Mondelēz Internacional

What Mondelēz Internacional does

Mondelēz Internacional is a global consumer packaged goods company spun off from Kraft Foods in 2012 and listed on NASDAQ under the ticker MDLZ. It manufactures, markets, and distributes branded snacks across chocolate, biscuits, gum, and powdered beverages categories, holding a portfolio of globally recognized brands including Lacta, Bis, Oreo, Club Social, Sonho de Valsa, Trident, Tang, 7Days, Cadbury, Milka, and Toblerone. The company operates in more than 150 countries and reaches approximately 92% of Brazilian households through more than one million points of sale.

In Brazil — the operational anchor described in the source data — the company runs two large manufacturing facilities (Curitiba, covering five product categories and the company's second-largest plant globally; and Vitória de Santo Antão, named best factory in Latin America three times), four distribution centers, and an 8,000+ workforce of which 5,000+ work in factory operations. Brazil has been a strategic priority market, with 2026 Easter chocolate sales setting a company record and with active product launches in the Tang and Trident franchises.

The business model is classic branded CPG: mass-market unit-based shelf pricing through grocery, convenience, and traditional retail channels, complemented by seasonal activations and sports/event-driven marketing (e.g., Trident Copa Mister Activation). Revenue mechanics depend on brand equity, shelf placement, and seasonal category peaks such as Easter for chocolate and major sporting moments for gum. Distribution scale (1M+ retail points in Brazil, global plant network) and brand portfolio depth (more than a dozen billion-dollar-adjacent brands) are the structural profit drivers.

Name

Mondelēz Internacional

Legal name

Mondelēz International, Inc.

Website

https://br.mondelezinternational.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Mondelēz Internacional is a global consumer packaged goods company (NASDAQ: MDLZ) that manufactures and distributes branded chocolate, biscuits, gum, and beverages — including Cadbury, Oreo, Milka, Lacta, and Trident — across more than 150 countries, reaching 92% of Brazilian households through 1M+ retail points.

Ownership category

akta.pro rank

Product category

Snack Food & Confectionery Manufacturing

NAICS

Chocolate and Confectionery Manufacturing (31135), Sugar and Confectionery Product Manufacturing (3113), Bakeries and Tortilla Manufacturing (3118), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Sugar & Confectionery Products (2060), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Chocolate Confectionery (CRADABAA)

akta.pro secondary industries

Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)

Keywords

• Consumer packaged goods
• Snack food manufacturing
• Confectionery products
• Chocolate brands
• Biscuit products

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Traditional CPG business model selling snacks (chocolate, biscuits, baked snacks, gum, candy, powdered beverages) through retail channels to consumers. Revenue generated from product sales across multiple brand portfolios in markets worldwide.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mondelēz International is a global snack food company that manufactures, markets, and sells chocolate, biscuits, baked snacks, gum and candy, and powdered beverages under a portfolio of iconic brands including Lacta, Bis, Oreo, Cadbury, Milka, Toblerone, Club Social, Sonho de Valsa, Trident, Tang, and 7Days. In Brazil, products are produced at two factories and distributed to over one million points of sale, reaching 92% of Brazilian households.

Product overview

Mondelēz International operates a diversified portfolio of iconic food and snack brands organized across multiple product categories: Chocolate (Lacta, BIS, Cadbury, Milka, Toblerone, Hu, Daim, Côte d'Or), Biscuits (Oreo, Club Social, belVita, Chips Ahoy!, TUC, Triscuit, Ritz, Wheat Thins, Tate's Bake Shop), Baked Snacks (7Days, CLIF, Perfect Snacks), Beverages (Tang, Bournvita), Gum and Candy (Trident, Halls, Maynards Bassetts, Sour Patch Kids, Stride), and Meals (Philadelphia, Royal). In Brazil specifically, the company focuses on leading brands including Lacta, BIS, Club Social, Oreo, Sonho de Valsa, Trident, Tang, and 7Days. This is not a unified software platform but rather a collection of independent consumer product brands across the snacking, chocolate, biscuit, and beverage categories.

Differentiator

Problem solved

Functional benefit

Brands

• 5 Star: Chocolate brand.
• Alpen Gold
• Cadbury
• Cadbury Dairy Milk
• Côte d'Or
• Daim
• Freia
• Hu
• Lacta
• Marabou
• Milka
• Toblerone
• Barni
• belVita
• Chips Ahoy
• Club Social
• Enjoy Life Foods
• Honey Maid
• Kinh Do
• LU
• Oreo
• Prince
• Ritz
• Tate's Bake Shop
• Tiger
• Triscuit
• TUC
• Wheat Thins
• 7Days
• CLIF
• Perfect Snacks
• Bournvita
• Tang
• Clorets
• Halls
• Maynards Bassetts
• Sour Patch Kids
• Stride
• Philadelphia
• Royal
• Bis
• Sonho de Valsa
• Trident
• Laka

Products and services

• Lacta Lacta is a chocolate brand established in 1912, known for its signature square chocolate piece that melts slowly in the mouth. It is produced in Brazil with over 110 years of heritage and serves Brazilian consumers seeking established chocolate products.
• BIS BIS is a pioneer wafer product covered in chocolate since 1942 and the absolute leader in chocolate-covered wafers. It is distributed worldwide and sold to consumers seeking convenient chocolate snack products.
• Oreo Oreo is the world's number one biscuit brand in over 100 countries per Euromonitor International 2024, launched in Brazil in 2013. It features a crispy cookie with creamy filling and targets consumers seeking iconic sandwich biscuits.
• Club Social Club Social is a salted biscuit brand with over 20 years of presence in Brazil, iconic among youth across generations. It targets consumers seeking savory biscuits and baked snacks.
• Sonho de Valsa Sonho de Valsa is an iconic filled wafer brand in Brazil for over 80 years, symbolizing affection and love declarations. It targets Brazilian consumers, particularly for gifting occasions such as Easter.
• Trident Trident is a chewing gum brand present in Brazil since 1981, recognized for iconic flavors and refreshment. It targets consumers seeking chewing gum for everyday use.
• Tang Tang is a powdered drink brand present in Brazilian households since 1978, offering flavored beverages positioned as a nutritious supplement for family meals. It serves households seeking affordable flavored beverage options.

Quantifiable outcome

• Record growth in Easter 2026 sales in Brazil
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nestlé: World's largest food and beverage company with a comparable global portfolio spanning chocolate (Nestlé, KitKat, Cailler), confectionery (After Eight), biscuits, beverages (Nescafé, Milo), and dairy. Directly competes with Mondelēz in nearly every category and has deep presence in Brazil through its Brazilian subsidiary.
• The Hershey Company: Major North American chocolate and confectionery manufacturer (Hershey's, Reese's, Kit Kat US license). Comparable chocolate-focused portfolio with similar CPG manufacturing and mass-market retail distribution model, increasingly active in Brazil and Latin America.
• Lindt & Sprüngli: Swiss premium chocolate manufacturer (Lindt, Lindor, Ghirardelli, Russell Stover). Comparable premium chocolate production and seasonal gifting focus, competing with Mondelēz in the higher price tiers during Easter and other gifting occasions in Brazil.
• Ferrero Group: Italian-founded global confectionery company behind Nutella, Ferrero Rocher, Kinder, Tic Tac, and Kinder Bueno. Directly comparable premium and mainstream chocolate/confectionery manufacturer competing in the same retail aisles and gifting occasions as Mondelēz, with growing Latin American footprint.
• Mars, Incorporated: Privately held global confectionery and snack company behind M&M's, Snickers, Twix, Dove/Galaxy chocolate, and Wrigley's gum. Closely comparable to Mondelēz across chocolate, gum, and sugar confectionery, and competes directly in Brazil through established local distribution.
• Barry Callebaut: World's largest chocolate and cocoa manufacturer, supplying industrial chocolate to Mondelēz and many competitors. Comparable chocolate manufacturing operations and B2B-plus-branded portfolio; a key supplier relationship as well as competitor in finished chocolate categories.

Others

• The Kraft Heinz Company: Historic peer and former parent of Mondelēz's snacks business before the 2012 spin-off. Operates adjacent CPG categories (condiments, cheese, meals) and shares distribution relationships and retail shelf space with Mondelēz in Brazil, though no longer in the same snack categories.

Broad incumbents

• General Mills: Large diversified packaged food company with biscuit, snack, and baking mix brands (Nature Valley, Old El Paso, Pillsbury). Overlaps with Mondelēz on biscuits and baked snacks but operates more broadly across cereals, refrigerated, and meals categories.
• PepsiCo (Frito-Lay): Global snacks and beverages giant whose Frito-Lay division competes directly with Mondelēz's biscuit and baked-snack portfolio in Brazilian retail. Broader portfolio including beverages (via joint ventures) makes it a broad incumbent rather than a pure-play peer.

Regional players

• Grupo Bimbo: Mexican multinational bakery and snacks company, the world's largest baked-goods manufacturer. Directly competes with Mondelēz biscuits in Latin America including Brazil, with comparable mass-market baked-snack distribution and similar retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/7daysbrasil
• LinkedInlinkedin.com/company/mondel%C4%93z-internacional

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mondelēz Internacional