What Brétéché does

Brétéché is a French multi-energy distribution company headquartered in Les Achards, Vendée, operating as a wholly-owned subsidiary of the Picoty group since 2009. Founded in 1950 by Raymond Brétéché, the company distributes fuels (diesel, gasoline, GNR), heating oil, biofioul, biofuels (HVO), lubricants, AdBlue, GNV, GPL, wood pellets, and — since 2023 — hydrogen, serving both individual homeowners (residential heating, boiler installation, maintenance) and professional customers across the agriculture, transport, construction, and industrial sectors. Its infrastructure spans 14 agencies and depots across 8 departments of the Grand Ouest of France (Finistère, Côtes-d'Armor, Morbihan, Ille-et-Vilaine, Loire-Atlantique, Mayenne, Maine-et-Loire, Vendée), 14 AVIA-branded service stations, and the Maguy e-commerce platform for 24/7 online ordering, with on-site bulk delivery via tanker trucks. The company holds ISO 9001 and ISO 14001 certifications and an Ecovadis Bronze/Silver RSE rating.

The business model is sales-led and transaction-based, with revenue generated through fuel distribution pass-through margins, lubricants and AdBlue sales (20,000 tonnes annually), and bundled services including heating installation and maintenance, tank cleaning, and telemetry. Smaller professional and residential customers are served through local agencies and digital channels, while larger enterprise clients in agriculture, transport, and construction receive direct on-site delivery and technical advisory. The 2023 addition of hydrogen distribution, alongside broader multi-energy diversification (HVO, GNV, GPL, EV charging), signals a strategic pivot toward energy-transition products while maintaining the legacy fuel distribution core.

Name

Brétéché

Legal name

Brétéché

Website

https://breteche.fr

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Brétéché is a French multi-energy distribution subsidiary of the Picoty group, operating 14 agencies and 14 AVIA stations across 8 departments in western France, serving residential and professional customers with fuels, lubricants, AdBlue, heating solutions, and alternative energies including hydrogen.

Ownership category

akta.pro rank

Product category

Fuel and Energy Distribution

NAICS

Petroleum Bulk Stations and Terminals (424710), Petroleum and Petroleum Products Merchant Wholesalers (4247), Gasoline Stations (4571), Fuel Dealers (4572)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Natural Gas Distribution (4924)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI), Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Fuel distribution
• Heating oil delivery
• AdBlue supply
• Industrial lubricants
• Alternative energy fuels

Headquarters

HQ city

Les Achards

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fuels and combustibles distribution: Distribution of road fuels (diesel, gasoline), non-road diesel (GNR), heating oil, biofioul, and biomass pellets to individuals and professionals across 8 departments. Revenue is generated through direct delivery to customer sites and at branded AVIA stations.
2. Lubricants and AdBlue distribution: Sale and delivery of automotive and industrial lubricants and AdBlue (20,000 tonnes delivered annually) to professional fleet operators, garages, and individual vehicle owners.
3. Heating installation and maintenance services: Technical services including boiler installation, maintenance, tank cleaning, and telemetry for heating equipment, offered as bundled services to both residential and commercial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Brétéché distributes petroleum products, biofuels, lubricants, AdBlue, and alternative energies (hydrogen, GNV, GPL, HVO) to both individual consumers and professional customers across 8 departments in the Grand Ouest of France. The company operates 14 agencies/depots and 14 AVIA-branded service stations, provides direct bulk delivery, and offers complementary services including heating equipment installation/maintenance, tank cleaning, and telemetry. It functions as a regional multi-energy distributor within the Picoty group.

Product overview

Brétéché operates as a multi-energy distribution company organized around two main customer segments. For residential customers, it provides heating oil (fioul, biofioul), wood pellets, installation and maintenance services, and environmental services including tank cleaning. For professional customers, it distributes road fuels, non-road diesel (GNR), lubricants, AdBlue, HVO, natural gas for vehicles (GNV), LPG, and hydrogen. The company also operates 14 AVIA-branded service stations and offers digital services through the Maguy e-commerce platform. Services include telemetry for consumption monitoring, heating installation and maintenance, and environmental services. Hydrogen was added to the portfolio in 2023 as part of energy transition strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Road Fuels (Diesel and Gasoline) Distribution of diesel (gazole) and gasoline (essence) road fuels for vehicles, serving both individual and professional customers through AVIA stations, agencies, and direct delivery in western France.
• Heating Oil (Fioul) Domestic heating oil distribution for residential customers across the Grand Ouest, with installation, maintenance, and tank cleaning bundled services.
• Biofioul (Biofuel Heating Oil) Biofuel heating oil for residential customers supporting home energy transition to lower-carbon heating.
• Wood Pellets and Logs (Granulés et bois) Wood pellets and logs for residential heating as part of renewable heating solutions for households.
• Non-Road Diesel (GNR) Non-road diesel fuel for agricultural, construction, and industrial machinery, supplied to professional customers across western France.
• AdBlue Diesel exhaust fluid (AdBlue) distribution to reduce nitrogen oxide emissions from diesel vehicles, with annual delivery volume of 20,000 tonnes across professional and retail customers.
• Lubricants (Lubrifiants) Industrial and automotive lubricants distributed to professional customers with quality specifications, including technical data sheets and a recommendation tool.
• HVO (Hydrotreated Vegetable Oil) Renewable diesel (HVO) fuel distributed for professional customers with fleet logistics as part of Picoty group's low-carbon alternative fuels.
• Hydrogen (Hydrogène) Hydrogen energy distribution introduced in 2023 as part of alternative energy expansion to support energy transition alongside traditional fuels and combustibles.
• Natural Gas for Vehicles (GNV) Compressed natural gas distribution for vehicles as part of alternative fuel offerings.
• AVIA Service Station Network Retail network of 14 AVIA-branded service stations operated by Brétéché across the western France territory, offering fuel and convenience services, some open 24/7.
• Heating Installation and Maintenance Services Installation, maintenance, and repair services for heating equipment including boilers, plus plumbing and sanitation services for residential customers.
• Tank Cleaning and Maintenance Services Tank cleaning, maintenance, and hydrocurage services for industrial and residential customers, including industrial waste collection, used oil collection, and sanitation services.
• Maguy E-commerce Platform Online sales platform (maguy-energies.com) enabling 24/7 ordering of fuels, combustibles, lubricants, and related services for both individuals and professionals.

Quantifiable outcome

• 250,000 m³ of fuels and combustibles delivered annually
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Picoty SAScoreStrategic or Co-development PartnerBrétéché is a distribution subsidiary of the Picoty group, having joined the group in 2009. As part of Picoty, it benefits from the group's 100+ years of energy expertise, the AVIA brand network, shared quality certifications (ISO 9001, ISO 14001), and access to the full multi-energy portfolio including hydrogen and biofuels.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Agilys: French independent distributor specializing in AdBlue, lubricants, and automotive fluids with bulk distribution to fleets and industry. Closely comparable to Brétéché's lubricants and AdBlue business lines (20,000 tonnes/year).
• Thevenin & Ducrot: Independent French regional fuel and lubricant distributor serving B2B customers (transport, agriculture, construction) with bulk delivery and depot network. Comparable business model and customer mix to Brétéché's professional segment.
• Picoty Atlantique: Direct sister subsidiary of Picoty group distributing fuels, combustibles, and lubricants across another region of western France. Highly comparable business model, product mix, and AVIA-brand strategy to Brétéché.
• Auvergne Carburants: Another Picoty-group regional fuel distributor serving central France with similar fuels, lubricants, and AdBlue portfolio. Directly comparable as a same-parent regional distribution subsidiary.
• Picoty Ouest: Sister Picoty subsidiary operating in overlapping Grand Ouest territory with fuel distribution, service stations, and professional services — a direct same-model peer under the same parent.

Broad incumbents

• Rubis SCA: Paris-listed independent energy group operating fuel distribution (Rubis Énergie) and LPG storage across France, the Caribbean, and Africa. A broader incumbent with overlapping downstream fuel distribution, lubricants, and retail-station activities.
• Dubreuil Group: French family-owned conglomerate that previously owned Brétéché (1999-2009) and continues to operate fuel distribution and automotive retail. Strategically and operationally comparable as a diversified French energy/automotive group.
• TotalEnergies Marketing France: French retail and B2B arm of TotalEnergies operating the largest national service-station network plus bulk fuel and lubricant distribution to professionals. The dominant national incumbent against which Brétéché's AVIA retail competes.

Regional players

• Wathou Group: French independent fuel distribution group headquartered in Normandy with depots and service stations across north-western France. Operates a comparable model of multi-energy B2B distribution and branded retail adjacent to Brétéché's Grand Ouest footprint.

Others

• AVIA International: Swiss-based international fuel brand and supply cooperative whose AVIA brand Brétéché operates under. A brand and supply partner rather than direct competitor, but defines the brand economics, card programs, and procurement terms Brétéché works within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/picotyenergies
• YouTubeyoutube.com/c/picoty/videos?app=desktop
• Facebookfacebook.com/PicotyEnergies
• LinkedInlinkedin.com/company/br-t-ch-
• Instagraminstagram.com/picoty.energies

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brétéché