Les Bricos du Cœur

What Les Bricos du Cœur does

Les Bricos du Cœur is a French non-profit association (Association Loi 1901), founded in 2013 and headquartered in Lille, Hauts-de-France, that operates a three-part model addressing the renovation needs of social welfare structures. Its flagship program, Chantiers Solidaires, organizes volunteer-driven renovation worksites at associations, foundations, public hospitals, and EHPADs, completing over 1,422 projects since inception and reaching 1,000 completed worksites in 2024. A second program, Dons Solidaires (launched in 2021), redistributes surplus and discontinued home-improvement inventory from corporate donors to beneficiary structures, embedding a circular-economy mechanic. The third, Quincaillerie Solidaire, is a physical solidarity hardware store in Haubourdin selling donated DIY and home-improvement products at low prices to individuals in precarious situations, bursary students, and partner-referred beneficiaries.

The association is staffed by 14 employees organized into five poles (Social Missions, Expansion & Development, Communication & Reputation, Logistics Flows, Support Functions) and mobilizes a community of more than 2,000 volunteers annually. Funding and resource inflows come from individual financial donations (processed via Hello Asso and eligible for a 66% tax deduction under the association's recognized general-interest status granted in 2016), corporate partnerships (notably Adeo Services/Leroy Merlin, Bricoman, Weldom, Saint-Gobain, Ryobi, Cromology, EY, and Salesforce) for cash, material, and volunteer-time contributions, and retail margin from the Quincaillerie Solidaire. Its technology stack is intentionally lightweight — a WordPress website built by agency Les Enchanteurs, Hello Asso for online giving, and standard social media channels — with no proprietary platform or disclosed AI capability; operational scale derives from community mobilization and partner logistics rather than technology differentiation.

Go-to-market is community-led and event-driven: the annual Quinzaine Solidaire (currently in its 8th edition) concentrates mobilization into a two-week window producing dozens of projects at once, and a music festival marks organizational milestones. Geographic focus is Hauts-de-France with expanding national and international engagement. The model targets four beneficiary segments: social welfare structures needing renovation, people in precarious situations needing affordable materials, bursary students, and corporate partners seeking CSR engagement.

Name

Les Bricos du Cœur

Legal name

Association Loi 1901 Les Bricos du Coeur

Website

https://bricosducoeur.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Bricos du Cœur is a Lille-based French non-profit association founded in 2013 that organizes volunteer-led renovation worksites, redistributes surplus building materials from corporate partners, and operates a solidarity hardware store for social welfare structures and people in precarious situations.

Ownership category

akta.pro rank

Product category

Non-profit Community Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Community Food Services (624210), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Material Reuse & Upcycling Services (Non-recycling Transformation) (EUAIANAJ), Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Community renovation projects
• Volunteer solidarity worksites
• Donation redistribution programs
• Solidarity hardware retail
• Social welfare support

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Financial Donations: The association receives financial donations from individuals and companies. Donations to French associations recognized as being of general interest qualify for a 66% tax deduction on income tax, up to 20% of taxable income. Example: a €100 donation costs only €34 after tax deduction.
2. Material Donations from Companies: Companies donate surplus stock, discontinued products, or unused materials related to housing improvement and DIY (tools, paint, flooring, furniture, etc.). These donations are redistributed to beneficiary structures or sold at the Solidarity Hardware Store.
3. Solidarity Hardware Store Sales: The Quincaillerie Solidaire in Haubourdin sells donated products at very low prices to beneficiaries including recipients of social minima, scholarship students, social structures, and engaged local actors. Access is provided through partner structures that issue access cards.
4. Corporate Partnerships: Companies engage through skills-based volunteering (mécénat de compétence), corporate volunteer days for solidarity worksites, financial support, and product donations. Partners benefit from CSR impact and tax deductions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Les Bricos du Cœur is a French non-profit association that mobilizes volunteers and corporate partners to renovate and improve the premises of social welfare organizations (associations, foundations, public hospitals, EHPADs) through small-scale solidarity worksites (painting, flooring, gardening, furniture assembly). It also runs a product-donation program (Dons Solidaires) that redistributes surplus DIY and housing materials from companies to beneficiary structures, and operates a physical solidarity hardware store (Quincaillerie Solidaire) in Haubourdin that sells donated products at low prices to people in precarious situations.

Product overview

Les Bricos du Cœur operates as a unified non-profit association offering three interconnected programs: Chantiers Solidaires (solidarity construction projects), Dons Solidaires (product donations), and Quincaillerie Solidaire (solidarity hardware store). The Chantiers Solidaires are the core offering—hands-on renovation projects where volunteers improve living and working spaces for social welfare organizations. Dons Solidaires complements this by facilitating product donations from companies to beneficiary structures. The Quincaillerie Solidaire, located in Haubourdin, extends the mission by providing low-cost building materials and tools directly to individuals in need. The annual Quinzaine Solidaire event amplifies impact by mobilizing concentrated effort across multiple projects.

Differentiator

Problem solved

Functional benefit

Brands

• Chantiers Solidaires: Solidary construction projects to improve the daily lives of structures with a social vocation and their beneficiaries.
• Dons Solidaires
• Quincaillerie Solidaire

Products and services

• Chantiers Solidaires (Solidarity Construction Projects) Volunteer- and corporate-led renovation and improvement worksites (painting, flooring, gardening, furniture assembly, small repairs) executed on the premises of social welfare organizations, foundations, public hospitals, and EHPADs in Hauts-de-France and across France. Targets under-resourced social structures that lack the budget for facility improvements.
• Dons Solidaires (Solidarity Product Donations) Corporate material donation program that channels unsold stock, discontinued collections, and surplus DIY/housing products (tools, paint, flooring, furniture, hardware) from companies to beneficiary social structures, supporting circular-economy reuse and helping beneficiary organizations reduce operating costs.
• Quincaillerie Solidaire (Solidarity Hardware Store) Physical retail store in Haubourdin (near Lille) that sells new donated products (painting materials, tools, hardware, home materials, decoration accessories, maintenance products) at very low prices to beneficiaries of social minima (RSA), bursary students, social structures, and engaged local actors. Access is mediated by partner structures that issue access cards. Also offers tool lending, advice, and workshops.
• Quinzaine Solidaire (Solidarity Fortnight) Annual two-week intensive solidarity event during which the association mobilizes volunteers, corporate teams, and partners to execute a concentrated batch of solidarity worksites across multiple beneficiary locations, amplifying impact and visibility.

Quantifiable outcome

• 1422+ completed solidarity worksites since 2013
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Leroy MerlincoreGTM or Marketing PartnerMajor retail partner for DIY and home improvement products. Leroy Merlin provides material donations and employee volunteers for solidarity worksites. The partnership supports the association's core mission of improving social structures' facilities.
• Adeo ServicescoreGTM or Marketing PartnerParent company of Leroy Merlin and other home improvement brands. Provides significant support including employee volunteers, donations, and logistics capabilities for worksites.
• BricomancoreGTM or Marketing PartnerDIY and building materials retailer that supports the association with material donations and volunteer engagement.
• WeldommajorGTM or Marketing PartnerRegional DIY retailer supporting the association's actions with donations and volunteer participation.
• Saint-GobaincoreGTM or Marketing PartnerListed among financial partners. Major materials group providing donations and support for solidarity projects.
• RyobimajorGTM or Marketing PartnerPower tools manufacturer providing equipment donations and brand support for the association's renovation worksites.
• CromologymajorGTM or Marketing PartnerPaints and coatings manufacturer that likely supplies painting materials for renovation worksites.
• SalesforceminorGTM or Marketing PartnerTechnology partner providing software solutions support, likely through CRM or cloud services donations.
• EYmajorGTM or Marketing PartnerProfessional services firm that mobilizes employees as volunteers for solidarity worksites, providing team building and CSR impact.
• MacCainminorGTM or Marketing PartnerFood company engaged as a partner supporting the association's activities.
• Compagnons BâtisseurscoreStrategic or Co-development PartnerSimilar mission organization focused on home improvement through auto-rehabilitation accompanied (ARA). Collaboration on worksites such as the 5-day renovation at Dinan offices in June 2026.
• La CordéemajorStrategic or Co-development PartnerAssociative, independent school serving children from priority neighborhoods in Roubaix. Benefited from multiple solidarity worksites including outdoor renovation and corridor painting.
• Association BullemajorStrategic or Co-development PartnerAssociation supporting parent caregivers of children with disabilities. Benefited from painting works at their extension premises in Roubaix.
• La Sauvegarde du NordmajorStrategic or Co-development PartnerOne of the largest social economy associations in Hauts-de-France, supporting vulnerable people. Worksites conducted at Seclin facilities with Leroy Merlin Villeneuve d'Ascq volunteers.
• Les Restos du CœurmajorStrategic or Co-development PartnerNational food aid association founded by Coluche. Worksites conducted at Sin-le-Noble center with ADEO Services volunteers.
• AFEJImajorStrategic or Co-development PartnerSocial organization running the CHRS Jean Macé in Dunkerque, part of the Site Insertion Flandres. Multiple worksites conducted through the IWAZ project.
• CHU de LillemajorStrategic or Co-development PartnerOne of Europe's largest university hospital centers. Worksites conducted at the Institut Cœur-Poumon with ADEO Services volunteers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Secours Populaire Français: Major French nonprofit providing material and social assistance to people in precarious situations. Comparable as a national nonprofit brand competing for the same donor and corporate-partner mindshare.
• Les Restos du Cœur: Iconic French food-aid association and active partner of Les Bricos du Cœur. Comparable in brand recognition, donor mobilization, and reliance on volunteer networks, though focused on food rather than housing renovation.
• Croix-Rouge française: Largest French humanitarian nonprofit with broad social welfare programs including housing aid, emergency relief, and volunteer mobilization. Comparable as a recipient/mobilizer of corporate volunteers and donor funds, but with much broader scope.
• Fondation Abbé Pierre: Major French nonprofit focused on housing for people in difficulty. Comparable as a national brand in the same beneficiary space (precarious housing), competing for donors, media attention, and corporate housing-CSR partnerships.

Direct peers

• Habitat et Humanisme: French nonprofit providing housing solutions for people in precarious situations. Listed as a customer of Les Bricos du Cœur and operates a directly comparable mission of improving housing conditions for vulnerable populations.
• Emmaüs: Federation of French nonprofit organizations running thrift stores, material recovery, and social insertion programs. Closely comparable to Les Bricos du Cœur's circular-economy and solidarity-retail model (Quincaillerie Solidaire) operating at much larger national scale.
• Compagnons Bâtisseurs: National network mobilizing volunteers for home-improvement works and 'auto-réhabilitation accompagnée' for vulnerable households. Identical mission and beneficiary profile; explicitly listed as a collaboration partner of Les Bricos du Cœur.
• Petits Frères des Pauvres: Nonprofit supporting elderly people in difficulty, including housing/living-condition improvements. Listed as a customer and operates a directly comparable target beneficiary segment with renovation activity.
• Dons Solidaires (organization): National nonprofit platform dedicated to corporate product donation and responsible reuse. Shares Les Bricos du Cœur's Dons Solidaires product-line name and directly comparable mission of redirecting corporate surplus inventory to beneficiaries.

Emerging players

• Réseau Cocagne: National network of solidarity gardening/farming enterprises employing people in insertion. Comparable as a French social-solidarity enterprise model combining volunteer/employee engagement, circular use of resources, and tiered social mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/les-bricos-du-coeur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Bricos du Cœur