What Brink's Solutions Belgium does

Brink's Solutions Belgium NV is a Belgian cash management solutions provider and wholly-owned subsidiary of The Brink's Company (NYSE: BCO), headquartered in Groot-Bijgaarden with three operational sites and a fleet of 200+ armored money transport vehicles serving 11,000+ locations weekly. The company has operated in Belgium for over 40 years (previously under the Group 4 Securitas name) and employs 675 qualified staff across sales, security, processing, IT, and customer service functions.

The core product portfolio combines hardware, software, and services into an end-to-end cash management ecosystem. Hardware offerings include the RetailBox sealbag deposit safe (backoffice), the Complete/B-Safe smart safes with automatic banknote counting, authentication, and pre-crediting, and the Paystation closed cash register system that eliminates employee access to cash at the point of sale. BLUbeem extends the portfolio into omnichannel (cash, card, online) payment acceptance. The Novac customer portal provides 24/7 visibility into deposits, transactions, safe fill levels, and change ordering. Supporting services include Collect and Collect Light cash transport (priced from €62.89 per transport), professional cash counting at central facilities, and change ordering delivered alongside scheduled collections. Cennox is the technology partner developing payment solutions including Paystation.

The business model is a B2B subscription-and-services hybrid. Hardware is rented on monthly subscriptions ranging from €36.64/month (RetailBox entry tier) to €520.56/month (Paystation), with transport and counting sold on transaction or bundled basis. Go-to-market is sales-led, combining a field sales force with dedicated account managers for enterprise clients (e.g., A.S. Watson/Kruidvat, Albron/Center Parcs, Celio, Wam Denim, Bestseller, Leonidas, Black Label Hotels) and inside sales via the customer service team for SMBs and entrepreneurs. Customer segments span retail (fashion, health and beauty), horeca (restaurants, hotels, parks), and SMB entrepreneurs across Flanders, Wallonia, and Brussels-Capital, with pricing disclosed in both Dutch and French and payment solutions targeted at "white cash register" regulatory compliance.

Name

Brink's Solutions Belgium

Legal name

Brink's Solutions Belgium NV

Website

https://brinks.be

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Brink's Solutions Belgium NV is a Belgian cash management solutions provider and subsidiary of The Brink's Company, offering smart safes, closed cash register systems, cash transport, and omnichannel payment solutions to retail, hospitality, and SMB customers across Belgium.

Ownership category

akta.pro rank

Product category

Cash Management Services

NAICS

Armored Car Services (561613), Security Systems Services (except Locksmiths) (561621)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Banknote & Cash-in-Transit (CIT) Services (BPAKAIAA)

akta.pro secondary industry

Cash Logistics & CIT (Cash-in-Transit) Services (FSAMAOAE)

Keywords

• Cash management solutions
• Smart safe systems
• Cash transport services
• Closed cash register
• Value transport services

Headquarters

HQ city

Groot-Bijgaarden

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental/Subscription: Monthly rental fees for smart safes, Paystations, and deposit solutions. Pricing varies by product type and tier. RetailBox from €36.64-49.48/month, Complete smart safe from €124.19-138.72/month, Paystation from €460.80-520.56/month.
2. Cash Transport Services: Collection and transport of cash from customer locations to counting centers and banks. Fees per transport (Collect from €62.89/transport) or bundled with rental contracts.
3. Change Ordering: Providing businesses with coins and bills via customer portal. Ordered through portal and delivered during scheduled collections.
4. Cash Counting and Processing: Professional counting and authentication of cash at central counting facilities. Part of transport service packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brink's Solutions Belgium provides end-to-end cash management for Belgian businesses, combining proprietary hardware (RetailBox sealbag safes, Complete smart banknote safes, Paystation closed cash register systems, B-Safe variants, BLUbeem multi-channel payment terminals) with armored cash transport, professional cash counting, next-day pre-crediting, and 24/7 online visibility through the Novac customer portal. Solutions are rented on monthly subscriptions and bundled with collection, change ordering, and processing services for retailers, hospitality businesses and multi-location enterprises.

Product overview

Brink's Solutions Belgium provides a comprehensive cash management ecosystem combining secure hardware products, professional transport services, and digital platforms. The product portfolio centers on four core hardware solutions: RetailBox (sealbag deposit safe), Complete/Standard (smart banknote deposit safe), Paystation (closed cash register system), and BLUbeem (multi-channel payment solution). These integrate with value transport services (Collect Light, Collect) and smart safe variants (B-Safe). All solutions connect to the Novac Portal customer platform for 24/7 online visibility, pre-crediting, and automated reporting. The company operates as part of The Brink's Company (NYSE: BCO), with over 40 years of expertise in Belgium.

Differentiator

Problem solved

Functional benefit

Brands

• RetailBox: Sealbag deposit safe for backoffice use, providing a cost-effective way to deposit cash and ensure employee safety
• Complete
• Paystation
• BLUbeem
• B-Safe

Products and services

• RetailBox Sealbag deposit safe installed in the backoffice that allows employees to count cash, report the amount via the Novac customer portal, and deposit sealbags into the safe. When full, Brink's automatically empties the safe. Entry-level solution from €36.64/month (French) or €49.48/month (Dutch) ex VAT, targeting retailers and small businesses needing cost-efficient cash deposit with reduced bank trips and improved staff safety.
• Complete (Standard) smart safe Smart banknote deposit safe for front or back office use that automatically counts, authenticates, and credits each banknote to the customer's account, with next-day pre-crediting before physical collection. Suitable for processing larger cash volumes; from €124.19/month (French) or €138.72/month (Dutch) ex VAT.
• Paystation Closed cash register system that replaces manual cash handling at the point of sale. Customers insert banknotes and coins themselves and receive change automatically, eliminating employee access to cash and removing cash counting and register discrepancies. From €460.80/month (French) or €520.56/month (Dutch) ex VAT; supports 'witte kassa' compliance for hospitality.
• BLUbeem Unified payment solution accepting cash, card and online payments in one location, enabling merchants to accept multiple payment methods through a single platform.
• B-Safe (S/M) Smart safe solutions with built-in banknote readers for small (S) and medium (M) businesses, providing automated counting, counterfeit detection, and pre-crediting of deposits.
• Collect Light Entry-level cash collection service for businesses with limited cash volume, capped at €5,000 per package. Customer schedules transports on demand for a simple, fiscally efficient solution with quick account crediting.
• Collect Full cash collection and processing service for businesses with significant cash revenues, including armored collection, central counting, coin handling, and account crediting. Bundled with online reporting via the Novac portal. From €62.89 per transport.
• Novac Customer Portal Online customer portal providing 24/7 insight into cash deposits, transactions, and account status, with real-time monitoring of safe fill levels, change ordering, and detailed transaction history.
• Change ordering service Service supplying businesses with coins and banknotes ordered through the Novac customer portal and delivered during scheduled cash collections.

Quantifiable outcome

• Cash credited to account next day before physical collection
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• CennoxcoreTechnology or IntegrationDeveloper of payment solutions for Brink's. Collaboration on betaaloplossingen (payment solutions). Cennox provides the technology development for smart cash management systems including Paystation. Joint presence at Horeca Expo 2023.

Scale indicators9 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Securitas: Global security services group with cash handling operations across Europe. Overlaps with Brink's Solutions Belgium in armored transport and cash services but operates a much broader security portfolio.
• Diebold Nixdorf: US-listed ATM manufacturer and services provider. Relevant peer given Brink's Solutions Belgium's 68% share of Belgian ATM services, where Diebold competes in hardware, managed services, and software.
• Allied Universal (G4S): Largest global security services provider following G4S acquisition, with material cash solutions and CIT operations in Europe. Competes with Brink's Solutions Belgium on large multi-site retail and ATM servicing contracts.

Direct peers

• Loomis: Swedish-listed global cash handling, CIT and smart safe operator with broad European footprint. Most direct head-to-head competitor to Brink's Solutions Belgium in Belgian retail and horeca cash management.
• Gunnebo: Swedish specialist in cash handling solutions, smart safes, and secure storage products. Direct competitor to Brink's Solutions Belgium's Complete, B-Safe and RetailBox hardware lines across European retail.
• Prosegur Cash: Spanish-listed global CIT and integrated cash management operator. Competes with Brink's Solutions Belgium in European retail cash logistics, smart safes, and value-added cash services.

Others

• Cennox: UK-based ATM and payment solutions specialist and stated technology/integration partner of Brink's Solutions Belgium (co-developed Paystation, joint presence at Horeca Expo 2023). Comparable in ATM servicing and payment hardware but commercially aligned rather than purely competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@brinkssolutionsbelgium
• Facebookfacebook.com/brinkssolutionsbelgium
• LinkedInlinkedin.com/company/brinks-solutions-belgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brink's Solutions Belgium