Brinkhoff GmbH

What Brinkhoff GmbH does

Brinkhoff GmbH is a Munich-based, founder-owned German specialty retailer and service provider in the fly fishing niche, operating since 1984 under owner Erich Brinkhoff. The business integrates three distinct revenue streams into a single branded offering: (1) equipment retail across 2,200+ SKUs and 55+ premium brands (Douglas, Hardy, Ross Reels, Grundéns, Finntrail, Snowbee, Galvan, Frödin, Cortland, and others) distributed through a 140 m² Munich showroom and a German-language e-commerce storefront; (2) exclusive access to nine privately controlled Bavarian fishing waters totaling over 43 km of flowing water (Ammer, Alz, Brunnbach, Wertach, Moosach, Ach, Kinschbach, Burgleitenbach), monetized via day tickets (€45–€59) and annual cards (up to €890); and (3) instruction and guiding services ranging from beginner courses (from €159) and private guiding with Erich Brinkhoff (€280+ for 4 hours) to multi-day Norway Atlantic salmon seminars (€1,990 per person all-inclusive) at the company's Sanddøla lodge with a 5 km exclusive salmon stretch.

Distribution is omnichannel but small in scale: a single physical store, one direct online shop, and a marketplace partnership with hejfish.com for license sales. The customer base is exclusively consumer/B2C, segmented into fly fishing beginners, experienced fly fishers, and gift buyers, with no enterprise or contracted-anchor customers disclosed. Pricing is unit-based across hundreds-to-thousands of small transactions; no subscription, SaaS, or recurring-contract model is in use. The technology footprint is entirely non-proprietary — standard e-commerce platform, no disclosed APIs, no mobile app, no AI/ML capabilities, and no data assets described.

The operating geographies are Bavaria (primary) and Norway (new destination), with international shipping offered but no evidence of material cross-border commercial scale. Headcount is 7 employees. The business is privately held by Erich Brinkhoff, with no external funding, parent company, or M&A activity recorded. Revenue is not publicly disclosed. The strategic posture is steady, founder-led, asset-anchored growth — leveraging unique fishing rights and the owner's personal reputation as the principal sources of differentiation rather than technology or capital intensity.

Name

Brinkhoff GmbH

Legal name

Brinkhoff GmbH

Website

https://brinkhoff.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Brinkhoff GmbH is a Munich-based, founder-owned fly fishing specialty business combining a 140 m² retail store, an online shop with 2,200+ SKUs across 55+ brands, nine private Bavarian fishing waters (43+ km), instruction and guiding services, and a Norway Atlantic salmon lodge.

Ownership category

akta.pro rank

Product category

Fly Fishing Tackle Retail & Guided Angling Services

akta.pro primary industry

Fly Fishing Specialty Retail (CRAMALAD)

akta.pro secondary industries

Rods, Reels & Line Specialty Retail (CRAMALAI), General Fishing Tackle & Bait Retail (CRAMALAA), Waders, Apparel & Footwear for Fishing Retail (CRAMALAL), Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ), Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

Keywords

• Fly fishing equipment
• Fly fishing instruction
• Guided fishing trips
• Trout fishing waters
• Angling retail

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of fly fishing equipment including rods, reels, fly lines, leaders, tippet, clothing (waders, jackets, boots), accessories, flies, and fly tying materials through both the physical store and online shop.
2. Fishing Licenses: Sale of day tickets and annual fishing licenses for the company's nine owned/controlled fishing waters spanning over 43 km of flowing waters in Bavaria. Licenses are also sold via hejfish.com platform.
3. Instruction and Guiding: Beginner courses (from €159), advanced courses, private guiding sessions with Erich Brinkhoff (from €280 for 4 hours), and multi-day fishing seminars including a Norway salmon fishing trip (€1,990 per week all-inclusive).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Brinkhoff GmbH operates a specialty fly fishing center that combines a curated multi-brand equipment retail business (over 2,200 SKUs from 55+ brands) with a fly fishing school, private guiding, exclusive fishing license sales for nine owned/controlled Bavarian flowing waters totaling more than 43 km, and an all-inclusive Norway Atlantic salmon lodge. Customers can buy gear, book courses, and purchase day or annual fishing permits in-store at the Munich showroom or online via the company's e-commerce platform and the hejfish marketplace.

Product overview

Brinkhoff GmbH operates as a fly fishing specialty retailer offering a comprehensive portfolio of products and services centered around fly fishing. The business combines an e-commerce platform (showing over 2,100 products) with a 140 m² physical store in Munich. The core product offering includes fly fishing rods, reels, lines, leaders, and terminal tackle from approximately 60+ international brands (including Douglas, Ross Reels, Grundéns, Finntrail, Hardy, Cortland, and Snowbee). The company differentiates through exclusive ownership of 9 private fishing waters in Bavaria totaling over 43 km of flowing waters, plus a Norway lodge for Atlantic salmon fishing. Supporting services include fishing courses (beginner to advanced), guided fishing trips with owner Erich Brinkhoff, and multi-day seminars. The product line extends to technical wading clothing, fly tying materials and tools, and accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Fliegenruten (Fly Rods) Multi-brand fly fishing rods ranging from entry-level (Douglas ERA from €179) to premium (Douglas SKY G up to €1,069) and specialist models for trout, salmon, saltwater, two-handed casting and Euro nymphing, sold to individual anglers via the Munich store and online shop.
• Fliegenrollen (Fly Reels) Fly fishing reels from €93 (Loomis & Franklin CLK) to €249 (JMC Yoto Nymph) and premium models, covering standard, large arbor and saltwater configurations, sold to individual fly fishers.

Quantifiable outcome

• 9 exclusive fishing waters with over 43 km of flowing waters managed sustainably
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• hejfishminorChannel Partner/ Reseller/ Distributorhejfish.com serves as an online marketplace channel for Brinkhoff to sell fishing licenses (day tickets and annual cards) for its nine Bavarian fishing waters. This partnership enables digital license distribution to anglers who prefer online purchasing over in-store visits.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@flyfishingbrinkhoff3466
• Facebookfacebook.com/flyfishing.brinkhoff
• Instagraminstagram.com/brinkhoff.flyfishing
• LinkedInlinkedin.com/company/brinkhoff-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brinkhoff GmbH