Briarwood Presbyterian Church

What Briarwood Presbyterian Church does

Briarwood Presbyterian Church is a non-profit religious congregation of the Presbyterian Church in America (PCA) headquartered at 2200 Briarwood Way in Birmingham, Alabama. Founded in 1960, it operates a multi-congregational model serving English, Hispanic, Japanese, and Korean language worshippers through purpose-built satellite locations, supported by approximately 105 paid staff organized into a Senior Leadership Team, Shepherding Team, Ministries Team, Missions Ministries Team, and Administrative Services Team. The church runs 120+ ministries spanning nursery through senior adults, three primary Sunday services plus Wednesday MidWeek programming, and lifecycle discipleship across small groups, Sunday School, and demographic-specific ministries.

The organization's core technology footprint centers on its content distribution platform: a church-owned radio station, WLJR-FM 88.5, and a multi-channel streaming stack delivering live and on-demand worship via website, Facebook Live, Apple TV, Roku, Vimeo, and the Briarwood App. It owns and operates nine subsidiary programs — Briarwood Christian School (K-12), Birmingham Theological Seminary, Briarwood Ballet, Quest Recreation Outreach, the Briarwood Christian Bookstore, WLJR Radio, Christian Medical Ministry of Alabama, Young Business Leaders, and Women Business Leaders — which together extend its footprint into education, arts, recreation, retail, broadcasting, and professional fellowship.

Revenue is generated through a mix of recurring and one-time donation streams — General Fund tithes and offerings (recurring, given in-service, by mail, bank draft, or card), an annual Faith Promise above-tithe designated for world missions, a Mercy Ministry Fund, building/capital campaigns, memorials and honorariums, bookstore retail sales (SKUs priced $2.83–$51.00 plus gift certificates), and facility rental income. The church does not publicly disclose financial figures.

Name

Briarwood Presbyterian Church

Legal name

Briarwood Presbyterian Church

Website

https://briarwood.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Briarwood Presbyterian Church is a non-profit PCA congregation in Birmingham, Alabama offering worship, K-12 and seminary education, ballet, recreation outreach, radio broadcasting, and global mission support to its members and Birmingham community.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: General Fund contributions supporting day-to-day ministries including worship, community outreach, operations, and member spiritual needs. Given during Sunday worship services, by mail, bank draft online, or credit/debit card online.
2. Faith Promise (World Missions): Annual offering above the tithe specifically designated for World Missions ministries, supporting approximately 225 missionaries under 60 mission agencies internationally and 130 missionaries in the US.
3. Mercy Ministry Fund: Offerings above the tithe for distributing mercy funds, responding to community needs, and mercy programs to seek the lost.
4. Building/Capital Campaigns: One-time offerings above tithe for new building programs, campus expansion, debt reduction, and other capital needs.
5. Memorials and Honorariums: One-time or recurring gifts to honor or remember individuals.
6. Bookstore Sales: Revenue from Briarwood Christian Bookstore selling theology, biography, counseling, Christian living, fiction titles, Bibles, gifts, and merchandise created by local artists. Online store available at briarwood.org/webstore.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Briarwood Presbyterian Church is a PCA congregation that operates Christian worship services, age- and language-specific ministries, affiliated Christian education (K-12 and seminary), counseling, mercy, and community outreach programs, supported by tithes, offerings, and bookstore sales. It delivers these services through a Birmingham-area campus, satellite ethnic congregation sites, the WLJR-FM 88.5 radio station, multi-platform livestreaming, and a mobile app.

Product overview

Briarwood Presbyterian Church offers a diverse portfolio of ministry products and services centered around Christian worship, education, and community outreach. The church operates its primary digital platforms including online streaming video, the BriarwoodPCA App for mobile access, and WLJR-FM 88.5 radio for audio broadcasts. Key retail and educational services include the Briarwood Christian Bookstore (online and on-site), Briarwood Christian School (K-12), and Birmingham Theological Seminary. The church provides support services such as Counseling Ministry, Mercy Ministry, and Nursery Ministry, along with arts education through Briarwood Ballet. Community engagement programs include Small Groups, Ethnic Congregations (Hispanic, Japanese, Korean), and various outreach initiatives including Quest Recreation Outreach.

Differentiator

Problem solved

Functional benefit

Brands

• Briarwood Christian School: K-12 Christian education institution
• Birmingham Theological Seminary
• Briarwood Ballet
• Quest Recreation
• Briarwood Christian Bookstore
• WLJR Radio
• Briarwood App

Products and services

• Sunday Worship Services Weekly Christian worship services held on the Birmingham campus and broadcast via livestream, FM radio, and online platforms for members, visitors, and the broader community.
• Small Groups Interactive Bible studies, prayer, fellowship, and ministry through Home Groups, Pastor's Inquirers Class, men's and women's groups, youth groups, and support groups for members and visitors.
• Nursery Ministry Childcare and age-appropriate programming for children 8 weeks through 3 years old during Sunday services, Wednesday nights, and through weekday drop-in sessions for members.
• Ethnic Congregations (Hispanic, Japanese, Korean) Multi-congregational model offering separate Hispanic, Japanese, and Korean language worship services with their own pastors, Bible education, and lay leaders for Birmingham's international community.
• Briarwood Christian School (K-12) K-12 Christian educational institution operating on the Briarwood campus, providing faith-based education from kindergarten through twelfth grade.
• Birmingham Theological Seminary Seminary-level theological education program offering courses, distance education, and ministry training for pastors, ministry leaders, and lay students.
• Briarwood Ballet Classical ballet and dance education program operating in a Christ-centered environment for students age three through high school, including a Summer Dance Intensive and performance opportunities.
• Counseling Ministry Pastoral counseling services providing Christian-based guidance for individuals, families, and those facing grief, crisis, and various life challenges.
• Mercy Ministry Ministry that distributes mercy funds, responds to needs of members and the broader community, and runs outreach programs to seek the lost.
• Briarwood Christian Bookstore On-site and online Christian bookstore offering theology, biography, counseling, Christian living, fiction titles, children's books, Bibles, and gift items, with many merchandise items created by local Birmingham artists.
• Online Streaming Video (Livestream Worship) Live and on-demand video streaming of Sunday worship services available via website, Facebook Live, Apple TV, Roku, and the Briarwood App for members and remote participants.
• WLJR-FM 88.5 Radio Broadcast Church-owned FM radio station broadcasting live audio of Sunday morning worship services and the InPerspective daily radio program, with online streaming at playwljr.com.
• Briarwood App Mobile application for accessing church content, streaming worship services, and staying connected with Briarwood's ministries and resources.
• Quest Recreation Outreach Recreation-based outreach ministry using sports and recreation activities to serve the Birmingham community, operated under Briarwood's umbrella.
• Christian Medical Ministry of Alabama Medical ministry outreach that brings together healthcare professionals for missions, fellowship, and service to the community.
• Young Business Leaders (YBL) Fellowship and ministry for young business professionals, including small groups, events, and missions engagement under Briarwood's umbrella.
• Women Business Leaders (WBL) Fellowship and ministry for women in business, led by an interim director under Briarwood's umbrella.
• Facility Rental Services Worship Center and other campus facilities available for community events, weddings, and meetings by reservation.
• Global and U.S. Missions Partnership Program Faith Promise and U.S. Missions program that provides financial and prayer partnership for approximately 225 missionaries under 60 mission agencies internationally and 130 missionaries and 50 Christian organizations in the United States.

Quantifiable outcome

• Supports 225+ missionaries under 60 mission agencies internationally
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Presbyterian Church in America (PCA)coreStrategic or Co-development PartnerBriarwood is a congregation of the Presbyterian Church in America, adhering to Presbyterian governance with teaching elders (pastors), ruling elders (elected lay leaders), and deacons. The church operates under the PCA's doctrinal standards including the Westminster Confession of Faith.
• North American Presbyterian and Reformed Churches (NAPARC)minorStrategic or Co-development PartnerPCA is a member of NAPARC, which includes Briarwood through its denominational affiliation.
• National Association of EvangelicalsminorStrategic or Co-development PartnerPCA is a member of the National Association of Evangelicals, with Briarwood participating through denominational membership.
• 60 Mission Agencies (225+ missionaries)coreStrategic or Co-development PartnerBriarwood maintains financial partnership with approximately 225 missionaries serving under 60 mission agencies globally through its World Missions program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coral Ridge Presbyterian Church: PCA congregation in Fort Lauderdale, FL, known for broadcast media (Coral Ridge Ministries) and Presbyterian teaching. Directly comparable in denomination, broadcast distribution model, and congregational programming.
• Highland Park Presbyterian Church: Historically large Presbyterian congregation in Dallas with comparable ministry scale and theological orientation. Directly comparable as a sister Presbyterian church of similar size.
• McLean Presbyterian Church: Large PCA congregation in McLean, VA, with comprehensive life-stage ministries and an affiliated seminary-equivalent program. Operates at a similar scale and denominational positioning to Briarwood.
• Christ Presbyterian Church (Nashville): PCA congregation in Nashville with extensive ministry portfolio, theological training, and missions engagement. Comparable in denomination, scale, and breadth of ministries to Briarwood.
• Church of the Highlands: Large Birmingham, Alabama-based congregation operating a multi-campus, multi-ministry model with its own broadcasting, K-12 school (Heritage), and extensive community outreach. Direct geographic and functional peer to Briarwood's Birmingham ministry footprint.

Broad incumbents

• Second Baptist Church (Houston): Large Houston-area congregation with a K-12 school (Second Baptist School), broadcasting, and extensive community programs. Comparable scale and ministry breadth but Baptist rather than Presbyterian, making it a broad incumbent peer.
• North Point Community Church: Large multi-campus evangelical congregation in Atlanta metro with extensive online distribution (North Point Ministries). Comparable scale and media reach but non-Presbyterian denomination makes it a broad incumbent rather than a direct peer.

Regional players

• South Highland Presbyterian Church: PCA-affiliated Presbyterian church in Birmingham, AL, sharing denominational alignment and local market with Briarwood. Comparable size and Presbyterian governance model make it a relevant regional peer, though smaller in scope than Briarwood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Customer concentration

• Xx.com/briarwoodpca
• Facebookfacebook.com/briarwoodpca
• Instagraminstagram.com/briarwoodpca
• LinkedInlinkedin.com/company/briarwood-presbyterian-church

Revenue estimate

Valuation estimate

Number of profiles

Profiles44 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Briarwood Presbyterian Church