The British School of Amsterdam

What The British School of Amsterdam does

The British School of Amsterdam is a non-profit international school (Stichting under Dutch law) operating a single campus at Havenstraat 6 in Amsterdam's Oud-Zuid district, serving over 1,000 students aged 3 to 18 across Early Years, Junior School, and Senior School sections. Founded in 1977 and consolidated into its current purpose-converted national monument building in 2021, the school delivers the full English National Curriculum from Early Years Foundation Stage through GCSE/IGCSE and A Level qualifications, with accredited examination centre status for Cambridge, Pearson (Edexcel), AQA, and OCR. The student body represents over 56 nationalities, supported by a staff team spanning 24 nationalities and led by Principal Ciaran Harrington.

Revenue is generated primarily through annual tuition subscriptions (2026-27 fees ranging from €18,994 for Nursery 10 sessions to €22,976 for Years 10-13), supplemented by non-refundable application (€250) and enrollment fees (€750-€2,000), a Learning Support Assistant fee of €46,554 per annum for children needing additional support, and ancillary services including private music tuition (YMBSA, 14 peripatetic teachers), school lunches (Appel Catering), and after-school care (Majest Global). The school receives no UK or Dutch government funding and operates a non-selective direct admissions process targeting international families in the Amsterdam region (Amstelveen, Uithoorn, Aalsmeer, Haarlem), with approximately 75% of pupils living within 2km of campus.

Marketing and admissions are conducted through a direct-to-consumer model via the school website (britams.nl), organic social channels (Instagram, Facebook, LinkedIn), quarterly Open Days, and word-of-mouth referrals, with multiple industry accreditations (ISI, AoBSO, COBIS, HMC) reinforcing institutional credibility. Technology infrastructure consists of SmartBoards and iPads in classrooms and the Firefly parent/student portal, with no disclosed AI/ML, API, or proprietary platform capabilities. Governance is provided by a Supervisory Board chaired by Hans Moltmaker, with at least seven members including an independent Chair and a UK education specialist.

Name

The British School of Amsterdam

Legal name

The British School of Amsterdam

Website

https://britams.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

101–250 employees

Short description

The British School of Amsterdam is a non-profit international school in Amsterdam delivering the full British National Curriculum to over 1,000 students aged 3-18 across 56 nationalities, with accredited GCSE and A Level examination centre status.

Ownership category

akta.pro rank

Product category

International School Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• International school education
• British national curriculum
• Early years education
• GCSE A Level preparation
• Amsterdam private schooling

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition Fees: Annual tuition fees constitute the primary revenue stream. Fees vary by year group and are invoiced annually with optional split payments in 3 equal instalments per term. Full fees due for pupils starting between first day and half term; half fees for those starting after half term break.
2. Application and Enrollment Fees: Non-refundable €250 registration fee upon application submission. Enrollment fee of €750 (Nursery/Reception) or €2,000 (Years 1-12) upon acceptance of place. Additional €1,250 for families transferring from Reception to Year 1.
3. Learning Support Services: Full-time Learning Support Assistant fee of €46,554 per annum (2026-27), €44,763 (2025-26), charged in addition to tuition fees for children requiring additional support.
4. School Lunches: Provided by Appel Catering, not included in school fees. Options include half-termly subscriptions (packed or hot meals) and daily orders. Invoiced separately on a non-refundable basis.
5. After School Care: Provided by Majest Global for children aged 3-12, available from 3.10pm to 6.30pm during term time and 8.00am to 6.30pm during holidays. Parents can opt for warm meals. Charged separately by Majest Global.
6. Private Music Tuition: 14 peripatetic music teachers offer private lessons on violin, cello, harp, guitar, recorder, flute, clarinet/saxophone, brass, voice, piano, and drums. Coordinated by YMBSA (Young Musicians of The BSA). Payments managed directly through YMBSA, separate from school fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

The British School of Amsterdam is a non-profit international school delivering the full British National Curriculum from ages 3 to 18 across three sections (Early Years, Junior School and Senior School) on a single Amsterdam campus. It prepares students for IGCSE/GCSE and A Level qualifications accredited by Cambridge, Pearson, AQA and OCR, and offers supporting programmes such as extra-curricular activities, sport, creative arts with private music tuition, after-school care and school lunches.

Product overview

The British School of Amsterdam is an educational institution offering a comprehensive British international education from ages 3 to 18 through three school sections: Early Years School (Nursery-Reception, ages 3-6), Junior School (Years 2-6, ages 6-11), and Senior School (Years 7-13, ages 11-18). The school follows the National Curriculum used in England and the Early Years Foundation Stage (EYFS), preparing students for GCSE, IGCSE, and A Level examinations. The product portfolio includes the core academic programmes supplemented by an Extra-Curricular Programme (ECP), Creative Arts with private music tuition via YMBSA, Sport Programme with Topscore partnerships, Enrichment (MUN, Duke of Edinburgh), Wellbeing support, and School Lunch/After School Care services. The school serves over 1,000 students from 56 nationalities and is accredited by ISI, AoBSO, COBIS, and is a member of HMC.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years School Full-time education programme for children aged 3–6 following the Early Years Foundation Stage curriculum, including Nursery, Reception and Year 1, with Forest School and FitNut fitness/nutrition enrichment.
• Junior School Primary education programme for children aged 6–11 (Years 2–6) following the National Curriculum used in England with specialist teachers in Art, Music, PE and Languages.
• Senior School Secondary education programme for students aged 11–18 (Years 7–13) covering Key Stage 3, GCSE/IGCSE, and A Level programmes, accredited as an examination centre for Cambridge, Pearson, AQA and OCR.
• Enrichment Programme Additional educational opportunities including Model United Nations (MUN), Duke of Edinburgh Award Scheme, residentials/camps and community service initiatives for enrolled students.
• Creative Arts Programme (including YMBSA Private Music Tuition) Comprehensive arts education including curriculum music, drama, art, three choirs, and separately booked private music lessons delivered via Young Musicians of The BSA (YMBSA) by 14 peripatetic teachers in violin, cello, harp, guitar, recorder, flute, clarinet/saxophone, brass, voice, piano and drums.
• Sport Programme Physical education and sports programme including Topscore partnerships with RC Amstel for rowing and BC Apollo for basketball, swimming at Mirandabad Pool, and inter-house and sports-day events.
• After School Care After-school care service for children aged 3–12, delivered by partner Majest Global on the school's premises during term time and holidays, with supervised activities, snacks and optional warm meals.
• School Lunch Programme Catering service delivered by partner Appel Catering, offering half-termly subscriptions or daily orders for packed lunches or hot meals; Early Years receive only packed lunches while Junior and Senior pupils have both options.
• GCSE and A Level Examination Centre Services Delivery of accredited GCSE, IGCSE and A Level examinations at the Senior School's examination centre via Cambridge Assessment International Education, Pearson (Edexcel), AQA and OCR.
• English as an Additional Language (EAL) Support Specialist English as an Additional Language (EAL) programme providing small-group or in-class support for children from non-English speaking backgrounds, drawing on experience with over 40 home languages.
• Learning Support Assistant Service Full-time Learning Support Assistant provision for enrolled pupils requiring additional support, priced at €46,554 per annum in 2026-27 and charged in addition to tuition fees.

Quantifiable outcome

• 100% A Level pass rate for third consecutive year (2025)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• RC Amstel (Rowing)coreStrategic or Co-development PartnerTopscore partnership with local rowing club connecting students with local clubs and wider Amsterdam community. Part of sports programme led by local authority's sports service to introduce teenagers to various sports.
• BC Apollo (Basketball)coreStrategic or Co-development PartnerTopscore partnership with basketball club resulting in successes in local and national competitions. Links students and families with local clubs.
• Majest GlobalcoreStrategic or Co-development PartnerExclusive after school care provider for British School children aged 3-12. Service available during term time (3.10pm-6.30pm) and school holidays (8am-6.30pm). Provides supervised activities, snacks, and optional warm meals.
• Appel CateringcoreStrategic or Co-development PartnerProvides fresh school lunch options including half-termly subscriptions and daily orders for packed lunches or hot meals. Early Years receives only packed lunches; Junior and Senior have both options.
• Eowyn CrisfieldminorStrategic or Co-development PartnerAuthor of 'Bilingual Families: A Practical Language Planning Guide' who works with Early Years School to plan best ways to support children's language needs.
• YMBSA (Young Musicians of The BSA)coreChannel Partner/ Reseller/ DistributorCoordinates private music lessons with 14 peripatetic teachers offering instruction on violin, cello, harp, guitar, recorder, flute, clarinet/saxophone, brass, voice, piano, and drums.
• HMC (Heads' Conference)coreOthersMembership association of over 300 UK and 60 international independent school heads, established 1869. Provides training, conferences, and advocates for innovation and school independence.
• COBIS (Council of British International Schools)coreOthersMembership association representing more than 400 British international schools and organisations globally.
• AoBSO (Association of British Schools Overseas)coreOthersNot-for-profit membership association recognized by UK Government, dedicated to supporting leaders of BSO-accredited schools.
• Cambridge International ExaminationscoreTechnology or IntegrationAccredited examination centre for Cambridge International qualifications. Part of University of Cambridge providing globally trusted education and qualifications.
• Pearson (Edexcel)coreTechnology or IntegrationAccredited examination centre for Pearson qualifications. Global learning company operating in nearly 200 countries.
• AQAcoreTechnology or IntegrationAccredited examination centre for AQA qualifications. Independent education charity providing UK qualifications including GCSEs and A Levels.
• OCR (Oxford and Cambridge RSA)coreTechnology or IntegrationAccredited examination centre for OCR qualifications.
• ISI (Independent Schools Inspectorate)coreOthersBody approved by Department for Education to inspect independent schools, focusing on regulatory compliance and quality of education.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Stedelijk Gymnasium Leiden: Historic Dutch secondary school in Leiden. Comparable as a high-achieving Netherlands-based secondary institution in the broader Randstad market, though operates under Dutch public curriculum rather than British National Curriculum.
• NAISR - North American International School of Rotterdam: International school in the Rotterdam region serving students from diverse nationalities. Comparable premium positioning and expat-family target segment, but serves a different metropolitan catchment and uses an American-influenced curriculum.

Direct peers

• International School of Amsterdam (ISA): Long-established Amsterdam international school offering IB programmes from primary through diploma. Directly comparable as a premium international school serving internationally mobile families in Amsterdam, with strong university placement record and similar fee structure.
• The International School of The Hague: Major international school in The Hague serving primary and secondary students with IB and other international curricula. Comparable as a Netherlands-based premium international school competing for corporate-relocation families across the Randstad region.
• The British School in the Netherlands (BSN): Largest British international school in the Netherlands, serving students from ages 3-18 across multiple campuses near The Hague and Amsterdam. Directly comparable as a full British curriculum international school competing for the same expatriate family segment, with similar accreditation stack (COBIS, HMC) and pricing tier.
• Amsterdam International Community School (AICS): Amsterdam-based international school offering primary and secondary education to international and Dutch families, including IB programmes. Operates in the same catchment, competing for the same mid-tier international family segment with overlapping admissions timelines.

Broad incumbents

• Hockerill Anglo-European College: UK-based Anglo-European school offering IB and British curriculum for ages 3-18. Comparable as a long-established British-international school with similar curriculum accreditation, though operates within the UK rather than a continental European expat market.

Emerging players

• Dulwich College Amsterdam: Newer entrant British-curriculum international school in Amsterdam serving ages 3-18. Comparable premium positioning and Dulwich College international network affiliation, but earlier stage with shorter track record than BSA.

Others

• Council of British International Schools (COBIS): Industry association representing 400+ British international schools globally. Comparable as the institutional ecosystem BSA operates within; useful proxy for benchmarking standards, peer performance, and competitive entry patterns.
• Appel Catering: Dutch institutional catering provider that supplies school lunch services to BSA. Ecosystem partner rather than competitor, but represents the broader Dutch school-support services market in which BSA operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BritishSchoolofAmsterdam
• LinkedInlinkedin.com/school/british-school-of-amsterdam
• Instagraminstagram.com/britishschoolofamsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The British School of Amsterdam