What Brighthouse does

Brighthouse Strategic Consulting is a privately-held boutique advisory firm headquartered in Mandurah, Western Australia, providing strategic planning, feasibility studies, business case consulting, and design services for tourism accommodation and community infrastructure projects. The firm concentrates on five vertical practice areas: caravan parks and tourist accommodation, lifestyle villages and park homes, affordable housing development (including shared equity and PPP models), construction and mining worker camps, and indigenous tourism and accommodation. Client work is delivered primarily to Western Australian government agencies (notably Tourism WA and the Shire of Serpentine Jarrahdale) and a small set of private developers, with the firm citing authorship of the state's definitive caravan and camping strategy and credited design work on funded projects including the AUD $7.6 million Broome Sanctuary Road Holiday Park.

The firm has no proprietary software platform; its intellectual property is the body of strategic reports, policy inputs, and project designs authored over more than a decade, augmented by a consumer-facing iPhone app (Find A Park, launched 2011) that functions as a caravan park directory for Australia and New Zealand. The team of 13 operates without disclosed AI tooling, integrations, or technology stack, and the firm's competitive differentiation rests on specialist regulatory knowledge (notably the 1995 Caravan and Camping Grounds Act), domain expertise in WA accommodation economics, and a track record of converting strategy into government-funded capital outcomes.

Revenue is generated through project-based professional services engagements. Pricing is not publicly disclosed and is negotiated per engagement, with the firm's value proposition centred on producing feasibility studies and business cases that enable clients to secure government funding rather than on subscription or SaaS revenue. Geographic scope is explicitly Western Australia, with limited evidence of interstate or international expansion beyond the consumer-facing app footprint.

Name

Brighthouse

Legal name

Brighthouse Consulting

Website

https://brighthouse.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Brighthouse Strategic Consulting is a boutique Western Australian firm providing strategic planning, feasibility studies, business cases, and design services for tourism accommodation, caravan parks, lifestyle villages, affordable housing, and worker camps across government and private sector clients.

Ownership category

akta.pro rank

Product category

Tourism Accommodation Consulting

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Tourism accommodation consulting
• Feasibility study services
• Business case development
• Caravan park advisory
• Tourism strategy consulting

Headquarters

HQ city

Mandurah, WA

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Brighthouse provides strategic consulting services including feasibility studies, business cases, tourism strategies, marketing plans, and design services for government and private sector projects in tourism accommodation and economic development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brighthouse Strategic Consulting provides specialized strategic consulting services for tourism accommodation projects, including feasibility studies, business case preparation, design services, tourism strategy development, marketing plans, and community consultation. The firm serves government agencies and private sector clients primarily in Western Australia, advising on caravan parks, lifestyle villages, affordable housing, construction and mining worker camps, and Indigenous tourism accommodation developments.

Product overview

Brighthouse Strategic Consulting operates as a strategic consulting firm offering a portfolio of advisory services rather than a unified software product platform. The core offerings center on tourism accommodation development consulting, including specialist services for caravan parks and tourist accommodation, affordable housing, lifestyle villages, and construction/mining worker camps. These services are delivered through consulting engagement modules including feasibility studies, business case development, tourism strategies, marketing plans, community consultation, and design services. The firm also developed the 'Find A Park' mobile application for caravan park discovery in Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Find A Park: Mobile application for locating caravan parks in Australia and New Zealand

Products and services

• Caravan Park Consulting Services Strategic consulting services for caravan park owners, operators, developers, and government agencies, covering feasibility, business case, design, and operational advisory. Targeted at the Western Australian caravan and holiday park industry.

Quantifiable outcome

• Designed Broome holiday park that received $7.6 million WA State Government Grant Funding

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tourism WAcoreStrategic or Co-development Partner · 8 October 2011Tourism WA commissioned Brighthouse to develop the Western Australian Caravan & Camping Strategy. Findings from the Brighthouse report 'A Strategic Approach to Caravanning and Camping Tourism in WA 2012' guided the development of the WA Caravan and Camping Action Plan worth $34.4 million.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Urbis: Australian property and planning advisory consultancy serving government and private clients with feasibility, economic impact, and development advisory services. Overlaps with Brighthouse on tourism accommodation feasibility and government-sector project work, though larger in scale.
• Essential Economics: Australian economic and property consultancy providing feasibility studies, economic impact assessments, and market analysis for tourism, accommodation, and property developments. Direct peer to Brighthouse on tourism accommodation feasibility work.
• HillPDA: Australian boutique property and economic development consultancy delivering feasibility studies, economic impact assessments, and tourism/accommodation advisory work. Closely comparable firm profile and service offering to Brighthouse.
• Macroplan Dimasi: Australian boutique property, economic development, and tourism advisory firm. Highly comparable to Brighthouse: similar size, similar service mix (feasibility, business cases, tourism strategy, regional economic studies), and a focus on government and local council clients across Australia.
• Pracsys: Australian economics and real estate consulting firm specialising in feasibility, demand modelling, and economic impact assessments for property and tourism developments. Closely comparable service offering and target clients (developers, government) to Brighthouse.

Broad incumbents

• KPMG Australia: Big-4 advisory firm with a property, tourism, and infrastructure consulting practice serving Australian government and corporate clients. Overlaps with Brighthouse on tourism strategy, feasibility, and business case consulting but operates at national scale.
• RPS Group Australia: Australian consulting firm providing planning, environmental, and tourism development advisory services. Comparable on the tourism development and government advisory dimensions, though with a broader planning and environmental portfolio.
• ACIL Allen: Australian economics, policy, and strategy consultancy providing economic impact assessments, feasibility studies, and policy advice. Serves government and private sector across tourism, infrastructure, and regional development — directly overlapping Brighthouse's tourism strategy and feasibility work but at substantially larger scale.
• AECOM: Global infrastructure consulting firm with a major Australian tourism, property, and economics advisory practice. Competes for the same government and private tourism accommodation advisory mandates as Brighthouse, but with vastly greater scale and geographic reach.

Others

• Tourism & Transport Forum Australia: Australian industry body advocating for tourism, transport, and accommodation policy. Not a direct competitor but a related ecosystem participant whose policy agenda shapes demand for Brighthouse's tourism accommodation advisory services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brighthouse_3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brighthouse