Envie Bretagne

What Envie Bretagne does

Envie Bretagne is a French non-profit social enterprise and a regional member of the national Envie network (envie.org), headquartered in Rennes and operating in Brittany. The organization's stated activity is the refurbishment and resale of secondhand electrical appliances, executed through in-house renovation processes applied to collected household appliances. It runs two physical retail showrooms: ENVIE Rennes at 18 rue de la Donelière (35000 Rennes) and ENVIE Brest at 4 rue Réaumur (29200 Brest), and the organization employs approximately 22 people in total.

Its core offering is a unified portfolio of refurbished products organized into seven categories: cooking appliances, laundry machines, refrigeration, small household appliances, multimedia and computing equipment, televisions, and telephony devices. The underlying "technology" is operational rather than digital — a refurbishment and quality-control workflow that takes returned or discarded appliances and prepares them for resale. No proprietary software, app, or e-commerce capability is disclosed; the only digital surface is the informational website at bretagne.envie.org, which functions as a directory pointing customers to the two physical stores.

The business model is direct-to-consumer hardware retail. Customers visit the Rennes or Brest stores in person to browse and purchase refurbished appliances; pricing is set per product in-store and is not publicly disclosed. There are no enterprise customers, no online ordering channel, and no subscription, recurring, or platform-based revenue mechanics. Envie Bretagne combines this commercial activity with a stated social and environmental mission — extending appliance lifecycles and reducing electronic waste — as part of the Envie network's social-economy positioning.

Name

Envie Bretagne

Legal name

Envie Bretagne

Website

https://bretagne.envie.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Envie Bretagne is a French non-profit social enterprise operating two retail stores in Rennes and Brest, selling refurbished household appliances and electronics across seven categories to individual consumers in Brittany.

Ownership category

akta.pro rank

Product category

Refurbished Household Appliances and Electronics

NAICS

Electronics and Appliance Retailers (44921), Used Merchandise Retailers (459510), Personal and Household Goods Repair and Maintenance (8114)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industry

Repair, Refurbishment & Remanufacturing Services (EUAIANAB)

Keywords

• Refurbished appliances
• Reconditioned electronics
• Social enterprise retail
• Household appliance resale
• E-waste refurbishment

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Refurbished Appliance Sales: Revenue generated from selling refurbished and renovated electrical appliances to consumers through physical retail stores. Products include major household appliances (cooking, laundry, refrigeration) and consumer electronics (multimedia, computing, televisions, telephones).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Envie Bretagne operates physical retail stores in Rennes and Brest that sell refurbished and renovated household appliances and consumer electronics. The business collects discarded electrical appliances, renovates them through a professional refurbishment process, and resells them to consumers at reduced prices compared to new products. As part of the national Envie network of French social economy enterprises, the stores also support professional reintegration through their refurbishment workshops.

Product overview

Envie Bretagne operates as a network of physical retail stores selling refurbished (reconditioned) appliances and electronics. The company offers a unified portfolio of refurbished products across seven categories: Cooking appliances, Laundry machines, Refrigeration, Small household appliances, Multimedia and Computing, Televisions, and Telephones. Customers can purchase products in-store at their locations in Rennes and Brest, Brittany, France. The product line represents a single integrated offering focused on giving second-life to quality appliances through professional renovation and resale.

Differentiator

Problem solved

Functional benefit

Brands

• ENVIE Rennes: ENVIE store location at 18 rue de la Donelière, 35000 Rennes, France. Phone: 02 99 38 62 96
• ENVIE Brest

Products and services

• Refurbished Cooking Appliances (Cuisson) Refurbished gas cookers, ovens and other cooking appliances sold at the Rennes and Brest retail stores, targeted at individual consumers seeking affordable kitchen equipment.
• Refurbished Laundry Appliances (Lavage) Refurbished washing machines and laundry equipment sold to consumers through the physical stores in Brittany.
• Refurbished Refrigeration Appliances (Froid) Refurbished refrigerators and freezers retailed at Envie Bretagne stores, targeted at individual households.
• Refurbished Small Household Appliances (Petit électroménager) Refurbished small kitchen and household appliances sold to consumers through Envie Bretagne's physical stores.
• Refurbished Multimedia and Computing Equipment Refurbished multimedia devices and computing equipment retailed to individual consumers at the Rennes and Brest stores.
• Refurbished Televisions (Télévision) Refurbished televisions and display equipment sold to consumers in Brittany.
• Refurbished Telephony Devices (Téléphone) Refurbished mobile phones and telephony devices sold to consumers through Envie Bretagne stores.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Le Bon Coin: France's leading peer-to-peer classifieds marketplace with significant secondhand appliance and electronics listings. Broadly comparable as a French recommerce channel for used electrical goods, though operating as a marketplace rather than a refurbishing retailer.
• Cdiscount: Leading French e-commerce retailer with a marketplace including refurbished electronics and appliances. Comparable as a French sales channel for refurbished electrical goods, though Cdiscount is a generalist marketplace rather than a dedicated refurbisher.
• Fnac Darty: Major French omnichannel retailer of home appliances and consumer electronics with growing refurbished and second-life offerings. Comparable on the appliance and electronics retail category, though operating at significantly larger scale with new-product focus.
• Boulanger: Major French multichannel retailer specializing in home appliances, electronics, and computing. Comparable on product category overlap and French consumer base, though focused on new product sales with a smaller refurbished assortment.

Direct peers

• Emmaüs: French social-enterprise network collecting, refurbishing, and reselling secondhand goods including household items. Closely comparable to Envie Bretagne in mission, social-economy structure, and refurbished goods retail model.
• Easy Cash: French franchise network buying and reselling secondhand goods including small electronics and household appliances. Directly comparable in store-based secondhand retail of electrical items to French consumers.
• Back Market: French-headquartered recommerce marketplace specializing in refurbished consumer electronics and appliances. Directly comparable to Envie Bretagne as both operate in the refurbished electrical goods resale category, though Back Market scales online rather than via physical stores.
• Cash Converters: International secondhand retail franchise with French stores buying and selling used electronics and appliances. Comparable to Envie Bretagne on retail format and product category overlap.

Regional players

• reBuy: European recommerce company buying and reselling refurbished consumer electronics, primarily in German-speaking markets. Comparable in vertical integration of refurbishment and resale of electronics, though not directly competing in France.
• AfB Shop: European social enterprise specializing in refurbishment and resale of IT and electronics equipment across multiple countries. Comparable in mission and refurbished IT/electronics focus, though operating in Germany and other markets rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magasinenvie-35

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Envie Bretagne