Brocast

What Brocast does

Brocast is a privately held Czech media company founded in 2018 by Adam Dunovský, Tomáš Dunovský, and Lavin, producing a long-form interview podcast recorded in a fireplace studio. The core product is free conversational content spanning topics such as science, business, lifestyle, personal development, and entertainment, with episodes typically running 2–4 hours and distributed simultaneously across YouTube, Spotify, Apple Podcasts, Anchor RSS, Seznam Podcasty, and YouTube Music. The catalog has grown to 130+ episodes with notable guests including Tomáš Berdych, Ondřej Novotný, Michal Horáček, and Prof. Miroslav Bárta; the show ranks in Spotify's Top 1% globally of most-listened and most-shared podcasts and regularly places in the Czech Podcast roku awards. Brocast operates with a lean team of approximately seven people and serves a primary audience of Czech and Slovak adults seeking substantive long-form content.

The company generates revenue through two channels. The primary sponsorship engine is integrated in-episode brand partnerships — most prominently Aroha (Brocast's own natural dietary supplements brand, launched in 2020), XTB (investment app, recurring 'Investiční Speciál' format), Whoop (wearable health device, partnership from 2024), OneSec (digital wellbeing app), and historically O2 and Česká Spořitelna. The second revenue stream is direct-to-consumer sales of dietary supplements (vitamins, minerals, krill oil, specialty formulations) through aroha.cz, which functions as both a standalone consumer brand and the podcast's anchor sponsor. All podcast episodes remain free with no paywall or subscription tier, and audience growth is driven by community-led GTM: organic social sharing on Instagram and X/Twitter, email newsletter, earned media coverage in outlets such as DVTV and Czechcrunch, and word-of-mouth within the Czech and Slovak podcast community.

Name

Brocast

Legal name

Brocast

Website

https://brocast.cz

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Brocast is a privately held Czech media company that produces and distributes a free, long-form interview podcast in Czech across YouTube, Spotify, and Apple Podcasts, reaching 220K+ YouTube subscribers. It monetizes through in-episode brand sponsorships and its wholly-owned dietary supplements brand Aroha.

Ownership category

akta.pro rank

Product category

Digital Media / Podcast Production

NAICS

Other Sound Recording Industries (512290), Other Sound Recording Industries (51229), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Podcast Networks & Multi-Show Publishers (MPACADAB), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Podcast Syndication, Cross-Promotion & Growth Networks (MPACADAG)

Keywords

• Long-form interview podcast
• Video podcast production
• Conversational content media
• Dietary supplements brand
• Podcast sponsorship deals

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Sponsored content and brand partnerships: Brocast integrates brand sponsorships directly into episode content. Partners such as Aroha (dietary supplements), XTB (investment app), Whoop (wearable health devices), OneSec (digital detox app), and O2 appear as episode partners. All episodes remain free to listeners — no paywall or subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Brocast produces and distributes a long-form Czech-language interview podcast featuring deep, unstructured conversations with notable personalities across topics including business, science, personal development, lifestyle, and entertainment. Episodes are recorded in a studio with a distinctive fireplace setting and distributed free across YouTube, Spotify, Apple Podcasts, Anchor, Seznam Podcasty, and YouTube Music. The company also operates Aroha, an owned brand of natural dietary supplements (vitamins, minerals, and specialty products) sold via aroha.cz, with podcast sponsorships and supplement sales funding the free content model.

Product overview

Brocast operates two main offerings: a podcast production business featuring long-form interviews with notable personalities across diverse topics (science, business, lifestyle, personal development), distributed free across major podcast platforms; and Aroha, a dietary supplement brand selling natural health products including vitamins (D3, B12, C, ADEK), minerals (various Magnesium forms, Electrolytes, Minerals), specialty products (Krill Oil, Liver Detox, Ginkgo & Ginger, Beef Liver, Astaxanthin). The podcast content is free while Aroha supplements are sold as a separate commercial product.

Differentiator

Problem solved

Functional benefit

Brands

• Aroha: Natural dietary supplements brand launched by Brocast in 2020. Products include vitamins, minerals, and health supplements sold via aroha.cz.

Products and services

• Brocast Podcast Long-form interview podcast featuring deep, unstructured conversations with interesting personalities across topics including science, business, investment, personal development, lifestyle, travel, and entertainment. Episodes are 2-4 hours in duration, recorded in a studio with a fireplace setting, and distributed free across YouTube, Spotify, Apple Podcasts, Anchor RSS, Seznam Podcasty, and YouTube Music. Targets Czech and Slovak speaking adult audiences.
• Aroha Dietary Supplements Natural dietary supplements brand offering vitamins (D3, B12, C, ADEK), minerals (various Magnesium forms, Electrolytes, Minerals), and specialty products (Krill Oil, Liver Detox, Ginkgo & Ginger, Beef Liver, Astaxanthin). Sold via aroha.cz as a wholly-owned Brocast sub-brand, with purchases directly supporting the podcast.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ArohacoreGTM or Marketing Partner · 1 January 2020Aroha is Brocast's own brand of natural dietary supplements. It functions as the podcast's primary sponsor and is featured in every episode as the main partner. Purchases of Aroha products directly support the podcast. Products include vitamins, minerals, and health supplements sold through aroha.cz.
• XTBcoreGTM or Marketing PartnerXTB is an investment application and Brocast's long-term investment partner. XTB sponsors multiple episodes (referred to as 'Investiční Speciál' investment specials) featuring Jaroslav Brychta from XTB discussing markets, ETFs, and investing strategies. The partnership includes promotional codes for Brocast listeners. Active since approximately 2022.
• WhoopminorGTM or Marketing PartnerWhoop is a wearable device for measuring sport, sleep, and recovery. Brocast promotes Whoop as a sponsor, offering discount codes to listeners. Partnership began in 2024.
• OneSecminorGTM or Marketing PartnerOneSec is a mobile app for digital detox and reducing cheap dopamine from social media. Featured as an episode partner offering Brocast listeners a discount (first month free).
• O2minorGTM or Marketing PartnerO2, a Czech telecommunications company, helped technically equip Brocast's studio. Short-term collaboration established around 2020–2021. O2 also facilitated guest connections (e.g., Jan Romportl from O2's AI center).
• Česká SpořitelnaminorGTM or Marketing PartnerČeská Spořitelna (Czech Savings Bank) had a short-term sponsorship collaboration with Brocast in 2022.
• SpolkaminorGTM or Marketing PartnerSpolka appears as a brand partner in the footer logo section of the website, indicating a sponsorship or collaborative relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Na chvíli: Czech long-form podcast from the same era as Brocast, featuring interviews with Czech personalities. Directly competes for the same Czech-speaking listener cohort and brand sponsorship budgets.
• Castaways: Czech podcast network operating multiple interview and conversational shows, directly competing for overlapping advertising category sponsors (XTB, O2, and similar Czech advertisers).

Regional players

• DVTV: Czech digital video interview platform with a similar long-form conversational format. Operates as a broader media outlet rather than a pure podcast, but competes for the same audience attention and premium advertising partners in the Czech market.
• Musil & Partners (Biano): Czech e-commerce D2C operator using content-driven marketing. Comparable as a bootstrapped Czech DTC brand, useful for understanding regional D2C unit economics where Aroha competes.

Broad incumbents

• Gimlet Media (Spotify): Multi-show podcast publisher owned by Spotify Studios, providing a benchmark for premium podcast network economics, content monetization, and sponsorship sales at scale.
• Wondery (Amazon): Large multi-show podcast publisher owned by Amazon, comparable in scale of podcast catalog and sponsorship integration. Represents the structural benchmark for monetizing long-form interview content at scale.
• Vox Media: Multi-format digital media company combining editorial, podcasts, and video. Comparable to Brocast as a vertical-integration model where owned content drives both sponsorship and ancillary revenue (events, commerce, subscriptions).

Emerging players

• Acast: Global podcast hosting and monetization platform that powers many independent podcasters, including tools for sponsorship and distribution. Comparable as the underlying platform many similar regional podcasters use.
• GAIA (Czech e-commerce supplement brand): Czech D2C dietary supplements brand directly comparable to Brocast's Aroha subsidiary. Useful benchmark for DTC supplement margins, customer acquisition, and market sizing in the Czech market.

Others

• Whoop: Not a peer — listed as a brand partner paying sponsorship rates to Brocast. Included to flag the relationship as a monetization channel rather than a competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Brocast
• YouTubeyoutube.com/@Brocast
• Instagraminstagram.com/brocast_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brocast