Broad Oak Group

What Broad Oak Group does

Broad Oak Group is a privately held, family-run Tier 1 retrofit contractor headquartered in Kingsley Moor, Stoke-on-Trent, England, delivering PAS 2035-compliant whole-house fabric-first retrofit programmes across the United Kingdom. The company's core technical offering integrates insulation measures (loft, cavity wall, internal, external, room-in-roof), air source heat pumps, and solar PV with battery storage into a single whole-house retrofit methodology, augmented by a Commercial Energy Efficiency Services line for non-domestic buildings and adjacent Remediation work. Differentiators are PAS 2035 and Tier 1 contractor accreditation, NHDG membership, and a fabric-first approach that combines insulation, ventilation, low-carbon heating, and building performance under a unified governance framework.

The business serves five customer segments — Social Housing / Housing Associations and Local Authorities as primary clients, with Landlords, Residents/Homeowners, and Commercial / Non-Domestic buildings as secondary segments. Go-to-market is enterprise field sales into public-sector procurement frameworks, with services delivered via a 130-vehicle field operation covering approximately 5.89 million vehicle miles annually. Revenue is generated through project-based contracts funded by government retrofit programmes, social housing frameworks, local authority tenders, and private property improvement work; pricing is quote-based and project-specific and is not publicly disclosed.

The company employs 64 people and operates as a private, family-owned group with no disclosed external investors, funding rounds, or M&A activity. Governance is led by Managing Director Andrew Harrison, who signed the company's Carbon Reduction Plan committing to a 9.7% intensity reduction from a 2023 baseline of 339 tCO2e to 306 tCO2e in 2025/26. A related trade name, Broad Oak Properties, is registered, and the company holds Sustainability West Midlands membership alongside ten or more displayed accreditations on its corporate website.

Name

Broad Oak Group

Legal name

Broad Oak Group

Website

https://broadoakgroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Broad Oak Group is a UK Tier 1 retrofit contractor delivering PAS 2035-compliant whole-house fabric-first insulation, heat pump, and solar PV programmes to social housing providers, local authorities, landlords, homeowners, and commercial buildings.

Ownership category

akta.pro rank

Product category

Building Energy Efficiency Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

akta.pro secondary industries

Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD), Attic Insulation, Air Sealing & Ventilation Upgrades (HSAPACAI)

Keywords

• Home retrofit services
• PAS 2035 compliance
• Insulation installation
• Heat pump installation
• Building decarbonisation

Headquarters

HQ city

Stoke-on-Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retrofit Contract Delivery: Project-based contracts delivering energy efficiency and decarbonisation upgrades to residential and commercial properties. Revenue is generated through government-funded programmes, social housing contracts, local authority frameworks, and private property improvement projects. Income is earned through completed retrofit projects including insulation, heat pump installations, and solar PV systems.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Broad Oak Group is a Tier 1 UK retrofit contractor delivering PAS 2035-compliant, fabric-first whole-house energy efficiency and decarbonisation upgrades. Its core services combine insulation measures (loft, cavity wall, internal, external, room-in-roof), low-carbon air source heat pumps, solar PV with battery storage, and commercial non-domestic building upgrades for housing associations, local authorities, landlords, homeowners, and commercial clients.

Product overview

Broad Oak Group operates as a Tier 1 retrofit contractor offering a unified service portfolio focused on home decarbonisation and energy efficiency. The company's core offerings include Insulation Measures (loft, cavity wall, internal, external, and room-in-roof), Air Source Heat Pumps for low-carbon heating, Solar PV & Battery Storage for renewable energy generation and storage, and Commercial Energy Efficiency Services for non-domestic buildings. All services are delivered under a fabric-first, whole-house retrofit approach compliant with PAS 2035 standards, enabling local authorities, housing associations, landlords, and homeowners to meet compliance, funding, and carbon reduction targets.

Differentiator

Problem solved

Functional benefit

Products and services

• Insulation Measures Comprehensive insulation installation services covering loft, cavity wall, internal, external, and room-in-roof insulation designed to make homes warmer and more energy efficient. Targeted at social housing providers, local authorities, landlords, and homeowners seeking PAS 2035-aligned fabric-first improvements.
• Air Source Heat Pumps Installation of low-carbon air source heat pumps that provide reliable, efficient year-round heating for residential and commercial properties, delivered as part of PAS 2035-compliant whole-house retrofit programmes.
• Solar PV and Battery Storage Renewable electricity generation and storage systems combining solar photovoltaic panels with battery storage, enabling properties to generate, store, and use on-site renewable energy as part of decarbonisation upgrades.
• Commercial Energy Efficiency Services Energy efficiency and decarbonisation upgrades for commercial, industrial, and public sector non-domestic buildings, designed to reduce operating costs, improve energy performance, and cut environmental impact.
• Whole-House Retrofit (PAS 2035) Integrated fabric-first whole-house retrofit programme bringing together insulation, ventilation, low-carbon heating, and building performance improvements in compliance with PAS 2035 standards. Targeted at local authorities, housing associations, landlords, and homeowners needing large-scale compliant retrofit delivery.

Quantifiable outcome

• ~9.7% carbon emissions intensity reduction from 2023 baseline to 2025/26

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• National Home Decarbonisation Group (NHDG)coreStrategic or Co-development PartnerBroad Oak Group is a proud member of the National Home Decarbonisation Group (NHDG), working with government and industry partners to deliver high-quality retrofit at scale. NHDG brings together industry stakeholders to support the delivery of home decarbonisation programmes across the UK.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Morgan Sindall Property Services: Large UK property services arm of Morgan Sindall Group delivering planned maintenance, retrofit, and energy-efficiency programmes for social housing. Comparable as a Tier 1 contractor serving the same public-sector client base, but with broader construction services.
• Willmott Dixon Partnerships: UK partnership housing and regeneration contractor delivering new-build, refurbishment, and retrofit programmes for housing associations and local authorities. Comparable B2G retrofit activity though set within a broader contractor group.
• Wates Property Services: UK-wide property services and retrofit provider serving social landlords and local authorities with planned maintenance and decarbonisation programmes. Comparable retrofit capability but part of a larger group with broader construction and FM exposure.
• E.ON UK (Energy Solutions): Major UK energy supplier with a growing heat pump, solar, and energy-efficiency services division targeting social housing and homeowners. Comparable decarbonisation offering, but from a utility incumbent.
• British Gas / Centrica (Home Solutions): UK energy major with a large home solutions arm installing insulation, heat pumps, and solar for residential customers and housing associations. Competes for retrofit contracts but operates at significantly larger scale with a consumer brand.
• Keepmoat Homes: Large UK residential developer and contractor with growing retrofit and energy-efficiency services for social housing. Comparable in customer segment and decarbonisation work, but primarily a new-build builder expanding into retrofit.

Emerging players

• Cenergist: Welsh specialist retrofit contractor delivering PAS 2035-compliant whole-house programmes for social landlords and councils. Closely comparable in accreditation profile and whole-house approach but at smaller scale.
• Octopus Energy (Heat Pumps / Services): Disruptive UK energy retailer expanding into heat pump installation and home energy services, increasingly bidding for retrofit work. Competes on the resident/landlord side of Broad Oak's customer mix.

Direct peers

• Everwarm: Scotland-based Tier 1 retrofit specialist delivering insulation, heating, and renewable upgrades under PAS 2035 for housing associations and councils. Closely comparable operating model and customer segments to Broad Oak.
• J Tomlinson: UK integrated building services contractor delivering retrofit, planned maintenance, and energy-efficiency upgrades for social housing and local authorities. Directly comparable as a multi-trade PAS-aligned retrofit contractor with similar B2B/B2G public-sector focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/broad-oak-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broad Oak Group