Brioche Pasquier UK

What Brioche Pasquier UK does

Brioche Pasquier UK is the British operating subsidiary of the French family-owned bakery group Pasquier SA, headquartered in Milton Keynes with a local production factory opened in 2014. The company manufactures and distributes traditional French viennoiserie and pâtisserie products under the Pasquier and sub-brands (Pitch, Symphonie Pasquier, Les Grillettines), including brioche rolls, filled brioche snacks (Pitch), pains au chocolat, croissants, pancakes, beignets and macarons.

Core production relies on artisanal bakery methods anchored by a proprietary levain (sourdough starter) maintained since 1936, combined with in-house mechanical design of production tooling. The UK range is produced locally at the Milton Keynes site, supporting both freshness and proximity to British retail customers. Distribution is split between UK grocery multiples (Tesco confirmed among named accounts) for the retail business and a dedicated B2B foodservice division, Symphonie Pasquier, which serves restaurants, cafes and commercial kitchens.

Revenue is generated through one-time product sales across retail and foodservice channels; pricing is set by retailers and not publicly disclosed. The UK subsidiary sits within a group that generated €945m in annual turnover with 25% from international markets, employs 3,700+ people globally, and operates 18 production sites across France, Spain, the UK and the USA with commercial presence in 35 countries.

Name

Brioche Pasquier UK

Legal name

Brioche Pasquier U.K. Limited

Website

https://briochepasquier.co.uk

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Brioche Pasquier UK is the Milton Keynes-based British subsidiary of French family bakery group Pasquier SA, manufacturing and distributing traditional French brioche, viennoiserie and pâtisserie products through UK grocery multiples and a dedicated foodservice division, Symphonie Pasquier.

Ownership category

akta.pro rank

Product category

Industrial Bakery and Pâtisserie Manufacturing

NAICS

Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro industry

PRIMARYTHAFAFAF

Wholesale / Commercial Bakeries (B2B Supply)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYTHAFAFAB

Patisseries & Viennoiserie (French-Style)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYCRAOABAE

Bakery & Desserts Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

Keywords

• French bakery products
• Industrial viennoiserie manufacturing
• Filled brioche snacks
• Pâtisserie and macarons
• Retail packaged bakery

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Product Sales: Sale of brioche, pastry, croissants, pancakes, beignets, macarons, and other French bakery products through retail grocery channels and supermarkets.
2. Foodservice: Symphonie Pasquier division dedicated to food service professionals, providing products and solutions to commercial kitchens, cafes, and restaurants.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Brioche Pasquier UK manufactures and distributes a range of French bakery and pâtisserie products for UK consumers and foodservice operators. The retail range includes Brioche Rolls, Pitch filled brioche snacks (Chocolate with Hazelnuts, Choc Chips, Blueberry), Pains au Chocolat, Croissants, Pancakes, Beignets, and Macarons. A dedicated Symphonie Pasquier division serves food service professionals such as restaurants, cafes and commercial kitchens. Production is carried out at the UK factory in Milton Keynes using traditional French bakery methods anchored by the company's proprietary levain sourdough starter.

Product overview

Brioche Pasquier UK offers a diverse portfolio of French bakery and pâtisserie products, unified by the company's heritage since 1936 and traditional 'savoir-faire'. The core product range consists of Brioche Rolls (including variants with chocolate chips), Pitch filled brioche snacks (Chocolate with Hazelnuts, Choc Chips, and Blueberry), Pains au Chocolat, Croissants, Pancakes, Beignets, and Macarons. The company operates across multiple product categories: Brioche (breakfast range with levain), Pâtisserie (desserts and macarons), and Biscotte (toasted bread products). Additional offerings include recipes using their products, a foodservice division (Symphonie Pasquier), and partnerships for UK community engagement. The company has 18 factories globally (14 in France, 1 in Spain, 1 in UK, 1 in USA) and commercial subsidiaries in Belgium, Italy, and South Korea.

Differentiator

Problem solved

Functional benefit

Brands

• Pitch: Filled brioche roll snack, available in Chocolate with Hazelnuts, Choc Chips, and Blueberry flavors. Originally created as a kids' snack for lunchboxes.
• Symphonie Pasquier
• Les Grillettines

Products and services

• Brioche Rolls Traditional milk brioche rolls made with finest ingredients for all the family. Iconic core product representing Brioche Pasquier's heritage, sold through UK supermarkets.
• Pitch (Filled Brioche) Filled brioche roll individually wrapped for kids' snacks, lunchboxes, school breaks and car journeys. Available in UK in Chocolate with Hazelnuts, Choc Chips and Blueberry variants.
• Pains au Chocolat Viennoiserie product made using traditional bakery methods with layers of pastry and butter, filled with indulgent dark chocolate, sold in UK supermarkets.
• Croissants Traditional French all-butter croissants made using traditional bakery methods with layers of pastry and butter to create perfect puff pastry, sold in UK supermarkets.
• Pancakes Soft and tasty pancakes twin-wrapped for indulgent breakfast, brunch, lunch or snack occasions, with versatile topping possibilities for UK consumers.
• Beignets French Petits-Doughs individually wrapped for on-the-go snacking or break indulgence. Available in Chocolate and Hazelnut, and Raspberry flavours in the UK.
• Macarons Macarons with crisp exterior and soft centre, made with icing sugar, ground almonds, egg whites and self-made fillings. UK range includes 6 classic flavours: Chocolate, Lemon, Raspberry, Coffee, Pistachio and Vanilla.
• Symphonie Pasquier (Foodservice Range) Dedicated foodservice signature from Brioche Pasquier providing professional-grade French bakery and pâtisserie products for chefs, restaurants, cafes and commercial kitchens.

Quantifiable outcome

• No. 1 brioche brand in France

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MK Breakers (Milton Keynes Basketball Foundation)coreGTM or Marketing Partner · 1 January 2017Sponsorship of basketball foundation offering community and elite level basketball to over 1000 boys and girls. Sponsors the Brioche Pasquier Community Basketball League.
• Roald Dahl's Marvellous Children's CharitycoreStrategic or Co-development PartnerCommunity partnership supporting specialist nurses and care for children and families living with complex lifelong conditions. This aligns with Brioche Pasquier's values of care, community, and family.
• MK Dons SETcoreGTM or Marketing PartnerTitle sponsorship of the MK Dons Sports Education Trust foundation, supporting youth sports and education programmes in Milton Keynes.
• MK MarathoncoreGTM or Marketing PartnerHeadline sponsor for 2024, 2025, and 2026. Multi-award winning event promoting health, fitness, and community engagement in Milton Keynes.
• Steelbacks in the Community (Northamptonshire Cricket)minorGTM or Marketing PartnerPrincipal partner supporting cricket community engagement programmes across Northamptonshire and beyond, connecting communities with cricket regardless of age, ability, gender, ethnicity or background.
• Friends of Pasquier (Local Charities)minorStrategic or Co-development PartnerSupport for local Milton Keynes charities including Willen Hospice, Harry's Rainbow, MK Food Bank, MKFM radio, Sophie's Street Food, Shenley Arthur Ellis, and Sofea Fareshare.

Scale indicators5 records

Recent moves17 records

Expansion highlights5 records

Broad incumbents

• Warburtons: Warburtons is the UK's largest branded bread and bakery company and the dominant supplier of packaged bakery to UK supermarkets. As the UK category leader, it defines competitive pricing, shelf allocation, and category standards that Brioche Pasquier UK must navigate.
• Aryzta: Aryzta is a Swiss-listed global B2B bakery business supplying frozen and ambient bakery products to retail and foodservice in Europe and North America. Comparable in B2B bakery model, foodservice exposure, and pan-European production footprint versus Brioche Pasquier's commercial bakery operations.
• Hovis: Hovis is one of the UK's leading bread brands with national supermarket distribution and a long heritage comparable to Brioche Pasquier's French heritage. Relevant as a UK incumbent setting the competitive baseline in packaged bakery categories where Brioche Pasquier UK competes for shelf space.
• Premier Foods: Premier Foods is a UK-listed packaged food manufacturer owning brands such as Mr Kipling, Cadbury cake (under licence), and Batchelors. While broader than pure bakery, it is a relevant incumbent in UK ambient cake and patisserie categories where Brioche Pasquier's Macarons and Pâtisserie range compete.
• Associated British Foods (ABF): ABF owns Allied Bakeries (Kingsmill, Sunblest, Allinson's) and is one of the largest UK bread producers. Comparable as the parent of a major UK bread/bakery incumbent competing for the same UK supermarket shelf and foodservice contracts that Brioche Pasquier UK targets.
• Pladis (McVitie's): Pladis Global, owner of McVitie's, Jacob's and other UK heritage biscuit and cake brands, is a relevant UK incumbent in ambient sweet-bakery categories (cakes, biscuits, sweet snacks) where Brioche Pasquier's individually-wrapped PITCH, Pancakes and Beignets compete for consumer occasions.

Direct peers

• La Lorraine Bakery Group: La Lorraine is a Belgian-headquartered industrial bakery group producing bread, viennoiserie, patisserie and frozen bakery products for European retail and foodservice. Comparable to Brioche Pasquier in continental-European industrial bakery scale, multi-country manufacturing, and product range overlap.
• Bridor: Bridor is a French-owned commercial bakery (Le Duff Group) producing premium French viennoiserie, breads and patisserie for retail and foodservice across Europe. Highly comparable to Brioche Pasquier in product range (brioche, croissants, pastries), B2B supply model, and pan-European manufacturing footprint.
• Delifrance: Delifrance is a French bakery-café chain and B2B supplier of viennoiserie and patisserie to UK and European foodservice operators. Directly comparable to Brioche Pasquier's Symphonie Pasquier foodservice division in terms of customers (restaurants, cafes, hotels) and product categories.
• St Pierre Groupe: St Pierre Groupe is a UK-headquartered baker specialising in French-style viennoiserie and brioche products (croissants, pains au chocolat, brioche) sold through UK supermarkets. It is the closest direct competitor to Brioche Pasquier UK in terms of product format, French positioning, and UK grocery channel exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uk.briochepasquier
• LinkedInlinkedin.com/company/briochepasquieruk
• Instagraminstagram.com/briochepasquier.uk

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brioche Pasquier UK