Brock Family Music

What Brock Family Music does

Brock Family Music is a family-owned music education and instrument retail business founded in 2015 by Chuck and Alicia Brock in Iowa. The company operates two physical showroom/studio locations — Iowa City (eastern Iowa) and Ankeny (Des Moines metro), with a third Des Moines showroom announced to open in 2026 — delivering private and group instruction in piano, guitar, voice, flute, trumpet, trombone, and theatre to students from age five upward. Tuition is subscription-based at $135–$150 per student per month depending on instructor level. Beyond lessons, the business sells new and pre-owned pianos under authorized dealer agreements with Yamaha, Steinway & Sons, Kawai, Shigeru Kawai, Boston, Essex, and Baldwin, with price points spanning $250 entry-level units to $78,295 Shigeru Kawai SK2 grands; financing is offered through Yamaha promotional programs including a 0% APR 24-month option.

The company's ancillary service lines include short- and long-term piano rentals for individuals and events, professional piano moving across Iowa and nationwide, and grand-piano storage in southeastern Iowa. Piano movers are themselves musicians, providing a service-quality differentiator. Distribution is predominantly brick-and-mortar retail with a supplementary online shop for accessories and online lesson registration; the company also runs an email newsletter, an Instagram account, and a Facebook page for community engagement.

The core technology stack is not technology-centric — the company has no mobile app, no public API, and no disclosed AI capabilities — relying instead on its website, in-person showrooms, and instructor-led delivery. The business is privately held by the Brock family with no external investors, funding rounds, or parent company. Revenue streams are split between recurring subscription lesson tuition, one-time piano and instrument sales, recurring rentals, and professional services (moving, storage); no revenue is publicly disclosed.

Name

Brock Family Music

Legal name

Brock Family Music

Website

https://brockfamilymusic.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Brock Family Music is a family-owned Iowa music education and instrument retail business operating showrooms in Iowa City and Ankeny (with a Des Moines location opening 2026), delivering private lessons, piano sales, rentals, and moving services to individuals, families, and event customers.

Ownership category

akta.pro rank

Product category

Music Education and Instrument Retail

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Musical Instrument Retail (Guitars, Keyboards, Drums, Band/Orchestra) (CRALAEAA)

akta.pro secondary industries

Piano Moving Services (HSAKAEAA), Used & Vintage Musical Instruments Retail (CRALAEAH), Sheet Music & Music Books Retail (CRALAEAB)

Keywords

• Music lessons
• Piano sales
• Piano rentals
• Piano moving
• Music education

Headquarters

HQ city

Iowa City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Music Lessons: Monthly recurring lessons for piano, guitar, voice, flute, trumpet, and other instruments. Students pay monthly tuition at $135-$150/mo depending on instructor level.
2. Piano and Instrument Sales: One-time sales of new and pre-owned pianos and musical instruments. Price points range from entry-level uprights at $250 to premium Steinway grand pianos at $34,450+. Authorized dealer for Yamaha, Steinway & Sons, Kawai, Shigeru Kawai, Boston, Essex, Baldwin.
3. Piano Rentals: Short-term and long-term piano rentals for individuals and events. Instruments delivered and set up by experienced professionals.
4. Piano Moving and Storage: Professional piano moving services across Iowa and nationwide. Storage facilities for grand pianos in southeastern Iowa. Contact for quote.
5. Piano Financing: Financing options offered through Yamaha promotional programs. Example: 24 monthly payments of $41.67 per $1,000 financed at 0.00% APR on qualifying Yamaha pianos.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brock Family Music is a family-owned music education and piano retail business operating two locations in Iowa (Iowa City and Ankeny). The company provides private and group music lessons (piano, guitar, voice, flute, trumpet, theatre), sells new and pre-owned pianos from brands including Yamaha, Steinway & Sons, Kawai, Shigeru Kawai, Baldwin, and Boston, and offers piano rentals, piano moving, and piano storage services.

Product overview

Brock Family Music is a family-owned music education and retail business with two Iowa locations (Iowa City and Ankeny/Des Moines). The company offers music lessons including instrumental lessons (piano, guitar, flute, trumpet, trombone), vocal lessons, and theatre lessons, all taught by experienced musicians for students of all ages starting from age five. The business also operates as an authorized Yamaha piano dealer selling and renting pianos including grand pianos, upright pianos, and digital pianos from premium brands such as Yamaha, Steinway & Sons, Kawai, Shigeru Kawai, Baldwin, and Hallet Davis & Co. Additional services include piano moving, piano storage, and piano rentals for events. The company operates showrooms in both locations displaying a variety of instruments including guitars, drums, flutes, trumpets, trombones, accessories, and print music.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Serving communities since 2015
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer for Eastern Iowa. Offers full line of Yamaha digital, upright, and grand pianos. Financing programs available through Yamaha promotional offerings.
• Steinway & SonscoreChannel Partner/ Reseller/ DistributorPremier Steinway dealer offering Steinway grand pianos. Multiple refurbished Steinway models available including Model S, M, and L pianos.
• KawaicoreChannel Partner/ Reseller/ DistributorAuthorized Kawai dealer offering Kawai upright and grand pianos including premium Shigeru Kawai models.
• Shigeru KawaicoreChannel Partner/ Reseller/ DistributorPremium Shigeru Kawai dealer offering high-end Shigeru Kawai grand pianos like the SK2 at $78,295.
• BostonminorChannel Partner/ Reseller/ DistributorDealer for Boston pianos, a Steinway-designed brand offering quality at accessible price points.
• EssexminorChannel Partner/ Reseller/ DistributorDealer for Essex pianos, a brand designed by Steinway for entry-level and intermediate players.
• BaldwinminorChannel Partner/ Reseller/ DistributorDealer for Baldwin pianos, an American piano brand with historic legacy.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sam Ash Music: Multi-store music retailer carrying acoustic and digital pianos plus accessories and lessons. Comparable product breadth and beginner lesson offering, though operates at a much larger national scale.
• Sweetwater: Largest online retailer of musical instruments and pro audio with strong private-lesson/content ecosystem. Competes for the Iowa piano and instrument buyer through e-commerce channels where Brock Family Music has limited digital reach.
• Guitar Center: Largest U.S. specialty retailer of guitars, pianos, drums, and pro audio with in-store lesson studios. Competes for the same piano buyer and beginner-student customers, though at far greater scale and with a national advertising budget.
• Music & Arts: National chain of music stores offering lessons, instrument rentals, and retail across all major instrument categories. Overlaps with Brock Family Music's lesson + accessory retail model but at significantly larger scale and broader geographic footprint.

Direct peers

• Steinway Piano Gallery (regional dealers): Network of Steinway-authorized premier dealers selling new and restored Steinway pianos with showroom try-out experiences. Direct peer in the premium piano dealer channel where Brock Family Music holds authorized status.
• Jordan Kitt's Music: Multi-state piano retailer offering new and pre-owned pianos plus in-store lessons. Closely matches Brock Family Music's premium authorized-dealer approach and bundled lessons-plus-sales customer experience.
• Lindeblad Piano: Family-owned piano retailer specializing in new and restored Steinway and other premium acoustic pianos, with affiliated lesson studios. Comparable focus on premium piano brands and family-operated service.
• Schmitt Music: Long-standing Midwest family-style piano retailer with lesson studios and authorized Yamaha/Kawai dealer status across Minnesota and the Upper Midwest. Most directly comparable to Brock Family Music in scale, family ownership culture, and combined retail + lesson model.
• Piano Solutions (regional piano dealers): Regional piano dealers offering new, used, and restored pianos with tuning, moving, and storage services. Closely matches Brock Family Music's full-service piano retail + moving + storage stack in a similar mid-market footprint.

Others

• Yamaha Music School: Branded music education program operated by Yamaha globally and through local partners. Overlaps with Brock Family Music's group/individual lesson offering, especially piano, but does not retail instruments directly through the same storefront model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brockperformingarts
• Instagraminstagram.com/brock_family_music
• LinkedInlinkedin.com/company/brock-family-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brock Family Music