Broccoli

What Broccoli does

Broccoli is an independent, women-led print publishing company founded in 2017 in Portland, OR by Anja Charbonneau. The company produces artful collectible magazines, hardcover art books, and oracle card decks centered on niche nature themes (cats, mushrooms, snails, flowers, cannabis, celestial motifs, and psychedelic/alternative culture). Its product portfolio includes 20+ issues of the flagship Broccoli Magazine plus themed spin-off titles (Catnip, Heartbeat, Mushroom People, Mildew, Sun & Moon), more than 15 art books, and approximately 10 themed oracle decks priced between $38 and $44, alongside a B2B Publishing Services consulting arm that offers strategic, editorial, design, and logistics support to other independent creators.

The business operates a direct-to-consumer e-commerce model through a Shopify storefront at broccolimag.com, complemented by wholesale distribution through the Faire marketplace and a network of independent stockists for physical retail. There is no subscription component; all products are sold as one-time purchases. A 9-person team executes editorial, design, and partnership functions, and the company maintains a contributor community that submits thousands of pitches annually. Marketing is driven by a weekly newsletter with a 20% subscriber discount incentive, a content blog (Broccoli Journal), the Broccoli Talk podcast, and earned media coverage in The Cut, Dazed, NYT, and Vogue.

There is no proprietary technology platform; the company is a traditional print publisher. Broccoli is privately held and founder-controlled, with no disclosed institutional investment, funding rounds, or revenue figures. The company has positioned itself within the cannabis-adjacent and indie publishing ecosystems, including membership in the Floret Coalition, an anti-racist collective of 100+ small businesses.

Name

Broccoli

Legal name

Broccoli

Website

https://broccolimag.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Broccoli is an independent, women-led Portland-based print publisher founded in 2017 that produces artful collectible magazines, art books, and oracle decks on niche nature themes, sold DTC online and via wholesale to a global community of art and nature enthusiasts.

Ownership category

akta.pro rank

Product category

Independent Print Publishing

NAICS

Periodical Publishers (513120), Book Retailers and News Dealers (4592)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Independent print publishing
• Art magazines
• Nature themed publications
• Oracle card decks
• Collectible print media

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Print Publications Sales: Direct sales of magazines and books through the company's e-commerce platform and wholesale channels. Products are sold as one-time purchases with no subscription component.
2. Oracle Decks and Goods Sales: Sale of oracle card decks and printed goods through direct e-commerce and wholesale distribution.
3. Publishing Services: Strategic, editorial, design, and logistics consulting services for other creative individuals and businesses seeking to create print publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Broccoli is an independent publisher that creates, prints, and sells collectible art magazines, hardcover art and photography books, and oracle card decks organized around nature-themed and countercultural subjects (cats, mushrooms, snails, flowers, cannabis, music, secondhand fashion, psychedelia). Products are sold as one-time purchases through the company's own Shopify e-commerce site and wholesale channels, and the company also offers publishing consulting services covering editorial, design, and logistics support.

Product overview

Broccoli is an independent, women-led publishing company launched in 2017 that creates artful magazines, books, and oracle decks designed to spark curiosity. The company operates as a multi-product publisher with three main product lines: collectible niche magazines (including flagship Broccoli Magazine, Catnip Magazine, Heartbeat Magazine, Mushroom People Magazine, Mildew Magazine, and upcoming Sun & Moon Magazine), art books covering themes like nature, cannabis, photography, and fantasy (such as A Weed is a Flower, Snail World series, and The Family Acid series), and oracle decks (including best-selling Seashell Oracle, Fairy Tale Oracle, Garden Oracle, Cat Oracle, Celestial Oracle, and Crystal Oracle decks with 33-44 cards each). Broccoli also offers publishing services including strategic, editorial, design, and logistics support for other creative professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Broccoli Magazine

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Floret CoalitionminorGTM or Marketing PartnerBroccoli participates in the Floret Coalition, an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space that supports equity-oriented actions through monthly donations and social campaigns. The coalition has 100+ members raising funds for organizations prioritizing Black, Latin, and Indigenous communities.
• AFENDSminorStrategic or Co-development PartnerAustralian street/surf/skatewear brand co-founded by Jono Salfield and Declan Wise. Broccoli collaborated with AFENDS on a limited collection. The partnership included discussions about AFENDS's hemp farm and sustainable fashion initiatives, with Broccoli x AFENDS merchandise created as a weedy collaboration.
• Studio Linear (Andrea Beaulieu)minorStrategic or Co-development PartnerStudio Linear founder Andrea Beaulieu was featured as a guest on Broccoli Talk podcast episode 053 discussing cannabis design trends, branding, and creative processes.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale distribution platform enabling independent retailers to purchase Broccoli products for physical retail resale. The About page directs interested retailers to order wholesale via Faire.

Scale indicators3 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Kinfolk: Independent lifestyle publisher known for its slow-living magazine and expanded book line, sold DTC and via stockists. Closely comparable as a design-forward independent publisher monetizing a niche aesthetic across print products.
• Apartamento Magazine: Independent biannual interiors/design magazine with strong visual identity and a global stockist network. Comparable as an art-directed independent magazine publisher serving a design-literate niche with premium print products.
• Cereal Magazine: Independent biannual lifestyle magazine with a quiet, design-led aesthetic sold DTC and via independent retailers. Directly comparable as a curated independent print magazine targeting design-conscious collectors.
• The Gentlewoman: Independent biannual fashion and culture magazine with a tightly curated, design-led voice and premium stockist distribution. Comparable as an independent print title operating in the same art-direction-first niche.
• Oh Comely: Independent lifestyle magazine aimed at creative, curious readers with strong illustration-led art direction. Comparable in tone, audience, and DTC-plus-stockist distribution to Broccoli's flagship magazine.
• Drift Magazine: Independent themed magazine built around coffee culture and accompanying coffee table books. Highly comparable model: an independent publisher built around a single niche theme with both magazine and book SKUs.
• Riposte Magazine: Independent magazine for women with a bold visual identity and contributor-driven editorial model. Comparable as an art-forward independent women's magazine operating with a similar DTC-plus-stockist model.
• Toiletpaper Magazine: Art magazine by Maurizio Cattelan and Pierpaolo Ferrari featuring surreal imagery, distributed in art museums and concept stores globally. Comparable as an art-first independent magazine sold as a collectible through curated retailers.
• Victionary: Independent publisher of design and visual culture books, including curated anthologies on typography, branding, and illustration. Comparable as an independent publisher monetizing design-led editorial content through printed books sold DTC and wholesale.
• Lucky Peach: Iconic independent food/culture magazine published in partnership with McSweeney's that similarly operated with a strong cultural-curation angle and DTC-plus-wholesale distribution (now defunct but historically a benchmark peer).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broccoli