Brick & Spoon
Brick & Spoon is a southern US franchise restaurant chain serving upscale-casual breakfast, brunch, and lunch, with 11+ units across five states and a Build-Your-Own Bloody Mary signature offering.
- Company typePrivate
- Founded-
- HeadquartersHouston, Texas, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Brick & Spoon does
Brick & Spoon is a privately held franchise restaurant concept operated by Eggspressions of North America LLC, headquartered at 650 Poydras Street in New Orleans, Louisiana. The company operates an upscale-casual breakfast, brunch, and lunch concept with southern-inspired cuisine and a signature Build-Your-Own Bloody Mary program offering 50+ customization options, supported by a full bar program with cocktails, mimosas, café creations, beer, and wine. As of the available data, 11+ franchise locations are operating across the southern United States, including markets in Alabama, Florida, Mississippi, Tennessee, and Texas.
Brick & Spoon firmographics
Firmographics- Name
- Brick & Spoon
- Legal name
- Eggspressions of North America LLC
- Website
- https://brickandspoonrestaurant.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brick & Spoon is a southern US franchise restaurant chain serving upscale-casual breakfast, brunch, and lunch, with 11+ units across five states and a Build-Your-Own Bloody Mary signature offering.
- Ownership category
- akta.pro rank
Brick & Spoon industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Breakfast & Brunch Fast Casual (THAFABAL), Casual Dining Restaurants (THAFACAB)
Keywords
Where Brick & Spoon is headquartered
LocationHeadquarters
- HQ city
- Houston, Texas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brick & Spoon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Sales: Revenue from serving customers breakfast, brunch, and lunch in restaurant locations. Menu includes full food service, cocktails, bloody marys, mimosas, coffee drinks, and other beverages.
- Catering Services: Catering revenue from events including corporate lunches, weddings, parties, and other gatherings. Catering requires 72 hours advance notice.
- Franchise Fees: Initial franchise fees and ongoing royalties from franchisee locations. Franchise qualifications require $250,000 in non-borrowed personal resources and $1,000,000 net worth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard dine-in menu with cocktails and beverages |
| Other | Multi-year contract | Catering services for events |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Brick & Spoon product offering
Product offeringCore offering
Brick & Spoon operates upscale-casual dine-in brunch restaurants serving southern-inspired breakfast, brunch, and lunch menus with signature cocktails, mimosa towers, café creations, and a Build Your Own Bloody Mary program featuring more than 50 customization options. The company also provides off-site catering for corporate and private events and licenses its brand to franchise operators across the southern United States.
Product overview
Brick & Spoon is an upscale casual brunch restaurant chain offering breakfast, brunch, and lunch dining. The core product is the dine-in restaurant experience featuring a full menu of southern-inspired dishes including signature Build Your Own Bloody Marys (50+ options), classic breakfast items (omelets, pancakes, French toast), brunch specialties (shrimp & grits, benedicts), fresh salads, burgers, sandwiches, and entrees. Supporting services include off-site catering with 72-hour notice, franchise opportunities, and career applications. The beverage program features cocktails, mimosas, café creations, beer, and wine. All menus vary by location.
Differentiator
Problem solved
Functional benefit
Products and services
- Brick & Spoon Restaurant (Dine-In) Upscale casual breakfast, brunch, and lunch dine-in experience featuring southern-inspired cuisine, signature cocktails, mimosa towers, café creations, and Build Your Own Bloody Marys. Served across 11+ franchise locations in Alabama, Florida, Mississippi, Tennessee, and Texas.
- Catering Services Off-site catering for events including corporate lunches, weddings, rehearsal dinners, showers, cocktail receptions, birthdays, bachelor/bachelorette parties, fundraisers, graduations, holidays, meetings, photo/film shoots, private dinners, alumni events, and sporting events. Requires 72 hours advance notice.
- Franchise Program Franchise opportunity for qualified individuals with prior business experience, $250,000 in non-borrowed personal resources, and $1,000,000 net worth. Process includes inquiry form, phone consultation, corporate discovery day, franchise agreement review, and restaurant build with typical 6-8 month timeline from signing to opening.
Companies that use Brick & Spoon
Customer profileSegments3 records
Ideal customer profiles3 records
Brick & Spoon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Brick & Spoon partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Brick & Spoon competitors and assessment
Company assessmentBroad incumbents
- IHOP: IHOP is a national, multi-thousand-unit breakfast-focused franchise chain. It is broader and more commodity than Brick & Spoon, but competes for the same breakfast/brunch diner occasions and represents the scaled incumbent benchmark for franchise breakfast economics.
- Cracker Barrel: Cracker Barrel is a publicly traded, multi-hundred-unit country-store restaurant chain with a strong Southern hospitality identity and breakfast daypart focus. While much larger and broader in offering than Brick & Spoon, it occupies overlapping customer psychographics for Southern-style breakfast/brunch dining.
- Waffle House: Waffle House is a regional (Southeastern US), multi-thousand-unit breakfast-focused diner chain with strong Southern identity. While it operates a different service model (counter service) than Brick & Spoon, it competes directly for breakfast/brunch occasions in many of the same Southern markets where Brick & Spoon operates.
- Denny's: Denny's is a national, multi-thousand-unit breakfast-focused diner franchise with all-day breakfast positioning. While Denny's is a far broader, mass-market competitor than Brick & Spoon, it competes for diner traffic across multiple dayparts and provides a relevant comparable for franchise infrastructure at scale.
Direct peers
- Eggspectation: Eggspectation is a brunch and breakfast restaurant concept with multiple locations on the East Coast and Mid-Atlantic. It overlaps with Brick & Spoon on the breakfast/brunch specialization, full-service casual dining, and the 'egg-focused' brand positioning that drives brand recall in the brunch category.
- Another Broken Egg: Another Broken Egg is a Southern-inspired upscale brunch franchise with multiple locations across the US. It is arguably the closest direct competitor to Brick & Spoon — same brunch daypart, similar Southern culinary positioning, franchise-driven growth model, and similar target demographic of adults seeking premium brunch experiences.
- Snooze, an A.M. Eatery: Snooze is a brunch-focused full-service restaurant concept with locations across multiple US markets. Comparability with Brick & Spoon is strong on the brunch specialization, full-service model, creative cocktail/bloody mary program, and a similar target demographic of adults seeking elevated casual brunch.
- Black Bear Diner: Black Bear Diner is a regional, family-style casual dining franchise with strong presence across the Southern and Western US. Comparability with Brick & Spoon lies in the regional family-casual positioning, full-service model with breakfast/brunch focus, and the franchise-driven expansion that has built it into a multi-state chain.
- First Watch: First Watch is a publicly-traded (or recently taken-private) daytime café chain specializing in breakfast, brunch, and lunch. It overlaps with Brick & Spoon in the upscale breakfast/brunch/lunch daypart, full-service model, and recent franchise-friendly growth — the most direct public comparable for unit economics and customer demographics.
Emerging players
- Hash House A Go Go: Hash House A Go Go is a brunch-focused, 'twisted farm food' concept with multiple West Coast and Midwest locations. Comparability with Brick & Spoon lies in the upscale brunch daypart, full-service model, and creative cocktail/brunch positioning targeting adults seeking elevated casual dining.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Brick & Spoon social profiles
Digital presenceBrick & Spoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brick & Spoon leadership team
Management profileNumber of profiles
Brick & Spoon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brick & Spoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brick & Spoon
What does Brick & Spoon do?
Brick & Spoon operates upscale-casual dine-in brunch restaurants serving southern-inspired breakfast, brunch, and lunch menus with signature cocktails, mimosa towers, café creations, and a Build Your Own Bloody Mary program featuring more than 50 customization options. The company also provides off-site catering for corporate and private events and licenses its brand to franchise operators across the southern United States.
Is Brick & Spoon a public or private company?
Brick & Spoon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brick & Spoon founded?
Brick & Spoon was founded in -1. It employs 1 to 10 people.
Where is Brick & Spoon based?
Brick & Spoon is headquartered in Houston, Texas, United States, in the North America region.
How does Brick & Spoon make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are catering Services and franchise Fees.
Who are Brick & Spoon's main competitors?
Broad incumbents on record are IHOP, Cracker Barrel, Waffle House and Denny's. Direct peers are Eggspectation, Another Broken Egg, Snooze, an A.M. Eatery, Black Bear Diner and First Watch. Hash House A Go Go is listed as an emerging player.
Does Brick & Spoon have an API?
No public API is recorded for Brick & Spoon.
What industry is Brick & Spoon in?
Brick & Spoon's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFABAL, Breakfast & Brunch Fast Casual. Its NAICS code is 722511 and its SIC code is 5812.