Brillo Institucional S.A.S
Brillo Institucional S.A.S. is a Bogotá-based, family-controlled distributor and formulator of institutional cleaning, hygiene, and sanitation products serving industrial, commercial, HORECA, healthcare, and corporate clients across Colombia since 1996.
- Company typePrivate
- Founded1996
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Brillo Institucional S.A.S does
Brillo Institucional S.A.S. is a privately held Colombian company founded on February 28, 1996 in Bogotá, operating as a specialized distributor and formulator of institutional cleaning, hygiene, and sanitation products. The company serves industrial and manufacturing facilities, large commercial surfaces (shopping centers and retail), the HORECA sector (hotels, restaurants, cafeterias), healthcare facilities, corporate offices, and distribution centers/warehouses. Customer-facing operations are organized through dedicated inside-sales account managers (Comercial and Compras channels), a B2B inside sales team handling phone and email quotations, a direct B2B field-sales motion for enterprise clients, and an e-commerce storefront with cart-and-quote functionality supported by WhatsApp direct communication.
The core offering is a multi-brand, multi-category portfolio spanning 12+ product categories: hygienic paper supplies, soaps and sanitizers, industrial wipers, cleaning tools, cleaning and disinfection chemicals, stationery, disposables and cafeteria supplies, biosafety products, industrial safety equipment, plastic/waste-handling solutions, and custom advertising mats. The company is an authorized distributor of major multinational brands including 3M Colombia (Scotch-Brite), Kimberly-Clark Professional (Scott, Kleenex, WypAll), Diversey, Fuller, Gojo, Estra, and Colempaques. Alongside the distributed brands, Brillo owns and manufactures two proprietary product lines — EcoBrillo (premium biodegradable formulas including degreasers, sealers, neutral cleaners, polishes, glass cleaners, dish and hand soaps, antibacterial gels, and hypochlorite) and SuperBrillo (an economic line of sealers, removers, multipurpose cleaners, disinfectant cleaners, degreasers, and polymeric waxes). The company also manufactures institutional floor mats under its own brand.
The revenue model is transaction-based product sales to institutional buyers with quote-driven pricing for most SKUs (unit prices visible on the website range from approximately COP $5,700 to COP $234,491), bulk-order customization for enterprise clients with 24-48 hour quotation turnaround, and account management through a 24-person commercial and operational team. The company is ISO 9001:2015 certified by Bureau Veritas covering both commercialization and mat manufacturing. There is no evidence of external funding, M&A activity, or expansion outside Colombia.
Brillo Institucional S.A.S firmographics
Firmographics- Name
- Brillo Institucional S.A.S
- Legal name
- Brillo Institucional S.A.S.
- Website
- https://brillo.com.co
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brillo Institucional S.A.S. is a Bogotá-based, family-controlled distributor and formulator of institutional cleaning, hygiene, and sanitation products serving industrial, commercial, HORECA, healthcare, and corporate clients across Colombia since 1996.
- Ownership category
- akta.pro rank
Brillo Institucional S.A.S industry classification
Industry- Product category
- Institutional Cleaning and Hygiene Supplies
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Sanitary Paper Product Manufacturing (322291), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)
- akta.pro secondary industries
- Restroom Hygiene & Odor Control Distribution (CRAOAGAF), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Green/Eco-Certified Cleaning Products Distribution (CRAOAGAN), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)
Keywords
Where Brillo Institucional S.A.S is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
Brillo Institucional S.A.S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Institutional Cleaning Products Sales: Core revenue stream from the sale of cleaning, hygiene, and sanitation products to institutional clients including industrial plants, commercial centers, offices, and healthcare facilities. Products include paper supplies, soaps, sanitizers, industrial wipes, cleaning tools, plastic solutions, safety equipment, and cafeteria supplies.
- Custom Quotations and Bulk Orders: The company provides personalized quotations for bulk orders with 24-48 hour response times. This B2B sales model involves dedicated account management through their commercial team for enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Catalog Pricing with Quote Requests |
| Transaction based/ take rate | Multi-year contract | Bulk/Enterprise Orders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Brillo Institucional S.A.S product offering
Product offeringCore offering
Brillo Institucional S.A.S distributes and formulates institutional cleaning, hygiene, biosafety, and sanitation products for commercial and industrial clients in Colombia. The company serves as an authorized distributor of major international brands (3M, Kimberly-Clark, Diversey, Fuller, Gojo) and also manufactures its own branded cleaning lines (ECOBRILLO biodegradable premium line and SUPERBRILLO economic line). It operates a comprehensive catalog spanning hygienic supplies, soaps and sanitizers, industrial cloths, cleaning tools, disinfection products, stationery, cafeteria disposables, biosafety and industrial safety equipment, plastic waste solutions, and custom advertising mats.
Product overview
Brillo Institucional S.A.S is an institutional cleaning and hygiene products distributor operating in Colombia since 1996. The company offers a comprehensive portfolio organized into multiple product categories: hygienic supplies (paper towels, toilet paper, napkins), soaps and sanitizers, industrial cloths/wipers, cleaning tools, cleaning and disinfection products, stationery, disposables and cafeteria supplies, biosafety equipment, industrial safety gear, plastic solutions (waste containers, carts), and advertising floor mats. The company also manufactures its own branded cleaning product lines: ECOBRILLO Línea Premium (biodegradable professional formulas including degreasers, sealers, neutral cleaners, furniture polish, glass cleaners, dish soaps, hand soaps, and antibacterial products) and SUPERBRILLO Línea Económica (economical cleaning products). They distribute internationally recognized brands including 3M, Kimberly-Clark (Kleenex, Scott), Diversey, Estra, and Fuller alongside their proprietary brands.
Differentiator
Problem solved
Functional benefit
Brands
- ECO BRILLO: The company's own line of cleaning products featuring biodegradable professional formulas for maintaining clean and sanitized spaces, combining innovation, accessibility, and environmental awareness.
Products and services
- ECOBRILLO Línea Premium (ECOBRILLO Premium Line) Premium line of biodegradable professional cleaning formulas including degreaser, floor sealer, neutral cleaner, furniture polish, glass cleaner, dish soap, hand and body soap, antibacterial hand soap, and 5.25% hypochlorite. Designed for institutional and industrial clients seeking environmentally conscious cleaning solutions.
- SUPERBRILLO Línea Económica (SUPERBRILLO Economic Line) Economic line of professional cleaning products including sealer, remover, multi-purpose cleaner, disinfectant cleaner, degreaser, and polymeric wax for floor care. Targets cost-sensitive institutional clients.
- Insumos Higiénicos (Hygienic Supplies) Paper-based hygienic supplies including toilet tissue, paper towels, hand towels, and napkins from brands such as Scott Essential, Kleenex, and Elite, distributed to institutional facilities.
- Jabones y Sanitizantes (Soaps and Sanitizers) Hand soaps, foam soaps, spray soaps, and hand sanitizers from brands including Kleenex, Scott Essential, and Diversey, distributed for institutional hand hygiene programs.
- Paños Industriales (Industrial Cloths) Industrial wiping cloths including WypAll X80, X70, X60, X50, and L-series products in various formats (rolls, interfold, folded) for industrial and commercial wiping needs.
- Insumos de Aseo (Cleaning Tools and Supplies) Cleaning tools and supplies including microfiber mops, cotton mops, brooms, dustpans, 3M microfiber cloths, Scotch-Brite absorbent pads, and extendable window cleaners for institutional cleaning operations.
- Aseo y Desinfección (Cleaning and Disinfection Chemicals) Cleaning and disinfection chemical products including floor waxes, sanitizers, and general cleaners from brands like Fabuloso, Sanpic, and 3M.
- Papelería (Stationery) Office and institutional stationery supplies including staplers, clips, tape, erasers, and paper for workplace and administrative needs.
Quantifiable outcome
- 24-48 hour quotation turnaround for personalized pricing
- +1 more outcomes
Companies that use Brillo Institucional S.A.S
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Brillo Institucional S.A.S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Brillo Institucional S.A.S partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- 3M ColombiacoreAuthorized distributor of 3M Colombia products, providing access to 3M's industrial cleaning, safety, and maintenance product lines including Scotch-Brite cleaning tools and 3M cleaning solutions.
- Kimberly-Clark ProfessionalcoreAuthorized distributor of Kimberly-Clark products including Scott Essential, Kleenex, and Wypall industrial wipes and hygiene products.
- DiverseycoreAuthorized distributor of Diversey professional cleaning and sanitation products including ULC neutral detergent and other institutional cleaning solutions.
- FullercoreAuthorized distributor of Fuller industrial cleaning products and tools including Fuller brush products and cleaning equipment.
- Gojo IndustriescoreAuthorized distributor of Gojo hand hygiene products including hand soaps, sanitizers, and dispensers for institutional use.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Brillo Institucional S.A.S competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Brillo Institucional S.A.S social profiles
Digital presenceBrillo Institucional S.A.S compliance and trust
Trust signalCompliance1 record
Brillo Institucional S.A.S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brillo Institucional S.A.S leadership team
Management profileNumber of profiles
Brillo Institucional S.A.S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brillo Institucional S.A.S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brillo Institucional S.A.S
What does Brillo Institucional S.A.S do?
Brillo Institucional S.A.S distributes and formulates institutional cleaning, hygiene, biosafety, and sanitation products for commercial and industrial clients in Colombia. The company serves as an authorized distributor of major international brands (3M, Kimberly-Clark, Diversey, Fuller, Gojo) and also manufactures its own branded cleaning lines (ECOBRILLO biodegradable premium line and SUPERBRILLO economic line). It operates a comprehensive catalog spanning hygienic supplies, soaps and sanitizers, industrial cloths, cleaning tools, disinfection products, stationery, cafeteria disposables, biosafety and industrial safety equipment, plastic waste solutions, and custom advertising mats.
Is Brillo Institucional S.A.S a public or private company?
Brillo Institucional S.A.S is a private company. It is classified as unknown and is currently operating.
When was Brillo Institucional S.A.S founded?
Brillo Institucional S.A.S was founded in 1996. It employs 11 to 50 people.
Where is Brillo Institucional S.A.S based?
Brillo Institucional S.A.S is headquartered in Bogotá, Colombia, in the Latin America region.
How does Brillo Institucional S.A.S make money?
Two revenue lines are on record. Institutional Cleaning Products Sales are the primary driver. The others are custom Quotations and Bulk Orders.
Does Brillo Institucional S.A.S have an API?
No public API is recorded for Brillo Institucional S.A.S.
What industry is Brillo Institucional S.A.S in?
Brillo Institucional S.A.S's product category is Institutional Cleaning and Hygiene Supplies. Its primary akta.pro industry code is CRAOAGAC, Paper, Tissue, Wipers & Dispensers Distribution, with a secondary code of CRAOAGAF, Restroom Hygiene & Odor Control Distribution. Its NAICS code is 32561 and its SIC code is 5040.