Brewed Awakening Coffee Co.

What Brewed Awakening Coffee Co. does

Brewed Awakening Coffee Co. is a privately held, founder-owned Canadian specialty coffee and café operator founded in March 2011 by Lisa and Ken MacMurchy in Regina, Saskatchewan. The company runs five physical locations — four dine-in/drive-thru cafés in Regina and one in the lobby of the Delta downtown hotel in Calgary (opened 2022) — plus a central kitchen that supplies fresh food and baking to all sites daily. Its menu centers on espresso-based coffee drinks, baked goods, bagel sandwiches (via the BRWD Bagel Co. sub-brand), fruit smoothies, and seasonal items, with dairy-free, gluten-free, vegetarian, and vegan options across the range.

The business is structured around four revenue streams: retail coffee and food sales (in-store and takeout), drive-thru sales, a corporate and event catering arm (Brewed Catering) with a 48-hour lead time and Regina delivery, and a mobile specialty coffee cart called TIFFANY for events. Online ordering and gift cards are run through Square's e-commerce platform (brewedawake.square.site), and the company's marketing is concentrated on Instagram (@brewedawake), an email newsletter, and community engagement including school catering and local fundraising.

The customer base is primarily local general consumers (households and individuals) buying through the five locations, supplemented by a catering book that includes Regina schools and nonprofit clients such as Carmichael Outreach. With 21 employees, no institutional capital, no disclosed revenue, and a footprint limited to two Canadian provinces, Brewed Awakening is a small, bootstrapped regional operator that has grown steadily through unit expansion rather than scale capital or technology differentiation.

Name

Brewed Awakening Coffee Co.

Legal name

Brewed Awakening Coffee Co.

Website

https://brewedawakening.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Brewed Awakening Coffee Co. is a founder-owned Canadian specialty coffee operator running five cafés (four in Regina, one in Calgary) plus catering, a drive-thru, and a mobile coffee cart, serving local consumers and institutional catering clients in Saskatchewan and Alberta.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop / Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Specialty coffee retail
• Cafe and catering
• Mobile coffee service
• Bagel sandwich menu
• Quick-service coffee

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Coffee and Food Sales: In-store and takeout sales of coffee beverages, lattes, smoothies, baked goods, sandwiches, and bagels across 5 physical locations.
2. Catering Services: Corporate and event catering with customizable menus including breakfast items, lunch platters, and beverages. Orders require 48 hours minimum notice with delivery available within Regina for $25.
3. Drive-Thru Operations: Quick-service drive-thru coffee and food sales at the Winnipeg Street location, targeting on-the-go customers.
4. Mobile Coffee Cart: Tiffany, a mobile specialty coffee cart available for events and catering inquiries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Brewed Awakening Coffee Co. operates five physical café locations (four in Regina and one in Calgary) serving coffee drinks, lattes, smoothies, baked goods, sandwiches, bagels, and seasonal menu items. The company also provides corporate and event catering services, operates a mobile specialty coffee cart (TIFFANY) for events, and offers online takeout ordering through Square.

Product overview

Brewed Awakening Coffee Co. operates as a multi-location coffee shop business with five locations (four in Regina, one in Calgary). The core offering centers on café services featuring coffee drinks, made-to-order food including bagel sandwiches, baked goods, and smoothies, with catering capabilities for corporate events. The company offers distinct service formats including dine-in locations, a drive-thru, and a mobile specialty coffee cart (TIFFANY), with a sub-brand BRWD Bagel Co. available at the East location. Online ordering is facilitated through Square e-commerce integration.

Differentiator

Problem solved

Functional benefit

Brands

• BRWD Bagel Co. Made-to-order bagel sandwich offering available at the East location.

Products and services

• Brewed Awakening Coffee Co. Core Café Services Full-service café operations across five locations (four in Regina, one in Calgary) offering espresso, lattes, drip coffee, fruit smoothies, baked goods, sandwiches, and seasonal specialty items, with dairy-free, gluten-free, vegetarian, and vegan options.
• Brewed Catering Corporate and event catering service offering breakfast items, lunch platters, sandwiches, wraps, soups, salads, baked goods, and fair trade organic drip coffee, with customizable menus for schools, businesses, and community functions.
• BRWD Bagel Co. Made-to-order bagel sandwich sub-brand available at the East and Dewdney Avenue locations, featuring house-made cream cheeses and signature bagelwiches combining Canadian back bacon, eggs, cheeses, and avocado smash.
• TIFFANY Mobile Specialty Coffee Cart Mobile specialty coffee cart service deployed for private events, weddings, corporate functions, and other catering inquiries, bringing on-site specialty coffee service to venues across Regina and surrounding areas.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SquarecoreTechnology or IntegrationSquare provides the e-commerce platform for online ordering and gift card services. The company uses Square's ordering system (brewedawake.square.site) for takeout orders and Square's gift card platform.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Tim Hortons: Canada's dominant QSR coffee and bakery chain with ~4,000+ locations nationwide. Competes directly with Brewed Awakening on coffee, breakfast sandwiches, and baked goods in the same Canadian Prairie markets, but at vastly greater scale.
• McDonald's Canada (McCafé): Mass-market QSR whose McCafé platform competes on price-driven coffee and drive-thru service. Direct competitive overlap with Brewed Awakening's drive-thru unit and on-the-go coffee customer base.
• Starbucks: Global specialty coffee chain with a major Canadian presence including Calgary and Regina. Overlaps with Brewed Awakening on espresso beverages, lattes, and breakfast items; offers a broader digital and loyalty infrastructure.

Direct peers

• Balzac's Coffee Roasters: Ontario-based specialty coffee roaster and café chain that roasts its own beans and operates multiple café locations. Comparable as an independent, premium-positioned multi-unit Canadian coffee chain.
• Second Cup: Canadian specialty coffee chain focused on premium coffee and café experiences, with franchised locations across Canada. Closest comparable in terms of independent-café positioning and specialty coffee focus.
• Bridgehead Coffee: Ottawa-based specialty coffee chain with its own roastery and 15+ café locations. Similar profile as a small, multi-location Canadian independent coffee chain with values-driven positioning.
• Blenz Coffee: Western Canadian specialty coffee chain headquartered in British Columbia with franchised units across the Prairies. Comparable size and specialty coffee positioning to Brewed Awakening, with similar café-bakery menu.

Regional players

• Indigo Café: Cafés operated inside Indigo/Chapters bookstores in Canada. Adjacent competitor for café-seating occasions and a comparable in-store coffee retail model; not a direct specialty coffee competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brewedawake
• LinkedInlinkedin.com/company/brewedawakening

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewed Awakening Coffee Co.