Brisbane International

What Brisbane International does

Brisbane International is an annual professional tennis tournament operated by Tennis Australia and held at the Queensland Tennis Centre in Brisbane, Australia. The event runs over an 8-day window in early January — most recently January 3–10 — and combines WTA 500 and ATP 250 tour-sanctioned competitions, positioning it as a key lead-in fixture to the Australian Open on the international tennis calendar. It attracts top-ranked men's and women's players and serves tennis fans, corporate hospitality clients, and broadcast/media partners.

The business generates revenue through three principal streams: ticket sales (distributed via Ticketmaster), premium hospitality experiences, and corporate sponsorship. The presenting partner is ANZ, with additional strategic partnerships held with Tourism & Events Queensland and Brisbane Australia. Direct-to-fan engagement is supplemented through a player-news newsletter subscription funnel, indicating ongoing investment in first-party audience development.

The organisation operates with a small core staff — 12 employees are reported — and is structured as a recurring annual event franchise rather than a high-growth operating company. Distribution, marketing, and broadcast relationships are intermediated through established partners, with no proprietary technology platform, software product, or AI/ML capability disclosed.

Name

Brisbane International

Legal name

Tennis Australia

Website

https://brisbaneinternational.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Brisbane International is an annual professional tennis tournament (WTA 500 / ATP 250) operated by Tennis Australia, held each January at the Queensland Tennis Centre, generating revenue from ticket sales, hospitality, and corporate sponsorship led by presenting partner ANZ.

Ownership category

akta.pro rank

Product category

Professional Sports Events

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

akta.pro secondary industry

Poker Tournaments & Tours (Live/Hybrid) (MPAEAEAE)

Keywords

• Professional tennis tournament
• ATP 250 event
• WTA 500 event
• Sports event ticketing
• Premium hospitality experiences

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from selling ground passes and arena tickets to spectators attending matches across all event categories including men's singles, women's singles, men's doubles, women's doubles, and men's wheelchair tennis.
2. Premium Experiences: Revenue from premium hospitality and exclusive experience packages offered to corporate clients and high-value spectators.
3. Sponsorship: Revenue and value-in-kind from presenting partner ANZ and strategic partners including Brisbane Australia and Tourism & Events Queensland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Brisbane International presented by ANZ is an annual professional tennis tournament held over eight days in early January at the Queensland Tennis Centre in Brisbane, featuring ATP 250 men's singles and doubles, WTA 500 women's singles and doubles, and men's wheelchair tennis competitions. The event sells ground passes, arena tickets at Pat Rafter Arena, and premium hospitality experiences, with revenue supplemented by presenting partner ANZ and strategic sponsors.

Product overview

The Brisbane International presented by ANZ is a professional tennis tournament held annually at Queensland Tennis Centre in Brisbane, Australia. The event features ATP (ATP 250) and WTA (WTA 500) competitions across men's and women's singles and doubles, plus men's wheelchair tennis. The tournament operates as a unified event with multiple ticket tiers including ground passes for general access to outer courts and arena tickets for Pat Rafter Arena, supplemented by premium hospitality experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Singles ATP men's singles competition (ATP 250 level) featuring top-ranked players competing for the Brisbane International title at Pat Rafter Arena.
• Women's Singles WTA women's singles competition (WTA 500 level) featuring top-ranked players competing for the Brisbane International title at Pat Rafter Arena.
• Men's Doubles ATP men's doubles competition featuring pairs of players competing for the Brisbane International doubles title at Pat Rafter Arena.
• Women's Doubles WTA women's doubles competition featuring pairs of players competing for the Brisbane International doubles title at the WTA 500 level.
• Men's Wheelchair Tennis Wheelchair tennis competition for male athletes held during the Brisbane International tournament at Queensland Tennis Centre.
• Ground Passes Entry passes allowing access to outer courts and general tournament areas at Queensland Tennis Centre, available through Ticketmaster.
• Arena Tickets Premium tickets providing access to Pat Rafter Arena, the main stadium court for featured matches of the Brisbane International.
• Premium Experiences Luxury hospitality packages offering enhanced viewing, exclusive access, and premium amenities for corporate clients and high-value spectators at the Brisbane International.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core.

• ANZcoreGTM or Marketing PartnerANZ serves as the presenting partner of the Brisbane International, with full event naming rights as 'Brisbane International presented by ANZ'. ANZ is a major Australian bank and the primary sponsor driving tournament visibility and marketing.
• Tourism & Events QueenslandcoreStrategic or Co-development PartnerStrategic partner supporting the tournament as part of Queensland's tourism and events strategy. Promotes Brisbane and Queensland as a destination for international sporting events.
• Brisbane AustraliacoreStrategic or Co-development PartnerStrategic partner representing Brisbane as a destination. Promotes the city's involvement in hosting major sporting events.
• WTAcoreStrategic or Co-development PartnerWomen's Tennis Association partnership providing WTA 500 ranking status for the women's tournament. The Brisbane International is an official WTA tour event.
• ATPcoreStrategic or Co-development PartnerAssociation of Tennis Professionals partnership providing ATP 250 ranking status for the men's tournament. The Brisbane International is an official ATP tour event.
• Tennis AustraliacoreStrategic or Co-development PartnerTennis Australia is the organizing body behind the Brisbane International, managing all tournament operations, scheduling, and administration.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing online ticket sales platform for all Brisbane International tickets including ground passes and arena tickets.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sydney International Tennis: Direct peer running alongside Brisbane as another Australian ATP/WTA warm-up event held the same week (or directly adjacent), operated by Tennis Australia with similar ticket, hospitality, and sponsorship revenue model.
• Adelaide International: Direct peer also operated by Tennis Australia as an Australian Open lead-in event. Comparable WTA/ATP-tier event with similar premium experience, sponsorship, and ticket structure to Brisbane.
• Miami Open: Combined ATP/WTA event with multi-session ticketing, premium hospitality, and presenting sponsor model highly analogous to Brisbane International, providing a useful benchmark for tour-event economics.
• Indian Wells: Premier combined ATP/WTA tour event with similar revenue streams (tickets, premium hospitality, presenting sponsorship) and a comparable multi-court venue setup at a Tennis Garden complex.
• Queen's Club Championships: Established ATP grass-court warm-up event ahead of Wimbledon with similar premium hospitality, presenting sponsor, and grass-court venue model; comparable use case as a marquee lead-in tournament.

Broad incumbents

• Australian Open: The flagship Grand Slam in the same Australian swing, also run by Tennis Australia. Same governing body, similar tennis-event economics, but vastly larger scale and prestige; relevant for understanding sponsor and broadcast dynamics.
• WTA Tour: Sanctioning body for women's tennis tour; Brisbane's WTA 500 status flows from this partnership. Comparable in that WTA governs scheduling, ranking points, and player participation economics across all tour stops.
• ATP Tour: Sanctioning body for men's tennis tour; Brisbane's ATP 250 status flows from this partnership. Useful for benchmarking how lower-tier men's events compete for top players and sponsorship dollars.

Regional players

• ASB Classic (Auckland): WTA/ATP event held in the same Australian Open lead-in window across the Tasman, targeting similar players and audiences; relevant regional peer for calendar overlap and competing warm-up dynamics.

Others

• Tennis Australia: Parent governing body that operates Brisbane International. Not a direct peer, but a key ecosystem enabler providing infrastructure, marketing reach, and tour relationships that shape the tournament's commercial outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/brisbanetennis
• YouTubeyoutube.com/@BrisbaneInternationalTennis
• Facebookfacebook.com/BrisbaneInternational
• Instagraminstagram.com/brisbaneinternational

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brisbane International