Brighton Hyundai

What Brighton Hyundai does

Brighton Hyundai is an authorized Hyundai motor vehicle dealership operating from a single showroom at 67 Nepean Highway, Elsternwick, Victoria, Australia. The dealership is privately held under Elsternwick Dealership Pty Ltd ATF Elsternwick Dealership Unit Trust (ABN 33 455 121 828; LMCT10680) and operates as part of the Tony White Group dealership network. Its core offering covers the full Hyundai retail lifecycle: new Hyundai vehicle sales (Venue through Palisade plus the new ELEXIO EV), demonstrator vehicle sales, multi-brand used vehicle sales (Hyundai, Toyota, Ford, Subaru, Genesis, Kia, MG, Nissan, Mitsubishi and others), Hyundai-authorized servicing, genuine parts and accessories, vehicle finance via Hyundai Finance and other lenders, insurance and warranty products, trade-in acquisition, and a dedicated fleet sales channel for business customers.

The underlying technology is a standard automotive retail platform: an inventory management and search system with filtering by make, model, body type, colour and price; online test-drive and service booking; a finance calculator; and an online pre-owned vehicle valuation/trade-in tool. No proprietary AI/ML systems are described. Marketing is conducted through the company website, local SEO/Google Business presence, co-branded Hyundai Australia promotional campaigns, and earned review/social proof (4.2-star Google rating across 263 reviews).

The business model is predominantly transactional: per-vehicle gross profit on new, demo and used sales; service and parts revenue on a per-job basis; and commission/F&I income on finance, insurance, extended warranty, and trade-in transactions. Pricing is published as drive-away (GST-inclusive) Australian dollar amounts, with new vehicles ranging from approximately A$25,480 to A$87,990 and used inventory reaching above A$100,000. Customer segments are split between individual consumer buyers (primary) and small-to-mid fleet/business buyers (secondary), with sales executed through the physical showroom, phone, and online enquiry channels rather than full e-commerce.

Name

Brighton Hyundai

Legal name

Elsternwick Dealership Pty Ltd ATF Elsternwick Dealership Unit Trust

Website

https://brightonhyundai.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brighton Hyundai is an authorized Hyundai dealership in Elsternwick, Victoria, selling new, demo, and used vehicles and providing servicing, parts, finance, and trade-in services to individual consumers and small fleet customers as part of the Tony White Group network.

Ownership category

akta.pro rank

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Hyundai vehicles including SUVs, sedans, hatches, and wagons. Revenue generated from manufacturer allocation and direct customer sales.
2. Used Vehicle Sales: Sale of pre-owned vehicles from various manufacturers including Hyundai, Toyota, Ford, Subaru, MG, Genesis, Kia, Nissan, Mitsubishi, and others. Inventory sourced from trade-ins and purchases.
3. Demo Vehicle Sales: Sale of demonstration vehicles that have been used for test drives, typically with low kilometers and remaining new vehicle warranty.
4. Vehicle Service and Repairs: Workshop services for vehicle maintenance and repairs using Hyundai Genuine Parts. Includes scheduled servicing, warranty work, and general repairs.
5. Parts and Accessories Sales: Sale of genuine Hyundai parts and accessories for vehicle customization, maintenance, and replacement.
6. Finance and Insurance Products: Arrangement of vehicle financing through Hyundai Finance and other lenders. Also offers insurance products and extended warranties.
7. Trade-In Services: Purchase of customer vehicles as trade-ins towards new or used vehicle purchases, with online valuation tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Brighton Hyundai is an authorized Hyundai car dealership in Elsternwick, Victoria, Australia, that sells new, demonstrator, and pre-owned Hyundai vehicles alongside complementary services including factory-trained vehicle servicing, genuine Hyundai parts and accessories, finance arrangement through Hyundai Finance and other lenders, online trade-in valuation, and dedicated fleet sales for business customers. The dealership operates from a single state-of-the-art showroom and is part of the Tony White Group dealership network.

Product overview

Brighton Hyundai is a car dealership operating as part of the Tony White Group, offering new, used, and demonstrator vehicle sales across Hyundai and multiple other automotive brands. The dealership provides a comprehensive automotive ecosystem including vehicle sales, flexible finance options, genuine servicing and parts, trade-in valuation services, fleet solutions, and the Hyundai iCare ownership program. The core offering combines vehicle sales with ongoing ownership support through warranty coverage, scheduled maintenance plans, and 24/7 roadside assistance. Key product lines include the new Hyundai model range (Venue, KONA, Tucson, Santa Fe, Palisade, Staria, i30, IONIQ, ELEXIO), used vehicle inventory from various brands, and complementary services such as vehicle finance, servicing, parts, and roadside support.

Differentiator

Problem solved

Functional benefit

Products and services

• New Hyundai Vehicle Sales Sale of brand-new Hyundai vehicles sourced directly from Hyundai Motor Company Australia, covering the full model range including SUVs, sedans, hatches, and wagons. Targeted at individual consumers seeking a new vehicle purchase with manufacturer warranty coverage.
• Pre-Owned Vehicle Sales Sale of inspected and quality-assured pre-owned vehicles from various manufacturers, sourced from trade-ins and purchases. Targeted at value-conscious individual consumers seeking reliable used vehicles.
• Demonstrator Vehicle Sales Sale of Hyundai demonstrator vehicles used for test drives, typically with 2,000-10,000 km and remaining new vehicle warranty, offered at discounted prices compared to brand-new equivalents.
• Vehicle Finance Arrangement Arrangement of vehicle financing through Hyundai Finance and multiple other lenders, with comparison rate offers (e.g., 2.90% p.a. on Santa Fe Hybrid) and an online finance calculator. Targeted at consumers seeking to fund their vehicle purchase.
• Vehicle Servicing and Maintenance Authorized Hyundai servicing including scheduled maintenance, warranty work, and general repairs using Hyundai Genuine Parts, performed by factory-trained technicians with transparent published pricing. The first inspection service at 1,500 km or 1 month is complimentary.
• Hyundai Genuine Parts and Accessories Sale of Hyundai Genuine Parts and accessories engineered to factory specifications and backed by a 12-month warranty when installed at Hyundai Service Centres. Targeted at vehicle owners needing replacements, upgrades, or customization.
• Trade-In and Vehicle Valuation Online trade-in valuation platform allowing customers to submit vehicle details and receive indicative values, with final offers confirmed via physical inspection. Targeted at consumers seeking to offset the cost of a new or used vehicle purchase.
• Fleet Vehicle Sales Dedicated fleet sales service for business customers and organizations seeking multiple vehicle purchases with volume pricing, fleet management integration, and servicing schedule support.

Quantifiable outcome

• 4.2-star Google rating from 263 reviews indicating high customer satisfaction

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Hyundai Motor Company AustraliacoreChannel Partner/ Reseller/ DistributorBrighton Hyundai is an authorized dealer of Hyundai Motor Company Australia, purchasing vehicles and parts directly from the manufacturer and selling under the Hyundai brand. This authorized dealer relationship provides access to new vehicle inventory, genuine parts, warranty support, and manufacturer-backed promotional programs.
• Tony White GroupcoreStrategic or Co-development PartnerBrighton Hyundai is part of the Tony White Group dealership network, a multi-brand automotive dealership group operating across Australia. The group provides operational support, scale benefits, and shared resources across its dealership portfolio.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Autosports Group Limited: ASX-listed (ASG) Australian automotive retailer operating multiple premium and volume franchise dealerships. Directly comparable franchised retail business with overlapping brand portfolio and similar service/parts/F&I revenue mix.
• Bapcor Limited: ASX-listed (BAP) Australian automotive aftermarket parts and accessories retailer and distributor. Adjacent incumbent in the vehicle parts and service ecosystem that supplies overlapping customer demand for replacement parts and accessories.
• Eagers Automotive Limited: ASX-listed (APE) Australia's largest automotive retail group, operating new and used vehicle dealerships across multiple brands nationwide. Comparable in core business model — franchised new-vehicle sales plus service, parts, and finance — but at materially larger scale and geographic footprint.
• Inchcape plc: London-listed global automotive distributor and retailer operating across multiple markets. Comparable as an established, multi-brand franchised automotive retail and distribution business, though at materially larger international scale.
• Peter Warren Automotive Holdings Limited: ASX-listed (PWR) Australian automotive retailer operating franchised dealerships across NSW and other states. Comparable franchised dealership operator with similar revenue streams from new/used vehicle sales, service, parts, and finance.
• Tony White Group: Multi-brand Australian automotive dealership network that Brighton Hyundai operates within. Operates similar Hyundai and other franchise dealerships across Australia, providing a directly comparable operating model at greater scale.

Others

• Cox Automotive Australia: Global automotive services group providing dealer software, remarketing, and auction services. Adjacent to dealership operations through technology, inventory management, and used-vehicle wholesale channels used by Australian dealers including Brighton Hyundai's group.
• carsales.com Limited: ASX-listed (CAR) leading Australian online automotive marketplace. Not a direct competitor for vehicle sales but a key channel partner and competitive force for used-car demand, lead generation, and dealer marketing spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brighton-hyundai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brighton Hyundai