the company offers an interactive Door Designer tool that allows customers to customise composite door styles, colours, glazing, and hardware online.

Brent Home Improvements operates a direct-to-consumer, project-based revenue model with one-time installation contracts. Distribution is purely regional and self-installed; lead capture runs through a phone line (01299 878567), a website contact form, and the Door Designer tool, with no retail or third-party installer footprint. The business states that it grows primarily through customer recommendations rather than paid advertising, offers complimentary no-obligation quotations, and provides a 10-year warranty on installations. Commercial operations run on the Shopify e-commerce platform with Google Analytics instrumentation, and the company has integrated Kubu Smart Security for connected window monitoring.

Name

UPVC Windows and Doors

Legal name

Brent Builders trading as Brent Home Improvements

Website

https://brenthomeimprovements.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Brent Home Improvements is a family-owned installer of uPVC windows, composite doors, conservatories, conservatory roofs, and roofline products serving residential homeowners in the Wyre Forest and Worcestershire region of the United Kingdom.

Ownership category

akta.pro rank

Product category

Windows and Doors Installation

NAICS

Glass and Glazing Contractors (23815)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro industry

PRIMARYIMAFANAE

Residential Interior Fit-Out (Multi-Family & High-End)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Interior Fit-Out & Finishing Contractors

Keywords

• UPVC window installation
• Composite door fitting
• Conservatory construction
• Roofline replacement
• Home improvement services

Headquarters

HQ city

Stourport-on-Severn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. uPVC Windows and Doors Sales & Installation: One-time product sales and professional installation of uPVC double-glazed windows, composite doors, and related home improvement products. Revenue generated through project-based contracts with residential homeowners.
2. Conservatory Construction and Roof Replacement: Design, construction, and installation of bespoke conservatories and lightweight tiled conservatory roof replacements. Includes internal finishes such as plasterboard and plastering or maintenance-free white uPVC shiplap.
3. Roofline Installation: Complete installation of uPVC fascias, soffits, roofline, and guttering products. Maintenance-free solutions that do not require painting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The company supplies and installs uPVC windows, composite doors, conservatories, lightweight tiled conservatory roofs, and roofline products (fascias, soffits, guttering) for residential customers. Operates as a family-run installation business using in-house professional fitters rather than subcontractors, serving homeowners in the Wyre Forest and Worcestershire area. Each installation is backed by a 10-year warranty and a complimentary no-obligation quotation is provided prior to work commencing.

Product overview

Brent Home Improvements operates as a family-run home improvement installation business offering a portfolio of uPVC double-glazed building products for residential properties. The core product line includes uPVC Windows (available in casement, bay, flush casement, vertical sliding, and sliding patio styles with energy ratings up to A+), Composite Doors (featuring Hurst Doors' secure door designs), Conservatories (bespoke builds in various styles), Lightweight Conservatory Roofs (insulated tiled roof replacements), and Roofline products (fascias, soffits, and guttering). Products are complemented by a Door Designer tool for customer customisation. The company serves the Wyre Forest and Worcestershire area, providing installation services rather than manufactured products for direct consumer purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• uPVC Windows

Quantifiable outcome

• Energy savings through u-values as low as 1.2W/m2K and A+ Window Energy Ratings
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Hurst DoorscoreTechnology or IntegrationHurst Doors is the supplier and manufacturer of premium composite doors installed by Brent Home Improvements. Hurst Doors provides advanced security technology, BM TRADA certification, and Secured by Design accredited door products. Brent Home Improvements offers Hurst Doors' door designer tool on their website for customers to customize their doors.
• AvantiscoreTechnology or IntegrationAvantis provides advanced locking mechanisms for uPVC windows, featuring high-security bi-directional shootbolt locks with patented Mushroom technology. These systems are PAS24 compliant and Secured by Design accredited.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anglian Home Improvements: UK's largest home improvement company installing uPVC windows, doors, conservatories and roofline products direct-to-consumer. Directly comparable product mix and customer base to Brent Home Improvements, but operating nationally with TV-led marketing.
• Zenith Staybrite: Regional UK installer of uPVC windows, doors and conservatories using a direct-to-consumer model with in-house fitters. Closely comparable regional installer profile and product offering to Brent.
• Safestyle UK: National UK installer of uPVC windows and doors serving residential customers through a direct-to-consumer, in-home sales model. Closely comparable product range, customer segment, and installer-led GTM motion.
• Everest Home Improvements: Long-established UK installer of double-glazed windows, doors, and conservatories targeting residential homeowners. Overlaps with Brent on product categories, target customer, and direct sales motion, with significantly larger marketing investment.
• Clearview Home Improvements: UK home improvement company specialising in conservatories, windows, doors and orangeries for residential customers. Comparable product mix, conservatory-led offering, and consumer install model.
• CR Smith: Scottish-based manufacturer-installer of windows, doors and conservatories serving UK residential customers with in-house fitting teams. Comparable vertically integrated installer model though operating with its own manufactured products.

Broad incumbents

• Wickes: UK home improvement retailer offering kitchens, bathrooms, doors and windows with optional installation services. Adjacent rather than direct competition — Wickes is primarily a DIY retailer with installation as an add-on, not a specialist window/door installer.

Others

• Solidor: UK composite door manufacturer whose products are installed by network of approved installers. Adjacent as a supplier-side peer — relevant because Brent installs competitor/equivalent composite door brands (Hurst Doors) rather than manufacturing its own.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brenthomeimprovements
• LinkedInlinkedin.com/company/upvc-windows-and-doors

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPVC Windows and Doors