What BRIGHTSTAR TELECOMMUNICATION LTD does

BRIGHTSTAR TELECOMMUNICATION LTD, operating under the brand name Likewize (previously known as Brightstar), is a global B2B enterprise services provider that manages the complete connected-device lifecycle for major brands. The company delivers three core solution modules: Device Protection Services (coverage for accidental damage, malfunction, and loss), Digital Care (omni-channel technical support across phone, chat, digital, and 1,100+ walk-in locations), and Pre-Owned Solutions (trade-in, upgrade, and renewal programs). Its underlying technology is an omni-channel digital care platform designed to handle high-volume service delivery at scale, including claims processing, technical troubleshooting, and device lifecycle management.

The company sells exclusively to enterprise clients — original equipment manufacturers (OEMs), wireless carriers, retailers, and financial institutions — through direct enterprise sales and white-label or co-branded embedded distribution. Revenue is generated through managed-service contracts for device protection, subscription or per-incident agreements for technical support, and transaction-based processing fees plus residual device value capture in pre-owned programs. Named enterprise outcomes include measurable NPS improvements, call center cost reductions, and reduced product returns for carrier and retail partners.

The company operates at substantial global scale, with multi-language presence across at least six country markets (English, German, Korean, Spanish, French, Japanese), 250M tech problems resolved annually, 100M+ devices recycled, and $1.4B in cumulative claims paid to consumers. Ownership, funding history, and detailed financial metrics are not disclosed in the available source material.

Name

BRIGHTSTAR TELECOMMUNICATION LTD

Website

https://brightstar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BRIGHTSTAR TELECOMMUNICATION LTD (Likewize) is a global B2B enterprise services provider delivering device protection, omni-channel digital care, and pre-owned device lifecycle solutions to OEMs, wireless carriers, retailers, and financial institutions across multiple international markets.

Ownership category

akta.pro rank

Product category

Device Lifecycle Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Hardware & Device Support (PC, Mobile, Peripherals) (BPAAACAB)

Keywords

• Device protection services
• Technical support services
• Device lifecycle management
• Pre-owned device solutions
• Trade-in programs

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Device Protection Services: Likewize provides device protection programs to enterprise clients (OEMs, carriers, retailers, financial institutions) that cover accidental damage, malfunction, and loss for consumer devices. Revenue is generated through service contracts with B2B partners who resell or offer protection plans to their end customers. The company pays claims (over $1.4B paid to date) and retains the spread between premium revenue and claim costs.
2. Technical Support / Digital Care Services: Omni-channel digital care and technical support services delivered to enterprise clients including wireless carriers and OEMs. Revenue is generated through service agreements, typically per-incident or subscription-based contracts with enterprise partners, helping them reduce cost-to-serve while improving customer satisfaction.
3. Pre-Owned Device Processing: Trade-in, upgrade, and pre-owned device programs that generate value through device inspection, grading, and remarketing or recycling. Revenue derives from the residual value captured in devices and processing fees from enterprise clients.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

BRIGHTSTAR TELECOMMUNICATION LTD (operating as Likewize) provides enterprise B2B device lifecycle services through three integrated modules: Device Protection Services that cover accidental damage, malfunction, and loss/theft for consumer devices; Digital Care that delivers omni-channel technical support from purchase through troubleshooting; and Pre-Owned Solutions that enable trade-in, upgrade, and renewal programs for enterprise partners. Services are delivered as white-label or co-branded offerings to OEMs, wireless carriers, retailers, and financial institutions across 6+ country markets.

Product overview

Likewize offers a unified platform of three interconnected service modules addressing the complete device lifecycle. The Device Protection Services module provides coverage and protection programs; the Digital Care module delivers omni-channel tech support and troubleshooting; and the Pre-Owned Solutions module enables trade-in, upgrades, and device renewal. Together, these solutions help partners keep customers protected, supported, and engaged throughout their technology journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Device Protection Services Innovative protection programs that keep enterprise partners' customers and their devices protected and connected, covering accidental damage, malfunction, loss, and theft across the connected device portfolio. Delivered as white-label or co-branded solutions to OEMs, wireless carriers, retailers, and financial institutions.
• Digital Care Omni-channel technical support platform that helps enterprise partners reduce cost-to-serve at every stage of the device lifecycle from purchase through troubleshooting, delivered across phone, chat, walk-in locations, and digital self-service touchpoints. Supports a wide range of consumer electronics products and is delivered as white-label or co-branded support to carriers, OEMs, and retailers.
• Pre-Owned Solutions Pre-owned and renewal programs that enable fast and frictionless device upgrades and trade-in programs for enterprise partners and their customers. Includes device inspection, grading, remarketing, and recycling to drive value, efficiency, and sustainability outcomes.

Quantifiable outcome

• Highest customer satisfaction score in Europe achieved by a global OEM partner
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Asurion: Asurion is the largest direct competitor in device protection and tech support, offering protection plans, in-home and walk-in repair, and tech-support services to carriers, retailers, and OEMs worldwide—overlapping directly with Likewize's three core modules.
• Geek Squad (Best Buy): Best Buy's Geek Squad provides in-store, in-home, and remote tech support and repair for consumer electronics—competing with Likewize's We-Come-To-You and walk-in service delivery for the same retail-channel customers.
• Assurant: Assurant runs a leading Connected Living device-protection and trade-in program for carriers and OEMs globally, with the same mobile-device protection-plan and lifecycle-services business model that Likewize operates.
• SquareTrade (Allstate Protection Plans): SquareTrade, owned by Allstate, sells extended warranty and device protection plans through retailers, carriers, and OEMs, and operates its own tech-support and repair capability—directly comparable to Likewize's protection and Digital Care modules.

Broad incumbents

• AppleCare: Apple's AppleCare Services run an in-house device protection and support operation for Apple customers—representing a captive alternative that competes indirectly with the OEM leg of Likewize's enterprise partner book.
• Verizon Wireless: Verizon operates large in-house device protection (Total Mobile Protection), trade-in, and tech-support programs—either buying services from providers like Likewize or threatening to insource against them, making it both a customer and a strategic risk.
• Samsung Care: Samsung Care is Samsung's in-house extended warranty, accidental damage, and tech-support program—representing the kind of OEM-captive solution that competes for the OEM-device share that Likewize serves externally.
• AIG Personal Insurance: AIG offers warranty, accident, and consumer electronics protection products through financial institutions and retailers globally—overlapping with Likewize's Device Protection Services distribution, especially via the bank/financial-institution channel.

Emerging players

• Cover Genius: Cover Genius provides embedded warranty and device protection via API for retailers and OEMs globally, intersecting with Likewize's white-label/device protection channel on technology and go-to-market overlap.
• Bolttech: Bolttech is a Singapore-headquartered device protection and embedded-insurance platform operating across Asia, Europe, and LATAM with a similar carrier/OEM distribution model—emerging as a cross-regional peer to Likewize's white-label protection business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brightstar-telecommunication-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRIGHTSTAR TELECOMMUNICATION LTD