Your Co-op Business Solutions

What Your Co-op Business Solutions does

Your Co-op Business Solutions is the telecommunications and connectivity arm of OurCoop, the UK's largest independent co-operative society, and operates as a member-owned division of The Midcounties Co-operative Limited. The company delivers residential broadband (BroadbandCoop) at speeds from 66.5 Mbps to 900 Mbps using Openreach's FTTP and SoGEA infrastructure, SIM-only mobile plans (MobileCoop) running on O2's 5G network with 30-day rolling contracts, and business solutions spanning business broadband, business SIMs, Digital Voice (VoIP), and hosted voice via Wildix. Product extensions include Co-op Travel eSIM distributed globally through iOS and Android apps, exclusive UK retail of Fairphone Gen. 6 smartphones and Fairbuds audio products, and Doro phones for senior users.

The business model is a hybrid of subscription recurring revenue (broadband £35-£55/month, consumer SIMs £8-£24/month, business SIMs £10-£18/month) with one-time hardware sales (Fairphone £479 outright, Fairbuds £69-£219). Customer acquisition runs through a self-serve e-commerce website, inside-sales phone support at a UK-based call centre, a dedicated B2B business solutions team, and a membership-driven referral program paying £20 per successful referral. All services are carbon-neutral through an Ecologi partnership with quantitative claims (144 kg CO2e/year per combined broadband-and-mobile customer, 36 kg CO2e/year per mobile customer plus one tree planted).

Customer segments are residential consumers/families, small and medium businesses preparing for the 2027 PSTN Big Switch Off, and secondary niches (senior users via Doro, environmentally conscious consumers via Fairphone). The company is jointly owned by over 1 million members of the OurCoop family of businesses (FoodCoop, TravelCoop, FuneralCoop, Little Pioneers, EnergyCoop) and completed a merger with Central England Co-operative Limited on 26 January 2026, materially expanding the combined membership base.

Name

Your Co-op Business Solutions

Legal name

The Midcounties Co-operative Limited

Website

https://broadband.yourcoop.coop

Company type

Private

Operating status

Operating

Short description

Your Co-op Business Solutions is the UK telecoms and connectivity arm of OurCoop, the UK's largest independent co-operative. It provides residential broadband, SIM-only mobile, B2B connectivity, and sustainable hardware to over 1 million members and small businesses across the UK.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications Resellers (517121)

SIC

Telephone Communications (No Radiotelephone) (4813), Radiotelephone Communications (4812)

akta.pro primary industry

Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK)

akta.pro secondary industry

DSL/Copper-Based ISPs (xDSL Retail Providers) (HDAIADAG)

Keywords

• Residential broadband services
• Mobile SIM plans
• Business telecom solutions
• Digital voice hosted telephony
• Sustainable mobile handsets

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Broadband Services: Monthly subscription revenue from residential and business broadband packages ranging from £35-55/month for residential, with 24-month contracts and optional Digital Voice add-ons.
2. Mobile SIM Plans: Recurring monthly revenue from SIM-only plans (30-day rolling contracts) ranging from £8-24/month, plus additional SIM discounts for family plans (10% off extra SIMs).
3. Hardware Sales: One-time revenue from Fairphone Gen. 6 handsets (from £479 outright or £29/month), Fairbuds XL headphones (£169-219), and Doro phones.
4. Business Mobile Services: Business SIM-only plans ranging from £10-18/month (inc. VAT) on 12-month contracts, with data plans from 5GB to unlimited, including free EU roaming.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Your Co-op Business Solutions supplies residential and business broadband (66.5–900 Mbps via FTTP/SoGEA), SIM-only mobile plans on the O2 5G network, hosted VoIP/Digital Voice telephony, and a curated portfolio of sustainable hardware (Fairphone, Fairbuds, Doro). All services are delivered as carbon-neutral subscriptions under a member-owned co-operative model, with separate consumer and business sales motions and no mid-contract price rises.

Product overview

Your Co-op Business Solutions (operating as OurCoop) is the UK's only co-operative telecoms supplier, offering a unified portfolio of residential and business telecom services. The core product lines include BroadbandCoop (residential broadband from 66.5 Mbps to 900 Mbps with carbon neutrality), MobileCoop (SIM-only plans with 30-day rolling contracts), and Business Solutions (broadband, SIM, hosted voice, and devices for business). The portfolio extends to sustainable hardware including Fairphone smartphones, Fairbuds/Fairbuds XL audio products, and Doro phones. All services leverage the UK's network infrastructure and are delivered carbon-neutral through Ecologi partnership. The company operates as part of The Midcounties Co-operative Group, formed by Central Co-op, The Midcounties Co-operative, and Chelmsford Star Co-op.

Differentiator

Problem solved

Functional benefit

Products and services

• BroadbandCoop (Residential Broadband)
• MobileCoop (SIM Only)
• Business Broadband
• Business SIM-Only
• Digital Voice (Hosted Business Telephony)
• Wildix Hosted Communications
• Co-op Travel eSIM
• Fairphone Gen. 6
• Fairbuds XL Headphones
• Fairbuds Earbuds
• Doro Mobile Phones
• Refurbished Business iPhones
• Fairphone for Business

Quantifiable outcome

• 144kg CO2e reduced per year for customers with both broadband and mobile services
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• EcologicoreStrategic or Co-development PartnerClimate impact partnership where Ecologi funds certified carbon reduction projects (Gold Standard) and reforestation through Eden Reforestation Projects. OurCoop calculates average emissions per service and funds equivalent offsetting. Includes tree planting (1 million trees pledged over 10 years) and support for projects in Brazil, Honduras, Chile, Thailand, Egypt, Tanzania, and India.
• FairphonecoreTechnology or IntegrationExclusive UK retail partner for Fairphone Gen. 6 smartphones and accessories (Fairbuds, Fairbuds XL). Fairphone provides modular, repairable smartphones with 5-year warranty and software support until 2033. Products feature Fairtrade gold and recycled materials.
• O2 NetworkcoreTechnology or IntegrationMobile network provider powering OurCoop's SIM plans with 5G connectivity. Provides UK's best-rated network coverage for residential and business mobile services.
• OpenreachcoreTechnology or IntegrationInfrastructure provider for broadband network. OurCoop uses Openreach's FTTP (Fibre to the Premises) and SoGEA (Single Order Generic Ethernet Access) services as part of the national fibre rollout and PSTN switch-off transition.
• Eden Reforestation ProjectssupportingStrategic or Co-development PartnerTree planting partner of Ecologi that plants millions of trees monthly around the world. OurCoop customers benefit from tree planting as part of carbon-neutral service commitments.
• LONGTIMEsupportingOthersCertification organisation that awarded LONGTIME certification to Fairbuds XL headphones, recognising ethical and sustainable production standards.
• SonarworkssupportingTechnology or IntegrationAudio technology company providing signature EQ settings for Fairbuds companion app, delivering award-winning sound calibration.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Plusnet: Plusnet is a UK consumer and small-business broadband ISP operating on the BT/Openreach wholesale network — directly comparable to OurCoop BroadbandCoop in product (fixed broadband with bundled voice), pricing structure, and target segment. Both compete on value-for-money and customer service against the major UK ISPs.
• TalkTalk: TalkTalk is a UK retail broadband ISP offering fixed-line broadband, TV, and mobile services on Openreach wholesale infrastructure. Directly comparable to OurCoop in core broadband product, value positioning, and customer acquisition model — though at materially larger scale.
• Shell Energy Broadband: Shell Energy Broadband is a UK challenger ISP offering fixed broadband (and formerly energy bundles) on Openreach infrastructure, targeting value-conscious and sustainability-aware consumers. Highly comparable to OurCoop's positioning as an alternative to incumbent ISPs with an ethical/brand-led differentiation.
• giffgaff: giffgaff is an MVNO operating exclusively on the O2 network in the UK, offering SIM-only mobile plans with a community-led, member-driven model. Directly comparable to OurCoop's MobileCoop product on the same underlying O2 wholesale network and similar community/membership positioning.
• Tesco Mobile: Tesco Mobile is a UK MVNO operating on the O2 network, offering SIM-only and PAYG mobile plans bundled with the Tesco Clubcard loyalty programme. Directly comparable to OurCoop MobileCoop's MVNO structure on O2, with a parallel member/loyalty-driven acquisition model.

Broad incumbents

• Sky Broadband: Sky Broadband is one of the UK's largest retail broadband ISPs (using Openreach wholesale) with extensive TV/entertainment bundling. Competes with OurCoop in the same residential broadband market but at much larger scale and with broader entertainment/TV portfolio.
• BT Consumer (BT Broadband): BT is the UK's incumbent telecoms operator and the parent of Openreach (the wholesale infrastructure OurCoop uses). Competes with OurCoop in residential and SMB broadband and voice services with significantly broader scale, EE mobile bundle, and brand presence.
• Virgin Media O2 (Virgin Broadband): Virgin Media O2 operates one of the UK's largest cable/broadband networks and is the parent of O2 (the wholesale mobile network OurCoop relies on). Directly competes with OurCoop across broadband and mobile, with proprietary network assets and substantially greater scale.
• Vodafone UK: Vodafone UK is a major mobile network operator with a growing broadband business on Openreach, offering converged mobile + broadband + TV packages. Comparable to OurCoop in offering integrated mobile and broadband, though at much larger scale and with proprietary spectrum/network assets.
• EE: EE is the UK's largest mobile network operator (owned by BT), offering mobile, broadband, and converged consumer/SMB packages. Comparable to OurCoop across mobile and broadband, with proprietary 4G/5G network infrastructure and substantially greater market share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Coop_Broadband
• Facebookfacebook.com/broadbandcoop
• Instagraminstagram.com/BroadbandCoop

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Co-op Business Solutions